2017 charity briefing - heart of the midlands cfc | show ... · pdf file12 campaign zone email...
TRANSCRIPT
2017 Charity Briefing
Thank you for choosing to participate in the Combined Federal Campaign.
Your work empowers and inspires the generosity of the Federal community.
page2
Agenda
01 CFC 101Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02 Pre-Campaign
Discover the tasks that need to be accomplished before the campaign can kick off
03 Active CampaignUnderstand the role you will play during the campaign 04 Campaign
CulminationYes, you even have some responsibilities after the campaign ends!
05 Keyworker TrainingParticipate in this train-the-trainer session so you will be able to train your Keyworkers
CFC 101
2017 CHARITY OUTREACH PROGRAM
CAMPAIGN THEME
TIPS FOR ENGAGING THE FEDERAL DONOR
page3
page4
CFC – 101THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017
About the CFC
One of the world’s largest workplace giving campaigns
The only authorized charitable solicitation of all Federal employees
Runs in the fall of each year to eliminate year-round solicitation
Provides unrestricted funds for charities
Serves as a cost-effective way to attract new donors
page5
CFC TimelineHistory
President Kennedy
signed Executive Order 10927
paving the way for a combined campaign.
1961
Pilot programs of “combined”
campaigns were tested in six
cities.
1964
The CFC was fully
implemented nationwide.
1971
page6
CFC TimelineToday
400,000+ Federal employees
raised more than $167 million for
20,000+ charities.
2016
New regulations in effect governing the
campaign.
2017 $8.2BContributed since 1961
2017 Campaign DatesOct. 2, 2017 – Jan. 12, 2018
page7
How the CFC Works
Charities Beneficiaries
Decide to donate
online or with a pledge form
Chooseone or more
organizations supporting your
cause
Select a payment
method
Charitiesreceive
funds during the year
Beneficiariesare given
help + hope
page8
What’s New for 2017
GIVING PORTAL VOLUNTEERING RETIREE GIVING
CHARITY APPLICATION
PORTAL
CENTRALIZED DISTRIBUTION TO CHARITIES page
9
What’s Changed for 2017No more…
All contributions must be designated to a charity.CASH
CONTRIBUTIONSFUNDRAISING
EVENTS
UNDESIGNATED PLEDGES
page10
page011
2017 CHARITY OUTREACH PROGRAM
Charity Outreach ProgramYou will be contacted by your local zone with more detailed information regarding campaign events and outreach opportunities.
Maps of Zone geographic boundaries are on Zone website.
Here is the contact information for local campaigns:
page12
Campaign Zone Email Phone
Alaska CFC [email protected] 833-408-5254
Heart Of The Midlands CFC
833-545-9192
Heartland CFC [email protected] 833-202-9522
Gateway CFC [email protected] 833-360-0505
Rules for Event Participation Sign authorization forms before attending events
Attend events only by invitation
Promote overall participation in the campaign
Treat all participants with respect
Use only the display area allotted
Follow all instructions from event organizers
Dress and act professionally
Do not sell promotional items or collect names or donations
page13
Tips for Event Participation Be engaging with your display area! Consider incorporating an
activity, game, or prop.
Prepare a 30- and 60-second elevator speech about your organization.
Welcome attendees and invite them to talk to you.
Bring giveaways – who doesn’t love free stuff?
Promote event attendance on your social media channels.
Display your 5-digit CFC code.
page14
CAMPAIGN THEME
page15
Join us for the promotional days
page16
page17
TIPS FOR ENGAGING THE FEDERAL DONOR
TIP: Make the most of your materials
Print your 5-digit CFC code on campaign materials and display iton your digital materials (website, newsletters, email signatures)
Incorporate the Show Some Love theme in places likenewsletters and your website
“Show Some Love to [cause] by giving to [charity name] through the CFC. Our
designation number is [5-digit CFC code].”
page18
TIP: Reach out through messaging
Ask supporters to give to your charity through the CFC – besure to let retirees know about new regulations
Provide volunteer opportunities for Federal employees
Promote the ability to give through payroll deduction
Say thank you to previous donors so they remember youwhen making their 2017 designation
page19
TIP: Marketing is key
Share your success stories,photos, and videos
Target earned and paid mediato the Federal audience
Utilize social media to promoteyour campaign involvement –use #ShowSomeLoveCFC
page20
THANK YOUFor more information and updates throughout the rest of the
campaign season, be sure to visit the local campaigns’ websites.
Campaign Zone Name WebsiteAlaska CFC AKCFC.org
Heart Of The Midlands CFC CFCHeartOfTheMidlands.org
Heartland CFC HeartlandCFC.org
Gateway CFC GatewayCFC.org