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2017 MEDIA KIT
2017 MEDIA KIT
DATA. STRATEGY. TECHNOLOGY. DMN is the leading provider of digital and data-driven marketing analysis, research, and content for senior marketers.
Our core areas of focus are marketing strategy, email marketing, analytics, marketing technology and social media.
CONTACT: Greg Zalka, 646.638.6027, [email protected]
From long-form articles to shorter pieces like news roundups and explainers around emerging topics, our content covers all aspects of the data-driven marketing world. Our brand lives on all major social media sites and publishes video and podcasts. We also publish a number of special features, like our 40Under40 and Marketing Hall of Femme reports.
DMN is the best destination for senior marketers to learn more about marketing strategy and the science and tech behind the best tools in the space.
2017 MEDIA KIT
2017 EDITORIAL CALENDAR
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Month In-Depth *Special Reports **
Themed Week ***
eBooks****Editorial Webcasts
Virtual Events Live Events
January
Financial Services and DataPostal ReformLive Streaming
2017 and Beyond FutureData-driven Mar-keting
Tech 2020
FebruaryRetailTag ManagementLoyalty Programs
Building a Better Marketing Department
Career Retail Email
Productivity23rd: Marketing Tech
March
ABMMarketing CloudCustomer Acquisition
The Agency Issue eCommerce Week
Retail Artificial Intelli-gence Streamling Oper-ations
Bots
1st: DMN Awards, NYC2nd: DMN Connect, NYC
April CRMAudience TargetingUX Design
Retention v. Loyalty
Marketing Strategy
Data Quality Customer ProfilingABM
The EnlightenedCustomer
21st: Marketing Hall of Femme, NYC
MayData OwnershipRetargetingPredictive Analytics
Best Places to Work
AIMarketing TechProgrammatic
Best Places to Work
11th: Lead Gen Strategies
16-17th: Caples Awards Live Judging, NYC
June CreativeCIOProductivity
How to Build Your Data from Scratch
Social NetworkDirect MailContent Marketing (DAM)
Mobile16th: Caples Awards Reveal
July
Venture CapitalEmail dataWebinars/ Webcasts
The Modern Marketer
OmnichannelFocus on CMOs Artificial Intelli-gence
Future of Email
August
Customer PreferencesSocial MediaAudience Data
How I Got Here: CMOs
CMOsShopper AnalyticsOmnichannel Marketing
Predictive Analytics
17th: B2B Marketing
September
RetailUser Generated ContentHealthcare
The Future of eCommerce
DataData QualityCMOs (OTQ)
Wearables 40Under40, NYC
OctoberSecurityDataMarketing Tech
Autonomous Cars Retail
Customer Acqui-sitionSocial Media Marketing
Marketing in Crises
November
Product LaunchesMarketing AutomationClient Services
Marketing Tech Survey
Marketing Tech Data Analytics Marketing Clouds
December
ABMInbound MarketingCustomer Experience
Marketing 2025 EmailMarketing Tech (OTQ)
Segmentation7th: Content Marketing
* 600-800 word story exploring the topic involving multiple sources
** 1,200 - 1,800 word story with multiple sources and other multimedia elements
*** A series of articles
**** Link to full eBook descriptions
SENIORITYROLE
2017 MEDIA KIT
CORE READERSHIP
CONTACT: Greg Zalka, 646.638.6027, [email protected]
INTEREST
DMN’s most popular topics
INFLUENCE B2B & B2C
DMN’s audience is split across both B2B and B2C companies
88% are either direct decision-makers or influencers
57% of DMN’s audience is director level+
68% of DMN’s audience is marketers
THE AUDIENCE
Marketers rely on DMN for the latest marketing insight and thought leadership – our digital offerings reach more than 150,000 senior marketing executives per month.
2017 MEDIA KIT
CONTENT MARKETING
CONTACT: Greg Zalka, 646.638.6027, [email protected]
GUIDELINES:Advertiser provides partner content. These can be point-of-view pieces that also offer learning in such areas as best practices and trends, take a stand on a current issue, or present a solution to a common direct marketing challenge. The content should be:
• Non-commercial
• Between 500 and 1,000 words
• All submissions are subject to DMN’s editorial approval
PROMOTION:Week 1• 3rd story on DMNews.com homepage for Week 1
• 3rd story on Daily Insider for 2 days in Week 1
• 2 DMN tweets in Week 1
Week 2• 6th story on home page for Week 2
• 6th story on Daily Insider for 2 days in Week 2
• Story tagged under keyword reflective of topic
• Companion display banners 728x90 and 300x250 running along advertiser’s sponsored content
• Archived on DMN for 1 year
FrequencyPartner Content provided by advertiser
Partner content written by DMN for advertiser
12 articles $33,590 $82,070
6 articles $17,845 $43,599
3 articles $10,497 $25,647
Note: DMN reserves the right to edit opinion columns for style and clarity. All native advertising content will be labeled “Partner Content.”
WHAT IS NATIVE ADVERTISING?Native advertising is an online advertising method in which the advertiser gains attention by providing content in the context of the user’s experience. Native advertising formats match both the form and function of the user experience in which it is placed.
2017 MEDIA KIT
LEAD GENERATION
CONTACT: Greg Zalka, 646.638.6027, [email protected]
• Receive high-quality leads through seg-mented and targeted content syndication
• Showcase your organization’s expertise with decision-makers and influencers who are looking to DMN for comprehensive marketing coverage
• Promote products, offers, and new solu-tions directly to decision makers
• Leverage the industry-leading DMN brand by having your materials appear along-side trusted editorial content
• Expand your reach with dedicated promo-tions sent to the engaged DMN network
• Access a dedicated campaign team to optimize your program and achieve high-quality results
WHITEPAPER OF THE DAY Delivered to over 33K* opt-in integrated marketers. This email service enables suppliers and research firms to announce whitepapers, best practice guidelines, research results and other free literature in all sectors of integrated marketing.
Rate: $3,595
SPONSORED PROMOTION Delivered to over 34K* marketers. Sponsorships available for email blast of special client promotions. Promotion examples include, but are not limited to: Webcasts, Trade Show Exhibition, New Product Launches, and Advertisements.
Rate: $5,965
YOU WANT SALES LEADS? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program, which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.
HOT LIST OF THE DAY Delivered to 20K* direct, database & interactive marketers; single sponsored daily HTML email blast to eager subscribers. These direct marketers want to stay informed on what’s new in response, compiled, postal and email lists in this popular service which showcases one new mailing list every business day. Detailed info on each list and where to get it make this an invaluable resource for mailing professionals.
Rate: $2,545
TELEMARKETING Our telemarketing program utilizes our year-round circulation requalification efforts to target the most customized lead requests. Add proprietary questions to our ongoing efforts to ensure you are only receiving what you deem an acceptable marketing or sales ready lead.
Rate: Upon Request*2016 average
2017 MEDIA KIT
LEAD GENERATION EVENTSWEBCASTS are an
interactive marketing opportunity for advertisers, allowing you to communicate thought leadership to a captive audience while developing leads.
1. PARTNER WEBCAST Sponsor provides speaker and content. DMN promotes, manages logistics, provides intro, and manages Q&A, as well as supplies leads.
Rate: $19,875
2. CUSTOM WEBCAST DMN creates, delivers webcast based on sponsor’s brief, and manages Q&A, as well as supplies leads. Sponsor can provide speaker to participate in Q&A.
Rate: $24,875
3. EDITORIAL WEBCAST DMN editorial team responsible for all content and design. Sponsor receives branding, an opportunity to be involved in the Q&A, plus all leads.
Rate: $14,875
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Format Content Creation Moderator Speaker Recruitment Speaking Opportunity
Editorial DMN DMN In-house Q&A
Partner Sponsor DMN Sponsor Sponsor speaks on panel
Custom DMN DMN DMN Q&A
2017 MEDIA KIT
LEAD GENERATION EVENTS
CONTACT: Greg Zalka, 646.638.6027, [email protected]
WHO: Estimated 800+ marketing decision makers
WHAT: An online event to foster live, interactive dialogue between marketers & sponsors
SPONSORSHIP OPPORTUNITIES INCLUDE: EDITORIAL KEYNOTE:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This package includes:
• A digital skin during the keynote to promote your company
• A high-level executive from your company takes part in the Q&A with the keynote speaker
• Your speaker closes the last 5 min. of the keynote session
• Booth with unlimited content to engage attendees
• Contact details from all registrants
Rate: $9,870
• Sponsor has a session during which you present a case study or best practices workshop
• The session is 30 min. and has 10 min. Q&A
• A booth in the exhibition hall where your sales executives can engage with attendees in real time
• Booth with unlimited content (whitepapers, eBooks, videos)
• Contact details from all registrants
Rate: $9,870
SESSION SPONSOR:• Sponsor has a booth to engage
with attendees in real time
• Booth with unlimited content (whitepapers, eBooks, videos)
• Contact details of the attendees that engaged with your booth
Rate: $4,715
VIRTUAL BOOTH IN EXPO HALL:
VIRTUAL EVENTS
FEBRUARY | 23rd: Marketing Tech
MAY | 11th: Lead Generation Strategies
AUGUST | 17th: B2B Marketing
DECEMBER | 5th: Content Marketing
2017 MEDIA KIT
LEAD GENERATION–SOCIALWANT TO MAKE A SERIOUS SOCIAL IMPRESSION? A sponsored tweetchat is your answer. Created around a specific topic of your choice, tweetchats are fast-paced, action- oriented, live discussions that take place around a designated hashtag. They allow you to engage directly with top-level integrated marketers who follow @dmnews while also spreading awareness of your brand and increasing your social footprint.
CONTACT: Greg Zalka, 646.638.6027, [email protected]
PRE CHAT:• Sponsor recruits speakers• 1 tweet a day the week prior from @dmnews• 2 tweets a day the week of the tweetchat from @dmnews• Post on DMN Facebook & LinkedIn the week of the chat• Promotion in our Daily Insider newsletter the day before• Prestitial promoting event day before and day of event• Email blast to our Twitter followers
DAY OF CHAT:• DMN moderates• Sponsor owns Twitter skin exclusively
POST CHAT:• DMN moderator blogs the “findings” of the
tweetchat from an editorial perspective• Storify your chat so a “cliff note” version is
available for anyone who missed the live event
22,000TWITTER
FOLLOWERS
2%AVERAGE
MONTHLY GROWTH
EXPOSURE*:
1,216,596IMPRESSIONS
* Twitter Analysis
Rates
Tweet Chat Sponsor $4,565
2 Sponsored Tweets $1,750
5 Tweets $3,350
2017 MEDIA KIT
DMN AWARDS
CONTACT: Greg Zalka, 646.638.6027, [email protected]
MARKETING & TECH INNOVATION AWARDS PROGRAM SPONSORSHIPSConnect & Awards Sponsored Cocktail Hour: $5,000• Provide welcome announcement during summit &
awards cocktail hour• Logo placement within room during cocktail hour• 2 complimentary summit and award passes for staff• 2 complimentary summit and award passes for clients• Customized HTML email provided to you to promote summit and
awards program to clients with unlimited $100 discount code
• Logo placement on all event promotion (online, newsletters, dedicated emails, signage, event marketing materials, etc.)
Awards Category Sponsor: $3,000• Exclusive sponsorship of selected category (category based on
availability and on a first come first serve basis). • Sponsor logo, company description (100 words maximum)
and URL to appear on sponsors section of the awards website• Sponsor Company will be included in all pre-promotional material about
the 2017 DMN Connect Awards from date of signing until the event itself on March 10. This includes event website and print/digital promotional ads.
• 2 complimentary award passes for staff• Sponsor’s logo and/or company name will be included in the script,
shown on the screen during sponsored category, printed on event program and engraved on the winner’s trophy for sponsored category
• A company executive can appear on stage to present the winner of sponsored category. Details of who this person will be must be submitted by the given deadline date.
Recognizing the most innovative data-driven marketing companies, campaigns, and personalities in a variety of fields, DMN Awards will award top-level awards in three tracks: marketing tech companies, marketing campaigns, and personalities.
But it’s not just about the tools. Data scientists, marketing technologists, and other specialists are the indispensible drivers of ensuring that technology is an asset, not just a tool.
MARCH 1, 2017
2017 MEDIA KIT
DMN CONNECT
CONTACT: Greg Zalka, 646.638.6027, [email protected]
SPONSORSHIP PACKAGES GOLD SPONSORSHIP LEVELKeynote Session Presentation Sponsorship: $15,000 (2 available)
Delivery of 25-minute presentation (content to be approved prior by conference organizers, case study format with client recommended)• 1 pg marketing piece to be distributed to
attendees (seat dropped prior to start of session)
• 1 exhibitor pod • 4 complimentary summit only passes
for staff or clients (does not include awards)• 4 complimentary passes to awards (staff or
clients)• Customized HTML email provided to you to
promote summit and awards to clients with unlimited $100 discount code
• Logo placement on all event promotion (online, newsletters, dedicated emails, sig-nage, event marketing materials, etc.)
• 2-3 minute video interview with editor (will be hosted on dmnews.com and available for your own use)
• Editorial coverage and banner ad placement on DMN website
Concurrent Session Presentation Sponsor-ship: $13,500 (2 available)
Delivery of 25-minute presentation within a concurrent session (content to be approved prior by conference organizers, case study format with client recommended)• 1 pg marketing piece to be distributed to
attendees (via seat drop prior to start of session)
• 1 exhibitor pod • 3 complimentary summit only passes for
staff or clients (does not include awards)• 3 complimentary passes to awards (staff or
clients)• Customized HTML email provided to you to
promote summit and awards to clients with unlimited $100 discount code
• Logo placement on all event promotion (on-line, newsletters, dedicated emails, signage, event marketing materials, etc.)
• 2-3 minute video interview with Editor-In- Chief (will be hosted on dmnews.com and available for your own use)
• Editorial coverage and banner ad placement on DMN website
SILVER SPONSORSHIP LEVELDMN Connect Rapid Fire Sponsorship: $10,000 (3 available)These three 15 minute “Ted-Style” talks will provide attendees a peak into innovative hot topics, analytics, or technology solutions marketers should be using. All content should be presented in a case study format.• Company executive to present 15 minute
“Ted-Style” talk (content to be approved by conference organizers, 20 slides maximum, case study format)
• 2 complimentary summit only passes for staff or clients (does not include awards)
• 2 complimentary passes to awards (staff or clients)
• Logo placement on all event promotion (on-line, newsletters, dedicated emails, signage, event marketing materials, etc.)
• Editorial coverage and banner ad placement on DMN website
DMN Connect Lunch & Learn Sponsorship: $8,500 (1 available)
Moderate a private 1-hour roundtable discus-sion for 8-10 attendees covering topics such as C-level partnerships, cross channel customer
insight strategies, or digital marketing tech tools (content to be approved prior by conference orga-nizers). Sponsor will have the ability to select up to 10 attendees from the registration list to attend this special invitation-only roundtable discussion.• 1 pg marketing piece to be distributed to
attendees (via seat drop during sponsored roundtable)
• 1 exhibitor pod • 2 complimentary summit only pass for staff
or clients (does not include awards)• $100 Discount for awards program upgrade • Customized HTML email provided to you to
promote summit and awards to clients with unlimited $100 discount code
• Logo placement on all event promotion (online, newsletters, dedicated emails, sig-nage, event marketing materials, etc.
• Editorial coverage and banner ad placement on DMN website
BRONZE SPONSORSHIP LEVELDMN Connect Sponsored Cocktail Hour: $5,000• Logo placement within room and on napkins
during cocktail hour• 2 complimentary summit and award passes
for staff • 2 complimentary summit and award passes
for clients • Customized HTML email provided to you to
promote summit and awards program to clients with unlimited $100 discount code
• Logo placement on all event promotion (on-line, newsletters, dedicated emails, signage, event marketing materials, etc.)
Exhibitor Pod Sponsor: $3,500 (2 available)• 1 exhibitor pod• 2 complimentary conference only passes for
staff (does not include awards)• Logo placement on all event promotion (on-
line, newsletters, dedicated emails, signage, event marketing materials, etc.)
Keeping you connected in an ever-evolving industry via thought leadership, tactical solutions and ground breaking technologies that are changing the future of marketing.
Change is the very core of evolution and DMN understands that marketers are now connecting to clients and consum-ers in new transformative ways. Because of this, we have re-launched our annual Marketing & Tech Innovation Summit as DMN Connect. DMN Connect will connect marketers to the future of the industry via thought leadership, tactical solutions, and groundbreaking technologies that will inspire and provoke change within marketing and the industry.
MARCH 2, 2017
2017 MEDIA KIT
2017 M A R K E T I N G
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING
CONTACT: Greg Zalka, 646.638.6027, [email protected]
WHEN:
APRIL 2017
LOCATION:
NYC
The DMN Hall of Femme honors the senior-most female mar-keters in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. These women have storied careers, taken risks, and have pushed the industry and their companies forward with their marketing strategies. Join us at the 2017 Marketing Hall of Femme (MHoF) to meet the women whose marketing strategies have made the biggest business impact over the past year.
2017 MEDIA KIT
CONTACT: Greg Zalka, 646.638.6027, [email protected]
GOLD PARTNER | $11,950• Branding at the event’s podium and
welcome signs, and on all promotion leading up to the event
• Table of 10 at the event for your team and honoree (value of $3,300)
• Honoree profile on a two-page plaque frame with brass finish, making it the perfect display option for such achievement while reinforcing your brand with style
• Chilled bottle of champagne with your personalized, dedicated note to your honoree
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Full-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience
• Branding on Step & Repeat
SILVER PARTNER | $7,500• Branding at the event’s podium and
welcome signs, and on all promotion leading up to the event
• Half-table (five tickets) at the event for your team and honoree (value of $1,995)
• Chilled bottle of champagne with your personalized, dedicated note to your honoree
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Half-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience
• Branding on Step & Repeat
EXCLUSIVE ROUNDTABLE SPONSORSHIP | $16,500• Kicking off the day at the 2017 Marketing
Hall of Femme is an exclusive roundtable for honorees only. Those executives partici-pating will have the opportunity to share insight and discuss pressing issues and cur-rent trends with other honorees attending. Examples of topics to be discussed include the evolving role of the CMO, collaborating with the CIO, and keeping on top of issues like customer experience and Big Data.
• Sponsor has a seat at RT alongside the hon-orees (must be top marketer in attendance)
• Key point of RT will be referenced in the Marketing Hall of Femme eBook
• Branding at the event and on all promotion leading up to the event
• Half-table (five tickets) at the event (including one attendee for RT)
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Exclusive access to the closed-door photo shoot with the honorees, taking place be-fore the RT
• Branding on Step & Repeat
EXCLUSIVE COCKTAIL RECEPTION SPONSORSHIP | $12,500• Logo branding at networking cocktail
reception as a gobo• Exclusive sponsor for the Champagne
Diamond Raffle and presentation of champagne to the winner
• Retention of all business cards from raffle participants
• Sponsor addresses the audience with a congratulatory toast to the winners
• Recognition in the Marketing Hall of Femme eBook and online
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Branding on Step & Repeat• Three tickets to the event
EXCLUSIVE LUNCHEON SPONSORSHIP | $8,950• Branding at the event and on all promotion
leading up to the event• Half-table (five tickets) at the event• Sponsor will have five minutes on stage
or the option of introducing the keynote session (dependent on availability)
• Co-branded cake-pops Marketing Hall of Femme logo and sponsor logo, along with branded napkins
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Branding on Step & Repeat
PHOTOBOOTH SPONSORSHIP | $9,500 • Branding at the event and on all promotion
leading up to the event• Guests will be invited to take souvenir
photos at the event in the branded photobooth.
• Photos will be printed in color, leaving guests with a souvenir photo which incorporates their logo for long-term exposure and association with a memorable event
• Custom backdrop includes sponsor’s logo• Photos can be uploaded onto social media
sites in real-time by attendees• All photos taken at the booth can be uploaded
in real-time onto social media sites with sponsor’s twitter handle
• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon
• Three tickets to the event• Branding on Step & Repeat
SOCIAL MEDIA SPONSORSHIP | $4,950• Branding at the event and on all promotion
leading up to the event• Branding on a social media visualization
wall that displays all social comments and live interactions
• Retention of all Twitter handles from participants
• Ownership of the Wi-Fi name and password• Sponsor will reveal the winner of the
Marketing Hall of Femme social tweet contest. Prize is a bottle of champagne - sponsor can provide an additional prize. Contest will be judged by DMN Edi-tor-in-Chief Kim Davis.
• Three tickets to the event• Branding on Step & Repeat
CONGRATULATORY PARTNERS
2017 M A R K E T I N G
2017 MEDIA KIT
40UNDER40
EXCLUSIVE ROUNDTABLE LUNCHEON SPONSORSHIP | $22,500• A seat at the table with a selection of the
40Under40 Honorees around lunch• Influence the conversation via a prominent
speaking opportunity• Table of 10 at the event for your team and
honoree • Branding at the event’s podium and welcome
signs, and on all promotion leading up to the event
• Congratulatory full-page advert in the 2016 Honoree Book, distributed at the event’s din-ner. This will also be added digitally to our site on dmnews.com
• Branding on Step & Repeat
PHOTOBOOTH SPONSORSHIP | $9,500• Branding at the event’s podium and welcome
signs, and on all promotion leading up to the event
• Guests will be invited to take souvenir photos at the event in the branded photobooth.
• Photos will be printed in color, leaving guests with a souvenir photo which incorporates their logo for long-term exposure and associ-ation with a memorable event
• Custom backdrop includes sponsor’s logo• All photos taken at the booth can be upload-
ed in real-time onto social media sites with sponsor’s Twitter handle
• Congratulatory full page advert in the 2017 Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.
• 3 tickets to the event • Branding on Step & Repeat
DIGITAL PARTNER | $8,500• Branding at the event’s podium and welcome
signs, and on all promotion leading up to the event
• Branding on a social media visualization wall that displays all social comments and live interactions
• Retention of all Twitter handles from participants
• Ownership of the Wi-Fi name and password• Sponsor will reveal the winner of the 40Un-
der40 Awards best selfie competition. Each table will have sponsor branded frames for selfie pictures. Prize is a bottle of champagne – sponsor can provide an additional prize. Contest will be judged by DMN editorial team.
• Sponsorship of the digital/interactive guest directory with logo recognition
• 3 tickets to the event
• Congratulatory full page advert in the 2017 Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.
• Branding on Step & Repeat
SNAPCHAT FILTER PARTNER | $5,000• Branding at the event’s podium and welcome
signs, and on all promotion leading up to the event
• DMN will create a Snapchat filter that includes the sponsor logo that will be available for all attendees at the event
• 3 tickets to the event • Congratulatory full page advert in the 2017
Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.
• Branding on Step & Repeat
CONTACT: Greg Zalka, 646.638.6027, [email protected]
CELEBRATING THE MOST INFLUENTIAL PEOPLE IN MARKETINGJoin us in September in New York for the DMN 40Under40 Awards, where we’ll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they’re faced with today.
The DMN editorial team judged nominations from across agencies, brands, and vendors to select 40 professionals under the age of 40 who are among the brightest and most ambitious in the integrated, digital, and traditional direct marketing fields. Along with a festive awards ceremony to honor their accomplishments, the luncheon will feature a panel discussion among several past winners who will discuss their success strategies and what they’re doing now to maintain their career and company momentum. You won’t want to miss this exciting day!
2017 MEDIA KIT
EBOOKSOPTIONS AND SPONSORSHIPS
DMN EDITORIAL EBOOKS:• Produced by DMN editorial team • Topics cover data-driven marketing strategies such as Big Data,
omnichannel trends, email marketing, content marketing, social media and more (see editorial calendar for complete list)
• Published on the DMNews.com eBook resource page• Promoted via dedicated email deployments, newsletters,
social media, and online
SPONSORSHIP INCLUDES:• Branding within eBook (full page ad)• Branding on cover page, landing page, and all promotional
emails (sponsor’s logo)• 150 leads• Standard Rate: $7,500 net• Exclusive Sponsor Rate: $15,000 net
DMN CUSTOM EBOOKS:• Complete turnkey solution created by DMN
based on the sponsors’ brief • Produced on-demand within 6 weeks• Content may include sponsor’s quotes, case-studies, and data• Cost includes creation, design, distribution, and 150 leads• Additional leads available on CPL basis• Rate: $16,000 net
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Ebook Rates
Editorial $7,500
Exclusive Editorial $15,000
Custom $16,000
2017 MEDIA KIT
ONLINE DIRECTORY
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Be one click away from buying decisions of thousands of marketing professionals turning to the DMN Online Directory every day. With over 150 categories, stand out in the areas that best define your capabilities and drive leads to your company.
THREE OPTIONS AVAILABLEA. $1,325 — 100-word description, logo, full contact
information, 2 corporate asset downloads, video, social media links, editorial links, featured listing on HomePage, featured listing channel page, featured in one week of Daily Insider Newsletter, featured as “Company of the Week” on dmnews.com
B. $1,130 — 75-word description, logo, full contact information, 1 corporate asset download, social media links, editorial links, featured listing on channel page, featured in one week of Daily Insider Newsletter
C. $900 — 25-word description, logo, full contact information, social media links, editorial links, featured in one week of Daily Insider Newsletter
205,000MONTHLY PAGE VIEWS
136,000MONTHLY VISITS
113,000MONTHLY UNIQUE VISITORS
*Webstats: 2016 monthly average
2017 MEDIA KIT
WEB PLACEMENTS
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Prestitial (640 x 480)
Pushdown (980 X 418)
Premium Sidebar Ad (980 X 418)
Skin (see specs)
IMU (300 x 250)
Leaderboard (728 x 90)
Page Peel (See Specs)
2017 MEDIA KIT
NEWSLETTERS
CONTACT: Greg Zalka, 646.638.6027, [email protected]
The following editorial newsletters are published by DMN and are available for sponsorship. Sponsorship includes a leaderboard and a textbox banner located above the fold.
DAILY INSIDERDelivered daily to 33,000 integrated marketers. It is the must-read for marketers and their agencies every business day for its breaking news coverage and expert analysis on all aspects of marketing.
BEST OF...WEEKLYSince launching in January 2016, Best of...Weekly has proven one of DMN’s most popular newsletters. Deployed every Friday to a growing list of approximately 46,000 subscribers, Best of...Weekly highlights the top articles from DMN’s Daily Insider, and consistently experiences higher than average open rates.
ROUNDUPA weekly update on marketing, tech, social, data & innovation from DMNTech. Delivered weekly to 13,000 subscribers, the DMNTech Roundup highlights the top articles featured on DMNTech from the past week.
Sponsorship Rates
1 week $5,400
2 weeks $5,150
3 weeks $4,850
4 weeks $4,550
Sponsorship Rates
1 week $2,350
2 weeks $2,200
3 weeks $2,050
4 weeks $1,900
Sponsorship Rates
1 week $1,500
2 weeks $1,200
3 weeks $1,150
4 weeks $1,075
Roundup
Roundup
2017 MEDIA KIT
RECRUITMENT
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Direct and digital marketers turn to DMN to get an insider’s view on the latest and greatest in the industry. Narrow your search and hone in on the perfect candidate by publishing the job opportu-nities at your company with the industry heavy-weight.
7,372AVERAGE MONTHLY
PAGE VIEWS
500%2014 EMPLOYER
REGISTRATION GROWTH
2017 MEDIA KIT
ROUNDTABLE SPONSORSHIP
CONTACT: Greg Zalka, 646.638.6027, [email protected]
DMN’S ROUNDTABLE SERIES FOR 2017 will address a wide range of topics critical to marketers, including:
• Analytics and measurement• Big Data• Consumer privacy• E-commerce• Email marketing• Lead generation• Mobile marketing• Search marketing• Segmentation and testing• Social media• Women in marketing
The 8-12 participants will include cli-ent-side marketers and high-level thought leaders.
For the sponsor company this is an outstanding opportunity to:
• Deliver insight• Demonstrate expertise• Share thought leadership
Before the event: Inclusion within pro-motional activities leading up to the event. Invites for attendance include mention of sponsor. Sponsor can suggest prospects and clients they would like present, but a final decision will be made by DMN editors.
During the event: Sponsor to attend and participate in closed-door roundtable with one seat at the table.
After the event: Feature-length editorial coverage and advertisement for sponsor online at dmnews.com.
DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30 a.m.
and 11 a.m. with breakfast being served. Request for different meals or time of day will come at a surcharge to the spon-sor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc. by the client or any attendees prior to the publication date.
OTHER FACE TO FACE FORMATS INCLUDE:Live panels: Designed for an audience of 50-100, these gatherings include a keynote speaker and a panel of 4-6 industry leaders, all addressing a live invitation-only group of senior communicators.
Workshops: Designed for audiences from 10-50, these workshops provide concepts, strategies, and practical ac-tions relevant to the targeted audience and based on your marketing objectives.
2017 MEDIA KIT
CUSTOM PROJECTS
CONTACT: Greg Zalka, 646.638.6027, [email protected]
MICROSITE FOR FLUENT• Exclusive mobile security content only available on the
mobile security hub • Archive of weekly 10-minute video/slide presentation on
mobile security hosted on DMN’s platform with content developed by DMN
• Regular polls around mobile security managed by Haymarket• 100% Fluent advertising SOV in Mobile Security Hub• Fluent sponsorship of monthly newsletter promoting
Mobile Security Hub • Integration of Fluent social media links
DMN’s Custom Lab put together a Pfizer-hosted panel to dis-cuss how corporate affairs leaders are evolving into CEOs’ most trusted advisers while enabling companies to have broader impact than ever before. • Participants recruited by the Custom Lab• Garnered a record 130 attendees• The Custom Lab produced an eBook from the panel conver-
sation, promoted and distributed to our subscribers.
OTHER BRANDED CONTENT OFFERED:Surveys• We can create and execute survey projects targeting any
audience: B2B, consumer, domestic, or international• DMN collaborates with client on questionnaire, and client is
invited to include 3 proprietary questions• DMN publishes 6-8 page report in print covering highlights of the survey, with commentary from the sponsor
Video• We can create short-form videos that amplify your message
on Snapchat, Periscope, Instagram, Facebook, and Twitter, or longer-form videos for your website, YouTube, or email
• Pre-roll on every long-form video• We can customize the video content to work across multiple
channels• Use our expertise to help create content and strategy
CUSTOM BRANDED CONTENT DMN expertly crafts your story—in digital, print, social, video, or face to face. Across brands, channels, and oceans, we’ll make sure your message is delivered to the right audience, in the right platform.
LEAD GENERATION Sponsored promotion White paper of the day Hot list of the day Telemarketing
Deployment rate: $5,965 $3,595 $2,545 Upon Request
CPL* $50-$200
LEAD GENERATION EVENTS SOCIAL EBOOK
Webcast Virtual Events Twitter
Custom $24,875 Keynote $9,870 Tweet Chat Sponsor
$4,565 Editorial $7,500
Partner $19,875 Session $9,870 2 Sponsored Tweets
$1,750 Exclusive Editorial $15,000
Editorial $14,875 Booth $4,715 5 Tweets $3,350 Custom $16,000
LIVE EVENTSRoundtable DMN Connect Hall of Femme
Sponsor $19,500 Session sponsor $15,000 Gold $11,950
Keynote sponsor $13,500 Silver $7,500
DIGITALOnline display:
Frequency Leaderboard (728x90)
IMU (300x250)
Nav. Bar (980x30)
Push Peel (see specs)
1 month $3,125 $2,545 $2,890 $4,975
3 months $3,000 $2,440 $2,780 $4,750
6 months $2,880 $2,340 $2,660 $4,557
12 months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
DIGITAL CONTINUED
Sponsorships:
Frequency Channel Digital Edition Keyword
1 month $7,215 $2,756 $1,575
3 months $6,625 $2,620 $1,500
6 months $6,025 $2,478 $1,415
12 months $5,485 $2,342 $1,340
2017 MEDIA KIT
2017 ADVERTISING RATES
CONTACT: Greg Zalka, 646.638.6027, [email protected]
2017 MEDIA KIT
2017 ADVERTISING RATES
CONTACT: Greg Zalka, 646.638.6027, [email protected]
Interactive/rich media:
Frequency Prestitial Skin Premium Sidebar
1 day $1,750 $5,250 $3,995
3 days $1,650 $4,725 $3,555
6 days $1,575 $4,200 $3,155
12 days $1,475 $3,675 $2,755
Native advertising:
Frequency Partner Content Provided by advertiser Partner content written by DMN for advertiser
12 articles $33,590 $82,070
6 articles $17,845 $43,599
3 articles $10,497 $25,647
Newsletters:
Sponsorship Daily Insider Best of...Weekly DMNtech Roundup
1 week $5,400 $2,350 $1,500
2 weeks $5,150 $2,200 $1,200
3 weeks $4,850 $2,050 $1,150
4 weeks $4,550 $1,900 $1,075
Text ad only
1 week $3,750 $950 $950
2 weeks $3,550 $850 $850
Daily Insider deploys 5x a week, Best of...Weekly deploys 1x a week. All costs per week.
Online directory:
Type Option A Option B Option C
Annual Rate $1,325 $1,130 $900
jobs.dmnews.com
30-day $330
60-day $550
2017 MEDIA KIT
CONTACT INFORMATION
CONTACT: Greg Zalka, 646.638.6027, [email protected]
FOR MORE INFORMATION REGARDING ALL DMN OFFERINGS:
Greg Zalka, General [email protected](646) 638-6027
Deborah Hartley, Senior Account [email protected](646) 638-6188
Jesse Freedman, Sales [email protected](646) 638-6000