2017 rsa symposium...hpdate on rsa social media campaign olivia kezirian n o o ^ z µ o Á } z l w...
TRANSCRIPT
~ Welcome ~11:30
12:30
12:40
Complimentary Lunch
Welcome to the Stein Eye Institute Bartly J. Mondino, MDRefractive Surgery Alliance Update Greg Parkhurst, MD, PCEO
~ The 3 Milestones of Vision Development and the 7 Procedures to Correct Them ~
12:55
13:05 Arthur B. Cummings, MD, PCEO
13:25 Luke Rebenitsch, MD, PCEO
RPB Auditorium @Jules Stein Eye Institute 1 Thursday May 4, 2017
Ocular MaturityHow to fit SMILE into a new market without harming refractive surgery Rex Hamilton, MDSMILE Strategy RoundtablePaul Dougherty, MDRex Hamilton, MDLance Kugler, MD, PCEOMatthias Maus, MD
PresbyopiaWhere do Inlays fit into my offerings for the 2nd Milestone? Jeff Whitman, MDWilliam Wiley, MD, PCEORoberto Zaldivar, MD CataractA la Carte or Prix Fixe: How to Position Premium Lens Surgery in 2017 Daniel Durrie, MDWilliam Wiley, MD, PCEOJared Younger, MD
D. Rex Hamilton, MD13:45
RSA 2017 SymposiumGreg Parkhurst, MD, PCEO and D. Rex Hamilton, MD
~ Update on the Five RSA Initiatives ~
14:05 Guy M. Kezirian, MD, MBA, PCEO
Surgeon Education RSA Master of Refractive Surgery (MORS) Program Juan Batlle Pichardo, MDArthur Cummings, MDDaniel Durrie, MDNicole Lemanski, MDMichael Mrochen, PhDAaron Waite, MD, PCEO
Public Awareness: Vision for a Lifetime14:30 Paul Mann, MD, MBA
14:45
15:00 Lance Kugler, MD, PCEO
15:10
Call Center Best PracticesJeff Whitman, MDWilliam Wiley, MD, PCEOTelemedicine to Grow your PracticeRoberto Zaldivar, MDUpdate on RSA Social Media CampaignOlivia KezirianNell ShuttleworthBreak
Public Awareness: Vision for a Lifetime, RSA Residents and Fellows
15:30
15:40
15:50
16:05
Focus on Independence Initiative Daniel Durrie, MDLance Kugler, MD, PCEOTraining OptometryGreg Parkhurst, MD, PCEOInternal Marketing: Best Practices from our Center 2017Vance Thompson, MDRSA Residents and Fellows SectionJuan Batlle Logrono, MDKarolinne Rocha, MD, PhDBlake Williamson, MD
~ Update on the Five RSA Initiatives (Continued) ~
Patient Outreach
16:15
16:25
RSA and the VRSN Luke Rebenitsch, MD, PCEO
Affordability
Patient Financing & The RSA Give Sight to the World ProgramGuy Kezirian, MD, MBA, PCEO
Capital Equipment Model16:35 RSA Group Buys
William Wiley, MD, PCEO
~ Fostering Alignment with Industry ~
16:45
Industry Roundtable
Industry Perspectives on the RSA Approach to Growing Refractive Surgery Greg Parkhurst, MD, PCEOLaurent Attias - Senior Vice President, Alcon, A Novartis DivisionDavid Bragg - President, Ziemer USA and CanadaRon Kaiser - Senior Director, Nidek IncJohn Kilcoyne - President and CEO, ReVision OpticsTerry Koritz - Vice President, Johnson & Johnson Vision Care IncErin Schallhorn - Senior Director, Carl Zeiss Meditec AGAl Waterhouse - President, AcuFocus Inc
~ RSA Perspectives ~
17:15
17:20
17:25
17:30
18:30
Premier Practice Showcase Europe 2017 & ESCRSMatthias Maus, MDWhat Do We Offer? Every Waking Minute!Greg Parkhurst, MD, PCEOClosing RemarksRex Hamilton, MDCocktails and ToursRex Hamilton, MDGreg Parkhurst, MD, PCEOAdjourn
RPB Auditorium @Jules Stein Eye Institute 2 Thursday May 4, 2017