2018

I became the editor in chief of Grazia in November 2015, but have been a loyal reader for many years. If I had known then, that one day I would be in charge of the only weekly glossy in The Netherlands and it’s continuously growing online platform, I wouldn’t have believed it. The editorial team and I can, on a daily base, inspire the readers through the magazine, grazia.nl and social media with the latest in fashion, entertainment and beauty trends. We can proudly say that we have been doing this successfully for over ten years now: producing the most up-to-date fashion glossy, a weekly magazine with the look & feel of a monthly. And on a daily (hourly) basis via Grazia.nl, our apps and social media. Grazia is the first with what’s in fashion, making it the leading fashion authority; a brand that has just as much energy as its followers and is the first to translate catwalk and high street trends into its readers’ wardrobe. The visible drive of Grazia towards the shop floors of fashion and beauty retailers proves its role as a trendsetter time and again. Grazia is constantly searching for interaction, with its readers and advertisers alike. This year Grazia organizes the awards of the year. Fashion-loving Netherlands is eager to get a nomination.

GET INSPIREDBy Grazia

Annelies

R E A C H

REACH

238.000

NEWSLETTER

55.000

UNIQUE VISITORS

1.000.000

35.700

TWITTER

43.500

P

±1 ,5M

PINTEREST

3.000

FACEBOOK

104.000

YOUTUBE

3.900

YouTube

5.000

INSTAGRAMAPP

GRAZIAThis is

BRANDPROFILEGrazia’s platform is the leading glossy brand in the Netherlands with a unique mix of fashion, beauty, entertainment news, real-life stories, current affairs. In it’s own tone of voice, full of humor. The first edition of Grazia Netherlands was published in 2007. The magazine was an immediate success – right from its launch. Grazia’s success is due to the countless fans who buy and devour the magazine every week and follow Grazia online. The unique mix is perfectly in line with the interests of the modern woman. Content is always delivered in bite-size pieces accompanied by contemporary art direction. Grazia has short lead times and has the well-deserved reputation of being the most up-to-date weekly glossy in the Netherlands.

USP GRAZIA• Strong international brand, successful in more than 20 countries• The only weekly fashion glossy in the Netherlands• A 360-degree experience for fashionable women• www.grazia.nl is successful with on average 1.000.000 unique visitors and more than 3,3 million pageviews per month • Leading on social media: 43.500+ followers on Twitter, 104.000+ likes on Facebook and 35.500+ Instagram followers• 42 issues in 2018, including some extra big issues: fashion issues, body issues, beauty issues, X-mas issue• Innovative approach to events with commercial parties; successful cases are the Grazia Beauty Masterclass and Grazia Fashion Awards.• Specialized in branded content propositions; spearheads are creativity, originality and results!• Short lead times and ideally suited to campaign-based advertising • Stimulates traffic towards fashion- and beauty retailers

TARGET GROUPThe Grazia fan (age 20-45) wants to be the first to know the latest trends in fashion & beauty, celebs, human interest and lifestyle, quickly and tastefully. In this way, she feels she can talk about anything and she knows what she wants and doesn’t want to buy. She is a young, working woman with taste. Due to the overwhelming supply of information she finds it convenient to have a magazine that suits her interests.

FactsGRAZIA

REACHNetto reach 13+ 238.000Source: NOM Print Monitor 2016-III-

2017-II

CIRCULATIONTotal circulation 36.627Source: NOM Print Monitor 2016-III-

2017-II

RATE1/1 page€7.493

FASHIONInspiring high end fashion spreads and shopping pages bursting with the best buys of the season. In Grazia’s magazine it presents the hottest weekly fashion articles:•Style jury, a jury of fashion insiders judges the A-list•Musthaves: a mix of high end & high street fashion • Nikkie’s Fashion Diary, designer Nikkie Plessen shows her style•Love Love Love, Grazia’s favorite •Fashion news features

BEAUTYGrazia’s beauty pages contain weekly updates on the latest trends. Lovely beauty product images, lots of practical tips and the beauty essentials of the week provide the optimum mix of inspiration and information. Grazia’s beauty editor shares her beauty favorites in the weekly beauty bulletin.

LIFESTYLEGrazia inspires her readers with living, travel and food features. Tips for day breaks, weekend breaks or long-haul travels, but also the latest in living and food trends. In Week in Week out, the editorial staff discuss hotspots, the latest films, music, apps, festivals and TV shows.

ENTERTAINMENTAn update on the latest showbizz news with a twist.

NEWSFEATURESArticles about the news, emotions, lives, decisions; all that involve Grazia’s readers.

MAINSTAYSEditorial

Planning 2018GRAZIAIssue Release date Theme Fashion Beauty                     1/2 03-01-2018 Body Issue Sport Skin work-out3 17-01-2018 In between seasons Vitamin C4 24-01-2018 Trendreport Topmodel make-up5 31-01-2018 Musthaves new season Skinfood 6 07-02-2018 Denim Cosmetic treatments7/8 14-02-2018 Fashion Issue Love Issue Skincare9 28-02-2018 Editors choice Contouring10 07-03-2018 Work style Body treatments11 14-03-2018 Graphic Grazia / Prints Beauty patches12 21-03-2018 Sport / Athleisure Nail art13/14 28-03-2018 Highstreet Issue High street Beauty junkies15 11-04-2018 Accessories Parfum16 18-04-2018 Dutch design Chill or fill17 25-04-2018 Budget Make up18/19 02-05-2018 Beauty Issue Beauty: Badmode Beauty Issue 20 16-05-2018 Flower Power Skin21 23-05-2018 Copycats Make-up22 30-05-2018 Sustainable Hair23/24 06-06-2018 Festival Issue Festival Parfum25 20-06-2018 Travel/ Fashion Skin26 27-06-2018 Summer lingerie Make-up27 04-07-2018 New Navy / Nautique Hair28/29 11-07-2018 Body Issue Seducing summer Frequent Flyer tips30 25-07-2018 Tropical hot Channel your inner 90’s style31 01-08-2018 Beach party Wetlook32 08-08-2018 Cool Keepers Beach hair don’t care33 15-08-2018 Trendreport Make-up34 22-08-2018 Best Buys Hair35/36 29-08-2018 Fashion Issue Fashion Issue : trends Make-up 37 12-09-2018 Bags and shoes How to fake a goodnight sleep38 19-09-2018 Denim Skin39 26-09-2018 Stylist’s choice Perfume40 03-10-2018 Sustainable Hair41/42 10-10-2018 Budget Issue Budget Make-up43 24-10-2018 Working girl Skin44 31-10-2018 Accessories Body45 07-11-2018 Lingerie Make-up46/47 14-11-2018 Luxe Issue Holiday gifts Gifts48 28-11-2018 Jewelry Hair49 05-12-2018 Prepare for Party Perfume50 12-12-2018 Party time Party51/52 19-12-2018 Party Issue X-mas and New Years eve Party

Extra Specials: Beach Special (week 26), Kids Special (week 35)

GRAZIAEvents

MARCHBEAUTY MASTERCLASSDuring this inspiring day, the readers of Grazia get to know the latest trends in make-up, they get an insight in the life of a professional blogger, receive tips on how to use social media to make the blog a success and get a professional make-up workshop.

JUNEINTERNATIONAL FIT EVENT Grazia gathers all the Dutch fitgirls for a high profile fit event. Our Grazia-colleagues worldwide will do the same, to unite and share the fit-feeling. Of course, we will report this in video, print, online & social.

AUGUSTGRAZIA’S HOTEL TAKE-OVER After the overwhelming success of last year’s first edition, Grazia will organize a brand-new Hotel take-over this summer. Readers, influencers and friends of the brand are invited to join Grazia for a sleep over. An evening/night full of entertainment in one of Amsterdam’s many boutique hotels. Grazia’s Hotel take-over may even go international this year!

SEPTEMBERGRAZIA’S FILMFESTIVALDuring Grazia’s Film Festival fans can enjoy a movie program composed by Grazia. An outdoor weekend full of your favorite movies.

Grazia takes an innovative approach to events with commercial parties; successful cases in point are the Grazia Masterclass and the Grazia Fashion Awards. Events scheduled for 2018:

SEPTEMBERGRAZIA’S FASHION AWARDS The most desirable ticket in town this year: Grazia’s Fashion Awards. It’s the style party of which the VIP-list is bursting of famous personalities. During the evening six awards will be handed out to the persons who, in their own way, add some juice to the world of fashion. An event that generates a lot of media-attention.

OKTOBERBLOGGER MASTERCLASSDuring these inspiring sessions, readers can learn all the ins and outs of blogging. After taking the masterclass, participants have enough tips & tricks to start their own blogs. This unique proposition generates a lot of social media buzz.

release date deadline material Issue

GRAZIA 2018 Release date

14-12-201728-12-201704-01-201811-01-201818-01-201825-01-201808-02-201815-02-201822-02-201801-03-201808-03-201822-03-201829-03-201805-04-201812-04-201826-04-201803-05-201809-05-201817-05-201831-05-201807-06-201814-06-201821-06-201805-07-201812-07-201819-07-201826-07-201802-08-201809-08-201823-08-201830-08-201806-09-201813-09-201820-09-201804-10-201811-10-201818-10-201825-10-201808-11-201815-11-201822-11-201829-11-2018

1/2 03-01-2018 3 17-01-2018 4 24-01-2018 5 31-01-2018 6 07-02-2018 7/8 14-02-2018 9 28-02-2018 10 07-03-2018 11 14-03-2018 12 21-03-2018 13/14 28-03-2018 15 11-04-2018 16 18-04-2018 17 25-04-2018 18/19 02-05-2018 20 16-05-2018 21 23-05-2018 22 30-05-2018 23/24 06-06-2018 25 20-06-2018 26 27-06-2018 27 04-07-2018 28/29 11-07-2018 30 25-07-2018 31 01-08-2018 32 08-08-2018 33 15-08-2018 34 22-08-2018 35/36 29-08-2018 37 12-09-2018 38 19-09-2018 39 26-09-2018 40 03-10-2018 41/42 10-10-2018 43 24-10-2018 44 31-10-2018 45 07-11-2018 46/47 14-11-2018 48 28-11-2018 49 05-12-2018 50 12-12-2018 51/52 19-12-2018

SOCIAL MEDIAfacebook.com/Grazia.NLtwitter.com/grazia_NLpinterest.com/Grazianlinstagram.com/Grazia_NL

SALESAjo van Vulpen (sales manager)ajo.vanvulpen@pijpermedia.nl Tel: 06-22031740

Nouchka Jonker (sales manager)nouchka.jonker@pijpermedia.nl Tel: 06-24900327

Conny Hofmans (international salesmanager)conny.hofmans@sanoma.comTel: +33-14-9279950

Grazia is a publication of Pijper Publishing BVGrazia appears 42 times in 2018Grazia has a minimum amount of pages; 92The retailprice of Grazia is €2,99A yearly subscription has a price of €121

GRAZIAContact

VISIT & MAILGrazia Teleportboulevard 1241043 EJ Amsterdam

GENERALTel: 088-654 40 05 redactie@grazia.nlgrazia.nlpijpermedia.nl