2016 the philippines

An event by Makansutra. Visit us at www.wsfcongress.com

462 Crawford Lane, #02-63, Singapore 190462 T: (65) 6438 4038 F: (65) 6294 1739

Updated on

12th April 2016

The World Street Food Congress 2016

The Philippines, Manila/April 20th-24th, 2016

Theme: The Comforting Flavors of Home

Proudly Presented By:

Philippines Department of Tourism

Tourism Promotion Board Philippines

Ayala Malls (Philippines)

An event by Makansutra (www.makansutra.com)

2016 The Philippines

http://www.makansutra.com/



The World Street Food Congress (WSFC) is a symposium, conference and a mega

street feasting festival that celebrates and seeks opportunities and possibilities for the

world’s most popular food culture – heritage and comfort street food. The WSFC is

not just about comfort food and deliciousness. The WSF Dialogue component is

about addressing issues of preservation, sustainability, relevance and the world of

opportunities we can create tomorrow. The third installation of the WSFC2016 sails

from Singapore to the Bonifacio Global City (BGC) in Metro Manila, Philippines, after

two successful runs in the Lion City (2013 and 2015). http://www.wsfcongress.com

The locations for the WSF Dialogue and the WSF Jamboree will be held just beside each other in BGC

“The world so needs a World Street Food Congress”

Anthony Bourdain, food and travel TV host and author at WSFC13

“Good food shouldn’t be expensive, it should be comforting, real and affordable.

That’s where the feeding frenzy happens and where a world of opportunities reside”

KF Seetoh, Founder - Makansutra and Creator-WSFC

The Philippines, voted by CNN as one of the most exciting culinary cities to watch,

has a dynamic food heritage inherited from its native flavors and the many world

culinary concepts. It learnt and adapted from the visitors it had over centuries

including Spain, China, Indonesia, America and even Japan.

The World Street Food Congress has three components:

1. The World Street Food Dialogue

2. The World Street Food Jamboree

3. The World Street Food Awards

http://www.wsfcongress.com/



Theme: World Street Food Congress 2016

“The Comforting Flavors of Home”

Building upon the world’s most endearing food culture.

to Preserve. Professionalise. Possibilities

The world’s oldest and grandest street food culture arose from an era where

opportunities were rare; folks trying their level best to make ends meet had to hawk

their heritage and often ingenious recipes on the streets to eke out a living. Over the

decades and centuries, these dishes have become iconic and beloved by the

masses. The majority in such cities, rely on these comfort heritage street foods today

and it has become a big part of the culinary culture of the land.

The World Street Food Congress seeks to create a new world order of this culture

and industry through the 3 Pillars of Purpose:

1. To Preserve- its ways, recognise and capture its Heritage and Culture

2. To Professionalise- the thinking, methodology, approach and

3. To seek Possibilities- in the field of the most iconic and beloved food culture

of the world.

The World Street Food Congress 2016 seeks to address the inherent opportunities of

this heritage street food culture through a series of conversation and activities.

It seeks to address:

1. Awareness of the Potentials and Possibilities of Heritage Street Food Culture in

the fields of Tourism, Trade, Economic Opportunities, Craft Development and

Training, Social Responsibilities and Governance.

2. Touch on topics that open up opportunities in the space of street food

entrepreneurism, culinary tourism and job creation in this industry.

3. Bring in world-class players and speakers in this field to share and where

possible, partner up for local and international opportunities.

4. Makansutra, the force behind the World Street Food Congress, will lead the

way by announcing the development of its first ever international street food

court and market in Manila, to be launched in the second half of 2016. It will

feature street food and flavors from around the world.



Presenters and Speakers at

The World Street Food Dialogue

April 20th- 21st 2016

1. Anton Diaz, Culinary Commentator and Founder, The Awesome Planet,

Philippines

2. Brett Burmeister, Consultant, Commentator, Portland Food Carts and Trucks,

USA

3. David Yip, Food Consultant and Researcher, Singapore

4. Duangporn Songivsava, Chef Owner, Bo Lan Thai Restaurant, Asia’s 50 best

restaurants, Thailand

5. Ian Kittichai, Award-winning Chef, Author and Television Personality

6. KF Seetoh, Creator and Curator, World Street Food Congress and Founder of

Makansutra

7. Malcolm Lee, Chef Owner, Candlenut (Peranakan Restaurant), Singapore

8. Odilia Wineke, Editor Detik. Com, CNN Indonesia

9. Peter Lyold, Former Executive Chef, Spice Market, New York

10. Richard Tan, Former Director of The Hawkers Department, National

Environment Agency, Singapore

11. Sangeeta Singh, National Assn of Street Vendors India(NASVI)

12. Sean Basinski, The Vendy Project (Urban Justice), Street Vendors Project, New

York

13. Woo Wai Leong, Winner of the First Season of The MasterChef Asia

14. William Wongso, Indonesian Food Ambassador, TV Host, Author and

Consultant

15. A Hawker Panel, where top international Hawkers will touch on their journey

and aspirations

16. The Pitch Box, where a 3-minute segment is given to all the younger comfort

food warriors and commentators to distill their aspirations and goals on stage



“You can create a culinary brand with just a food cart or hawker stall, no

need for fancy expensive set ups” –Anthony Bourdain at WSFC13

Presentations and Demonstrations

It will include cooking demonstrations of iconic dishes from various presenters

including, Indonesia’s William Wongso, Woo Wai Leong, Asia’s first MasterChef

winner and Singapore’s Malcolm Lee who will be featuring iconic Peranakan dishes

that are rarely seen in the Philippines.



Tickets to the WSF Dialogue

Tickets are available at www.wsfcongress from http://wsfcongress.com/ticket-

pricing-registration/. Corporate bulk tickets and student discounts are available.

Rack rate tickets range from U$250.00 each and it includes tea breaks and lunch on

both days, a PHP1200 Jamboree food voucher and a special WSFC16 gift pack for

each participant.

International Hawkers at

The World Street Food Jamboree

April 20th – 24th 2016

There will be up to 25 hawkers from around the world, setting up their stalls and

offering unique and iconic street food fare at the World Street Food Jamboree.

It will feature street food stalls from

Malaysia, Mee Siam, Donald and Lily

Malaysia, Assam Laksa, Wan Dao Tou Penang Assam Laksa

Indonesia, Ayam Taliwang, Ayam Taliwang Bersaudara

http://www.wsfcongress/

http://wsfcongress.com/ticket-pricing-registration/

http://wsfcongress.com/ticket-pricing-registration/



Indonesia, Martabak Makobar, Martabak Makobar

Indonesia, Sate Maranggi, Hajjah Yetty

Indonesia, Bali BBQ Ribs, Warung Sunset

Thailand, Hoy Tord, NCC Catering

Vietnam, Banh Can and Banh Xeo - Seafood Pancake, Banh Can 38



Vietnam, Sticky Rice Banana, Nam Bo

India, Hyderabadi Biryani, Shyamla

Singapore, Triple Sauce Seafood Tempura, Keng Eng Kee

Singapore, Chye Sua Carrot Cake, Carrot Cake



Singapore, Satay Beehoon, Alhambra Padang Satay Stall

Singapore, Har Cheong Kai burger, Har Cheong Kai, Hong Kong Street Chun

Kee

Singapore, Kway Chap Set, Jin Ji Kway Chap

United States of America, Churros Sundae, Churros Loco



Philippines, Spicy Paella Lechon, Pepita’s Kitchen

Date:

20th April 2016 (Wed) to 24th April 2016 (Sun)

Prices of Food:

From PHP 200 onwards

Opening Hours:

Wed to Fri, 20- 22 April 2016: 4:00pm to 11:00pm

Sat, 23 April 2016: 12:00pm to 11:00pm

Sun, 24 April 2016: 12:00pm to 9:00pm

The World Street Food Awards



The World Street Food Awards will be back in 2016 to recognise the best players and

professionals in this field.

Below are the 5 categories of awards:

1. Best 20 Street Food Masters

2. Best Street Food City

3. Best Street Food Concept/Restaurant

4. Best Writer/Commentator/Blogger

5. Best Publication

Media and Promotions

The World Street Food Congress will work in unison with its appointed event partner,

Philippines Department of Tourism, Tourism Promotion Board Philippines and Ayala

Malls (Philippines) to institute a series of promotional material online and offline to

create media awareness. For starters, a media briefing event, in the form of a WSFC

15 Hour Food Frenzy Safari in Metro Manila was organised in February. The list of

ardent media supporters with WSFC over the years will be kept updated.

More Media Images are available at http://wsfcongress.com/photo-gallery/. Please

register and download.

For more information www.wsfcongress.com

Media Contacts

Patricia Lim

Director

Makansutra

Email: [email protected]

Tel: +65 6438 4038

About the Philippines Department of Tourism

The Philippines Department of Tourism (DOT) is the primary government agency charged with

the responsibility to encourage, promote, and develop tourism as a major socio-economic

activity to generate foreign currency and employment and to spread the benefits of tourism

to both the private and public sector.

For more information, please visit http://www.tourism.gov.ph/

http://wsfcongress.com/photo-gallery/

http://www.wsfcongress.com/

mailto:[email protected]

http://www.tourism.gov.ph/



About the Tourism Promotion Board Philippines

the Tourism Promotion Board Philippines is the marketing arm of the Philippines Department of

Tourism mandated to market and promote the country both locally and to the world as a

major global tourism destination highlighting the country’s uniqueness and assisting the

development of its tourism products and services, with the end in view of increasing tourist

arrivals and tourism investment.

For more information, please visit http://tpb.gov.ph/

About Ayala Malls. (Philippines)

Founded in 1988, Ayala Malls owns a chain of large shopping malls, all located in

the Philippines. Ayala Malls is the shopping center arm of Ayala Land, the country’s premier

developer.

Ayala Malls continues to set the pace and trend in the development of shopping centres in

the Philippines. Developed using unique and memorable concepts, each Ayala mall is made

to be distinct and is more than just a mall. It is an expression. It is an experience.

For more information, please visit http://www.ayalamalls.com.ph/

About Makansutra (S) Pte Ltd

Makansutra (S) Pte Ltd was founded in 1997 by entrepreneur-photojournalist, KF Seetoh and

headquartered in Singapore. Its mission is to celebrate and seek greater possibilities in the

exciting world of heritage street food culture. It has business interests in food guides, online

content, eateries and street food markets, specialised events, consultancy projects and TV

shows. In 2015, KF Seetoh and Makansutra was appointed curators and consultant for the

Mega Bourdain Market in New York, USA.

For more information, please visit www.makansutra.com

http://tpb.gov.ph/

http://www.ayalamalls.com.ph/

2016 the philippines

Documents