Source: 2014 Doublebase, prototype, GfK MRI (Base U.S. Adults) 2015 Westways Reader Profile Study

Source: 2015 Westways Reader Profile Study

Editorial line-up subject to change

2016 RATE CARD

GROSS ADVERTISING RATES

4 COLOR 1X 3X 6X

Full Page $ 58,570 $ 55,060 $ 53,300

2/3 Page 42,160 39,630 38,370

GENERAL ADVERTISING RATES All rates are gross

8X

$ 52,130

37,520

1/2 Page 31,640 29,740 28,790 28,160

1/3 Page 21,240 19,970 19,330 18,900

1/6 Page 10,840 10,190 9,860 9,650

B&W

Full Page $ 46,280 $ 43,500 $ 42,110 $ 41,190

2/3 Page 34,690 32,610 31,570 30,870

1/2 Page 27,790 26,120 25,290 24,730

1/3 Page 18,500 17,390 16,840 16,470

1/6 Page 9,260 8,700 8,430 8,240

Rate Card #61

Effective January 2016

2016

Full Page 7.875”W x 10.5”H

Spreads

15.75”W x 10.5”H

Add .125” bleed to all sides.

Live copy no less than .25” from trims.

Vertical

4.5”W x 9.5”H

Vertical

2.125”W

x 4.625”H

Horizontal

6.875”W

x 4.625”H

Square

4.5”W x 4.625”H

Vertical

2.125”W

x 9.5”H

FULL PAGE & SPREADS 1/2 PAGE 1/6 PAGE 1/3 PAGE 2/3 PAGE

AD SIZES

2016 PRINT ADVERTISING SPECIFICATIONS

DIGITAL AD REQUIREMENTS All ads must be uploaded to www.acepubs.sendmyad.com

• Ads must be submitted as a PDF/X1a

• File must be flattened prior to saving as a PDF/X1a

• File must be high resolution (300 dpi)

• CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) with a maximum density of 300

• Fonts should be imbedded

• All marks including trim, bleed, center and color bars should be included in all colors and outside of the bleed area with off-

set at .1667 inch

Please be sure that your advertisement is created to specifications prior to uploading. Your first upload on www.acepubs.sendmyad.com is FREE. Additional ad uploads

may incur additional production charges.

Production questions? Contact: JoAnn Granich Westways • 714-885-2383 • granich.joann@aaa-calif.com

AD CLOSE DATES 2016

ISSUE

SPACE

CLOSE

MATERIALS

DUE

FIRST POSSIBLE

IN HOME DATE

JAN/FEB 11/2/2015 11/9/2015 12/17/15

MAR/APR 1/5/2016 1/8/2016 2/22/16

MAY 3/4/2016 3/11/2016 4/22/16

JUL/AUG 5/2/2016 5/9/2016 6/22/16

OCT 8/1/2016 8/8/2016 9/22/16

NOV/DEC 9/2/2016 9/9/2016 10/18/16

JUN 4/1/2016 4/8/2016 5/23/16

SEP 7/1/2016 7/8/2016 8/23/16

Full Page 7.875”W x 10.5”H

Spreads

15.75”W x 10.5”H

Add .125” bleed to all sides.

Live copy no less than .25” from trims.

Vertical

4.5”W x 9.5”H

Vertical

2.125”W

x 4.625”H

Horizontal

6.875”W

x 4.625”H

Square

4.5”W

x 4.625”H

Vertical

2.125”W

x 9.5”H

FULL PAGE & SPREADS 1/2 PAGE 1/6 PAGE 1/3 PAGE 2/3 PAGE

AD SIZES

EDITORIAL OVERVIEW:

FREQUENCY: 8 times per year

TOTAL PAID & VERIFIED CIRCULATION

June 2015

Issue

% Rate Base Above

(Below)

%Above

(Below)

Subscriptions

Paid* 4,221,654 100%

Verified N/A

Total Paid & Verified Subscriptions 4,221,654 100%

Single Copy Sales N/A

Total Paid & Verified Circulation 4,221,654 100% 4,210,000 11,654 0.3%

PAID CIRCULATION BY ISSUE

Issue Paid Circulation

Jan/Feb 2015 4,171,617

Mar/Apr 2015 4,181,660

May 2015 4,209,086

June 2015 4,221,654

3 YEAR TREND

2013 % 2014 % 2015 %

Subscriptions

Paid 4,056,336 4,134,912 4,221,654

Verified N/A N/A N/A

Total Paid & Verified Subscriptions 4,056,336 100.0% 4,134,912 100.0% 4,221,654 100.0%

Single Copy Sales N/A N/A N/A

Total Paid & Verified Circulation 4,056,336 100.0% 4,134,912 100.0% 4,221,654 100.0%

Year Over Year Percent of Change 1.9% 2.1%

Average Annualized Subscription Price $2.00 $2.00 $2.00

*Membership subscription in force as of April 30, 2015

AAA Westways is a magazine written and edited specifically for Automobile Club members in Southern California. It offers bright and timely

coverage of local issues, plus vital consumer information about travel, insurance, automobiles and safety issues. In addition, the magazine

contains departments offering expert advice for travelers and motorists, and money saving opportunities on local attractions, events and

travel.

For the six months ended

June 30, 2015

CIRCULATION BY STATE AS OF JUNE 30, 2015

State State

Alabama 286 Ohio 808

Arizona 5,800 Oklahoma 492

Arkansas 282 Oregon 2,747

California 4,178,655 Pennsylvania 875

Colorado 2,352 Rhode Island 110

Connecticut 364 South Carolina 426

Delaware 60 South Dakota 327

District of Columbia 161 Tennessee 865

Florida 2,521 Texas 4,840

Georgia 1,054 Utah 1,208

Idaho 1,081 Vermont 68

Illinois 1,111 Virginia 1,140

Indiana 474 Washington 3,468

Iowa 256 West Virginia 75

Kansas 348 Wisconsin 426

Kentucky 304 Wyoming 237

Louisiana 413

Maine 165

Maryland 586 4,227,484

Massachusetts 819

Michigan 685

Minnesota 497 Alaska 207

Mississippi 210 Hawaii 1,135

Missouri 644 1,342

Montana 454

Nebraska 192

Nevada 4,913 U.S. Unclassified -

New Hampshire 153 4,228,826

New Jersey 623

New Mexico 607

New York 2,088 Poss. & Other Areas 48

North Carolina 1,115 U.S. & POSS., etc. 4,228,874

North Dakota 99 Canada -

International -

Other Unclassified -

Military or Civilian 163

Personnel Overseas

GRAND TOTAL 4,229,037

DMA PAID SUBSCRIPTIONS BREAKDOWN AS OF JUNE 30, 2015

Bakersfield 76,046 Monterey-Salinas 1,932

Chico-Redding 1,091 Palm Springs 374,974

El Centro 6,494 Sacramento-Stockton-Modesto 6,029

Eureka 636 San Diego 523,536

Fresno-Visalia 37,586 San Francisco-Oakland-San Jose 15,434

Los Angeles 3,000,582 Santa Barbara-Santa Maria-SLO 131,917

Other 2,398

TOTAL DMA - Southern California 4,178,655

Paid Subscriptions

TOTAL 48

CONTERMINOUS

STATES

TOTAL UNITED

STATES

TOTAL ALASKA &

HAWAII

Paid Subscriptions