2016 sepsis allaince awareness survey...this survey was conducted online within the united states by...

July2016

SEPSISAWARENESSRESEARCH2016

Conducted onbehalfof

Copyright©2014TheNielsenCompany.Confidentialandproprietary.

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TABLEOFCONTENT

Background Page3

Objective Page4

Methodology Page5

Executive Summary Page7

Detailed Findings Page10


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BACKGROUND• Sepsisisthe3rd leadingkillerintheUS.1

• Thereare anestimated258,000deathsperyearintheUSduetoSepsis.2

• SepsishasbeendefinedbytheSocietyofCriticalCareMedicineandAmericanCollegeofChestPhysiciansConsensusconferenceasasystemicinflammatoryresponsesyndromecausedbyinfection.3

• AstudyamongUScommunity hospitals showed therateof severeSepsishospitalizationalmostdoubled during an11-yearperiod studiedandisconsiderablygreaterthanhasbeenpreviously predicted.Mortality fromsevereSepsisalsoincreasedsignificantly overa 10yearperiod.4

• Arecentlyreleasedstudyshowed thatsepsiscontributed to1inevery2to3deaths,andmostof thesepatientshadsepsisatadmission. 5

1Angus,DC;Linde-Zwible,WT;Lidicker,J;Clermont,G;Carcillo,J;Pinsky,MR“EpidemiologyofseverSepsisintheUnitedStates;analysisofincidence,outcomeandassociatedcostsofcare.”CriticalCareMedicine2001July(7):1472-4.

2Elxhaur,A;Friedman,B;Stranges,E “SepticemiainU.S.Hospitals,2009.”AgencyforHealthcareResearch2011Oct.

3Bone,RC;Balk,RA;Cerra,FB;etal.“DefinitionforSepsisandorganfailureandguidelinesfortheuseofinnovativetherapiesinSepsis.TheACCP/SCCMConsensusConferenceCommittee.”AmericanCollegeChestPhys/SocCriticalCareMedi Chest1992;101:1644–1655.

4Dombrovskiy,VY;Martin,AA;Sunderram,J;Paz,HL.“RapidincreaseinhospitalizationandmortalityratesforsevereSepsisintheUnitedStates:atrendanalysisfrom1993to2003.”CritCareMed.2007May;35(5):1414-5.5Liu,V;Escobar,G;Green,J;Soule,J;Whippy,A;Angus,D;Iwashyna,T”HospitalDeathsinPatientsWithSepsisFrom 2IndependentCohorts”JAMA2014May.


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OBJECTIVES• Keyobjectivesofthisstudywereto:

• Review/Comparefindingsfrom2003and2010,2011,2012,2013,2014and2015fortheUSmarketonly

• DeterminethecurrentawarenessofSepsisintheUnitedStates

• In2012,weswitchedtheresearchmethodologyfromtelephonetoonlinetouseasatransitionyear.

• For2016,wechangedquestionstolookat3keyareas:

• Comparingawareness levelsyearoveryear

• Determiningwherefirstheardofthetermsepsis

• Uncoveringifareawarethemostcommonsymptomsofsepsis

• Resultsfromthisstudyareintendedforpublicrelease.


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METHODOLOGY

ØThissurveywasconductedaspartoftheHarrisPollomnibus onlinesurvey.

ØThesample isrepresentative (weighted)oftheU.S.adultpopulation livinginthecontinental UnitedStates.

ØThesurveywasconductedusingHPOL,HarrisInteractivepanelofrespondents recruitedthroughmultiple sources.

Ø Sampleconsists ofmorethan2,000adults18yearsofageandolder

Ø Interviewingoccurred June23-27,2016andJuly5-7,2016.Abbreviatedmethodologyversionforrelease:ThissurveywasconductedonlinewithintheUnitedStatesbyHarrisPollonbehalfofSepsisAlliancefromJuneandJuly,2016amongover2,000adultsages18andolder.Thisonlinesurveyisnotbasedonaprobabilitysampleandthereforenoestimate oftheoreticalsamplingerrorcanbecalculated.Forcompletesurveymethodology,includingweightingvariables,pleasecontactxxx.


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FULLMETHODOLOGYSTATEMENT• ThissurveywasconductedonlinewithintheUnitedStatesbetweenJune23-27th andJuly5-7th,2016amongover2,000

adultsages18andolderbyHarrisPollonbehalfofSepsisAllianceviaitsQuickQueryomnibusproduct.Figuresforage,sex,race/ethnicity,education,regionandhouseholdincomewereweightedwherenecessarytobringthemintolinewiththeiractualproportionsinthepopulation.Propensityscoreweightingwasusedtoadjustforrespondents’propensitytobeonline.

• Allsamplesurveysandpolls,whetherornottheyuseprobabilitysampling,aresubjecttomultiplesourcesoferrorwhicharemostoftennotpossibletoquantifyorestimate, includingsamplingerror,coverageerror,errorassociatedwithnonresponse,errorassociatedwithquestionwordingandresponseoptions,andpost-surveyweightingandadjustments.Therefore,thewords“marginoferror”areavoidedastheyaremisleading.Allthatcanbecalculatedaredifferentpossiblesamplingerrorswithdifferentprobabilitiesforpure,unweighted,randomsampleswith100%responserates.Theseareonlytheoreticalbecausenopublishedpollscomeclosetothisideal.

• Respondentsforthissurveywereselected fromamongthosewhohaveagreedtoparticipateinoursurveys.Thedatahavebeenweightedtoreflectthecompositionoftheadultpopulation.Becausethesampleisbasedonthosewhoagreedtoparticipateintheonlinepanel,noestimatesoftheoreticalsamplingerrorcanbecalculated.

• AboutTheHarrisPoll

• Overthelast5decades,HarrisPollshavebecomemediastaples. Withcomprehensiveexperienceandprecisetechniqueinpublicopinionpolling,alongwithaproventrackrecordofuncoveringconsumers’motivationsandbehaviors,TheHarrisPollhasgainedstrongbrandrecognitionaroundtheworld.TheHarrisPolloffersadiverseportfolioofproprietaryclientsolutionstotransformrelevantinsightsintoactionableforesightforawiderangeofindustriesincludinghealthcare,technology,publicaffairs,energy,telecommunications, financialservices,insurance,media,retail,restaurant,andconsumerpackagedgoods.Contact usformoreinformation.

EXECUTIVESUMMARY


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EXECUTIVESUMMARYKeyTakeaways

• Awareness level forhearingthetermsepsis hasrisensignificantly to55%

• Only13%knowofsomeonewhohashadsepsis orhadsepsis themselves, yetmorethan1millionareaffectedeachyear1

• Therearenow25millionmoreadults thatareawareofsepsis comparedto2015.

• Sepsis isstillmostheardofthroughnewsandentertainment.

• Majorityofadults arenotsurewhatthemostcommonsymptomsofsepsis are,lessthan1/3couldcorrectlyidentify allthem.

1 NCHSDataBriefNo.62June2011- InpatientCareforSepticemiaorSepsis:AChallengeforPatientsandHospitals


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EXECUTIVESUMMARYSepsisAwareness

• Sepsis inthemediacontinues torisewiththeannouncements ofthecauseofdeathwithPattyDukeandMuhammadAli.Sepsisawareness levels haverisenforthefirsttimein3years.However,thereisstillalargegroupthatarenotawareoftheterm.Womencontinuetobemoreawarethenmen.

• Newsandentertainment continue tobeamajorsourceofwhereadultshearofsepsis.

• Sepsis isabigunknown.Mostadults areunable toidentifythemostcommonsymptoms,nearly2/3arejustnotsurewhattheyare.

DETAILEDFINDINGS


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SIGNIFICANTLY,MOREHAVEHEARDOFSEPSISTHANIN2015

11%

34%

55%

0 10 20 30 40 50

NotSure

No

Yes

%Awareness

%Awareness

Base:Adults(N=2022)QS1:HaveyoueverheardofthetermSepsis?


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THEAWARENESSLEVELISSIGNIFICANTLYHIGHERTHAN2015(44%VS55%)

0%

81%

19%

1%

66%

33%

1%

58%

41%

2%

59%

39%

14%

46%

40%

12%

44%

44%

10%

46%

44%

12%

44%

44%

11%

34%

55%

0% 20% 40% 60% 80% 100%

NotSure

No

Yes

SepsisAwareness

2016Online

2015Online

2014Online

2013Online

2012Online

2012Telephone

2011Telephone

2010Telephone

2003Telephone

*CANNOT TRENDTHEDATAFROMONEMETHODOLOGYTOANOTHER.


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WOMENARESIGNIFICANTLYMORELIKELYTOHAVEHEARDTHETERMSEPSISTHANMEN.

2016Online Data Men(N=933) Women(N=1,089)

Yes 49% 59%*

No 40%* 29%

Notsure 10% 12%

*Indicatessignificantdifferencebetweenmenandwomen.


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YOUNGERAMERICANSARESIGNIFICANTLYLESSLIKELYTOHAVEHEARDOFTHETERMSEPSIS

0%

10%

20%

30%

40%

50%

60%

70%

18-34 35-44 45-54 55+

Yes

Notsure

No

2016OnlineData(n=2022)QS1:HaveyoueverheardofthetermSepsis?


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THOSETHATHAVEHEARDTHETERMSEPSISFIRSTHEARDFROMENTERTAINMENTANDMEDIAOVERMEDICALPROFESSIONALS

36%

11%

13%

15%

12%

13%

25%

32%

10%

13%

12%

19%

13%

32%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Notsure

Someplace else

Self/Someone IKnowDiagnosed…

Medical Professional (Net)

NewsMedia (Sub-Net)

Entertainment Media(Sub-Net)

News/Entertainment(Net)

FirstHeardAboutSepsis

2016

2014

Base:ThosethathaveheardthetermSepsis/Notsure(n=1398)Qs2:Wheredidyoufirsthearaboutsepsis?


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2016Data Men(N=606) Women(N=792)

News/Entertainment Media(Net) 36%* 29%EntertainmentMedia (sub-net) 14% 13%

NewsMedia(sub-net) 22% 17%

MedicalProfessional(Net) 10% 13%Self/Someone Iknow Diagnosed (Net) 10% 16%*

Someplaceelse 12% 9%

Notsure 31% 34%

Base:ThosethathaveheardthetermSepsis/NotsureQS2:Wheredidyoufirsthearaboutsepsis?

MENWHOHAVEHEARDOFSEPSISAREMORELIKELYTOHAVEHEARDFROMENTERTAINMENT/MEDIATHANWOMEN.


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WHILEMORETHANHALFOFADULTSAREAWAREOFTHETERMSEPSIS,LESSTHAN30%CANIDENTIFYTHECOMMONSYMPTOMS

28%

72%

Symptoms

CorrectlyIdentifyAllSymptoms

IncorrectlyIdentifyorNotSure

Base:All(n=2038)Q3Whichofthefollowing,ifany,arethemostcommonsymptomsofsepsis?Pleaseselectallthatapply

2016 sepsis allaince awareness survey...this survey was conducted online within the united states by...

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