ZoneSponsorship

2018 DZONE.COM

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Every day, hundreds of thousands of developers visit

DZone.com to read about the latest technologies,

tutorials, and best practices in software development.

The Zone Sponsorship is one of the best ways to

reach and engage developers on DZone. Share

your technical content, including articles, eBooks,

whitepapers, and case studies, get featured in DZone

emails, run banner ads alongside your content, and

drive traffic to your website or landing pages.

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Developers Love Content

Developers leverage content (articles, eBooks, videos,

podcasts, etc.) to learn, stay updated on tech trends, solve

challenges, and share their expertise with other developers.

Developers love content!

76%of developers prefer

short articles to help them learn

new skills

61%of developers prefer

to learn using online articles

65%of developers said they like to watch

videos when learning a new skill

61%of developers

prefer eBooks when learning new technologies

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...And they come to DZone to get that content

13,532 total articles

in 2017

4,407average

pageviews onsponsored

content in 2017

91,975total articles

on DZone

Developers get their content fix on DZone.com – reading online

tutorials, news, real-world case studies, and other content

to help them stay current on trends, solve their everyday

challenges, and find new tools and resources.

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73% of devs find tools and products on DZone

Get your product noticed by enterprise developers while they’re

reading DZone with the Zone Sponsorship Program.

Leverage premium content placements to build thought

leadership, boost brand awareness, establish trust, and

drive engagement for your product with our unique, global

developer audience.

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Who’s taking advantage of the

Zone Program? Companies like:

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“We were looking for a way to

increase our brand visibility and voice

in the market. Not just by advertising,

but by getting the word out via thought

leadership through articles.

We have received about 2x the

number of visitors to our website via the

Zone program compared to a competitor

over the same timeframe.”

- ERIC NAIBURG,

VICE PRESIDENT OF MARKETING, SCRUM.ORG

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8 millionGuide & Refcard

downloads

67% growth in 2017

65 millionpageviews*

31% growth in 2017

81 million annual sponsored

Ad impressions

715K email newsletter subscribers*

43% growth in 2017

Get directly in front of developers where they visit most – on DZone!

* Denotes unique pageviews / email subscribers

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What is a Zone?

Zones are specific-topic areas on DZone. They’re curated by our

editors to give developers the best technical content on the web.

Within each Zone, like Agile or Java, developers can find and read

a variety of content that teaches them new skills, helps them solve

programming challenges, and connects them with other developers.

By sponsoring one (or several) Zones, you can align your product,

company focus, and SMEs with the topic(s) to improve your thought

leadership, brand awareness, and credibility in the space.

We have 14 Zones on DZone:

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Agile

Java

Database

Security

AI

Microservices

DevOps

Web Dev

Big Data

Mobile

Integration

Cloud

IoT

Open Source

Our Zones

Performance

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What do you receive with your Zone Sponsorship?

Premium content placement! Get your

content (blogs, whitepapers, eBooks, etc.)

noticed by devs throughout DZone:

• Publish your technical blogs and articles in

your sponsored Zone

• Share whitepapers and eBooks in the Partner

Resources section of your sponsored Zone

• Have your logo and technical resources

featured in our Weekly Digest email series

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What do you receive with your Zone Sponsorship? CONTD.

Access to the experts! Work hand-in-hand

with our team to get the most our of your

developer campaigns:

• Receive exclusive Zone Sponsor-only

developer insights, including survey

research and community data

• Get editorial / content consulting to guide

your content marketing strategy, including

trending topics, writing feedback, and best

practices for writing to developers

• Leverage monthly reporting to

understand and update your campaigns

for maximum performance

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What do you receive with your Zone Sponsorship? CONTD.

Credibility and prestige! Your SME’s will get

MVB status on DZone, strengthening their and

your thought leadership in the industry:

• Receive special MVB badges on all your SME

authored posts and your authors’ profiles

• Get access to upcoming writing

opportunities for our Guides and

Refcardz before non-MVB authors

• Work with our editorial team to further

hone and improve your team’s writing

to developer skills

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Have questions about advertising on DZone?

We’ve got answers!

919-443-1644

sales@dzone.com

Learn more about the Zone

Sponsorship Program

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T H A N K S F O R R E A D I N G !