1

2016 Performance FuelsSports Nootropic & EnergyRefit SeriesNatural Athlete Series

Product Partners

CONFIDENTIAL 2

Company Overview

CONFIDENTIAL 4

RuckPack Origins

• Who we are– Developed by U.S. Special Operations Forces in Afghanistan– Service member owned & operated– Made for the warfighter– Made in the USA– Service to community

• Combat Nutrition. For Every Battle– Performance fuels– Healthier alternative to standard energy products– Created on the battlefield; Perfect for everyday battles

CONFIDENTIAL 5

Mission & Ethos

• Mission Statement– Provide the warrior, athlete, and health conscious consumer

with the fuel they need to fight – and win – their daily battle.• Company Tenets

– The consumer’s priority is our priority. We produce for the warfighter. Inches and tenths of a second don’t equate to W’s and L’s. They determine who returns home to their family.• a. Highest quality ingredients• b. Working doses• c. Proven Science

– To give back a portion of all profits to military charities in an effort to give to the American Heroes that first gave to us.

CONFIDENTIAL 6

Mission & Ethos

• Company Tenets (cont’d)– To the maximum extent possible, we aim to support America.

That means American production, American quality, and American Honor behind our brand.

– Operate as brothers. We are a family. Those we work with are an integral part of that family.

– Loyalty, Commitment, and Integrity at all times.

CONFIDENTIAL 7

10% Back Pact

• Giving back is not an option. It is an obligation. We know what it means to sacrifice our time and freedoms for the benefit of this great nation, and we’ve taken this same commitment to our country and applied it to our business.

• We will always give a percentage of our profits to not-for-profit organizations in an effort to build a stronger nation.

• That’s the RuckPack Give Back Pact.

Branding & Marketing

CONFIDENTIAL 9

Brand Identity

• RuckPack Name– A ruck is a backpack service members live out of. It’s a small

pack containing the most mission critical essentials.– RuckPack provides the most mission critical nutrition in a small

package.• RuckPack Reticle

– Target reticle– More than a nod to RuckPack’s military heritage– Represents:• Sighting in on a target…Focusing on personal goals• Commitment and dedication to finish• A reminder of the target on your back. Never slow down. Someone is

always gunning to take your place.

CONFIDENTIAL 10

Winning on Authenticity

• Red Bull, Monster, Rock Star, and the like spend $Millions to project edgy and extreme– No reputation for health or wellness, even with sub-branding

like Rehab or Recover• Special Ops offers immediate authenticity on extreme

without a multi-million dollar marketing campaign• Spec Ops also infers health, wellness, fitness, endurance,

focus, & professionalism• The warfighter on the front lines needs to stay cool, alert,

driven, and physically ready to ramp up when needed. Our performance fuels represent this matured energy.

CONFIDENTIAL 11

Marketing Targets Engaged

• Track record of high profile PR, to include television, radio, print, and internet media.– Shark Tank, Fox & Friends, Bloomberg TV, Google, Kilmeade &

Friends, Entrepreneur Magazine, Beyond the Tank, more…• The story resonates and continues to grow. • Maintaining Momentum

– Partnering with a network of trainers for Olympic and Professional Athlete

– Integrating our athletes, website, & social media– Point of purchase marketing– High production quality commercial will be the cornerstone of the

visual campaign• Goal: Ensure people relate to RuckPack as a Performance Fuel

& a symbol of health and wellness

Television and Video

Print Media

Blogs

Web Presence

Podcasts

Athletes

Charity Work

Other Marketing

Training Programs

Legitimacy & Word of Mouth

Market & Competition

CONFIDENTIAL 17

Market Opportunity

• $270 Billion global nutritional products industry.• $108 Billion U.S. nutritional products industry.• $37 Billion U.S. functional foods market.• $36 Billion U.S. natural and organic foods and beverage.• $13.5 Billion U.S. energy beverage/shot market!• Expected to grow to over $20 billion by 2017

CONFIDENTIAL 18

Competition

19

Energy Drinks & Shots

Optigen, Onnit, Cognizin, Nawgan, Neuro, etc.

Powders Pills Ready to Drinks No mass marketed shots

Continued growth in the market Well known brand recognition Loyal customer base No clear leader amongst new

entrants

Nootropics & Brain Optimization

Products

RuckPack 3oz Energizer

CONFIDENTIAL 21

Product Concepts

• Big 3– Highest quality ingredients– Efficacy in dosing– Proven & safe ingredients

• As natural as possible while maintaining ingredient integrity and palatability

• Nootropics & SmartMuscleTM

– Thinking beyond the simple mechanics of muscular endurance, recovery, and growth.

– Nootropics. Improve mood, motivation, energy, and cognitive functioning.

– Focus in the face of fatigue. – Motor control and concentration to ensure that muscles not

only respond, but they respond with precision.

CONFIDENTIAL 22

Energizer Overview

• 3oz Caffeinated Energy Nootropic Shot– Brain enhancer – Energy shot– Pre workout

CONFIDENTIAL 23

The Healthier Alternative

• National / Global concern over the dangers of caffeine & energy drinks and energy shots– Natural caffeine from green tea… Not synthetic caffeine– Natural flavors– Natural colors– Natural sweeteners. No Sucralose (artificial sweetener)

• Mega dosing of caffeine that currently exists within the energy shot market. – Caffeine Free, 120mg of caffeine & 240mg of caffeine from green

tea– Synergistic ingredients boost efficacy, diminish caffeine dosing

requirements, & reduce negative effects of traditional stimulants.

CONFIDENTIAL 24

Ingredient Comparisons

More than Energy…

RuckPack ManufacturesPerformance Fuels for the Mind & Body

CONFIDENTIAL 25

Sports Nootropic & Energy

CONFIDENTIAL 26

‘Refit’ Recovery Series

CONFIDENTIAL 27

‘Natural Athlete’ Series

CONFIDENTIAL 28

Endurance & Protein Gels

• The perfect compliment to the series of performance fuels.

• Keeps mind muscle communications primed, promoting focus in the face of fatigue and preventing fatigue based injuries.

• Improves oxygenation• Provides lasting fuel for

muscular endurance• Best tasting endurance gels on

the market…. • 20g of high quality protein in

the protein gel

CONFIDENTIAL 29

• Refreshing hydration drink • Low Osmalality = Formulated for

rapid hydration• Loaded with vitamins & minerals• Blends sports drink & energy drink

market• Safe and perfect for all ages• No calories

Refit Recovery Drink

CONFIDENTIAL 30

Speedball

• Refreshing hydration, focus, & pre workout drink

• Perfect alternative to standard energy

• Contains new Teacrine® sports science!

• Blends sports drink & energy drink market

• Brain enhancing beverage that boosts cognitive functioning and mind-muscle coordination

• No calories• Comes caffeinated and non-

caffeinated.

31

Questions?

Contact:

Jimmy O’Brien / CEO619-838-5897

Dan Maley / VP Sales314-971-6982