2017 electronic music market and neteasecloud music … · 2017 electronic music market and...
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NetEase Cloud Music Jessie Wang
2017 Electronic Music Market andNetEase Cloud Music EDM Development Report
Steady Growth In Electronic Music Users In China
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
Scale and projected scale of electronic music users in China 2016–2020
Users (hundred mil.)
2016 2017E 2018E 2019E 2020E
5.04.54.03.53.02.52.01.51.00.50.0
1.97
2.86
50.0%45.0%40.0%35.0%30.0%25.0%20.0%15.0%10.0%5.0%0.0%
3.584.11
4.55
Electronic Music Is 2nd Most Preferred GenreAmong Music Users in China
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
Distribution of genres surveyed users in Chinalisten to daily in 2016–2017
Top 3 genres preferred by usersin 2016–2017
Pop
Electronic
Rock
Folk
Classical
Ethnic
Jazz
Metal
Country
R&B
Hip-hop
65.9%
39.7%
32.1%
25.6%
16.8%
15.0%
13.8%
12.4%
11.3%
7.9%
7.7%
Electronic28.5%
Pop54.4%
Rock26.2%
Electronic Music Festivals in China Skyrocketing in Number
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
No. and projected no. of electronic music festivals in China 2016–2018
No. of festivals
2016 2017E 2018E
160
140
120
100
80
60
40
20
0
32
86
200.0%
150.0%
100.0%
50.0%
0.0%
150+
Steady Increase in No. of Online Plays of Electronic Music
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
No. and projected no. of electronic music festivals in China 2016–2020
Online plays (bil.)
2016 2017E 2018E 2019E 2020E
163.05
226.08
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
283.68
325.06
360.86400
300
200
100
0
Chinese Electronic Music Lovers Profile
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
2000-5000 RMB 26.9%
5000-10000 RMB 32.5%
10000-20000 RMB 28.7%
62.5% from 1st- or 2nd- tier cities
Note: “Electronic music lovers” is defined as any user who ranks electronic music among their top 3 preferred genres.
Female 43.2% 26-30 years 28.9%GENDER
20-25 years 24.4%Male 56.8%
AGE
MONTHLYSALARY
CITY
Chinese Electronic Music Lovers Profile
Student
Office worker
Freelancer
Business/service industry
Legal/education professional
Public servant
Mid to high level mgmt.
Unemployed
Other
29.7%
25.6%
14.9%
12.6%
5.8%
3.3%
2.2%
1.3%
4.6%
Job distribution of surveyed electronic music loversin China in 2016–2017
Level of education distribution of surveyedelectronic music lovers in China in 2016–2017
Undergraduate/vocationalcollege Highschool/vocationalhighschool
Master’s degreeorabove Middleschoolorbelow
Undergraduateor vocational college
70.7%High school
or vocational high school14.8%
Master’s degreeor above
7.7%
Middle school or below7.7%
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
Development of Online Music PlatformsConcerning Electronic Music
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
3.8 3.6
NetEaseCloudMusic
Kuwo Music QQ Music Kugou Music Xiami Music
3.33.2
3.0
2016–2017 Distribution of perceived professional quality of music apps w.r.t electronic music among surveyed electronic music listeners in China
Development of Online Music PlatformsConcerning Electronic Music
Source:iiMedia Research: 2016-2017 China Electronic Music Market Research Report
Note: TGI (Target Group Index) = (proportion of subgroup with certain characteristics within a target group / proportion of subgroup with these characteristics within the whole) * 100. TGI is indicative of how predominant the target group is within a given context.
122.2
103.7
101.6
92.5
86.2
83.5
NetEase Cloud Music
QQ Music
Kugou Music
Kuwo Music
Xiami Music
Migu Music
2016–2017 TGI of online music platforms among surveyed electronic music listeners in China
Explosive Growth in Electronic Music Contenton NetEase Cloud Music
Growth trend of electronic music playlists on NECM 2016–2017
Source: NetEase Cloud Music internal statistics
2016/9/1 2017/9/1
SPLY growth128.1%
Total no. of playlists Growth trend
Play Count of Electronic Music on NECM More Than Doubled From Same Period Last Year
Yearly play count of electronic music tracks on NECM 2016–2017
Source: NetEase Cloud Music internal statistics
Play count Growth trend
SPLY growth109.3%
Electronic Music Users on NECM Growing Rapidly,Is 2nd-largest Group Behind Pop Listeners
Number of users who listen to electronic music 2016–2017
Source: NetEase Cloud Music internal statistics
SPLY growth147.0%
Play count Growth trend
Electronic Music Users on NECM Growing Rapidly,Is 2nd-largest Group Behind Pop Listeners
Source: NetEase Cloud Music internal statistics
Distribution of NECM users who listen to non-pop genres 2016–2017
Electronic
Folk
Rock
OST
Hip-hop
Alternative/indie
R&B
ACG
Other
20.5%
19.1%
18.2%
16.6%
6.4%
5.8%
4.0%
3.0%
6.4%
Electronic Music Users on NECM Have Diverse Tastesin Electronic Music Types
Source: NetEase Cloud Music internal statistics
House
Trap
Trance
Dub(step)
Tropical
Future Bass
Hard style
Techno
Drum & Bass
32%
29%
12%
8%
5%
5%
4%
4%
1%
Top 10 electronic music types favored by NetEase Cloud Music electronic music users
Over 50 World-famous DJs & Electronic Music LabelsOpened Account With NECM in 2016–2017
Tiesto Armin van Buuren Dimitri Vegas& Like Mike
R3HAB Alesso
Don Diablo KSHMR Steve Aoki Vicetone Bassjackers
NECM Offers Diverse Ways To Spread Music
Playlists
Comments
PersonalizedRecommendations
Columns
Stations Videos
Rankings
Statuses
NECM Electronic Music Users Love Platform Interaction
Average times accessing
comments per week
Average comments posted
per week
75
16.2
Richest electronic music content
Most active community
Most passionate electronic music users
Most diverse ways to spread music