2018 – 2019 season | mercedes-benz stadium home …...stadium, atlanta falcons is implementing the...

TOGETHER WE RISE 1

2018 – 2019 SEASON | MERCEDES-BENZ STADIUM

HOME ATL CAST

PLAN

TOGETHER WE RISE 2

ATLANTA FALCONS | 2018 – 2019 SEASON TABLE OF CONTENTS

GAMEDAY CONTACTS 3 STADIUM POLICIES 4-5 FAN CODE OF CONDUCT 6 SUPPORTER ITEMS 7

GAMEDAY TIMELINE 8 TAILGATING 9 BIRD WALK PROCESSIONAL 10 SRO PARTICIPATION/OVERLOOK STAGE 11

STADIUM ENTRY 12

STADIUM MAP 13-17

TOGETHER WE RISE 3

ATLANTA FALCONS | 2018 – 2019 SEASON CONTACT INFORMATION

GAMEDAY OPERATIONS

Shannon Joyner

Director of Brand Marketing Atlanta Falcons

Erin Washington Marketing Coordinator Atlanta Falcons All CAST Activations Cell: 504-710-1315 [email protected]

ATL CAST INFORMATION

Bill Ingram ATL CAST, President Cell: 678-595-4242 [email protected]

Debbie Turman ATL CAST, Tailgate Chair Cell: 770-315-8025 [email protected] Martin Shellman ATL CAST, Parliamentarian In-game Tailgate Lead [email protected]

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ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM POLICIES

ALCOHOL POLICY Mercedes-Benz Stadium works hard to promote responsible consumption of alcoholic beverages. Our alcohol policies are listed below:

- All guests purchasing alcohol, who appear to be younger than 30 years old, must present a valid ID- No alcohol will be sold to guests who appear to be impaired- There is a two (2) alcohol drink limit, per transaction, at concession stands, portable concessions and by roving vendors- Alcohol sales on the concourses and in the seating areas will generally end at the end of the 3rd quarter- Management reserves the right to cut off alcohol sales at its discretion- Guests passing alcohol to minors will be ejected and subject to arrest- Guests possessing alcohol, who do not have proof of being at least 21 years of age, may be ejected - We reserve the right to refuse the sale of alcohol to any guest- Glass beverage containers may not be removed from Club/Suite areas- Alcoholic beverages may not be brought into the stadium. Any attempt to bring alcohol into the stadium will be considered a violation of the Code of Conduct and may result in the guests being ejected, arrested or tickets being revoked- All guests must finish and dispose of alcoholic beverages before exiting stadium property

PROHIBITED ITEMS The main goal of Mercedes-Benz Stadium event management team is to take reasonable steps to protect the safety and security of all guests, employees, and other assets. Mercedes-Benz Stadium does not allow the following items:

- Aerosol Cans - Animals (except Service Animals) - Any outside food or beverages - Backpacks of any size - Banners, posters, flags larger than

4’ x 3’ - Clear bags larger than 12”x 6” x 12” - Coolers or containers of any size - Drones - Illegal substances, drugs, or

chemicals of any kind - Instruments of any kind - Laser pointers - Metal, plastic, glass, or aluminum

containers of any kind - Poles and staffs of any kind (metal,

plastic, or wooden) unless pre-approved by Event Management

- Professional cameras and equipment including lenses in excess of four inches, tripods, monopods

- Projectiles of any kind (including inflated balls of any kind, frisbees)

- Rollerblades, skateboards, or hoverboards of any kind

- Streamers and confetti - Selfie Sticks - Strollers - Weapons, smoke or fireworks of any

kind - Whistles, air horns, or noisemakers

of any kind

All guests must maintain reasonable and appropriate behavior at all times. Guests using offensive language or engaging in disorderly conduct may be ejected from the stadium and may be subject to arrest.

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ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM POLICIES CLEAR BAG POLICY In order to provide a safer environment for the public and significantly expedite fan entry into the stadium, Atlanta Falcons is implementing the Clear Bag Policy for all home games in 2018. This policy limits the size and type of bags that may be brought into the stadium. We strongly encourage all fans to NOT bring any type of bag(s). Fans will be able to carry the following style and size bag, package, or container into the stadium as outlined below: - Bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12”. One-gallon clear

plastic freezer bag (Ziploc bag or similar). - Small clutch bags, no larger than 4.5” x 6.5”, with or without a handle or strap can be taken into

the stadium. - An exception will be made for medically necessary items after proper inspection at a gate

designated for this purpose. Bag valets are available at Gates 1, 2 and the North Premium Seating entry on Field Level.

The ATL CAST will be given the opportunity to monitor themselves, however SAFE will have a presence in your sections for any issues that may arise. We encourage CAST leaders to ensure that all members follow the all stadium policies and are familiar with the NFL Fan Code of Conduct found below. Should you experience any issues within your section, please locate your nearest SAFE member or text RESPECT to 69050 for immediate assistance.

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ATLANTA FALCONS | 2018 – 2019 SEASON FAN CODE OF CONDUCT

NATIONAL FOOTBALL LEAGUE FAN CODE OF CONDUCT The National Football League and its teams are committed to creating a safe, comfortable, and enjoyable experience for all fans, both in the stadium and in the parking lot. We want all fans attending our games to enjoy the experience in a responsible fashion. When attending a game, you are required to refrain from the following behaviors:

- Behavior that is unruly, disruptive, or illegal in nature. - Intoxication or other signs of alcohol impairment that results in irresponsible behavior. - Foul or abusive language or obscene gestures. - Interference with the progress of the game (including throwing objects onto the field). - Failing to follow instructions of stadium personnel. - Verbal or physical harassment of opposing team fans.

Event patrons are responsible for their conduct as well as the conduct of their guests and/or persons occupying their seats. Stadium staff will promptly intervene to support an environment where event patrons, their guests, and other fans can enjoy the event free from the above behavior. Event patrons and guests who violate these provisions will be subject to ejection without refund and loss of ticket privileges for future games.

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ATLANTA FALCONS | 2018 – 2019 SEASON FAN CODE OF CONDUCT APPROVED ITEMS (FOR ATL CAST) - Guests are encouraged to show their support and may bring handheld signs, banners, & flags

to Mercedes-Benz Stadium, provided they are event related and in good taste as determined by stadium security.

- Signs cannot be commercial, political or obscene in nature. - Signs may not be affixed or hung anywhere within Mercedes-Benz Stadium. - Signs may not be displayed in a manner that obstructs the views of other fans nor stadium

scoreboards/advertising signage. - The signs must be made of a paper or lightweight cloth-like material. - Signs cannot utilize wood, metal or similar types of materials for support. - Maximum dimensions of a sign are 3' x 5' - Signage not permitted within the stadium will be disposed of by stadium security unless the

guest wishes to return it to their vehicle. - Signage cannot be battery operated or contain lights. - NO MASKS

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ATLANTA FALCONS | 2018 – 2019 SEASON GAMEDAY TIMELINE

- 7:00am – Tailgate Load-In/Set-up at American Family Insurance Fan Village - 9:00am – ATL CAST Tailgate Start Time

o (All vehicles must be removed and load-in/set-up must be complete) - 10:00am – American Family Insurance Fan Village Opens - 10:10am – DJ begins playing music – MC notes to follow

o Welcome ATL CAST – An Officially Recognized Supporters Club of the Atlanta Falcons § 2-3 CAST members on stage to welcome Fans and to speak about the CAST and lead

cheers/chants - 10:55am – ATL CAST Trivia

o CAST members take stage to ask Falcons trivia questions for fans to guess for prizes § Prizes provided by Live Events team

o End this with another Public Announcement about signing up for the CAST, as well as teasing about the Bird Walk processional to the gates.

- 11:00am – All Mercedes-Benz Stadium Gates Open; Front Porch Opens - 12:00pm – ATL CAST Flock Party/Bird Walk Starts

o Members of the ATL CAST meet our Drum corps behind the stage o Create raving energy to begin “Bird Walk” processional to Gate 2 o ATL CAST members enter last two lanes at Gate 2; Members will rally around the Falcon until

all members are checked in with security o After security check-in is complete, members will enter the stadium chanting in the Overlook. o 40 ATL CAST SRO Participants will take place at Overlook Stage until the end of the game (in

crowd control stanchioned priority area in front of the stage) § 40 participants will have credentials for that Overlook Stage priority space

- 12:15PM American Family Insurance Fan Village Closed/Bird Walk ends o ATL CAST Tailgate continues until end of game

§ SAFE guard is needed until egress is complete o Tents/Food/Beverages/Alcohol/Tables/Chairs start to slowly breakdown at end of 3rd quarter

- 1:00pm – Kickoff - 4:00pm – Falcons Victory/Tailgate Clean Up - 5:30pm – ATL CAST Load-Out after egress

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ATLANTA FALCONS | 2018 – 2019 SEASON TAILGATING

TAILGATING LOGISTICS All tailgating logistics within the American Family Insurance Fan Village for the ATL CAST must be communicated with the CAST Liaison no later than 7 days prior to Gameday. This includes food and beverage plans, sponsor activations, and any other pertinent information for setup and execution on-site.

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ATLANTA FALCONS | 2018 – 2019 SEASON BIRD WALK

Location American Family Insurance Fan Village Meeting Time 75min prior to kickoff Departing Time 60min prior to kickoff Arrival at Gate 2 Time 50min prior to kickoff Route Please see the diagram below. Special Requests

MARCH ROUTE

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SRO PARTICIPATION/OVERLOOK STAGE CAST SRO PARTICIPATION OPTIONS

1. Bird Walk + SRO “Super Fan” Overlook Stage ONLY Participation (Participants must sign up for this option on the CAST website for this opportunity. Erin works with the CAST membership chair to pick 20 new members for this opportunity each week). Members participating are required to stand by the Overlook Stage all game to cheer and chant through-out the game. These CAST members must also lead the Bird Walk processional to get to their spots in front of the stage on time). Free entry. – 20 members

2. Flag Team + SRO “Super Fan” Overlook Stage Participation (Participants must sign up for this option on the CAST website for this opportunity. Erin works with the CAST membership chair to pick 20 new members for this opportunity each week). Participants must show up 4 hours and 30 minutes ahead of kickoff to participate in rehearsal, etc. By signing up for this opportunity, note: members will not be able to leave the stadium after arrival, even for the CAST Tailgate. Participants will receive a meal voucher for participating as well. After participation, members will be escorted by Jared Winston to the Overlook Stage to join the other CAST members at the stage to cheer and chant all game. Free entry. – 20 members

3. Purchasing an SRO ticket - $59 via CAST website. The CAST allows members to prepay for tickets on their site ahead of time and works with our group sales team each week to make one group purchase of tickets to then distribute mobile tickets to members who prepaid online for this option. This ticket allows members to enjoy the game from any SRO areas in the stadium. No participation with stage required.

• Note: 20 members will be chosen for each opportunity from the waitlist for each home game

for participation (40 total participants for each game). Participants will also receive their credentials for entry into the stadium on gamedays. Each week the chosen participants will receive a confirmation email from Erin Washington, Falcons Marketing Coordinator.

IN-GAME CREDENTIAL DISTRIBUTION Erin Washington/Jared Winston

- Flag Team + Overlook Stage Participation Erin Washington/Laura Whitt

- Bird Walk + Overlook Stage Participation - Overlook Stage ONLY (Extras)

o Due to the additional space added to the front of the stage, extra credentials will be requested to properly fill this area

These are the only two people who can approve of CAST in-game credential distribution.

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ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM ENTRY MOBILE TICKETING Mercedes-Benz Stadium will utilize self-service turnstiles for entry into the stadium. Fans should scan their Gameday Card or mobile ticket and then proceed through the turnstile. Staff will be located at each gate to troubleshoot any issues you may experience upon arrival. Please proceed through security and find the nearest attendant. DESIGNATED ENTRY Recognized supporters participating in the “Bird Walk” will have a designated entry of 2 lanes located at Gate 2. Upon conclusion of the Bird Walk, these lanes will open for all guests to use. Please inform your members that any “pre-approved items” may come through Gate 2 only during this designated processional time.

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ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM MAPS

Gate

1

CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch

CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge

SUITE LEVELS2Suites S201 - S297

SUITE LEVELS1NCR Suites S101 - S197

CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser BiergartenMercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor

DESTINATIONS

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ST Field Level SuitesNorth Club Entry for: Delta Sky360 Club SunTrust Club East Field Level Suites West Field Level Suites FL01-FL08 FL09-FL16

North Suite Entry Elevators to: Peachtree Suite Level 1 NCR Suite Level 2

FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •The SunTrust Club • Field Level Suites FL01-FL16

LEGENDEscalatorStairs

Elevator

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Escalators & StairsTake You UP To: Silver Deck 100 Concourse Gate 2 & 3

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Family RestroomNear Sections 102, 117, 121& 133

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FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •

The SunTrust Club • Field Level Suites FL01-FL16




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BARSEATS DESTINATIONS

CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser Biergarten

Mercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor

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DESTINATIONS


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S1 S1 LEVELLEGEND

StairsElevator

Escalators, Stairs & RampRestroomsPremium Suites

AutomatedExternalDefibrillators

Elevators Take You To:Field Level

Restroom

2018 – 2019 season | mercedes-benz stadium home …...stadium, atlanta falcons is implementing the...

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