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Page 1: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

Page 2: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Public Relations

Gold Midas

FUTURELITE AG Credit Suisse (Schweiz) AG

Switzerland “The Bellboy”

Direction

Grand Award

303 MULLENLOWEMagellanAUSTRALIA

“Invest in the World’s Best”Financial Advisers

CJ WORXKrungsri AutoTHAILAND

“The MV That Knows Where You Are”Location-Based Media

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Integrated (Mixed Media)

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Online

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Direct Response

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Corporate Image

DECODED ADVERTISINGVisaUSA

“Money is Changing”llustration

Page 3: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

HUGEQuicken LoansUSA

“Translator :60”TV/Cinema

FCB AFRICA (PTY) LTDAbsa Card UsageSOUTH AFRICA

“Swiiish Music Video”Banks: Retail

FUTURELITE AGCREDIT SUISSE (SCHWEIZ) AGSWITZERLAND

“THE BELLBOY”Cinematography

FUTURELITE AGCREDIT SUISSE (SCHWEIZ) AGSWITZERLAND

“THE BELLBOY”Online

FUTURELITE AGCREDIT SUISSE (SCHWEIZ) AGSWITZERLAND

“THE BELLBOY”Acting/Presentation/Narration

FUTURELITE AGCREDIT SUISSE (SCHWEIZ) AGSWITZERLAND

“THE BELLBOY”Direction

GROUPE CONNECTBank of AmericaUSA

“Friends Again”Banks: Retail

GROUPE CONNECTBank of AmericaUSA

“Friends Again”Social Media

HUGEQuicken LoansUSA

“Translator :60”Lending

KING JAMESSanlamSOUTH AFRICA

“2 Minute Shower Songs”Integrated (Mixed Media)

Page 4: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Financial Advisers

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”TV/CinemaKING JAMES

SanlamSOUTH AFRICA

“Lives of Grace”Interactive

KING JAMESSanlamSOUTH AFRICA

“Conversations with Yourself”Integrated (Mixed Media)

KING JAMESSanlamSOUTH AFRICA

“200 Year Old”Financial Planning

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Financial Advisers

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Marketing

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Marketing

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Non-Broadcast Video

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Financial Advisers

Page 5: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Outdoor/Transit/Out-of-Home

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Credit Card

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Events

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Direction

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Acting/Presentation/Narration

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Public Relations

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Credit Card

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Corporate Image

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Direct Response

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Point-of-Purchase

Page 6: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Public Relations

McCANN XBCOppenheimerFundsUSA

“Global Campaign”Integrated (Mixed Media)

MULLENLOWENuveenUSA

“Nuveen”Animation

MULLENLOWENuveenUSA

“Nuveen”Direction

McCANN XBCOppenheimerFundsUSA

“5 Senses/Get Smart/Cowboy”Non-Broadcast Video

McCANN XBCOppenheimerFundsUSA

“Global Campaign”Financial Advisers

POLDNBNORWAY

“The Ripple Effect Generator”Website

PUBLICISCitiUSA

“THE CITI MOBILE® APP”Integrated (Mixed Media)

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Guerrilla/Alternative Media

MORTIERBRIGADEING BelgiumBELGIUM

“A Mascot For The Red Devils”Sponsorship

Page 7: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

SUPERUNIONYUNARGERMANY

“Turn something boring into something happy”Illustration

Silver Awards

STRAWBERRYFROGSunTrust FoundationUSA

“The Bridge”TV/Cinema

STRAWBERRYFROGSunTrust FoundationUSA

“The Bridge”Corporate Image

RAHOFER WERBEAGENTUR CHRISTIAN RAHOFER GMBHPALFINGER AGAUSTRIA

“Palfinger Annual Report 2017: ‘The future is: whatever is imaginable.’”Annual Reports

WHITE64PenFed FoundationUSA

“KING”Non-Broadcast Video

R/GA SAO PAULOBanco BradescoBRAZIL

“Bank next: Swamp or Lolla”Sponsorship

ZULU ALPHA KILOInterac AssociationCANADA

“The Musician”TV/Cinema

AGENTUR AM FLUGHAFENLend.chSWITZERLAND

“Hueber Needs Money!”Lending

AGENTUR AM FLUGHAFENLend.chSWITZERLAND

“Hueber Needs Money!”TV/Cinema

R/GA SAO PAULOBanco BradescoBRAZIL

“Bank next: Swamp or Lolla”Interactive

Page 8: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

ATOMIC WASHSecurity & Fraud Solutions Division of First DataUSA

“Security & Fraud Solutions 2018 Brand Awareness Campaign”Integrated (Mixed Media)

ATOMIC WASHFirst DataUSA

“Connected Magazine Volume 3”Copywriting

ATOMIC WASHFirst DataUSA

“Connected Magazine Volume 3”Design/Identity

C3YUNARGERMANY

“The happy moments of smartly affording more”Music: Original Content or Integration

CITICitiUSA

“Citi Open Banking”Financial Software/Technology

CITICitiUSA

“Freelancer, by Canvas”Website

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Social Media

CJ WORXKrungthai BankTHAILAND

“HI-SA-TI Brand”Branding

CONCEPTALLIANZ TURKEYTURKEY

“ALLIANZ IS WITH YOU”Insurance: Auto

DECODED ADVERTISINGVisaUSA

“Money is Changing”Social Media

Page 9: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

FCB AFRICA (PTY) LTDAbsa Breast Cancer Awareness MonthSOUTH AFRICA

“Breast Cancer Awareness”Public Relations

DEVITO/VERDILaurel RoadUSA

“Laurel Road Videos”Low-budget (<$100,000USD)

FCB AFRICA (PTY) LTDABSA Legal InsuranceSOUTH AFRICA

“Law For You Social Posts”Low-budget (<$100,000USD)

FCB AFRICA (PTY) LTDAbsa Card UsageSOUTH AFRICA

“Swiiish Music Video”Music: Original Content or Integration

FCB AFRICA (PTY) LTDABSASOUTH AFRICA

“#Africanacity”Sound Design/Effects

FCB AFRICA (PTY) LTDABSA Legal InsuranceSOUTH AFRICA

“Law For You Social Posts”Social Media

FCB AFRICA (PTY) LTDABSASOUTH AFRICA

“#Africanacity”Editing

FCB AFRICA (PTY) LTDABSASOUTH AFRICA

“#Africanacity Social Media Campaign”Online

FCB AFRICA (PTY) LTDABSA Legal InsuranceSOUTH AFRICA

“Law For You Social Posts”Humor

FCB AFRICA (PTY) LTDABSASOUTH AFRICA

“#Africanacity Social Media Campaign”Social Media

Page 10: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

FCB AFRICA (PTY) LTDAbsa Card UsageSOUTH AFRICA

“Swiiish Music Video”Non-Broadcast Video

FCB AFRICA (PTY) LTDAbsa Card UsageSOUTH AFRICA

“Swiiish Music Video”TV/Cinema

FITZCONavy Federal Credit UnionUSA

“Members Are the Mission”Credit Unions

FIRST DATA/ATOMIC WASHFirst DataUSA

“First Data Connected Magazine: The Innovators”Design/Identity

GRAVITY GLOBALSageUNITED KINGDOM

“Peter Jones Ambition Campaign”Accounting, Audit & Tax Services

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Corporate Image

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Art Direction

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Banks: Commercial

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Corporate Image

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Acting/Presentation/Narration

Page 11: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Editing

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Branding

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”TV/Cinema

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Banks: Commercial

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Acting/Presentation/Narration

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”TV/Cinema

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”

Direction

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Editing

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Direction

GROUPE CONNECTBank of AmericaUSA

“Friends Again”Events

Page 12: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Financial Advisers

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Non-Broadcast Video

McCANN CANADAMastercardCANADA“Spending Time With Cobie Smulders”Credit Card

GROUPE CONNECTBank of AmericaUSA

“Friends Again”Financial Software/Technology

GROUPE CONNECTBank of AmericaUSA

“Friends Again Personas”Illustration

GROUPE CONNECTBank of AmericaUSA

“Friends Again”Integrated (Mixed Media)

KING JAMES GROUP JOHANNESBURGAllan GraySOUTH AFRICA

“Father’s Share”Online

McCANN CANADAMastercardCANADA

“Spending Time With Cobie Smulders”Social Media

McCANN CANADAMastercardCANADA

“Spending Time With Cobie Smulders”Non-Broadcast Video

McCANN ERICKSONMastercardUNITED KINGDOM

“Listening Room”Music: Original Content or Integration

Page 13: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Editing

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Cinematography

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Corporate Image

McCANN NEW YORKMastercardUSA

“A”TV/Cinema

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Corporate Image

McCANN NEW YORKMastercardUSA

“Can’t Judge A Book”Music: Original Content or Integration

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Editing

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Low-budget (<$100,000USD)

McCANN NEW YORKState Street Global AdvisorsUSA

“Bring Home the Dow”Outdoor/Transit/Out-of-Home

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Copywriting

Page 14: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”TV/Cinema

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Credit Card

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Acting/Presentation/Narration

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Cinematography

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Non-Broadcast Video

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”Online

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work Podcast”Other

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Integrated (Mixed Media)

McCANN NEW YORKMastercardUSA

“Whale”Acting/Presentation/Narration

McCANN NEW YORKMastercardUSA

“Whale”Acting/Presentation/Narration

Page 15: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN XBCOppenheimerFundsUSA

“Global Campaign”Mutual Funds

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Direct Response

McCANN WORLDGROUP SP. Z O.O.MastercardPOLAND

“Business Facelift”Location-Based Media

McCANN XBCOppenheimerFundsUSA

“5 Senses Multi-Factor Campaign”Integrated (Mixed Media)

McCANN XBCOppenheimerFundsUSA

“Get Smart :30”Humor

McCANN XBCOppenheimerFundsUSA

“The OppenheimerFunds Challenge the Index Campaign”Integrated (Mixed Media)

McCANN XBCOppenheimerFundsUSA

“The OppenheimerFunds Challenge the Index Campaign”Financial Advisors

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Cinematography

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Integrated (Mixed Media)

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Copywriting

Page 16: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”TV/Cinema

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Acting/Presentation/Narration

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“The Making Of ‘I Want to Make That’”Corporate Image

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“Insights Series”Art Direction

MULLENLOWENuveenUSA

“Nuveen”Copywriting

MULLENLOWENuveenUSA

“Nuveen”Sponsorship

OMELETGuardian Life InsuranceUSA

“Everyone Deserves a Guardian”Corporate Image

OMELETGuardian Life InsuranceUSA

“Everyone Deserves a Guardian”Insurance: Business

POLDNBNORWAY

“The Ripple Effect Generator”Corporate Image

PUBLICISCitiUSA

“THE CITI MOBILE® APP”Financial Media

Page 17: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

PUBLICIS ISTANBULING Bank TurkeyTURKEY

“International Women’s Day”TV/Cinema

PUBLICIS ISTANBULING BankTURKEY

“April 23rd National Sovereignty and Children’s Day”Corporate Image

PUBLICISCitiUSA

“THE CITI MOBILE® APP”Financial Software/Technology

PUBLICISCitiUSA

“Citi’s “That Giving Feeling” Campaign for No Kid Hungry”Integrated (Mixed Media)

PUBLICISCitiUSA

“Citi’s “That Giving Feeling” Campaign for No Kid Hungry”Social Media

PUBLICIS ISTANBULING Bank TurkeyTURKEY

“Basketball Sponsorship “We apologize” TVC”Sponsorship

PUBLICIS ISTANBULING BankTURKEY

“April 23rd National Sovereignty and Children’s Day”TV/Cinema

PUBLICIS ISTANBULING Bank TurkeyTURKEY

“Mother’s Day”Corporate Image

QUICKEN LOANSQuicken LoansUSA

“Confidence 2 Campaign”Branding

R/GA SAO PAULOBanco BradescoBRAZIL

“Bank next: Swamp or Lolla”Banks: Retail

Page 18: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

UBS SWITZERLANDUBS Swiss SkillsSWITZERLAND

“UBS Swiss Skills”Banks: Commercial

SUPERUNIONYUNARGERMANY

“Turn something boring into something happy”Design

WHITE64PenFed FoundationUSA

“The Cat In The Dugout”Editing

ZULU ALPHA KILOInterac AssociationCANADA

“Own Your World”Integrated (Mixed Media)

WHITE64PenFed FoundationUSA

“KING”Editing

STRAWBERRYFROGSunTrust FoundationUSA

“The Bridge”Low-budget (<$100,000USD)

WHITE64PenFed FoundationUSA

“Home Away From Home”Editing

R/GA SAO PAULOBanco BradescoBRAZIL

“Bank next: Swamp or Lolla”Art Direction

UBS SWITZERLANDUBS ProvisionSWITZERLAND

“UBS Provision”Banks: Commercial

UBS SWITZERLANDUBS ProvisionSWITZERLAND

“UBS Alp Professionals”Banks: Commercial

Page 19: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

Finalist AwardsAGENTUR AM FLUGHAFENLend.chSWITZERLAND

“Hueber Needs Money!”Marketing

AML GROUPHennion & WalshUNITED KINGDOM

“Frustrated Disclaimer”Radio

AML GROUPAXA IMUNITED KINGDOM

“A better tomorrow starts today: Salone del Risparmio video”Non-Broadcast Video

BANK OF AMERICABank of America Merrill LynchUSA

“Outfest Pride Ad”Corporate Image

BANK OF AMERICABank of America Merrill LynchUSA

“Insights for Growth eNewsletter Campaign”Other

BANK OF AMERICABank of America Merrill LynchUSA

“Virtual Payables Video”Other

BANK OF AMERICABank of America Merrill LynchUSA

“ESG Primer Consolidated Integrated Campaign”Integrated (Mixed Media)

BARKER AGENCYIDB BankUSA

“Annual Report 2017 - It’s Personal, Stories of our Remarkable Clients”Annual Reports

ZULU ALPHA KILOHomeEquity BankCANADA

“There’s No Retirement Like Home”Integrated (Mixed Media)

Page 20: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

BARRETT AND WELSHTD BankCANADA

“Don’t Let ATM Fees Take A Bite”Banks: Retail

CITICitiUSA

“Freelancer, by Canvas”Interactive

CITICitiUSA

“Citi Open Banking”Interactive

CITICitiUSA

“Freelancer, by Canvas”Design

CITICitiUSA

“Canvas, designed by Citi”Apps

CITICitiUSA

“Citi Open Banking”Website

CJ WORXKrungsri AutoTHAILAND

“The MV That Knows Where You Are”Direct Response

CONCEPTSEKERBANK TURKEYTURKEY

“SEKERBANK-CORN”Corporate Image

CONCEPTSEKERBANKTURKEY

“SEKERBANK-ARTICHOKE”Corporate Image

CREATIVE FILTERUnited Heritage Credit UnionUSA

“UHCU Interactive ATM”Non-Broadcast Video

Page 21: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

FCB AFRICA (PTY) LTDABSASOUTH AFRICA

“#Africanacity”TV/Cinema

2018 Winners

CROWLEY WEBBFinancial PlanningUSA

“Wilmington Trust Family Wealth Love Print Ad”Financial Planning

CROWLEY WEBBRetail BankingUSA

“M&T Is Important TV Campaign”Banks: Retail

DEVITO/VERDILaurel RoadUSA

“Laurel Road OOH - Campaign 3”Outdoor/Transit/Out-of-Home

DeVITO/VERDILaurel RoadUSA

“Laurel Road OOH - Campaign 7”Outdoor/Transit/Out-of-Home

DEVITO/VERDILaurel RoadUSA

“Laurel Road PRINT Campaign”Print

DEVITO/VERDILaurel RoadUSA

“Laurel Road OOH - Campaign 5”Outdoor/Transit/Out-of-Home

DEVITO/VERDILaurel RoadUSA

“Laurel Road OOH - Campaign 6”Outdoor/Transit/Out-of-Home

FACTSETFactSetUSA

“FactSet Video Campaign 2018”Financial Software/Technology

FACTSETFactSetUSA

“FactSet Video Campaign 2018”Corporate Image

Page 22: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

FCB AFRICA (PTY) LTDAbsa Card UsageSOUTH AFRICA

“Swiiish Radio Campaign”Radio

FCB AFRICA (PTY) LTDAbsa Breast Cancer Awareness MonthSOUTH AFRICA

“Breast Cancer Awareness”Social Media

FCB AFRICA (PTY) LTDABSA Legal InsuranceSOUTH AFRICA

“Law For You Social Posts”Banks: Commercial

FIRST DATA/ATOMIC WASHFirst DataUSA

“First Data Connected Magazine:

The Innovators”Print

GECUGECUUSA

“Imagine Possibilities: First Lien/Home Equity”Credit Unions

GECUGECUUSA

“Imagine Possibilities: First Lien/Home Equity”Low-budget (<$100,000USD)

GRAVITY GLOBALSageUNITED KINGDOM

“Peter Jones Ambition Campaign”Accounting, Audit & Tax Services

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Integrated (Mixed Media)

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Non-Broadcast Video

GREY GROUP HONG KONGHSBCHONG KONG

“Innovative Business Exchange”Art Direction

Page 23: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

J. WALTER THOMPSON NEW YORKT. Rowe PriceUSA

“The Full Story Campaign”Integrated (Mixed Media)

HAVAS WORLDWIDE CHICAGOCitiBusiness / AAdvantageUSA

“Business of Adventuring”Integrated (Mixed Media)

2018 Winners

HAVAS WORLDWIDE CHICAGOCiti / AAdvantageUSA

“Built For Adventure”Social Media

HAVAS CHICAGOCitiUSA

“This is the Year”Banks: Retail

HAVAS WORLDWIDE CHICAGOCiti / AAdvantageUSA

“Built For Adventure”Integrated (Mixed Media)

HAVAS WORLDWIDE CHICAGOCiti / AAdvantageUSA

“Built For Adventure”Credit Card

JWT MUMBAIAssociation of Mutual Funds in IndiaINDIA

“Mutual Funds Sahi Hai...lekin, kintu, parantu”Mutual Funds

J. WALTER THOMPSON NEW YORKT. Rowe PriceUSA

“The Full Story Campaign”Mutual Funds

J. WALTER THOMPSON NEW YORKT. Rowe PriceUSA

“The Full Story Campaign”Outdoor/Transit/Out-of-Home

HAVAS WORLDWIDE CHICAGOCitiBusiness / AAdvantageUSA

“Business of Adventuring”Credit Card

Page 24: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN NEW YORKMastercardUSA

“A”Humor

McCANN NEW YORKState Street Global AdvisorsUSA

“Bring Home the Dow”Financial Media

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Music: Original Content or Integration

McCANN NEW YORKState Street Global AdvisorsUSA

“Bring Home the Dow”Mutual Funds

McCANN ERICKSONMastercardUNITED KINGDOM

“Listening Room”Sponsorship

McCANN ERICKSONMastercardUNITED KINGDOM

“Listening Room”Marketing

McCANN NEW YORKMastercardUSA

“AAdvantage Mastercard Airport OOH”Art Direction

McCANN NEW YORKMastercardUSA

“AAdvantage Mastercard Airport OOH”Photography

McCANN NEW YORKState Street Global AdvisorsUSA

“Bring Home the Dow”Non-Broadcast Video

McCANN NEW YORKState Street Global AdvisorsUSA

“Bring Home the Dow”Mutual Funds

Page 25: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Photography

2018 Winners

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Online

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Outdoor/Transit/Out-of-Home

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Online

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Editing

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Sound Design/Effects

McCANN NEW YORKMastercardUSA

“Can’t Judge A Book”Credit Card

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”TV/Cinema

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Sponsorship

McCANN NEW YORKMastercardUSA

“Can’t Judge a Book”Non-Broadcast Video

Page 26: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Non-Broadcast Video

2018 Winners

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Mutual Funds

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Integrated (Mixed Media)

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Sound Design/Effects

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Financial Media

McCANN NEW YORKMastercardUSA

“Charlie’s Perfect Pitch”Credit Card

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Mutual Funds

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Editing

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Financial Advisors

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work”Music: Original Content or Integration

Page 27: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN NEW YORKMastercardUSA

“Masterpass Holiday”Art Direction

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”Social Media

McCANN NEW YORKMastercardUSA

“Whale”TV/Cinema

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”Promotions

McCANN NEW YORKMastercardUSA

“Masterpass Holiday”Illustration

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”Humor

McCANN NEW YORKMastercardUSA

“Stand Up To Cancer with Mindy Kaling”Non-Broadcast Video

McCANN NEW YORKState Street Global AdvisorsUSA

“Crazy Enough to Work” Direction

McCANN NEW YORKMastercardUSA

“Whale”Copywriting

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Location-Based Media

Page 28: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Social Media

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Promotions

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Events

McCANN SYDNEYMastercardAUSTRALIA

“Tap For Your Town”Events

McCANN XBCOppenheimerFundsUSA

“Challenge Borders”Print

McCANN XBCOppenheimerFundsUSA

“5 Senses :30”Humor

McCANN XBCOppenheimerFundsUSA

“5 Senses :30” Online

McCANN XBCOppenheimerFundsUSA

“5 Senses Multi-Factor Campaign”Financial Advisers

McCANN XBCOppenheimerFundsUSA

“5 Senses :30”Non-Broadcast Video

McCANN XBCOppenheimerFundsUSA

“Cowboy :15”Online

Page 29: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

MORTIMER HARVEYAbsaSOUTH AFRICA

“Private Banking for Young Professionals”Direct Response

2018 Winners

McCANN XBCOppenheimerFundsUSA

“Cowboy :15”Non-Broadcast Video

McCANN XBCOppenheimerFundsUSA

“Forbes Women’s Summit”Sponsorship

McCANN XBCOppenheimerFundsUSA

“Get Smart :30”Online

McCANN XBCOppenheimerFundsUSA

“Get Smart :30”Non-Broadcast Video

McCANN XBCOppenheimerFundsUSA

“The Multi-Factor Equalizer”Interactive

McCANN XBCOppenheimerFundsUSA

“The OppenheimerFunds Challenge the Index Campaign”Mutual Funds

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA“I Want to Make That”Art Direction

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Branding

MORTIMER HARVEYAbsa Corporate and Investment BankingSOUTH AFRICA

“I Want to Make That”Investment Banks

Page 30: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

MORTIMER HARVEYAbsaSOUTH AFRICA

“Private Banking for Young Professionals”Copywriting

MULLENLOWENuveenUSA

“Nuveen”Corporate Image

MULLENLOWENuveenUSA

“Nuveen” Print

MULLENLOWENuveenUSA

“Nuveen”Interactive

MULLENLOWENuveenUSA

“Nuveen” Outdoor/Transit/Out-of-Home

MULLENLOWENuveenUSA

“Nuveen”Financial Advisers

MULLENLOWENuveenUSA

“Nuveen”Marketing

NATIONAL BANK OF ARIZONA National Bank of ArizonaUSA

“Beyond Transactions: Lehi Valley episode”Non-Broadcast Video

NATIONAL BANK OF ARIZONANational Bank of ArizonaUSA

“Meet Your Banker: Craig Robb”Social Media

OMELETGuardian Life InsuranceUSA

“Everyone Deserves a Guardian”Illustration

Page 31: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

PUBLICISCitiUSA

“Life and Money by Citi”Website

PUBLICIS ISTANBULING BankTURKEY

“April 23rd National Sovereignty and Children’s Day”Social Media

QUICKEN LOANSQuicken LoansUSA

“Mascots College Football ‘The Right Way’”TV/Cinema

PUBLICIS ISTANBULING Bank TurkeyTURKEY

“Money Matters”Financial Advisers

PUBLICIS ISTANBULING Bank TurkeyTURKEY

“Mother’s Day”Social Media

QUICKEN LOANSQuicken LoansUSA

“Rickie Fowler Simple Moments”TV/Cinema

QUICKEN LOANSQuicken LoansUSA

“RateShield :60”Lending

QUICKEN LOANSQuicken LoansUSA

“Mascots College Basketball ‘Villanova’”TV/Cinema

QUIGLEY-SIMPSONMarriott Rewards Premier Plus CardUSA

“Marriott Rewards Premier Plus Card: ‘Inspired by’ Campaign”Credit Card

QUIGLEY-SIMPSONChase United Explorer CardUSA

“United Explorer Card: ‘Rewarded’ TV”Acting/Presentation/Narration

Page 32: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

SAATCHI & SAATCHI SYDNEYSt GeorgeAUSTRALIA

“Zombie Spending at Halloween on Snapchat”Social Media

SAATCHI & SAATCHI SYDNEYSt.George BankAUSTRALIA

“Zombie Spending at Halloween”Integrated (Mixed Media)

QUIGLEY-SIMPSONUnited Explorer CardUSA

“United Explorer Card: ‘Rewarded’ Integrated Campaign”Credit Card

R/GA SAO PAULOBanco BradescoBRAZIL

“Bank next: Swamp or Lolla”Animation

RT. BRAND COMMUNICATIONSUnited Heritage Credit UnionUNITED KINGDOM

“More Than Software Campaign”Accounting, Audit & Tax Services

SAATCHI & SAATCHI SYDNEYSt.George BankAUSTRALIA

“Zombie Spending at Halloween”Outdoor/Transit/Out-of-Home

SALLIE MAESallie MaeUSA

“Dee-1’s Knowledge for College Tour”Integrated (Mixed Media)

SUPERUNIONYUNARGERMANY

“Turn something boring into something happy”Design/Identity

SUPERUNIONYUNARGERMANY

“Turn something boring into something happy”Branding

TBWA HONG KONGStandard Chartered Bank Hong KongHONG KONG

“Algorithm Agent”Credit Card

Page 33: 2018 Winners - Midas Awards“HI-SA-TI Brand” Public Relations Gold Midas FUTURELITE AG Credit Suisse (Schweiz) AG Switzerland “The Bellboy” Direction Grand Award 303 MULLENLOWE

2018 Winners

THIRD RAIL CREATIVEUnited Heritage Credit UnionUSA

“2017 Annual Report”Annual Reports

WHITE64CFP BoardUSA

“With a CFP® Professional - Use of Discipline” Public Relations

ZULU ALPHA KILOHomeEquity BankCANADA

“There’s No Retirement Like Home”Retirement Planning

WHITE64CFP BoardUSA

“With A CFP® Professional Campaign”Financial Planning

WHITE64PenFed FoundationUSA

“The Cat In The Dugout”Non-Broadcast Video

UBS SWITZERLANDUBS Digital BankingSWITZERLAND

“UBS Digital Banking”Banks: Commercial

ZULU ALPHA KILOHomeEquity BankCANADA

“There’s No Retirement Like Home”Banks: Commercial