2017 3rd Annual International Conference on

Modern Education and Social Science

(MESS 2017)

ISBN: 978-1-60595-450-9

Selected, peer reviewed papers from the

2017 3rd International Conference on

Modern Education and Social Science

(MESS 2017)

April 21 and 23, 2017, Nanjing, China

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Table of Contents

Preface

Committees

SESSION 1: SOCIAL RESEARCH OR SOCIAL SCIENCE

Employment Status and Countermeasures of Mining Engineering’sPostgraduate Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1YAO-BIN SHI, YI-CHENG YE and HONG-JIE ZHANG

Study on Rational and Irrational Conversion Mechanisms of Mass Incidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9YUAN YUAN and XUN YAO

A Review of College Student Entrepreneurial Support System . . . . . . . . . 13LI BING and LI QIN

Research on Comprehensive Decision Model Based on AnalyticHierarchy Process and Entropy Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19YI-PENG LI and XIN ZHANG

Open Model of Management Laboratory from the Perspective of Students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24RUI-JUN ZHANG, YE LIU, YONG-HONGYANG, ZHONG-HUAYANGand JIANG-HUA DAI

The Puzzle of the “Vicious Circle” Mechanism of the Risk-takingChannel of Monetary Policy Under Micro-perspective . . . . . . . . . . . . . . . . . 30XUE LI, RUO-XI ZHANG and YI-FAN SHI

Quality Acceptance of Railway Track Engineer on Ballastless Track System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36YUN-HUA ZHU

On the Intellectual Power of the Nation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41YAO LI

Study on the Present Situation of Fitness and Aerobics Instructors in Xinjiang Fitness Clubs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46YING-SHAN ZHAO

Ideas, Ideals and Ideologies in Intercultural Discourse and Their Impact on the Image of the Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50JOHANNES BAUMANN and YI-FAN HU

Investigation and Analysis of Sports Injury of Basketball Team . . . . . . . . 55YONG DING and SHUAI LIU

On the Construction and Management of Laboratories in Colleges and Universities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59FANG-HUI LI

Research and Practice of the Connotation Construction of the Polymer Materials and Engineering Brand Specialty . . . . . . . . . . . . . . . . . 62YU-JIE ZHU, WEN LEI, CHI ZHANG and XIANG JI

The Application of Interactive Teaching Method in the Course of International Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66XIAO-JING WANG

Summary of the Construction of Excellent Course of Automobile Service Engineering in Panzhihua University . . . . . . . . . . . . . . . . . . . . . . . . 70JING-DONG ZHANG, JIAN-CHUN GONG, ZHEN ZHOU and YI GONG

Applying Project-led Teaching Mode to Provoke InnovativeThinking in Engineering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75JING-CUN BI, YAN-FEI LIU, WEN-HUI DOU and YING WANG

An Analysis of Zhang Peiji’s Translation Carpenter Lao Chen from Functional Equivalence Theory in Terms of Meaning . . . . . . . . . . . . 79LI-JUAN ZHANG and QING CHEN

Challenges for the Ideological Education in Colleges and Universities of China in the New Period and the Countermeasures . . . . . . 84YA-JUN ZHANG

Reform and Innovation of Personnel Training Mode in Guangdong-Hong Kong Institute of Robotics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92WEI CHEN, XUE-XI ZHANG and ZHI-GUANG CAO

Improve Cultural Soft Power in the Chinese-English Translation of Literature Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98HAI-YING LIU

Exploration and Practice of Graded Teaching in Private Colleges . . . . . . . 103LIANG-GUI FENG

Teaching Exploration of Public Basic Course Under the Background of “Quality Engineering” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108YA-FEN XU

Applying Research on BD-Norlan Model Based on Big Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113FU-LONG JIA, LEI CHEN and JI-HONG TANG

A Brief Study of Pragmatic Meaning Equivalence of Translation in College English Teaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119XUE-JING WU

Theoretical Foundations of Discourse Analysis in Discourse-based Context Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123SHU-BO ZHAO

Adaptation Problems in Xinjiang Minority Students in GuangdongUniversities and Possible Suggestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126DAN-DAN XU and SHA FENG

The Synthesized Hubs Measurement of Air-rail Compound Network Based on Centrality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130FENG XU, JIN-FU ZHU and JIAN-JUN MIAO

Study of Metaphorical Competence in Chinese-speaking Childrenwith High-functioning Autism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135SHUANG WANG

Research on the Education of Core Socialist Values of CollegeStudents Under the Background of We Media . . . . . . . . . . . . . . . . . . . . . . . . 140JING YANG

Innovative Practice Teaching is the Basic Way to Develop Computer Professional Technology Persons . . . . . . . . . . . . . . . . . . . . . . . . . 144CHEN ZHENGSHI, LAN YAXU and CHEN YUXIU

Factors Influence EFL Teacher’s Adoption of BYOD . . . . . . . . . . . . . . . . . 149JING ZHAO

A Study on the Tourism Behavior of Male Tourists in Shiyan City . . . . . . 157LEI GUO and ZI-BO SU

Selection Behavior and Mispricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161ZHI-MIN DAI and DE-CHENG YANG

Error Analysis of Interlanguage in English Writing . . . . . . . . . . . . . . . . . . . 166XUE-JING WU

SESSION 2: ECONOMICS AND MANAGEMENT

An Empirical Analysis of the Interaction Between Science andTechnology and Finance in Fujian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169NAN LIN, QIN CHEN, LI LI and REN-QIANG XIE

The Relationship Between Real Economy and Virtual Economy . . . . . . . . 175Hang WU

Problems and Suggestions of Green Finance in China . . . . . . . . . . . . . . . . . 180JIAN JIAO

Investigation and Research on the Development of the Racquet Club Hotel in Xi’an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186CUI-XIA YI and LIANG SHEN

Research on Application of Task-driven Approach in “Communication Technologies in Railway Transit” . . . . . . . . . . . . . . . . . . 191FANG WANG and YA-ZHUO LI

Off-season Marketing Strategies for Travel Agencies in Shiyan City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196XUAN QIU, LEI GUO and CHAO ZHAO

The Comparison in the Household Consumption and Investment Between China and US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200JING-WEN MA

What Happened During the Turmoil? Overview of Some MajorEconomies During the 1997 Asian Financial Crisis . . . . . . . . . . . . . . . . . . . 206RUO-XI ZHANG, YANG-TIAN WANG and XUE LI

Study on the Education Mode of Accounting Professional in the TCM Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213CUI-LING GUAN, HUI WEN and HE-RONG MAO

Study on Cold Insulation Construction Technology of LNG LowTemperature Storage Tank Wall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219XUAN-YU SHENG, JUN-MAN SHU, JIAN CHEN, HUI-ZHEN TIAN and CHEN LING

A Study on the Relationship Between Cultural Industry and Regional Economic Development in Fujian . . . . . . . . . . . . . . . . . . . . . . . . . . 225ZE-LING ZHENG, LU-HUA ZHOU and LU HE

An Analysis of the Correlation Between the Scale of Higher Education and Economic Growth in Fujian . . . . . . . . . . . . . . . . . . . . . . . . . 230JIAN-PING HUANG, XIAO-FANG QIU, JIE ZHU, LI-HUA HUANG,FENG LIN and HANG-ZHOU ZHONG

An Evaluation of Calculus Instruction in a Full Credit System andSuggestions for Improvement: A Case Study . . . . . . . . . . . . . . . . . . . . . . 236YU-QING YAN, QING-YUN LUO, PU-PEILIAO, JIAN-MEI ZHANG and ZHEN-HUA ZHANG

Innovation Oriented Team Construction of Graduate Students . . . . . . . . . 242JIAN FENG, JING ZHAO, AI-LING QI and HONG-PENG TIAN

From the Traditional Chinese Medicine with Benefit Viscera with Viscera Theory Look Modern Sterility Infertility . . . . . . . . . . . . . . . . . . . . . 246XIN LOU, YAN-YAN MIAO, MING BAI and MING-SAN MIAO

A Brief Analysis of Changchun Jilin Tourism Integration . . . . . . . . . . . . . . 252CHUN-YUAN ZHAO

An AHP-based Research on Core Marketing-competenceCultivation and Evaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257GUI-LING NA and MEI-YAN LIU

The Construction and Measurement of Inclusive FinancialDevelopment’s Index System in Shandong Province . . . . . . . . . . . . . . . . . . 263JIE LI and FANG LIU

The Construction of MOOC ‘s Curriculum Evaluation System Model in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268ER-DONG ZHAO, CHAO-RAN GUO and LI-WEI LIU

The Transformation of Theoretical and Technical Curriculum System to Practical Ability Curriculum System . . . . . . . . . . . . . . . . . . . . . . 276JING-NANWANG, SHU LIU and XIAO-LIN ZHAO

Study on the Ownership of Genetic Resources Property Right . . . . . . . . . . 281YAN-YING FEI and YUAN-HAI YANG

Research on Cultivating University Students’ Entrepreneurial Ability—The Case of Business Administration of Huainan Normal University of Anhui China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289CHEN-MIAO WEI and LING-LING SANG

Study on Pareto Improvement of Technological Progress, EconomicGrowth and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294HONG-NA LIU and HUI XIAO

The Research About the Countermeasures of Qinhuangdao the Great Wall Hotel Human Resource Management . . . . . . . . . . . . . . . . . . . . . 300XIAO-MEI WANG and JING YANG

Leader-member Exchange, Work-to-family Enrichment, and Work Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305LIN QIU

The Value and Mechanism of Industrial Social Work in theConstruction of Harmonic Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312CHEN ZHANG

An Innovative Study on the Mechanism of Participation of Unions in Social Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316MO ZHANG

Research on Affecting Factors of Selecting Key Villages in Planningand Construction of Villages and Towns . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320GUANG-RONG HONG and BI-FENG CHEN

The Impacts that Changes in Property Prices Have on Urbanization in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326YONG-LE LI, AN-YUAN DAI, SI-QI YAN and QUN WU

The Impacts of Carbon Tax on CO2 Emissions and Macroeconomics in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337WEI LIANG and MING YANG

SESSION 3: TEACHING AND LEARNING

Application Teaching Case of Dijkstra Algorithm . . . . . . . . . . . . . . . . . . . . 343XIAO-CHAO SUN, YAN LIU, BIN YANG and JUN ZHANG

On Students’ Intercultural Communication Awareness and Ability in English Teaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346JUAN WANG

Research and Practice on Practical Teaching System for AppliedInnovative Talents of Mechanical Engineering . . . . . . . . . . . . . . . . . . . . . . . 350XIU-LIN SUI, JUN-PENG SHAO, YONG-HAI LI, YE DAIand XUE-FENG WU

Teaching Experience of Automotive Application Engineering . . . . . . . . . . 355JIAN-CHUN GONG

Research on the Teaching Model of “History of Chinese Costume” . . . . . . 358BIN LI, ZHEN-YU YANG, QIANG LI, ZE-YANG PENGand MEI-LING NANG

Supervise and Train Female College Students’ Interest in Physical Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 364FA-PING ZHANG

Comparative Studies of Students’ Learning Performances inInternational Business Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367SHU-GUANG LIU and HAN ZHANG

A Study on the Teaching Effect of Content-based ESP Course for Art Design Majors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 374XI LU

Practice of Library Resource Construction to Support Higher Education in University of Electronic Science and Technology of China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 379YUN-YUE ZHANG and BIN LI

The Process Management of Environmental Engineering SpecialtyPractice Based on PDCA Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383JIE GONG, HUI-LING ZHANG, LI WANG, XUE-E LI, HUAN CHEN,ROU-ROU XU and ZI-MING LIU

Promoting the Cultivation of Undergraduate Talents of Environmental Engineering Specialty by the Construction of Disciplines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 390TAO FENG, LI WANG, SHAN-SHAN YANG, XIAOTONG XU and GANG LUO

A Case Study in Chinese College English Writing by Using Diversified Expressions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395DE-WEN SONG

A Cognitive Study on Chinese EFL Learners’ Visual ProcessingDifference of English Words Written in Capital and Small Letters . . . . . . 400LAN PANG

The Construction of Moral Education Mode in Colleges Based on Hidden Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 405WEI LI and JIAN-LIN TIAN

Research on Standardized Construction of Practice Base for Innovation and Entrepreneurship Education . . . . . . . . . . . . . . . . . . . . . . . . 410SHUO YANG and YU YANG

Understanding American Preschool Teachers’ Teaching Beliefs About Literacy Instruction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413BING-JIE ZOU

Exploration on the Credit Systems Training Model of Business Colleges and Universities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421YA-MEI GUAN and XUE XIAO

Analysis on Information Technology Disciplinary Thinking in Primary and Secondary Schools in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . 425JUN HAN, JIA-SHA ZHANG, JING LIU and MIN HOU

Exploration and Practice of the Integrative Assessment Reform of the New-equipment Teaching Courses for Pre-selected Petty Officers . . . . . 431CHENG-XUE WANG, WEI-QIN XU and HUI-JIN WANG

Analysis on National Training Program Research Status . . . . . . . . . . . . . . 436JIA-SHA ZHANG, JING LIU, JUN HAN and MIN HOU

Research on the Application of Case Debate Teaching Method inEconomics and Management Subjects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 441YA-MEI GUAN and YONG-CHANG LU

An Empirical Study on Factors of Senior High Students’ EnglishLearning Demotivation (ELD): A Perspective of Falout’s Three-dimension Framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445YUE LIU and HONG-GANG LIU

An Empirical Research on Senior High School Students’ English Writing Strategies (EWS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 449YAN-RONG JIN and HONG-GANG LIU

The Research on Evaluating the Performance of the Experimental Center: Cased by a Finance and Economics University . . . . . . . . . . . . . . . . 454JING-HUAI SHE and SHAN ZHANG

Practice and Research of Parent Education: Review and Prospect . . . . . . . 460LIAN-SEN WANG, YAO WANG and LI-XING WANG

An Empirical Study of Senior High School Students’ Willingness toCommunicate in English in the Chinese Context . . . . . . . . . . . . . . . . . . . . . . 466WEI WANG and HONG-GANG LIU

Plural Society Thought Trends’ Challenge and Responses onIdeological and Political Education in Colleges . . . . . . . . . . . . . . . . . . . . . . . 470ZHOU-WEI QIAN

On the Value Orientation and Path of Socialist Core Values Education Among College Students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 476ZHUO LI and CHANGCONG QI

Hints from the Evolution of Material Processing Technologies forEngineering Education in Higher School . . . . . . . . . . . . . . . . . . . . . . . . . . . . 481HUI-XIN XIU, XIN-KUAN LIU, JIA-JUN TAN, ZHI-BO GU,TAI-TIAN HUANG and DENG-GUANG YU

A Comparative Study Between Primary and Secondary Teachers in Their Perception, Strategies of and Self-efficacy in Classroom Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487XUN BU

On the Application of the Process-genre Approach to Teaching English Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495SHI-ZHONG ZHAO

Cultivation of College Students’ Scientific Literacy in the Teaching of Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500BO-WEN LIU and LI-ZHEN YANG

Exploration on the Defects and Countermeasures of Law-related Education in Higher Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 504GUIRONG WU

SESSION 4: EDUCATION REFORMS

Research and Practice of Flipped Classroom in Marketing Courses in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 509HAI-XIA ZHANG

Reform and Exploration of Environmental Engineering SpecialtyPractical Teaching Cultivating System and Teaching Method . . . . . . . . . . 515HUI-LING ZHANG, JIE GONG, BEN-ZHEN CAI, QIN XIA and LAN-LAN LI

Research on Reform of Class Teaching Mode Building a New ClassTeaching Mode Guided by Modern Education Ideas . . . . . . . . . . . . . . . . . . 521SHUOYANG and YU YANG

Education Reform of Professional Degree Graduate for Mechanical Engineering Field . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525ZHEN-HUI LUAN, GUANG WU, XUE-BIN LI and YI-JUN ZHOU

The Innovative Course of Talent Training in High-end Technical Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 529HONG-MEISUN, ZHU-MINGCAO and CHUN-XIANGWANG

Teaching Innovation for the Course of Principles of Automotive Engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 532LIE GUO and GUO-ZHE SHEN

Innovation of Profession-oriented Cultivation Mode for Full-timeProfessional Degree Postgraduates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 537PENG-YU WANG, XUE-GANG ZHENG, SHUN HOU and TAI-LING LIU

Assessment Reform Innovation of University Course—Applied Talents Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 543MENG LI

Discussion on Application of Flipped Classroom in ContinuingEducation in Chinese Colleges and Universities . . . . . . . . . . . . . . . . . . . . . . 549LING-LING DONG and JIA-CHEN HAN

Research on Construction of Curriculum System and Teaching Staff for Innovation and Entrepreneurship Education . . . . . . . . . . . . . . . . . 554SHUOYANG and YU YANG

Research on Question-inquiry Teaching Mode in Professional Military Education of Primary Commanders . . . . . . . . . . . . . . . . . . . . . . . . 557HUI-JIN WANG and CHENG-XUE WANG

The Application of Flipped Classroom in the Teaching of Programming Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 562MING-XIA ZHONG

From Traditional Spinning to Advanced Electrospinning—Material Engineering Teaching in High School . . . . . . . . . . . . . . . . . . . . . . . 567XIN-KUAN LIU, HUI-XIN XIU, HUI-JUAN ZHANG, YU-QI SUN, ZHI-JIA LI, ZHEN WANG and DENG-GUANG YU

The Possible Analysis of the Develop of Futsal in Primary and Middle Schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 572SONG HAILONG

Exploration and Practice of Teaching in English for New Energy . . . . . . . 578NAN WU, XIN-YUAN LIU, FAN YANG, LEI YANG, LI WANG and HUA LIU

Practice and Exploration of Full Time Engineering Master Training Based on School Enterprise Cooperation . . . . . . . . . . . . . . . . . . . . 583JING-FENG HE

The Exploration and Practice on the Hierarchy Education of Calculus Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 588LONG WANG

Consideration and Practices in Academic Talents Oriented Research Type Teaching in <<Electromagnetics Theory>> . . . . . . . . . . . . . 593WEI SONG and XIN-QING SHENG

Exploring the Research Themes of Student Engagement in HigherEducation Based on Co-word Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 598PENG-BIN GAO, YI-DUO SONG and JIAO LIU

Exploration and Practice of Constructing Ability-oriented Engineering Practice Education Model of “One Center, Two Platforms and Four Levels” with Engineering Characteristics . . . . . . . . . . 605JIAN-CHUAN XING, JIAN-MING LIAO, HONG HAN, LEI LUO, JIE XU,JIN-ZHONG CUI, YONG TANG and JIA-CHENG JI

Study on the Inquiry Teaching Method of the Course of Digital Television Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 610RONG LI

Research on the Construction and Function Orientation of CollegeStudents’ Entrepreneurship Education Practice Base . . . . . . . . . . . . . . . . . 614SUN LI

SESSION 5. E-LEARNING, E-BUSINESS, ENTERPRISE INFORMATION SYSTEMS

Research on Innovative Talent Training Mode and Its Application in Open Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 620WEI CHEN

Multi-dimensional Teaching Reform on Basic Courses of CollegeComputer Targeted at Cultivating Computation Thinking . . . . . . . . . . . . . 626ZHI-MEI CHENG, XIANG LI and RONG LI

Application of Virtual Simulation Technology in the Teaching of Mechanical Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 630JIAN SUN, TAO ZHU and JURONG ZHAO

A Study on Internet Platform College Students’ Team Innovative Learning Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 634XIN-JIE ZHANG, YUN-FEI SHAO and SI-MENG WANG

The Informatization Instruction Design of “MOS Competition Course” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 639FA-HAI LI

The Application of Paper Modeling in the Design of Woolen Knitwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 643LIN-ZI PU, YA-NAN HE and BAO-WEI WEI

Analysis on the Computational Thinking Research Status of Information Technology Curriculum in Primary and Secondary Schools in China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 649JIA-SHA ZHANG, JING LIU, JUN HAN and MIN HOU

An Efficient Content Dissemination Approach for Mobile E-Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 655LI-CHEN ZHANG, SUI YU, YA-YA HUANG and GANG LU

Social Media as News Sources—A Content Analysis of the Use of SinaWeibo and WeChat as Sources in Chinese Newspapers . . . . . . . . . . . . 661YANG CHEN

A Study on the Flipped Classroom Practice Supported by the WeChat Public Platform Based on the Blended Learning Mode . . . . . . . . 670JIN-HUA DONG and RU-NAN JIANG

Study on the Professional Development of College English Teachers in the Big Data Era . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 675GE LIU

Application of Computer-aided Concept Map in Nursing Teaching . . . . . . 679JIN CHEN, HONG-LING ZHANG, RONG NIE and YAN-LI SHI

The Blended Learning Teaching Research Facing to IndependentLearning Ability—Based on the Course of Computer Aided Clothing Drawing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 684RU-NAN JIANG and JIN-HUA DONG

Teaching Design of Bilingual Courses for Electronic andInformation Engineering Majors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 690YAN-XIA QIN and YIN-CHUAN WU

Lead the Production of Micro Courses and Promote College Teachers’ Research on Deepening Teaching . . . . . . . . . . . . . . . . . . . . . . . . . 696LI-ZHEN YANG

Study on the Inverted Class Improved by Students’ Micro Learning Resource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 700FU-YUN LI

Innovative Design and Implementation of the Flipped ClassroomTeaching Mode Based on the Micro-courses . . . . . . . . . . . . . . . . . . . . . . . . . . 704SHU-JIE HAN and YIN ZHOU

The Application of Deep Learning Field Construction Based on theIntegration of Online Course and Flipped Classroom . . . . . . . . . . . . . . . . . . 711XI SHI, LI XIAO and DUO CHEN

The Practice Research of Flipped Classroom Based on Micro Course . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 715ZE-GANG SHEN and XIAO-LI SAN

The Application of CBL + PBL Dual Track Teaching Model in the Course of Making Multimedia Courseware . . . . . . . . . . . . . . . . . . . . . . . . . 719WEI RAN and BEI YAN

A Tentative Study on Cyber language . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 724SHU-BO ZHAO

The Applications of Problem Based Learning on Computer Control . . . . 727Technology Related CoursesMING LI, QIYU YANG, LINGLING YANG, YAN XING and WEI CHEN

Discussion and Practice on the Blended Learning of “Operating and Management of Fresh Water Generator” Based on the E-Learning Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 733XIAO-RONG ZHANG and AI-LING CHEN

New Ideas on the Curriculum Construction in Universities Under the New Situation of “Internet +” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 741JUN QIN and JING XIAO

SESSION 6: ART, LAW, CULTURE, POLITICS AND LIFE SCIENCE

Multiculturalism and Creative British South Asian Films . . . . . . . . . . . . . . 746DENISE TSANG and DAHLIA ZAWAWI

Study on the Culture in the Essence of Chinese Art Design . . . . . . . . . . . . . 756CHANG SU

A Brief Evolutionary History of TCM Culture in Hubei—From the Pre-Qin Period to the Qing Dynasty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 760MING-AN HUANG, HE-RONG MAO, HUI WEN and CHONG WEN

The Establishment of Constitutional Protection System of Chinese Taxpayer Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 768QIONG WEI and TAO YU

The Institutional Guarantee of Internet Financial Consumer’s Security Right . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 774JING ZHANG and WEI-YUAN GAO

An Analysis of Deng Xiaoping’s Ideology of Legal Education for Teenagers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 781CHANG-CONG QI and ZHUO LI

Fire Administrative Penalty Hearing Procedure in the Deficiencies and Defect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 786CHUN-MEI YANG

Law to Regulate the Abuse of Administrative Discretion . . . . . . . . . . . . . . . 791CHUN-MEI YANG

Study on Value Reconstruction of Marriage Law in China . . . . . . . . . . . . . 796YONG-MEI XIA

Examining the Antecedents of Organizational Ambidexterity fromthe Perspective of Structure and Context . . . . . . . . . . . . . . . . . . . . . . . . . . . . 801HANG WU

Junya Ishigami’ Doctrine—Remote Past and Remote Future . . . . . . . . . . . 806XIAO-MENG ZHANG and YAN-YAN HUANG

The Significance and Connotation of the Intercultural Communication Between Chinese and British Tea Cultures . . . . . . . . . . . . 812SHUOYANG and YU YANG

Self-aesthetic Direction in Yu Dafu’s Proses . . . . . . . . . . . . . . . . . . . . . . . . . 816ZU-MEI WEI

A Study of Zongmi’s Chan Buddhist Hermeneutical DiagramIndicating the Mind of Sentient Beings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 820QING MING

The Fusion of The Banquet Bug into English Culture . . . . . . . . . . . . . . . . . 824JING PAN

Contrastive Study of English Zeugma and Chinese Nianlian . . . . . . . . . . . 828ZI-BO SU, KANG-NAN WANG and LI JIANG

Enlightenment to Modern Times from the Ethic Cultures in Zhou and Qin Dynasties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 833DUN LIU

Study on the Fostering of Splendid Family Culture from thePerspective of Socialist Core Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 838NAN ZHANG and ZHI-KAI YUN

Hui-neng’s Chan Buddhist Concept of “Directing at the Mind” . . . . . . . . . 842QING MING

The Exploration and Analysis of the Inner Mechanism of Teacher’s Ethics in Traditional Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 846HUI-QIANG LIU

Study on the Development of TCM Culture in Contemporary Hubei . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 851MING-AN HUANG, HE-RONG MAO, HUI WEN and CHONG WEN

International Transmission Pathways of TCM Culture: Under theBackground of Intercultural Communication . . . . . . . . . . . . . . . . . . . . . . . 856HE-RONG MAO, DIAN-GANG LIU and CHI GU

The Development of Catholicism in Mongolia . . . . . . . . . . . . . . . . . . . . . . . 860HUI-LIAN HU, YING-LU HOU and FENG-LIAN MA

Compared Research on Authentic Culture Between the Dragon Mother Temple and the North Lord Temple . . . . . . . . . . . . . . . . . . . . . . . . . 865YI-FENG WEN, JING-MING LI and YAO DAI

The Hezhen Nationality Worship of Tiger . . . . . . . . . . . . . . . . . . . . . . . . . . 871GUANG YANG, LI-HUA TIAN and YAN-JUN SONG

Historical Practice and Inspiration of the Popularization of Marxism of the Communist Party of China in Yan’an Period . . . . . . . . . . 875QU GE

The Research on the Oath of Office System in Hong Kong and Macao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 881WANG-WANG HE

She Nationality Traditional Sports Development . . . . . . . . . . . . . . . . . . . . . 887LI JIN

Chan Buddhism in Literati Culture During the Song Dynasty . . . . . . . . . . 892QING MING

Reconstruction and Reform Research Nautical Sports Curriculum System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 897JIN LI

The Current Condition and Thoughts of Researches on the Party Culture of CPC in the Yan’an Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 902HONG-RUI SHAO

The Bottleneck of the Development of Community Sport in Shanghai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 907ZHEN LI

Dialogue—The Understanding Model of Modern Ideological and Political Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 914YI LI

The Chinese Philosophical Concept of Supreme Ultimate . . . . . . . . . . . . . . 919QING MING

Function of Ideological and Political Education in Mass Incidents . . . . . . . 924CHAO MEN

A Study on the Teaching Evaluation Mechanism of Ideological andPolitical Theory Courses in College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 929XIN-QIAO XIAO

Lyapunov-type Inequalities for Certain Higher Order Fractional Differential Equations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 933YOU-HUA PENG and XU-HUAN WANG

The Dynamic Property of Lauwerier Mapping . . . . . . . . . . . . . . . . . . . . . . . 939FENG GUO, DONG-CHANG LI and XIAO LIU

The Influence of Chan Buddhism on Zhou Dunyi . . . . . . . . . . . . . . . . . . . . . 944QING MING

Effects of Switch Door on Temperature Field in Cold StorageBased on Numerical Simulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 948YI-ZHE LI and JING XIE

Analysis of the Integration of Economic Management LaboratoryConstruction in Local University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 955YONG-JUN ZHOU

Review of Studies on Exercise on Mφ Cells . . . . . . . . . . . . . . . . . . . . . . . . . . 959HAILONG SONG

Low Oxygen Training Physiology Response and to Human BodyCertain Physiology Target Influence Research . . . . . . . . . . . . . . . . . . . . . . . 964QI ZHANG

High-frequency Adventitious Buds Induction from Leaf Explants of Jatropha Curcas L. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 969YING LIU, JIAN-NONG LU, SU-FANG NIU, SEN CHEN, YA-FEI WANG, HONG-BO ZHU, LIN-FENG LI, YU-ZHEN SHI and XUE-GUIYIN

The Effect of the Ratio of Total Flavonoids and Total Saponins of Mao Dongqing on TIA Model Mice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 977MING BAI, BING-JIE CHANG and MING-SAN MIAO

A Study on Humanistic Care of the Liver Cirrhosis Patients Based on Medical Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 983CHONG WEN, HUI LI and DENG GAO

Comprehensive Utilization of Non Medicinal Parts In Traditional Chinese Medicinal Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 988LI-LING XIANG, MING-SAN MIAO and YA-JUAN WEN

Index 993