2018 global event planner sourcing infographic
TRANSCRIPT
Participant Breakdown
I source/plan meetings for my association
I source/plan meetings for my company68%I source/plan meetings for other organizations 11%
13%I am a SMERF planner 8%
53-64 years old
35-52 years old40%18-34 years old49%
10%65 years and over1%
60%50% 35% 79%
of planners say that they are planning more events this year than last year
of planners say their
budget Has increased since last
year
!'* #
of planners use Destination Marketing Companies
when sourcing venues or
destinations
of planners choose
standard chain hotels
for their event
venues
11% 40% 36% 10% 3%
the 2018
planner sourcing
of 2017
MOSTMemorable
events
http://www.cvent.com/en/hospitality-cloud/
In our 2018 Global Planner Sourcing Survey, event planners from around the world gave us a glimpse into what it’s like sourcing, creating, and executing successful meetings and events. Below you’ll find the responses from more than 2,100 planners, including the highs and lows
of the past year and how hoteliers can help them make unforgettable experiences.
“
We planned exotic activities, unique experiences, and a one-of-a-kind Awards Dinner. Even more memorable was the many hands this program changed during the planning process.
“
Our group of 50 came together as strangers, but through the experience formed a ’family’ and lifelong friends.
““ We planned a great 3-day training program that combined classroom learning and local experiences.
Our National Summit in June at the Gaylord Resort in Tennessee. The property was unique and beautiful, the venue negotiated many cost-saving measures with our group, the area provided us with a unique entertainment experience, but most of all, it was because the hotel sta� was so courteous, friendly, and very accommodating.
“ The most memorable event I planned was a summit conference to meet with an online community. We finally got to interact face-to-face with people we had become familiar with virtually for several months. The venue was extremely accommodating and treated our guests very well. They o�ered special discounts to the guests who stayed onsite, and the catering was top notch!
INFOGRAPHIC
!'* #11% 40% 36% 10% 3%!'* #11% 40% 36% 10%!'* #
1-20 21-100 101-500 501-2,000 2,001+
11% 40% 36% 10% 3%
Average meeting Size
attendees attendees attendees attendees attendees
Top 3 biggest influenceS on booking a specific venue
Where CAN hotels most improve when responding to RFPs?
What level of savings would persuade you to switch to another venue?
Average NUMBER of meetingS PER YEAR
Availabilityof Preferred
datesLOCATION1 2 3COST
Negotiating with the venue 24%Researching venues 20%Compiling proposal responses 18%Comparing the proposals 17% Choosing a venue 17%Other 4%
SOURCINg STAGEWHERE PLANNERs
EXPERIENCE theMOST DIFFICULTY
Thoroughness 1Speed2Trustworthiness3Brevity4
1-3% Savings
3-5% Savings
6-10% Savings
a discount would not change my decision
over 10%
20%31%
36%
2%
11%
12%1-2
17%17%
27%27%
3-5
6-10
11-20
20+
WHERE do you plan meetings?
47% NORTH AMERICA
16% EUROPE
8% ASIA
6% AFRICA
6% MIDDLE EAST
5% AUSTRAIla/NZ
5%SOUTH AMERICA
7% CENTRAL AMERICA