2018 Editorial CalendarBLOG • SOCIAL MEDIA • EMAIL • CONTENT PROMOTION

Grow Beautifully. The best thing about growing a garden with Monrovia is that you’re growing more than plants—you’re cultivating pride and joy. When you start with the healthiest, highest quality plants and add guidance from our trusted experts, you’re going to love your garden more, add value to your home, and get more out of life.

FEBRUARY Planning A Garden You’ll LoveMESSAGE: Monrovia is a great inspiration for my garden, carries a wide variety of plants

AUDIENCE: Dedicated, Practical

• 10 Plants the Landscape Pros Love (5 regions)

• 5 Early-Blooming shrubs (5 regions)

• Presidents Day (West/South/SW: If you can wear shorts, you’re gardening!)

• Pruning Group 3 Clematis

IN DESIGN: Massing One Plant for Impact

GARDEN SPOILER: Dealing with Narrow Spaces

BEHIND THE SCENES: shop.monrovia.com

PLANT OF THE MONTH: Crimson Kisses™ Weigela (Zone: 4 – 9); Little Ollie® Dwarf Olive (Zone: 8 – 11)

*Oscar fashion/plants on social media

**Valentine’s Day email: Plants to Love This Year

JANUARY New Year, New Garden InspirationMESSAGE: Monrovia has exciting new plants and ideas to inspire me

AUDIENCE: Dedicated, Zen

Trends to Watch (partial list) • Rose and Rhodie Renaissance (trend) • Plants that Sparkle (trend) • Colors: Reds, Moody Pales (trend) • Edimentals: Growing Edibles for Beauty (trend—Jelly Bean, Little Ragu, etc.) • Compact Cottage (trend)

• New Plants release and social push

IN DESIGN: Best Conifers for Winter Wildlife

BEHIND THE SCENES: See our plant babies in Propagation

PLANT OF THE MONTH: Lil’ Flirt™ Spirea (Zone: 4 – 9); Pink-A-Boo camellia (Zone: 7 – 10)

**MLK Weekend E-flash promotion on Newest Plants

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MARCH Back to Nature/Connecting to EarthMESSAGE: Monrovia is a grower that cares about the environment/Monrovia plants help me connect to the earth

AUDIENCE: Zen, Dedicated, Practical

• Perennial of the Year: Millenium Ornamental Onion

• Shrubs that Attract Pollinators

• Gardening with Kids

• Improved varieties of plants

• Suburban Plant Hunters: Rare and Unique Plants (trend)

• Newandsosexy:PixiePinotPurpleGrape—firstdwarfgrape

IN DESIGN: Five plants to hide an ugly necessity (shed, AC, etc.)

GARDEN SPOILER: 5 Plants for Wet Soil, 5 Plants for Clay

BEHIND THE SCENES: Our soil mixes and the difference they make in your plant.

PLANT OF THE MONTH: Black Tulip™ Magnolia (Zone: 5 – 9); Little John Azalea (Zone: 8 – 9)

* First day of spring March 20

APRIL Color Everywhere!MESSAGE: Monrovia has the most beautiful, long lasting ways to brighten and beautify your landscape this spring

AUDIENCE: Zen, Dedicated, Practical

• New Color Combos/Pairings (5 display ideas for garden centers)

• Fuss-free perennials

• Cottage Garden Charm

• Best Succulents: Subtle Color Plays

• Beautiful border design (Berberis + salvia + sedum, for example)

• Time to plant woody herbs (rosemary, thyme, lavender, etc.)

• Earth Day: Best climbers for wildlife

• 10 Best Japanese Maples for Color now and in fall

IN DESIGN: Getting more color in shade (variegated foliage)

GARDEN SPOILER: Plants that Rabbits, Deer, and Other Color Foragers do not prefer

BEHIND THE SCENES: Finding the Next Great Plant

PLANT OF THE MONTH: Itoh Peony (Zone: 4 – 8); Summer Soul® Arabian Jasmine (Zone: 9 – 11)

MAY Curb Appeal/Front YardMESSAGE: Monrovia plants add value and long-lasting beauty to my home

AUDIENCE: Zen, Dedicated, and Practical

• Choosing Hedges, Low to High

• Colorful window boxes and welcoming front porches (Lowes)

• Front Yard Style with Monrovia plants (Influencers)

• 10 things hydrangea lovers need to know

• 10 Group 3 clematis to plant now for late summer blooms

IN DESIGN: 10 fast front door fixes

GARDEN SPOILER: 5 Fast-Growing Plants to Cover Foundations, Fill Space Quickly

BEHIND THE SCENES: Plant Graduation—when is it ready for your garden?

PLANT OF THE MONTH: Seaside Serenade® Fire Island Hydrangea (Zone: 4 – 9)

**Mother’s Day May 13/Memorial Day (May 28) promotions

JUNE Outdoor EntertainingMESSAGE: Monrovia plants make your backyard places come alive for enjoying with family and friends

AUDIENCE: Zen, Practical

• Easy Care Color: One Plant, One Pot

• Garden designs for low maintenance

• Pollinator Week

• Best plants for poolside, edge of lawns, andtrafficareas

• June Brides

• Garden lighting ideas (with Lowes)

IN DESIGN: Chef’s kitchen in a pot

GARDEN SPOILER: Planting Under Trees

BEHIND THE SCENES: Pruning master techniques

PLANT OF THE MONTH: Seaside Serenade® Bar Harbor Hydrangea (Zone: 3 – 9); Salvia Ignition (Zone: 7 – 11)

**Father’s Day

2018 EDITORIAL CALENDAR

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MESSAGE: Monrovia helps you enjoy the magic of the season outside

AUDIENCE: Zen, Dedicated

• Pines (trend)

• Winter window boxes

• Under-planting potted conifers with cold-hardy succulents

• Plants with interesting winter bark

IN DESIGN: Plants that look great in the snow

GARDEN SPOILER: Winter garden myths (e.g. tying things up, dusting snow off)

PLANT OF THE MONTH: Sea Of Gold® Juniper (Zone: 3 – 9); Nuccio’s Gem Camellia (Zone: 8 – 10)

JULY Fruits and FlowersMESSAGE: Monrovia plants are more pro-ductive and tougher in the heat of summer

AUDIENCE: Zen, Dedicated, Practical

• Berry Harvest: Our Top Berries You Wish You Had Right Now

• Botanical Drinks

• 5 to prune in summer…and what to leave alone!

• Improved varieties (heat-loving, re-blooming)

• America’s Garden Heroes

• Rose of Sharon

• Water smart plants (5 regions)

IN DESIGN: 10 flowers to pick in July

GARDEN SPOILER: Drought (or I don’t want to water!)

BEHIND THE SCENES: Deadheading 101

PLANT OF THE MONTH: Mandevilla (Zone: 10 – 11)

AUGUST Cooling OffMESSAGE: Share the Love

AUDIENCE: Zen, Dedicated, Practical

• Made for shade shrubs

• Flower arrangements from the garden

• Pre-Fall Planning

• Color story: Cool Blues

• Plants for wetter spaces

• Tip for Northern gardens: stop pruning and fertilizing

• Shade-loving container plants

IN DESIGN: What to plant on arbors for shade

GARDEN SPOILER: Weeds, weeds, weed and what to do (ground covers)

BEHIND THE SCENES: Nature Made—5 of our plants from mutations

PLANT OF THE MONTH: Ornamental grasses Plumetastic (Zone: 7 – 10)

SEPTEMBER Fall PlantingMESSAGE: Monrovia has the widest selection of plants for the fall garden

AUDIENCE: Zen, Dedicated, Practical

• 5 Ways to Plant a Hillside

• Planting for Privacy

• Plants for late color

• Plant This/Not That (5 regions)

• Hydrangeas: New Wood, Old Wood, Re-blooming, What??

IN DESIGN: Plants for the back of the border

GARDEN SPOILER: Lull in the Action. How to get fall color

PLANT OF THE MONTH: Barberry Lava Nugget (Zone: 4 – 8); Lacey Blue Russian Sage (Zone: 4 – 10)

OCTOBER Fall ColorMESSAGE: Monrovia plants bring seasonal color to your landscape

AUDIENCE: Zen, Dedicated

• Camellias: Why Ours Are So Beautiful

• Japanese Maples: Selecting the right one

• What Not to Prune

• Putting Berries to Bed

• Coax a third bloom from roses (warm)

• Hollies for the garden

IN DESIGN: How would landscapers use Tiny Tower® Dwarf Alberta spruce

GARDEN SPOILER: Protecting late new growth

PLANT OF THE MONTH: Jazzy Jewel (Zone: 3 – 9); Magnificent Brunfelsia (Zone: 9 – 11)

NOVEMBER/DECEMBER Silver and Gold

2018 EDITORIAL CALENDAR

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