2017.03.09 innovation and why it matters more in the 21st century than ever before
TRANSCRIPT
Innovation B
Why It Matters More In The 21st Century Than Ever Before
9th March 2017
Some background
© Dr Bettina von Stamm 9th March 2017
Educational Background:PhD & MBA from London Business School Degree in Architecture & Town Planning
In pursuit of understanding and enabling innovation since 1992
Books
Websites:www.innovationleadershipforum.org
www.BettinavonStamm.comwww.thefutureofinnovation.org
www.innovationwave.com
What I would like to share …
© Dr Bettina von Stamm 9th March 2017
The 21st Century
1. Change: The pace is accelerating
© Dr Bettina von Stamm 9th March 2017
Adapted from: “Complex Adaptive Leadership”, Nick Obolenski, 2010
2. Change - The Consumer
© Dr Bettina von Stamm 9th March 2017
What Matters to consumers ...
Human factors insights
Emotional competence
Technical competence
Distribution competence
1950 1970 1980 2000 Alex Venn, 2001
© Dr Bettina von Stamm 9th March 2017
Market driven by quantity & price
Market driven by value & quality
Market driven by individualism &
fascination
Luxury, lust & passion
Market driven by senses
?????
3. Change - Increased connectivity
© Dr Bettina von Stamm 9th March 2017
... leads to: 1. Increased access to information
© Dr Bettina von Stamm 9th March 2017
... which in turn leads to: Increased transparency
© Dr Bettina von Stamm 9th March 2017
... and the potential for increased awareness
© Dr Bettina von Stamm 9th March 2017
... leads to: 2. Increased speed
© Dr Bettina von Stamm 9th March 2017
... which in turn leads to: Incomplete information
© Dr Bettina von Stamm 9th March 2017
... which in turn leads to: Increased confusion
© Dr Bettina von Stamm 9th March 2017
4. Change - Convergence
© Dr Bettina von Stamm 9th March 2017
5. Change: (Innovation) Challenges
© Dr Bettina von Stamm 9th March 2017
Scarcity of water
TrafficDecreasing
bio-diversity Renewable energy
Obesity
DeforestationEmerging
economiesPoverty
Ageingpopulation
Financial crises
Subsidies Floods
Semi-arid landTerrorism
Fast food
© Dr Bettina von Stamm
4 planets by 2020 ? !
Source: WWF - Living Planet Report 2012
Living Planet Report WWF 2012
9th March 2017
Natural Capitalism
© Dr Bettina von Stamm 9th March 2017
Consequence …
Overall: Increased Complexity
© Dr Bettina von Stamm 9th March 2017
Complicated
© Dr Bettina von Stamm 9th March 2017
Complex
21st Century’s Necessities
© Dr Bettina von Stamm
Necessity 1: Concurrency
9th March 2017
© Dr Bettina von Stamm
From relay to scrum
9th March 2017
Necessity 2: Collaboration
© Dr Bettina von Stamm 9th March 2017
© Dr Bettina von Stamm
Which often looks like this …
9th March 2017
Necessity 3: Innovation
© Dr Bettina von Stamm 9th March 2017
High Expectations …
© Dr Bettina von Stamm 9th March 2017
From My Journey
Principle 1: Understanding Human Nature
© Dr Bettina von Stamm 9th March 2017
© Dr Bettina von Stamm
Principle 2: Understanding the Context
9th March 2017
Principle 3: A Holistic Approach
© Dr Bettina von Stamm 9th March 2017
The BvS Innovation Framework
Innovation ? !
... Innovation ???
• Innovation = creativity + successful commercialisation
• Innovation is a frame of mind
• Innovation is the path of embracing change to create value
© Dr Bettina von Stamm 9th March 2017
Innovation across the spectrum
© Dr Bettina von Stamm 9th March 2017
Incr
emen
tal
Categories of Innovation (based on Bessant et al, in von Stamm, 2003, extended 2011 & 16)
Radica
lTr
ansfo
rmat
ional
Product Process Service Business Social Societal ModelInnovation Innovation Innovation Innovation Innovation
Cars instead of horses
Hydrogen powered cars
New car model
BitCoin
Internet banking
A new kind of mortgage
Pilkington’s floating glass
Gas-filled thermo glass panes
Differently coloured glass
Internet
On-line sales & distribution (computers)
Business parks vs town centres
Grameen Bank
Barclay Bikes
Car sharing
POC21
Estonia’ e-citizenship
Open Government
Innovation
© Dr Bettina von Stamm 9th March 2017
BvonStamm
Thank You & Stay in Touch !
www.BettinavonStamm.com www.InnovationLeadershipForum.org www.TheFutureOfInnovation.org www.InnovationWave.com
uk.linkedin.com/in/bettinavonstamm/