2018-03-07 - marketing guide 2018 - amazon web services€¦ · kcci sales team leadership &...
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SALE
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AN
AG
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515-
247-
8833
ahul
l@he
arst
.co
m
10 Y
ears
of S
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BR
IAN
SAT
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GEN
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515-
247-
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20
Yea
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(Hea
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4 Ye
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of S
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KEL
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SALE
S M
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515-
247-
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8
Year
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LES
LIE
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CO
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515-
247-
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Yea
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515-
247-
8836
just
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4
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MIC
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515-
247-
8819
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7 Ye
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SH
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515-
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8827
sgra
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41 Y
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BIL
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SC
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CO
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515-
247-
8823
bmue
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12 Y
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DA
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515-
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27 Y
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JER
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LED
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SALE
S M
AN
AG
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515-
247-
8826
jho
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11 Y
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of S
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NIC
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CO
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515-
247-
8835
nmcd
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DEA
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JEN
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515-
247-
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5
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RO
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247-
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STEP
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KA
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515-
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8820
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BR
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515-
247-
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man
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m h
elps
bus
ines
ses
grow
by
crea
ting
cus
tom
ized
mar
keti
ng c
ampa
igns
th
at g
ener
ate
cons
umer
aw
aren
ess
abo
ut y
our
pro
duct
s an
d se
rvic
es, i
ncre
ase
your
bra
nd
Your
suc
cess
is o
ur s
ucce
ss.
45
DM
A T
OTA
L A
DU
LTS
PR
OFI
LE OC
CU
PAT
ION
GEN
DER
YEA
RS
LIV
ED IN
CO
MM
UN
ITY
MA
RIT
AL
STAT
US
HO
US
EHO
LD IN
CO
ME
NU
MB
ER O
F C
HIL
DR
EN IN
HH
AG
E R
AN
GES
TO
TAL
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VER
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E =
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418
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922
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427
%
65+
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ETH
NIC
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CK
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S
CA
UC
AS
IAN
83%
HIS
PAN
IC6%
AFR
ICA
N A
MER
ICA
N4%
Sour
ce: M
arsh
all M
arke
ting
, 201
7 D
es M
oine
s Su
rvey
.
AN
DY
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RM
AN
SH
AIN
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UM
PH
RIE
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URT
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ZST
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KA
RLI
NST
AC
EYH
OR
ST
WE
EK
DA
YS
5,
6, 9
& 1
0
LET
KC
CI
CR
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IDEO
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UR
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ESS
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Sour
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iels
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ay 2
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KC
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OV
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GE
MA
P
THREE TIMES THE PRIME
89
PAR
TN
ERS
HIP
S T
HAT
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CO
NS
ULT
AT
ION
Cel
ebra
ting
Ove
r 30
Year
s o
f R
esea
rch
& M
arke
ting
Exce
llenc
e!
Mar
shal
l is
an e
stab
lishe
d le
ader
in
pro
vidi
ng re
leva
nt m
arke
ting
in
telli
genc
e gl
eane
d fr
om
co
nsum
er
mar
ket a
nd m
edia
rese
arch
. Mar
shal
l
dem
ogr
aphi
c, li
fe-c
ycle
, and
co
mm
unic
atio
ns c
hara
cter
isti
cs o
f se
lect
ed p
rodu
ct/s
ervi
ce c
ateg
ori
es.
nati
ona
l bas
ed re
sear
ch g
ives
KC
CI
and
KC
CI’s
adv
erti
sers
val
uabl
e m
arke
t res
earc
h in
form
atio
n to
hel
p th
eir b
usin
esse
s gr
ow.
Cra
ig A
. Mar
shal
l, C
hair
man
/CEO
Ric
hard
Kin
zler
, Pre
side
nt/C
OO
ww
w.m
arsh
allm
arke
ting
usa.
com
Sm
art r
etai
lers
acr
oss
the
coun
try
have
ado
pted
Eck
stei
n, S
umm
ers,
A
rmbr
uste
r & C
om
pany
’s (E
SA
) pr
ove
n re
tail
tact
ics
and
are
out
perf
orm
ing
thei
r co
mpe
tito
rs.
ESA
has
hel
ped
tho
usan
ds o
f lo
cal
busi
ness
ow
ners
acr
oss
the
coun
try
get s
mar
ter a
bout
the
vari
able
ex
pens
e th
at is
adv
erti
sing
. K
CC
I has
hi
red
ESA
to p
rovi
de y
ou
wit
h FR
EE
cons
ulta
tio
n o
n ho
w to
low
er y
our
also
gro
win
g yo
ur m
arke
t sha
re.
Real
. Loc
al. R
esul
ts.
ESAC
ompa
ny.c
om
CLIENT TESTIMONIAL
A s
hout
out
to K
CC
I Ch
8. fo
r hel
ping
us
mak
e o
ur g
oal
fo
r Jul
y an
d A
ugus
t. T
hank
yo
u Le
slie
May
o fo
r yo
ur
pro
fess
iona
lism
, and
taki
ng c
are
of u
s! W
e ar
e bo
oke
d fo
r 20
17!!
Tha
nk y
ou!
B.O
.S.S
. Com
plet
e O
utdo
or
ALY
XSA
CK
SR
ILEY
O’C
ON
NO
RR
HEY
ASP
IGN
ERTO
MM
IEC
LAR
KEL
IZA
BET
HK
LIN
GE
ERIC
HA
NS
ON
TH
ISM
OR
NIN
G
1011
KC
CI V
IEW
ER P
RO
FILE
OC
CU
PAT
ION
GEN
DER
YEA
RS
LIV
ED IN
CO
MM
UN
ITY
MA
RIT
AL
STAT
US
HO
US
EHO
LD IN
CO
ME
NU
MB
ER O
F C
HIL
DR
EN IN
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ETH
NIC
BA
CK
GR
OU
ND
WA
TC
HED
KC
CI
CA
UC
AS
IAN
83%
HIS
PAN
IC7%
AFR
ICA
N A
MER
ICA
N4%
Sour
ce: M
arsh
all M
arke
ting
, 201
7 D
es M
oine
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KC
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n A
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s at
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billi
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r Tre
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rigin
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tlest
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alac
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com
109
FA
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1415
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3 - M
edia
com
109
Hill
Str
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lues
Her
cule
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s
Star
Tre
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Law
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The
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Law
& O
rder
: CI
(Eff.
9/2
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Amer
ican
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Air
8.3
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com
109
FA
LL P
RO
GR
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SC
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1617
JUST
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rce:
Des
Moi
nes,
IA D
MA
, May
Sw
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Peri
od: A
pr 2
7-M
ay 2
4,20
17
** G
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CI.C
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. We
had
very
long
line
s, a
nd
peo
ple
wer
e du
mpi
ng th
eir m
one
y in
buc
kets
wit
hout
the
coup
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just
to g
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e do
or a
nd n
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to w
ait.
Sup
er h
appy
cus
tom
er a
nd s
ales
per
son!
:)W
e’ve
bo
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d 2
mo
re th
is y
ear &
hav
e ca
lled
the
KC
CI H
PTG
our
“G
old
en
Tic
ket”
!
Do
it p
eopl
e! D
o it
!
Shan
non
Bjor
holm
Dal
y M
arke
ting
1819
MED
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SED
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DAY
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Acc
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tern
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Acc
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tern
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aper
cop
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tern
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r use
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Tab
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or E
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36%
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to S
trea
min
g M
usic
suc
h as
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dora
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Rad
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tify
35%
List
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to S
atel
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%
Use
d th
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%
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L A
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33%
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edia
9%
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6%
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spap
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nes
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ster
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27%
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%
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or W
e ar
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com
3%
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2%
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Juic
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8%
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L M
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& IN
TER
NET
SIT
ESM
EDIA
& S
TAT
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S W
ATC
HED
Sour
ce: M
arsh
all M
arke
ting
Des
Moi
nes
Surv
ey A
pril
2017
Sour
ce: M
arsh
all M
arke
ting
Des
Moi
nes
Surv
ey A
pril
2017
2021
CB
S S
POR
TS
& S
PEC
IALS
OV
ER T
HE
TOP
(OT
T)
stre
amed
dir
ectl
y ov
er t
he in
tern
et to
a c
onne
cted
dev
ice,
byp
assi
ng
the
need
for v
iew
ers
to s
ubsc
ribe
to a
tra
diti
onal
cab
le o
r sat
ellit
e pa
ckag
e. A
ccor
ding
to t
he J
uly
2017
Nie
lsen
boo
k 21
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of
Hou
seho
lds
in t
he D
es M
oine
s D
MA
get
s th
eir T
V o
ver-
the
air (
OTA
), w
hich
has
gro
wn
from
14.
1% in
Jul
y 20
13.
48%
of H
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hold
s ha
ve
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S (A
lter
nate
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s lik
e D
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t T
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r Dis
h N
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d 31
% h
ave
Har
d W
ired
Cab
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rovi
ded
by a
loca
l cab
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Ove
r-th
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ir (O
TA) i
n th
e D
es M
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s D
MA
repr
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ouse
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hom
e in
the
Uni
ted
Stat
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pend
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hou
rs a
mon
th
view
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OT
T c
onte
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ord
cutt
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me
79 h
ours
of O
TT
co
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th (2
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ours
per
day
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f Cor
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ho a
re
on Y
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be, 4
5% s
pend
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me
on A
maz
on V
ideo
, and
13%
spe
nd
mor
e ti
me
on H
ulu
com
pare
d to
the
ave
rage
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T v
iew
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data
sho
ws
that
onl
ine
vide
o co
nsum
ptio
n is
gro
win
g ac
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all
dem
ogra
phic
s, w
ith
a 45
% in
crea
se in
adu
lts
age
50-6
4 an
d a
36%
in
crea
se in
adu
lts
aged
65
and
over
. C
ord-
cutt
ers
are
mor
e lik
ely
to
have
ann
ual i
ncom
es o
f $75
k or
less
.
KC
CI L
OC
AL
SPO
RT
S S
PEC
IALS
VIEWER TESTIMONIAL
I jus
t tra
vele
d to
Par
agua
y, B
razi
l, U
rugu
ay a
nd A
rgen
tina
for 3
w
eeks
. I h
ad to
tell
you
how
hap
py I
was
I co
uld
take
KC
CI a
long
w
ith
me.
It w
as c
om
fort
ing
to c
atch
the
new
s an
d he
ar w
hat w
as
happ
enin
g at
ho
me.
Tha
nk y
ou
to a
ll th
e ne
ws
repo
rter
s an
d th
ose
w
ork
ing
hard
in th
e ba
ckgr
oun
d fo
r pro
vidi
ng th
is s
ervi
ce.
KC
CI
alw
ays
the
best
! I’v
e w
atch
ed y
our
cha
nnel
sin
ce I
was
a c
hild
.
Max
ine
Will
adso
nA
ugus
t 2, 2
017
cord
-cut
ters
, Mik
e Ri
ch 9
/20/
17; h
ttps
://w
ww
.act
iont
ec.c
om/b
log/
olde
r-de
mog
raph
ics-
are-
acce
lera
ting
-ott
-gro
wth
/, A
ctio
n-te
c 8/
1/17
.
2223