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2017 “smart solutions” CLOSING REPORT EXHIBITION

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2017

“smartsolutions”

CLOSING REPORTEXHIBITION

IT WAS ABREAKTHROUGH in ISAF 2017!

ISAF BRANDISAF, which is expected all year long by the industries of Security, Occupational Health & Safety, Fire Protection, Smart Home and IT Security” is the only branded organization that brings the whole sector together.21.

1ISAF Exhibitons 2017 Closing Report

"Eurasia's largest sectoral event ISAF opened the doors to sector leaders for the 21st time"

sqm Stand Area10.86116.023

846Domestic Visitors

International Visitors

2

GERMANYCZECH REPUBLIC

UAECHINAINDIAIRANRUSSIATAIWANTURKEYUSA

EUROPE TURKEY ASIAAMERICA

2 1 6 32241 54143

2 436

SMART HOME

IT SECURITYSECURITY

Participants

40 International

118 Domestic158Participants

2 International

30 Domestic32Participants

6 International

37 Domestic43Participants

7 International

57 Domestic64Participants

3 International

37 Domestic40

SMAR

T HOM

EIT S

ECUR

ITYSA

FETY

HEA

LTHFIR

E RE

SCUE

SECU

RITY

SAFETY HEALTH

FIRE RESCUE

ISAF Exhibitons 2017 Closing Report

As Marmara Fair, we had a special campaign for international purchasing committee organizations in 2017 and brought qualified buying delegations from the following target countries. With these purchasing committee campaigns, we expanded the business volume of our exhibitors and enabled them to meet potential customers from across the world.

3

USA İran Jordan Lebanon Oman

Tunusia Palestine Greece

Bulgaria

INTERNATIONALPURCHASINGCOMMITTEES

9COUNTRIES63 PEOPLE

ISAF Exhibitons 2017 Closing Report

Qualified visitors who participated ISAF in the direction of our intensive Visitor Campaign were welcomed by exhibitor companies. ISAF which bring all electronic security systems, home automation and information security sectors together, became the focus of attention of visitors from the first day with the participation of sector’s leading companies, NGO’s and multiple public institutions. The biggest meeting platform of the sector was successful in this year as well.

QUALIFIED VISITORPROFILE CONSISTINGOF 90% INDUSTRYPROFESSIONALS

16.86916.023 Domestic

846 International

4

EUROPE AFRICA MIDDLE EAST ASIAAMERICA FAR EAST

243

DOMESTIC VISITORS: 16023

117

339 54 75

18

Albania 8Austria 8Belgium 2Bosnia-Herzegovina 24Bulgaria 27Czech Republic 5Denmark 9France 10Germany 18Greece 10Lithuania 9Macedonia 8Netherlands 7Northern Cyprus 21Poland 6Portugal 2Serbia 14Slovakia 4Slovenia 7South Cyprus 12Spain 12Ukraine 4United Kingdom 16

Azerbaijan 12Georgia 29India 6Turkmenistan 7

China 39Philippines 3South Korea 19Taiwan 14

Palestine 17 Iraq 19Iran 140Israel 14Jordan 12Kuwait 19Lebanon 24Oman 2Pakistan 16Qatar 27Syria 6Saudi Arabia 21U.A.E. 18Yemen

Canada 4El Salvador 2U.S.A. 11Venezuela 1

Algeria 12Egypt 11Kenya 4Libya 25Morocco 25Nigeria 13Sudan 11Tunisia 16

ISAF Exhibitons 2017 Closing Report

5

Education / Training Institutions, Universities

Mall, Business Center, Plaza

Accommodation, Hospitality, Restaurants etc.

Hospital, Healthcare, Medicine

Bank, Finance, Insurance

RIGHT TARGET MASS, QUALIFIED VISITOR, EXPECTED MEETING...

16.869

16 8

76%

%11 %68 %12 %9

%%

SATISFIED

VERY SATISFIED

NOTSATISFIED

SECTORAL DIVISION

Contractor, Contracting, Building-Construction, Projects

Electrical Contracting and Projects

Engineering, Architecture, Interior Design Companies

Industry / Manufacturing Facilities

Security, Defense Industry Companies

IT Sector Companies

Electricity, Electronics Industry

Occupational Health and Safety Companies

Fire, Emergency, Search and Rescue Companies

Public Institutions and Organizations:

Turkish Armed Forces:

Embassy, Consulate, A�aché:

Law Enforcement Agency:

Municipality, Municipal Corporation, Governorate,

Visitors

District Governorship

ISAF Exhibitons 2017 Closing Report

6

Education / Training Institutions, Universities

Mall, Business Center, Plaza

Accommodation, Hospitality, Restaurants etc.

Hospital, Healthcare, Medicine

Bank, Finance, Insurance

RIGHT TARGET MASS, QUALIFIED VISITOR, EXPECTED MEETING...

MediterraneanEastern AnatoliaAegeanSoutheastern AnatoliaCentral AnatoliaBlack SeaMarmara

16.023 Domestic Visitors

79 Cities

%2,99

%6,79

%8,98

%3,89

%73,91

%1,36

%2,07

stand space

10.861 414 16.869exhibitors

visitors

from 54 countriesfrom 27 countries

sqm

ISAF Exhibitons 2017 Closing Report

RADIO ADVERTISEMENTS

7

Based on our 18 years of experience, ISAF advertisements were broadcast throughout the day on the most popular radio stations of the sector.

MAGAZINE ADVERTISEMENTSIn order to reach ISAF's target group directly, we published our press releases and advertising works every month in the most important domestic and international sectoral publications.

OPENDOOR ADVERTISEMENTSThe billboards of ISAF 2017 were displayed in Istanbul's busiest spots again this year.Billboards and megaboards were rented in the most circulated streets, squares and highways of the city and the target group was reached for exhibition brand attraction.

ve

ISAF Exhibitons 2017 Closing Report

PLATIN SPONSORS

ALTIN SPONSORS

OFFICIAL AIRLINE PARTNER

SUPPORTING ASSOCIATION, FOUNDATION, CHAMBER AND NGOs

TUYAD

Ankara İtfaiyesi

8

This huge summit which took place on 14-16 September 2017 concurrently with the industry's leading fair ISAF. The summit contains conferences, panels, solution displays, workshops, product demonstrations and many other activities. The congress held to discuss critical issues related to "Dynamic Security and Future of Safety" and the solution proposals were evaluated to share sectoral developments and innovations.

ISAF SUMMIT

Top Level

Conferences& Workshops

9

Speakers7741

ISAF Exhibitons 2017 Closing Report

“smartsolutions”

October 11th-14th, 2018

22nd INTERNATIONAL SECURITY & RFID EXHIBITION

SMART HOME7th INTERNATIONAL SMART BUILDINGS & BUILDING AUTOMATION EXHIBITION

IT SECURITY7th INTERNATIONAL INFORMATION &NETWORK SECURITY EXHIBITION

7th INTERNATIONAL OCCUPATIONAL SAFETY & HEALTH EXHIBITION

SAFETY HEALTH

FIRE RESCUE22nd INTERNATIONAL FIRE, EMERGENCY& RESCUE EXHIBITION

SECURITY

Looking Forward to See You in 2017