Annual Report 2017

If 2017 had a theme, it was growth! We broke ground on an $8.25 million expansion and completed construction in 10 months. In 2018, we will be able to care for 73 families each night.

Included in the expansion was the renovation of our existing House to better serve our families. The expansion includes an additional 33 guest suites, an indoor play area, four living rooms, a laundry room on the second and third fl oors, an exercise room, a meditation and refl ection room, an outdoor playground and best of all, a dining room in which all of our families can come together and suppot each other.

That growth also included the addition of a Ronald McDonald Family Room at UAB Women & Infants Center that includes three sleeping rooms. Along with a light snack, families of RNICU and Continuing Care Nursery patients can use laundry facilities and watch TV in comfortable chairs just steps from the crib of their newborn.

We helped more families than ever through our three programs. This was all made possible by our generous donors, tireless volunteers and community partners.

Thank you to every person who helped keep families together and near to the medical care they need so much.

Gratefully,

OUR CHAPTER

Ronald McDonald House Charities of Alabama is an independent, nonprofi t 501(c)(3) organization that provides comfort and care to the whole family whenthey must travel far from home to seek medical care for their sick or injured child.

The charity envisions a community where families never confront their challenges alone but instead fi nd comfort, encouragement and support in their quest for healing, happiness and growth.

Each night, we care for 41 families at our Ronald McDonald House, located just one block from Children’s of Alabama and UAB Hospital. The Ronald McDonald Family Room at DCH Regional Medical Center in Tuscaloosa provides respite for families whose children are cared for on the pediatric unit and NICU. And our Happy Wheels Cart brings the hospitality and warmth of our charity to families waiting for care at two of the clinics located within Children’s of Alabama.

OUR COVER FAMILY

Ashley Harris gave birth to twin girls in May 2017. Sadly, one of her baby girls passed away, devastating the family. But Ashley says that through the help of her husband, hospital staff and the Ronald McDonald House, she found the strength within to fi ght for her surviving twin, E’mari.

Ashley says the House enabled her to keep her family unit together. And because they were all close to E’mari, feeding her, holding her and talking to her, Ashley says it gave her baby “courage to keep fi ghting, to not give up.”

“To know that there is a place like the Ronald McDonald House brings me so much joy and happiness because it allows me and other parents to be close to their child in the hospital,” she said.

Katherine Estes BillmeierCEO

RMHCA ExpansionIn March 2017, RMHCA broke ground on a 28,543-square-foot addition to the existing Ronald McDonald House.

The Max and Lorayne Cooper East Wing was the product of so much eff ort and would not have been possible without the community. Focus groups of donors, volunteers and guest families helped shape the amenities within the expansion. RMHCA extends its heartfelt gratitude to every individual and organization who committed to our $8.25 million Healing Together Capital Campaign.

The charity also began renovations (top left) on an existing space within UAB Women and Infants Center Continuing Care Nursery to transform it into a Ronald McDonald Family Room where RNICU parents could fi nd respite without having to leave the hospital.

Each of these projects offi cially opened in January 2018.

Breaking ground on the Max and Lorayne Cooper East Wing.

A view of the construction from the West Wing.

Crews install the brick veneer on the addition.

Demolition of the space that would become the Ronald McDonald Family Room at UAB Women &

Infants Center.

In 2017, the Ronald McDonald House provided 896 family stays for 618 families, many of whom traveled to Birmingham more than once to seek medical care for their child.

Ronald McDonald House

Most families served are from Alabama but many others hailed from 18 U.S. states and 2 other countries. Families most often came from these 5 Alabama counties:

There is no fee to stay at the Ronald McDonald House. We save families an average of $175 per day on expenses when they must be away from home.

The average length of time a family stays at our House.

Top 5 diagnoses for RMHCA families

15 365

The longest stay of 2017.

13,647

Room nights provided.

Montgomery Co.

Elmore Co.

Houston Co.

Mobile Co.

Madison Co.

Premature birth

Heart/Cardiovascular

Brain/Neurological

Cancer

Stomach/GI Tract

Ronald McDonald Family Room at DCH Regional Medical CenterRonald McDonald Family Roomat DCH Regional Medical Center

This unique room provides a quiet area for parents to rest and take a break while their child is in the hospital.

Located within the pediatric unit and steps from the NICU, the Ronald McDonald Family Room keeps the family unit together. Research also shows that being close helps parents communi-cate better with doctors and nurses.

The Tuscaloosa community is generously involved in making sure the family room is stocked with supplies.

Families visited 162 times to rest and relax. Here are some of the most popular amenities:

39 loads of laundry

73 snack breaks

68 rounds of play time

The Happy Wheels Cart is a hospitality program that enables RMHCA to reach even more families at Children’s of Alabama. Volunteers provide snacks, juice boxes or water and activity books to patients and their parents who come and go from two of the hospital’s clinics.

volunteer hours

Happy Wheels Cart

214

children served

3, 138

parents served

2,128

Giving Hands, Open HeartsGiving Hands, Open Hearts

volunteers

Volunteer eff orts saved the House $238,492.38 in expenses, which means we can focus our operating budget on families in need.

Volunteers share their talents and time with RMHCA, making it a welcoming and fun place to be. The positive impact they make by providing meals, assisting at our Signature Events and hosting game nights is invaluable to families.

551

483 meals provided by volunteers

9,879 total volunteer hours that helped RMHCA families feel more at home.

Events with a PurposeEvents with a PurposeMore than 1,000 supporters attended our 3 Signature Events in 2017, which

include Red Shoe Run, the Ronald McDonald House Classic Golf

Tournament and Heart of the House Gala (pictured along the bottom of this

page).

Dozens more hosted additional Community Events to fund our mission, including the Junior Board’s Red Stiletto Party and Sweet Home Brews (left) and

the Student Leadership Council’s annual Bowl-a-palooza (right).

These events aren’t just a great time and opportunity to share RMHCA’s

mission. In 2017, the combined Signature and Community Events

helped meet 30% of our annual operating budget!

2017 Financials2017 Financials

100100

8080

COMMUNITY DRIVEN

OPERATING REVENUES

IndividualsEvents (net of Signature & Community)Corporations/OrganizationsFoundationsWorkplace GivingDonations for and from Guest FamiliesMcDonald’s (includes Donation Boxes)Specialty Vehicle TagBoard and Staff Pop Tabs

$ 480,895.97 690,595.36

58,961.82 94,055

170,542.60106,726.97375,698.52

20,271.7627,455

6,892.41

23.7%34%2.9%4.6%8.4%5.3%

18.5%1%

1.4%0.3%

Total 2,032.095.41

In 2017, we began construction on a three-story, 28,543-square-foot expansion to our existing Ronald McDonald House.

The $8.25 million Max and Lorayne Cooper East Wing became a reality thanks to the generosity of our 2015 Capital Campaign donors and hard work of our Healing Together Campaign Leadership.

We off er our deepest gratitude to every person who made this expansion possible.

With the growth of our House and expansion of existing programs, our annual operating budget will grow in 2018 from $1.8 million to $2.2 million. We are proud to share that our staff was able to exceed our 2017 annual operating goal, making for a bright 2018.

RMHCA receives no federal or state grants. The community’s generosity powers our charity.

Approximately 80% of our annual $1.8 million operating budget is met thanks to individual and corporate doations.

100% of a donation made directly to RMHCA remains in Birmingham to support families served through our programs.

Thank you to our 2017 Annual Donors

MAJOR DONORS ($10,000+)McDonald’s Owner OperatorsChildren’s of AlabamaUnited Way of Central AlabamaADPi - Samford UniversityCrippled Children’s FoundationMercedes-Benz U.S. International, Inc.The Caring Foundation (BCBS)National Peanut Festival Association, Inc.LuLaRoeNew Jerusalem AOH Church (McDonald’s Gospel Inspiration Celebration Tour)

Regions BankUnited Johnson Brothers of AlabamaJay L. Smith Family FoundationBrother’s Recycling Company, Inc.Coca-Cola CompanyMedical Properties Trust, Inc.EBSCO Industries, Inc.Estelle S. Campbell FoundationProtective Life CorporationUAB HospitalSusan Mott Webb Charitable Trust

Wells FargoWind Creek HospitalityDillard’s, Inc.ADPI - University of Alabama

HEART OF GOLDDonald and Ann CappsThe Litwin Foundation

HEART OF HOPEDavid and Stacy Kilcoyne Family FundPaul BeasleyJohn and Roberta HandDiane HillPatricia Raczynski

Mr. And Mrs. Michael Thompson

HEART OF COURAGETracey and Bob BarkerMcIlvaine FamilyCrimson Contractors, Inc.Carmen and Geoff rey HealanKimerling Family Foundation FundJerry L. DeanKathy and Jim EmisonDiana and Javier HernandezMichael and Wendy JonesKatrina and Jeff LoganCatherine and Emmett McLeanLori MolerNichols Family CircusRebecca and Israel PerezAndy and Ruth Ann PetersHarold M. Lee and Mildred C. LeeDavid GrigsbyMargie and Joseph Hand

HEART OF COMPASSIONTodd and Ashley HolderJamie MerrimanMartha AdamsBrenda BrownMr. and Mrs. Clyde HunterJanet JohnsonCynthia Woods and Bob NewtonAllison GambleAmanda JacksonMr. and Mrs. William B. AnthonyKathy BaggioRick and Nila BritziusMr. and Mrs. Dixon BrookeBebe and Charlie BuggBob and Becky CastleberryEric CheekElizabeth ColeElizabeth W. CollierMr. and Mrs. Michael E. CookeJulie and Thomas CrawfordLauren and Jordan DeMossMr. and Mrs. Glenn GoedeckeDawn and Ron HirnDarcy HlavatyWilliam HyattMary Susan and Jack JohnsonGordon JonesDr. and Mrs. Hurley W. KnottDebbie and Eddie LindleyNaomi LogsdonTravis MaxwellJackson McCullough

2017 Max Cooper Society

Keith C. NeumannKate and Claude NeilsenTony RiddlehooverMr. and Mrs. Paul SharbelRichard F. Smith, MDJulie and Mark SmithBetty O. SnoddyCarleton and Bruce SokolJackie and William TevendaleDale ThorntonDoug and Sandy TiltDonald Vinzant Family FoundationAdolph WeilEd and Amanda WilsonMr. and Mrs. Paul YoungNorth Alabama Fabricating Company

PresidentRandy Nichols, Massey, Stotser & Nichols, P.C.

Immediate Past PresidentRick Hanna Jr., McDonald’s

Vice President & TreasurerWil Puckett II, Renasant Bank

SecretaryJeff Logan, Seek Publishing

Assistant SecretaryLori Moler, Children’s of Alabama

RMHCA Co-Founder Max Cooper, McDonald’s (1916-2015)

RMHCA Co-Founder Marianne Sharbel, Concepts Public Relations

Bob Barker, Barker AdvertisingDavid Clark, Bridgeworth FinancialDr. Mitch Cohen, UAB Pediatrics & Children’s of AlabamaBob Crawford, United Johnson Brothers AlabamaJack Darnall, Brasfi eld & GorrieJordan DeMoss, UAB HospitalMary Katherine EmisonCorey Hobbs, Honda Manufacturing of AlabamaEmmett McLean, Medical Properties TrustSantiago Negre, McDonald’sCheryl Oswalt, Sirote & Permutt, LLCIsrael Perez, BBVA CompassEva Robertson, Protective Life CorporationTraci Swann, DCH Medical CenterJeff Sweatt, WIAT CBS 42Dale Thornton, McDonald’sMike J. Velezis, Blue Cross Blue Shield

Katherine Estes Billmeier, CEOChris Ellis, Director of OperationsApril Dickerson, Director of Family ProgrammingStephanie Langford, Marketing & Communications DirectorKathy Robson, Director of DevelopmentDeborah Bray, Administrative AssistantJaime Collier, Family Care Specialist IIBrianne Denley, Communications CoordinatorKatie Hannah, Special Events ManagerMary Claire Hunter, Development ManagerHannah Supik, Family Care Specialist IIAlice Taylor, Volunteer CoordinatorJerrod Thomas, Facility ManagerLisa VanZandt, Ronald McDonald Family Room Manager at UAB Women & Infants Center

Family Care SpecialistsTosha AdamsMary CrooksSuzie DeeKashunti FarmerYarlleina HardyRunda HeardAnn JacksonStephen LakeCynthia ThompsonShayla WashingtonKathy Willis

OUR LEADERSHIP OUR STAFF

Kathy Baggio, Past Board PresidentEleanor BarnesJim BlackBebe BuggDr. Robert CastleberryCharlie CollatMemily Colvin, Past Board PresidentDenson Franklin, IIIJoAnn GaedeSims GarrisonLeisha HarrisJimmy HollowayDebbie KikerDavid KimerlingSarah Jane KnottAlan Lott, Past Board PresidentPatricia Pritchett, Past Board PresidentRick RothMickey RubensteinTodd SharleyErnest Stevens, Past Board PresidentLarry ThorntonBen WeilAmanda Wilson, Past Board PresidentDoris Haver Wilson

OUR ADVISORY COUNCIL

Will Bryant, PresidentAaron Fobian, Vice PresidentTanner Glen, FinanceMary Wallace Hannon, MembershipAbeda Iqbal, House ChairSarah Beth Thornton, Marketing

Katy Cairo Nicole Caston Zachery Degonzague McKinley Dunn Megan Elder Marcus Evans Jayna Goedecke Dana Green Adrienne Gunselman Katie Henson Tiff any Hill Michael Hixon Tory Hixon Mary Claire Hunter Dnika Joseph Meagan Kiker Kathleen McKee Stefanie McKerley

Caroline Branche, President Emily Anne Beauchaine, Vice President Jacqui Adnan, Fundraising CoordinatorNatalie Read, Communications CoordinatorAriana White, Volunteer CoordinatorAlexis BrooksJulia BurdettSydney CarlsonJhynesis GormanNatalie HarrisTyler HirnMary HogewoodCalen McAlpinErica MillerCaleb MillsCaleb PageAmauri PettawayJehme PruittNoel RengeringJohn Simpson

JUNIOR BOARD STUDENT LEADERSHIP COUNCIL

Abigail Moore Mary Leci Morris Lane Morrison Amy Owens Alexis Paine Woods Parker Andrew Pearce Philip Quinnelly Edward Smith Laurie Smith Rob Townsend Kent Walker Tera Webb Emily Wright Lenora Weimorts Lauren Yarnish Terri Young

Visit RMHCA.org to learn more about our pro-grams and sign up for our e-newsletter. Follow us on social media @rmhcalabama