2017 media kit - bigfishpublications.com media kit. 20701 north scottsdale road, suite 107 •...
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2017 MEDIA KIT
20701 NORTH SCOTTSDALE ROAD, SUITE 107 • SCOTTSDALE, AZ 85255480-367-9444 • POOLPROMAG.COM
ABOUT
11,203PRIMARY AUDIENCE
POOL SERVICE MANAGEMENT, POOL RENOVATIONS AND REPAIR,
SPA SERVICE MANAGEMENT,SWIMMING POOL AND SPA REPAIR,
RENOVATIONS, POOL AND SPA MERCHANTS
797SECONDARY AUDIENCE
MANUFACTURERS, ASSOCIATIONSADVERTISERS, MEDIA/PR
12,000PRINTED COPIES
PER ISSUE
POOLPRO WILL BE AVAILABLE AT MORE THAN 200 SCP®AND SUPERIOR POOL
PRODUCTS® LOCATIONS.
WE MAKE SURE YOUR MESSAGE IS SEEN BY THE BUSINESSES AND DECISION-MAKERS YOU’RE TRYING TO REACH.
PoolPro is the definitive trade publication for the
swimming pool industry, committed exclusively to
reporting vital market topics and practical tips to aid
pool professionals in the day-to-day operation of their
businesses. PoolPro focuses solely on the swimming
pool industry, furthering the commitment of Bigfish
Publications to cover the hot tub and swimming pool
markets as separate entities.
2 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
EXCLUSIVE
3 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
POOLPRO IS THE EXCLUSIVE TRADE MAGAZINE AVAILABLE AT SCPPool professionals who visit a SCP® or Superior Pool Products® Sales Center can pick up the newest copy of PoolPro, free of charge. PoolPro is available at more than 200 locations around the country.
More than 87 percent of PoolPro readers do business with SCP® or Superior Pool Products® and visit their Sales Centers more than twice a week.
BONUS LOCAL DISTRIBUTION
ABOUT POOL CORPORATIONSCP® Distributors LLC and Superior Pool Products® LLC are wholly owned subsidiaries of Pool Corpora-tion. Pool Corporation is the world’s largest whole-sale distributor of swimming pool and related back-yard products.
Currently, POOLCORP operates 330 sales centers in North America, Europe, South America and Australia, through which it distributes more than 160,000 national brand and private label products to roughly 100,000 wholesale customers.
For more information about POOLCORP, please visit poolcorp.com
EDITORIALCALENDAR
4 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
BONUS DISTRIBUTION
FEATURE STORIES
PRODUCTDEPARTMENTS
FEATUREDTOP PRODUCTS
ISSUE SPRING 2017 SUMMER 2017 FALL 2017 SHOW SEASON DOUBLE ISSUE
MATERIAL DUE 01/13/17 07/07/17 09/29/17
PROJECT PROFILE: GRASS-EDGE OVERFLOW
An in-depth look at a grass-edge overflow swimming pool
and how to accomplish the same beautiful look.
SHOTCRETE BASICSA refresher on mixing,
applying and engineering of a shotcrete pool.
SHOW SEASONInternational Pool | Spa | Patio Expo and Pool
& Spa Show
INVENTORYPREP
Strategies to get your inventory geared up for the
coming pool season.
CHEMICALS & AROMATHERAPY ALL CATEGORIES
POOL EQUIPMENTCHEMICALS
COVERSFILTERS
BUSINESS SERVICES
POOL EQUIPMENTCHEMICALS
COVERSFILTERS
BUSINESS SERVICES
POOL AUTOMATIONCONTROL SYSTEMS
POOL EQUIPMENTCHEMICALS
COVERSFILTERS
BUSINESS SERVICES
PUMPS & FILTERS
POOL EQUIPMENTCHEMICALS
COVERSFILTERS
BUSINESS SERVICES
EQUIPMENTSERVICE
AT THE SHOPMARKETING
COMMERCIAL
EDITORIALFOCUS
EQUIPMENTSERVICE
AT THE SHOPMARKETING
COMMERCIAL
EQUIPMENTSERVICE
AT THE SHOPMARKETING
COMMERCIAL
EQUIPMENTSERVICE
AT THE SHOPMARKETING
COMMERCIAL
04/12/17
FEB-MAR-APR MAY-JUN-JLYON-SALE PERIOD AUG-SEP-OCT NOV-DEC-JAN
INTERNATIONAL POOL | SPA | PATIO EXPO VIP LOUNGE, AND THE POOL & SPA SHOW IN
ATLANTIC CITY, NJ
SPECIAL EDITION
RATESPOOLPRO PRINT RATESAD SIZE 1-ISSUE DOUBLE ISSUE ALL 4 ISSUES
SPREAD 4,750 4,375 4,250BACK COVER 3,600 3,300 3,200COVER 2 3,400 3,200 3,100COVER 3 3,200 3,100 3,000FULL PAGE 3,000 2,850 2,750²⁄³ PAGE ISLAND 1,950 1,800 1,650½ PAGE VERTICAL 1,600 1,550 1,450½ PAGE HORIZONTAL 1,600 1,550 1,4501/4 PAGE VERTICAL 1,050 1,000 950
CUSTOM INSERTS
4-PAGE 5,850 5,850 5,8502-PAGE 4,850 4,850 4,850
Cost of 12,000 inserts includes printing 8.5x11, four color, poly bagging and added postage.
SHOW SEASON
5 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
91%DECISION MAKERS
APPROVE OR RECOMMENDPOOL AND SPA PRODUCTS
IN THEIR BUSINESS
84%LOYAL READERSHIPREAD EVERY ISSUE OF POOLPRO
WHEN RECEIVED
1TRADE MAGAZINEAVAILABLE AT OVER 200 SCP®
AND SUPERIOR POOL PRODUCT® LOCATIONS
SPREAD
FULL PAGE
½ PAGE HORIZ.
¼ PAGE VERT.
½ PAGE VERT.
²⁄³ PAGE ISLAND
PRINT AD SIZES WIDTH x HEIGHT
LIVE MATTER
17.5” x 10.375”
TRIM SIZE
18” x 10.875”
AD (BLEED) SIZE
18.25” x 11.125”
LIVE MATTER
8.5” x 10.375”
TRIM SIZE
9” x 10.875”
AD (BLEED) SIZE
9.25” x 11.125”
AD SIZE (NO BLEED NECESSARY)
4.625” x 7.125”
AD SIZE (NO BLEED NECESSARY)
7.75” x 4.75”
AD SIZE (NO BLEED NECESSARY)
3.75” x 9.625”
AD SIZE (NO BLEED NECESSARY)
3.75” x 4.75”
MECHANICAL REQUIREMENTSPRINTING PROCESS: Web OffsetBINDING METHOD: Perfect BoundTRIM SIZE: 9” x 10.875"
FILE SUBMISSION RULES• Send electronic files via FTP. Contact [email protected] for an FTP link.
• All files need to be provided as a press-ready PDF without color bars, print marks or excess white space.
• Images should be at 300 dpi.
• Create and submit ad in CMYK.
• Place all elements at 100 percent.
• Do not apply style attributes to fonts.
COLOR PROOFProvide an accurate color proof for color guidance on press. Bigfish will not be held responsible for the reproduction quality of ads that are not accompanied by an accurate color proof.
ADDITIONAL INFORMATIONArtwork, including design and layout, typesetting, illustration, film output, stats, retouching or outlining will be billed extra. Advertisers will be billed at actual cost for any additional production charges.
PRINTSPECS
SPREAD
FULL PAGE
HALF PAGE ISLAND
HALF PAGE HORIZONTAL
HALF PAGE VERTICAL
QUARTER PAGE VERTICAL
6 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
DIGITALEDITION
THE BEST DIGITAL MAGAZINE IN THE INDUSTRY
4xHOW MUCH LONGER THE AVERAGE
SUBSCRIBER SPENDS READING CONTENT IN THIS NEW FORMAT
94%OF SUBSCRIBERS RATE THE VIEWING AND
READABILITY EXPERIENCE “EXCEPTIONAL” AND WOULD RECOMMEND IT TO COLLEAGUES
“The new digital platform is a marketing game-changer for us. Their video, interactive links and enhanced features help us showcase our water care products in a very unique and
compelling matter to reach qualified dealers. The results YTD have been fantastic."— MARK HENDERSON, PRESIDENT, SERUM WATERCARE, NORTH AMERICA
READS LIKE A MAGAZINE WITHOUT ZOOMING Zooming and squinting kills readership. Our digital
edition is so smart, it doesn’t even have a zoom button.
KEEP READER’S INTEREST WITH ANIMATED CONTENTBring your ad to life with powerful animations that
will transform a static experience into a dynamic,
multimedia one.
INFINITE PAGES WITHIN AN ADTell your story with an infinite number
of interactive and animated pages.
LEAD GENERATION AND IN-AD PURCHASESPoolPRO digital advertisers can complete
credit card purchases within their ad.
7 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
DIGITAL EDITION
8 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
PRINTED AD (AS IT APPEARED)Expand your 1-page printed ad into an interactive digital hub to drive product awareness. The perfect one-two punch to boost dealer engagement.
INVESTMENT
PREMIUM DIGITAL HUB EXAMPLEExpand your printed ad with an interactive dealer experience
VIDEO IN THE ADYour company's product
demonstrations and videos can appear and play directly
in the ad.
MULTIPLE PAGES AND PRODUCTS You can focus on one single product or display all of your offerings with an unlimited number of pages available.
PUSH DEALERS TO YOUR WEBSITE
People can be automatically directed
to your website, no typing needed.
NOT A CALL TO ACTION,
TAKING ACTIONSign up new dealers in
your ad — they don't even have to leave the
page.
PREMIUM ENHANCED DIGITAL HUB DIGITAL AD
Single Issue: $1,750 $1,350Digital Ad Only (no print)
Single Issue: $795 $495Digital Ad (with existing
print ad purchase)
BUNDLE BUY: PURCHASE 4 ISSUES AND SAVE $$
4-issue Digital Package: $2,400 $1,750With concurrent print ad buy (4 issues) (4 issues)
CHARTER ENROLLMENT: LIMITED TIME ONLY, PREPAID
WEBSITE
NOW WITH MORE ADVERTISING OPPORTUNITIESPoolProMag.com is now a responsive site, optimized for all devices and browsers. In addition to increased ad spots and functions, the website also has all back issues and articles easily searchable for users to find relevant content.
NEW POOLPROMAG.COM
9 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]
DEDICATED TRADE E-BLASTOur trade e-blasts reach qualified pool professionals. We strongly encourage advertisers to include a call to action strategy to maximize e-blast response. The complete e-blast report is sent to advertiser 10 days after initial distribution date. All e-blasts are managed by a third-party to ensure maximum deliverability to your target audience.
$2,450 POOLPRO TRADE (PER BLAST)
RUN OF SITE DIGITAL ADSReach qualified trade professionals 24/7 on PoolProMag.com.
AD TYPE 1 MONTH TOP BOOMBOX AD $750BOTTOM BOOMBOX AD $600INDEX SPOTLIGHT AD $450MASTHEAD AD $250FOOTER AD $150
POOL INDUSTRY NEWSLETTERGiving us the opportunity to send out breaking news, promote upcoming stories and make sure important top-ics get in front of people quickly — our newsletter can do that for you as well.
LEADERBOARD NO. 1: $500 (PER ISSUE)AD SLOT NO. 2: $350 (PER ISSUE)AD SLOT NO. 3: $250 (PER ISSUE)
EXCLUSIVE NEWSLETTER SPONSORBuy multiple newsletter placements and save big. Includes all three ad slots. (Must be booked in 12-month period) 1 2-4 5+ $1,100 $950 $800 (PER ISSUE) (PER ISSUE)
DIGITALSPECSDIGITAL AD SIZES WIDTH X HEIGHT MAX SIZE ANIMATION O.K.
WEBSITE ADS
MASTHEAD AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE
INDEX LEFT SPOTLIGHT 525 x 100 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY
INDEX RIGHT SPOTLIGHT 525 x 100 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY
TOP BOOMBOX 300 x 250 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY
BOTTOM BOOMBOX 300 x 250 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY
FOOTER AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE
TRADE NEWSLETTER
LEADERBOARD NO. 1 600 X 125 pixels 70kb
AD SLOT NO. 2 600 X 75 pixels 50kb
AD SLOT NO. 3 600 X 75 pixels 50kb
DIGITAL EDITION
ISSUE FLASH PAGE 480 X 570 pixels 100kb
COVER BOOMBOX 480 X 570 pixels 100kb
E-BLAST
EXCLUSIVE E-BLAST 580 X 1000 pixels 125kb
FILE SUBMISSION GUIDELINESWEBSITE ADS, NEWSLETTERSSend a single JPEG, GIF or PNG graphic to [email protected]. Please allow 72 hours to post graphic online.
DIGITAL MAGAZINEContact us at [email protected]
E-BLASTSSend a single JPEG graphic to [email protected]. E-blast dates fill quickly and are assigned on a first-come, first serve basis. Materials must be received prior to 7-days prior to scheduled launch. Each e-blast includes up to three image map URL hyperlinked to a website. Advertiser simply has to provide locations on supplied graphic. A sample blast will be sent for final approval prior to distribu-tion. Complete e-blast report is sent to advertiser 10 days after initial distribution date.
QUESTIONS?Contact us at [email protected].
10 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]