Listen. Learn. Engage.

2017 Trade Show Tuesday, September 12, 2017

Greater Richmond Convention Center403 North 3rd StreetRichmond, VA 23219

Register online at http://tradeshow.vhca.org/

VIRGINIA HEALTH CARE ASSOCIATION VIRGINIA CENTER FOR ASSISTED LIVING

Schedule of EventsTuesday, September 12

8:00 am – 12:00 pm Exhibitor Set Up12:15 pm - 1:15 pm Lunch (2 included with each booth) 1:15 pm – 4:30 pm Trade Show Hours3:45 pm – 4:30 pm Reception (during the Trade Show)4:45 pm – 8:00 pm Exhibitor Breakdown

About VHCA-VCAL

The Virginia Health Care Association – Virginia Center for Assisted Living (VHCA-VCAL) is a member-driven organization dedicated to advocating for and representing the interests of over 290 Virginia nursing and assisted living centers and the 29,000 residents they serve through the selfless efforts of nearly 30,000 dedicated care-giving staff.

Our mission is Collaborating to Enrich Lives.

We are proud of our role as the Commonwealth’s largest association representing long term care. VHCA-VCAL’s strength, effectiveness, and integrity are significantly enhanced by the diversity of its membership which includes proprietary, non-profit, and government-operated facilities dedicated to providing the highest quality of care.

Join us this year as we Collaborate

Listen. Learn. Engage.

Is there a theme for the Trade Show? Remember your collection of mixtapes? The time you spent thinking of the best songs to pull together? Who were you making it for? Did someone you care about just introduce you to a song you had to include? The best mixtapes are a compilation of all different styles of music that is greater than the sum of its parts.

Fast forwarding to today—vendors, providers, presenters, leaders, learners, all collaborate in long term care. Each has a unique contribution to make to the sector. The need to collaborate to enrich the lives of our residents, staff, and others is key.

To get ready for the Trade Show, think about the days before Spotify and your shuffle button. Get your boom box ready. Envision the artist you had to put on your mixtape. Don your best ‘80s and ‘90s gear and share your mixtape so we can Listen. Learn. Engage. together.

VHCA-VCAL encourages exhibitors to incorporate the theme—Collaborate: Listen. Learn. Engage.—in booth decorations, games, and prizes. VHCA-VCAL will sponsor a Best Booth contest to recognize exhibitors for outstanding creativity and use of the theme. The winner will be announced during the Trade Show reception; winners must be present to win.

Be Part of the Largest Long Term Care Trade Show in Virginia

The VHCA-VCAL Annual Convention and Trade Show draws hundreds of long term care professionals from across Virginia and beyond each year. The VHCA-VCAL Trade Show is the largest and most comprehensive trade show of its kind in Virginia.

Exhibiting at the Trade Show will provide you and your company or organization with an opportunity to meet with decision makers, purchasing officers, and others who work in this dynamic 24/7 profession. The VHCA-VCAL Convention and Trade Show brings together the people, the education, and the products and services that are essential to the continued growth and success of quality long term care.

The 2017 Trade Show FAQs

When is the Trade Show? Tuesday, September 12, 2017. Exhibitor registration and set up runs from 8:00 am-12:00 pm. The Trade Show will open its door for visitors from 1:15 pm to 4:30 pm. A cocktail reception will begin at 3:45 pm during the Trade Show.

Who will be there? Long term care professionals representing both nursing centers and assisted living communities will be in attendance. These professionals include facility administrators, nurse managers, department heads, senior corporate staff members – the team members that make high-quality long term care services a reality in Virginia.

What do VHCA-VCAL members expect from exhibitors?Our members come to the Trade Show to see and discuss how they can enhance their success as caregivers. They want to see firsthand the products and services that can help them provide the quality care their residents expect and bring innovation and efficiency to their centers.

What do exhibitors get from participating in the Trade Show? The Trade Show can play a vital role in the marketing, development, and profitability of your organization all in one event. You will be able to introduce yourself and your products or services to key buyers. Product displays and demonstrations make a great impression.

Will education sessions compete with the Trade Show for attendance?To ensure show attendance, VHCA-VCAL Convention meetings and education seminars have been scheduled strategically to not conflict with the Trade Show hours.

Are there prize drawings?Yes! We plan incentives to increase attendance at the Trade Show. Exhibitors are encouraged to offer at least one prize to encourage greater booth attendance. In addition to the exhibitor booth prizes, we hold cash prize drawings approximately every half hour during the event for show attendees.

How are prize winners selected? VHCA-VCAL will provide each exhibitor with a container to collect attendee business cards. Winners will be randomly selected from the business cards in the containers. Four of the containers will be randomly designated for the larger cash prizes. Prize winners must be present at the time of the drawings during the trade show to win. Exhibitors will keep all collected business cards.

What are the booths like?All booths are 10’ wide by 10’ deep. Each booth includes:

• One eight foot high pipe and flame resistant fabric backdrop

• Three foot high pipe and flame resistant fabric side rails

• Carpeting• Booth sign with your company name• One six foot draped table and

two chairs• Support service from

VHCA-VCAL staff and trade show committee members

• Lunch for two exhibitors. You must pre-register to reserve your lunches. (Additional lunches may be purchased.)

What if I need power, water or internet access?Additional furnishings will be available, at an additional charge, through Exhibits Inc., (EI) if desired. Electrical service and water for your booth are available, at an additional charge, through the Greater Richmond Convention Center. The Exhibitor Service Kit, which will be emailed to contracted exhibitors no later than July, will include the forms for these services.

Is there anything I can’t do?The use of sound devices, megaphones, loudspeakers, or undignified methods of attracting attention is prohibited where such methods interfere with other exhibitors. VHCA-VCAL retains the right to ask you to discontinue or prohibit any such activity.

Are there other benefits to exhibiting?Yes! Every exhibitor who contracts for booth space prior to August 15 will be profiled in the VHCA-VCAL Buyer’s Guide. The Buyer’s Guide is a great advertising supplement to our Membership Directory. Those in charge of purchasing or decision-making reference the Buyer’s Guide throughout the year.

How will I keep track of the details about the Trade Show?VHCA-VCAL is excited to present every exhibiting organization with a comprehensive Exhibitor Service Kit prior to the Trade Show. This kit will provide you with all the necessary information on the 2017 Trade Show. In addition, on-site coordinators will be available at the registration desk to assist exhibitors with registration, move-in, show operation, and move-out. more

If you have additional questions, please contact:

Doran HutchinsonVice President of Member Servicesand Education VHCA-VCAL 804.212.1692 doran.hutchinson@vhca.org

Ashworth CollegeAvante Group Inc.Basic American Medical ProductsBene�cial Associates, Inc.Bonitz Flooring GroupBreeden & Silver Distribution Corp.Brighter Day HealthBrulin & CompanyCare Services ManagementCarolina Speech Pathology, LLCChas. Lunsford Sons & AssociatesCJMW ArchitectureComfort DesignConsolidated Laundry Equipment Inc.Consulate Health CareCreative Aviaries, LLCDermaRite IndustriesDeRoyalDevine ServicesDirect Supply Inc.Dynamic Mobile ImagingEcolab Inc.Encompass Group LLCEncore Rehabilitation Services

Family Care PharmacyFirst Quality Products, Inc.Forbo Flooring SystemsGenesis Rehabilitation ServicesGeritent Enterprises, Inc.Goodman Allen DonnellyGrove MedicalHealth Pro LLCHealth Quality InnovatorsHealthcare Services Group, Inc.HealthPRO®/HeritageHoward Shockey & Sons, Inc.HPSI Purchasing ServicesHumanaIH Services Inc.Independence RehabINNERFACE Architectural SignageInPro CorporationJoerns Healthcare Inc.Key RiskLegacy Consultant PharmacyLegacy Healthcare ServicesLinked Senior, Inc.McKessonMedline Industries, Inc.Medtronic/Covidien

MMDS Mobile X-RayMobilexUSANational Healthcare ServicesNavigator Group Purchasing Inc.Neil Medical GroupNovaerusNovo NordiskNurse Rosie ProductsNuScriptRxNutricia Advanced Medical NutritionNutrition Plus, Inc.Odyssey RehabilitationOmnicare, Inc.Partners Pharmacy of VirginiaPeninsula Hospital Services, Inc.Penner Patient Care, Inc.Performance FoodservicePharMericaPointClickCarePresto Absorbent Products, Inc.Prime Care TechnologiesPrivatel, Inc.ProHealth Dental, Inc.PruittHealth Pharmacy ServicesRehabCareReliable Medical Supply

Reliant RehabilitationRemedi SeniorCareRohrer Bus SalesSano� USSCA Personal Care, Inc.Seagrove Rehab PartnersSelect Rehabilitation, Inc.Senior TVShannon Specialty Floors, Inc.Shasta FoodserviceSmartLinx SolutionsSouthern Pharmacy ServicesStanley Stephens CompanyStar City Fire Protections Inc.Sysco Food Services of VA, Inc.TeamHealthThe Commonwealth GroupThe Gideons InternationalTridentUSA Mobile Clinical ServicesUS Foods/Roanoke DivisionVirginia Hospital Laundry, Inc.Virginia Premier Health Plan, Inc.Vista Clinical Diagnostics, LLCVohra Post-Acute PhysiciansWellness Concepts PharmacyYouCareMail

2016 EXHIBITORS

Can I see the Trade Show floor plan?You can check out our virtual floor plan and register for booth space online. Visit http://tradeshow.vhca.org for more details. In addition to registering online, the virtual floor plan includes a free profile for each exhibitor. The profile will feature your company name, product/service information, contact name, link to your company’s website, and an email link for users to ask questions or to set up appointments. We encourage you to use the virtual floor plan and Trade Show website for the most up-to-date information on booth availability and easy registration.

Are there other opportunities to support the convention?We encourage you to explore our sponsorship opportunities as additional ways to interact with VHCA-VCAL members. Sponsoring selected events, meals, and receptions held during the Convention and Trade Show is an effective and powerful opportunity to showcase your company to long term care professionals and build your relationships with VHCA-VCAL members. To learn more about sponsorship opportunities, contact Doran Hutchinson at 804.212.1692.

I’ve decided I don’t want to exhibit, but I wantto walk the Trade Show floor. Is that ok?Unfortunately non-exhibiting vendors and non-registered attendees may not walk the Trade Show floor. VHCA-VCAL retains the right to require any individuals discovered violating the policy to vacate the Trade Show floor.

Hotel AccommodationsHotel accommodations are available at the Richmond Marriott Downtown. The guest room rate for the VHCA-VCAL room block is $149 per night (plus taxes and fees). Guest room reservations can be made by calling 800-228-9290. The hotel reservation deadline is August 21, 2017.

VHCA-VCAL Trade Show Floor PlanGreater Richmond Convention Center

Check out the Virtual Floor Plan at tradeshow.vhca.org for

the most up-to-date information on booth availability and

online registration.

Entrance

ALL BOOTHS ARE 10’ X 10’

The undersigned, representing (please print):

Company: __________________________________________________________________________________________________________

Address: ____________________________________________________________________________________________________________

City: _____________________________________________________ State: _____________________________ Zip: _________________

Telephone: ( ) ___________________________________ Fax: ( ) ____________________________________________

Email: _______________________________________________________________________________________________________________

Website: ____________________________________________________________________________________________________________

Contact Person: ________________________________________ Title: ____________________________________________________(Please print name)

Agrees to purchase Exhibit Booth Space at the 2017 VHCA-VCAL Trade Show at the cost of:

CIRCLE ONE: MEMBER $700 NON-MEMBER $1,300

Payment in Full must be received with this contract.

This contract entitles you to a 10’ x 10’ exhibit booth including: 8’ high pipe and flame resistant fabric backdrop; 3’ high pipe and flame resistant fabric side rails; carpeting; a booth sign with your company name; one six foot draped table and two chairs. Additional furnishings will be available, at an additional charge, through Exhibits Inc., (EI) if desired. Electrical service, water, and internet access for your booth are available, at an additional charge, through the Greater Richmond Convention Center. Order forms for EI and the Convention Center will be sent to contracted exhibitors.

Neither the Virginia Health Care Association and its representatives or employees of the Greater Richmond Convention Center and their representatives will be responsible for any injury, loss or damage that may occur to the exhibitor or the exhibitor’s employees or property from any cause whatsoever. The exhibitor, or his representative, on signing this contract expressly releases the foregoing named Association, individuals, decorator and convention center from any and all claims for such loss, damage or injury.

CANCELLATION POLICY: NO REFUNDS AFTER JULY 1, 2017

Signature: ___________________________________________________________________________________________________________

Contract to Buy Exhibit Space at theVIRGINIA HEALTH CARE ASSOCIATIONVIRGINIA CENTER FOR ASSISTED LIVING

2017 Trade ShowTuesday, September 12, 2017Greater Richmond Convention Center | Richmond, VAVHCA-VCAL Trade Show Floor Plan

Greater Richmond Convention Center

Exhibitor Set Up 8:00 am – 12:00 pmLunch (2 included with each booth) 12:15 pm – 1:15 pmTrade Show Hours 1:15 pm – 4:30 pmReception (during the Trade Show) 3:45 pm – 4:30 pmExhibitor Breakdown 4:45 pm – 8:00 pm

Schedule of Events

Tuesday, September 12

Contract to Buy Exhibit Space at theVIRGINIA HEALTH CARE ASSOCIATIONVIRGINIA CENTER FOR ASSISTED LIVING

2017 Trade ShowTuesday, September 12, 2017Greater Richmond Convention Center | Richmond, VA

EXHIBITOR NEEDS

Print Company name for booth sign: ____________________________________________________________________________

Primary product or service: ______________________________________________________________________________________

Booth preference (based on availability): 1st Choice ___________ 2nd Choice __________ 3rd Choice _____________

For booth availability, view online trade show floor plan at tradeshow.vhca.org before selecting.

BOOTH PAYMENT OPTIONS

Payment in Full must be received with this contract.Reserve your booth online at tradeshow.vhca.org.

Check Enclosed

MC/Visa/AmEx/Discover Account # ________________________________________ Security Code ______________

Expiration Date _______________ Print Name of Card Holder _____________________________________________________

Signature ________________________________________________________________________________________________________

Card Holder’s Billing Address: ____________________________________________________________________________________

___________________________________________________________________________________________________________________

City: _____________________________________________________ State: _____________________________ Zip: _______________

Email Address: ___________________________________________________________________________________________________

Make checks payable and mail to: Virginia Health Care Association 2112 West Laburnum Avenue, Suite 206 Richmond, Virginia 23227

Non-members: To join VHCA-VCAL, complete the enclosed Membership Application and return with your $600 dues payment. Or, as a non-member, you may exhibit at the non-member price of $1,300.

Cancellations for credit card payments subject to 10% service fee.

Failure to Occupy Exhibit Space: If space is not occupied 30 minutes prior to the opening of the Trade Show, Tuesday, September 12, 2017, this will be considered a no-show and the space will be forfeited by the exhibitor. This forfeited space may be resold, reassigned or used by VHCA-VCAL without obligation.

Hotel Information: Hotel accommodations are available at the Richmond Marriott Downtown. The guest room rate for the VHCA-VCAL room block is $149 per night (plus taxes and fees). Guest room reservations can be made by calling 800.228.9290. The hotel reservation deadline is August 21, 2017.

Contact Information: Doran Hutchinson, VHCA-VCAL | Phone: 804.212.1692 | Fax: 804-353-3098

Important Notices: By registering for and/or attending this event, I acknowledge and agree that photographs, video, and other recordings of the event may be taken by VHCA-VCAL or parties acting on behalf of VHCA-VCAL, and that these photographs, video, and other recordings may be used by VHCA-VCAL in any media now known or later invented for any purpose related to VHCA-VCAL’s mission, including education, promotional, and awareness related use. I give VHCA-VCAL unlimited permission to use my name, likeness, image, statements, and other information I may give to VHCA-VCAL, whether through registration, at the event, or otherwise, that may be necessary for VHCA-VCAL to make use of its rights in the photographs, video, and other recordings.