20160309_ceadar_conclusion_edward mcdonnell
TRANSCRIPT
09/03/2016
1
agenda
08:30-08:45Welcome
Dave Feenan, ISIN &Emer Cummins FIT
08:45-09:05 Setting the scene
Edward McDonnellCentre DirectorCeADAR
09:05-09:25Case study
Maurice Lynch, CEONathean
09:25-09:35How CeADAR works
Mike Brosnan, ChairCeADAR
09:35-09:55Case study
David Harland, CEO &Tom Harper, Head of Analytics
Omnicom Media Group
09:55-10:15 CeADAR’s analytics toolsets
Edward McDonnellCeADAR
10:15-10:30
Q&A and networking
www.ceadar.ie/outputs/our-demos/
Customer analytics
Real time analytics
SPAM detection in networks
fraudulent behaviour detection
identifying emerging topics
detecting new user behaviour
Contact centre analytics
Social media analytics
Social fingerprinting
Domain expertise
Supply chain analytics
Sentiment analysis
Video & image analytics
Predictive analytics
New dashboard modalities
CeADAR analytics catalogue
All member companieshave access to:
state of the art analyses
project technical specs
complete catalogue of CeADAR’s IP
assistance with technology evaluations
easy licensing
customer exploration tool
A data analytics tool to allow users, without significant data analytics expertise, to explore any customer segments that they have themselves manually defined in an ad-hoc manner, e.g. for a mobile phone operator, this could be how many women between the ages of 16-20 use their services?
contact centre analytics
Text stream
Issues and
alerts
Automatic speech-to-text transcription Topic modelling
Automatic topic and issue extraction over large volume audio dialogue
Alerting to new and trending topics and tracking of known topics
Applications
– contact centre data
– online video transcription data
– large-volume speech audio domains
real-time continuous analytics
High-throughput scalable clustering for data streams
Live data capabilities to advanced analytics tasks
Solution processes > 3M entities/minute (50K/sec)
Implemented on Apache Storm with commodity hardware
Applications: SPAM detection in networks fraudulent behaviour detection identifying emerging topics in
content streams detecting new user behaviour
and patterns
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time series clustering & analytics
This tool enables the user to extract patterns/events from time series data and to search for patterns/events that are approximately similar to a search pattern or to combine search patterns across multiple time series.
Additionally, the tool allows the user to browse and inspect the output of various time-series representation and clustering approaches simultaneously to determine the most useful
Overview
Develops new techniques and methods to identify users across disparate social networks based on both network-based metadata and content-based features
Applications
• Social fingerprinting: identifying individuals across different networks for user validation, user profiling, fraud prevention etc.
• Identification of domain expertise e.g. for social recruitment or expertise discovery
Social media analytics
NG sentiment analysis• (tool 1) an advanced analytics engine
that filters and ranks content related to specified entities ensuring that only relevant content is delivered to the end-user. Has a customizable user interface that provides meaningful interpretations of the aggregated data
• (tool 2) provides a fine-grained and nuanced understanding of the sentiment expressed in text articles
SmartAdEach advertising channel has different characteristics of form, audience, and customer interaction data. Channels & campaigns interact. Businesses need to analyse these interactions to plan advertising campaigns
SmartAd fuses the information from all channels and creates a model of the system of mutual influences
SmartAd visualises the interactions between different influencer channels and a target channel
The importance of each channel is given by its size. The distance from the target e.g. site visits represents the confidence in the result
Nudge Along: changing user behaviours
Applications
This work benefits any company whichwishes to make sure that theircommunications with customersproduce the required or expectedoutcome. For example, the ability tochange user behaviour is of interest toany company that wishes to see theeffects of a marketing campaign, or acampaign to get staff to save energy intheir offices by switching off lights etc.
OverviewMeasuring the success of any analytics-driven project requires looking beyond the insights that are produced to ways in which these insights are communicated and delivered to ensure that behavioural change takes place
Beyond the DesktopVoice-controlled access to KPIs
09/03/2016
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precision agriculture• CeADAR collaborating with a major player
in infrastructure for the poultry & livestock industry in Ireland and the UK
• CeADAR delivering:– Analytics and visualisation on mobile devices
based on real-time analytics of livestock metrics from multiple distributed sensors
CeADAR analytics ecosystemMembers-only events
company showcases
networking events
demo showcases
I&R seminars
Predictive analytics
Real-time analytics
Process analytics
Visual analytics
Open days
Workshops
Ask a CeADAR expert
B2B collaboration
Ecosystem upskilling
2016 Schedule of events
Month Event
Sept Education/training day
John Kelleher & Robert Ross
29 Sept CeADAR Open Day
27 Oct CeADAR Technical Seminar
Analytics & Linked Data
Robert Ross
24 Nov CeADAR Technical Seminar
Introduction to Structured Prediction
John Kelleher
Dec EI Innovation Showcase
Month Event
Feb CeADAR The Big Reveal
Showcase of current and previous demos
9 March
CeADAR event at IBEC/ISIN
What data analytics can do for you: lessons from the CEOs
Dave Harland CEO, OmnicomMedia
Maurice Lynch CEO, Nathean
Michael Brosnan Chair, CeADAR
Edward McDonnell CeADAR
7 April CeADAR Technical Seminar
Feature selection in predictive analytics
Professor Pádraig Cunningham
28 April CeADAR Industry Showcase
26 May CeADAR Industry & Research Seminar
Predictive Analytics
Brian MacNamee + Crème Global
Delivering value with CeADAR
become a member
propose new projects
partner on projects
evaluate demonstrators
ecosystem engagement
commission projects
workshop participation
collaborate in [email protected]