Human

vs

Machine

Cognitive automation

and AI – are we nearly

there yet?

David Gilroy

Conscious Solutions

David Gilroy wearing Google

GlassLegal Support Network London networking event14 July 2014

Jake Scoynes – my nephew

Deepmind AlphaGo v Lee Sedol

Deepmind Playing Breakout

Intelligence?

Augmentedor

Artificial

Transhumans

Rin Räuber

Rob Spence

Photo courtesy of Wired

magazine

Rob Spence video

Computers/robots will not

destroy the world

Emotional Chatting Machines

https://www.theguardian.com/technology/2017/may/05/human-robot-interactions-take-step-forward-with-emotional-chatting-machine-chatbot

https://www.technologyreview.com/s/604157/emotional-chatting-machine-assesses-your-emotion-and-copies-it/

Being carbon based

does not give us a

monopoly on

emotionsMax Tegmark - Life 3.0

Hilton Hotels Connie robot

concierge

JLL Reception Robot

Bots should not pretend to be

human• We’re not trying to

pass the Turing

Test (yet)

• Users suffer

negative emotions

if they feel they’ve

been duped

Watson Conversation Conscious

Bot

Universal Basic Income

Microsoft’s chatbot “Tay”

What’s going on in legal? Lots.

MikeLegal

OCI

DoNotPay

AI in marketing

http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/

AI in marketing II

1 Recommendations/content

curation

2 Search engines

3 Preventing fraud and data

breaches

4 Social semantics

5 Website design

6 Product pricing

7 Predictive customer service

8 Ad targeting

9 Speech recognition

10 Language recognition

11 Customer Segmentation

12 Sales forecasting

13 Image recognition

14 Content generation

15 Bots, PAs and messengers

https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing

Personalisation

Is it lonely

at the top of

your agency?

Is it lonely

at the top of

your law

firm?

HubSpot buys Kemvi

Want better writing in your

marketing?

Albert.ai

Molly AI Website Designer

No

So will marketers

lose their jobs to

AI?

Human v Machine TV Ad: The

Brief

• The client filled out a form with all the

elements they wanted to appear in the ad

• AI robot then scrambled the database for

ideas

• Humans were required to actually produce the

final creative

• Targeted at 18-30 year olds

“Instant-effect fresh breath that lasts for 10 minutes”

Let the public decide which is

best!

So let’s decide for ourselves