2019 eu election year: a global public affairs strategy...
TRANSCRIPT
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Marcel HalmaDirector Integrated Communications & Global Public Affairs
2019 EU Election Year: A global public affairs strategy for
the commission’s program
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Nouryon at a glance
Formerly AkzoNobel Specialty Chemicals
10,000 employees in
80 countries
€5.0 billion
revenue in 2017
46% renewable
energy use
Sustainability
benefits in >45%
of our products
80% of our products
are #1 or #2
Your partner in
essential chemistry
for a sustainable future
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
How we have organized our public affairs at NouryonBuilding the public affairs community
Country Coordination Teams in our 6 key markets
Central team CoE
Priority Issue
Teams
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Our approach to public affairs at Nouryon
See my article on Linkedin https://www.linkedin.com/pulse/public-affairs-triangle-marcel-halma/
▪ Focus on business growth & outcome
▪ Pro-active approach
▪ Trends over issues
▪ Sweet spots approach: win-win
▪ Turning risks into opportunities
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
The business case for public affairs
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Public affairs challenges in times of radical changes
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Public affairs challenges in times of radical changesThe public debate gets more polarized and politicized
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Public affairs challenges in times of radical changesSome leaders go their own way
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Public affairs challenges in times of radical changesThe world we live in today
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Public affairs challenges in times of radical changesPolitical gridlock in Western democracies
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
The Brussels’ power game – trends for 2020-2024
▪ Parliament will be more fragmented and politicized
▪ Council will continue to take more control
▪ Commission will follow the Council’s lead
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Influencing EU policy & legislationTimeline towards new mandate
2018 H1-2019 H2-2019 2020
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Influencing EU policy & legislationThe key drivers for mandate 2020-2024
The key actorsThe big EU policy
driversThe key political
drivers
• MFF• Horizon Europe• Brexit aftermath ( … ?!)• Comitology to facilitate
EU decision-making
• (New) Parliamentarians• (New) Commissioners• (New) ‘kids’ in town• Council unchanged
• Political division in MS• Growing divide within EU• Geo-political powerplay
and the further erosion of international regimes
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
▪ Know your priorities and keep your eyes on the ball
▪ Don’t waste time & energy – focus on the key players
▪ Have your European policy hub aligned with your teams in
the EU Member States
Influencing EU policy & legislationHow to organize and what to focus on
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Thank you!
2019 EU Election Year: A global public affairs strategy for the commission’s program
Marcel HalmaDirector Integrated Communications & Global Public Affairs