2016 senior choice gold award - blue cross blue shield awardees
TRANSCRIPT
![Page 1: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/1.jpg)
© HealthMetrix Research Inc. All Rights Reserved
Congratulations!
![Page 2: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/2.jpg)
© HealthMetrix Research Inc. All Rights Reserved
2016 Senior Choice Gold Award®& CostShare Report Exclusive Licensing
![Page 3: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/3.jpg)
About HealthMetrix Research
![Page 4: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/4.jpg)
About Alan Mittermaier
• Medicare beneficiary and MA+Part D member since 2014
• Founded HealthMetrix Research Inc. (1994)• Developed Medicare CostShare Report (1996)• Launched Senior Choice Gold Award® (1998)• Launched MedicareNewsWatch®.com (1999)• Best Medicare information website - Kiplinger’s Personal Finance• Advised CMS Administrator Tom Scully and Committee on Medicare
Beneficiary Education on Medicare OOPC decision-support forMedicare.gov Plan Finder
• Medicare CostShare Report methodology licensed for OOPCresearch by Mathematica Policy Research, Research TriangleInternational, The Commonwealth Fund
• Contributor to Kiplinger Retirement Report, Wall Street Journal• Consultant to National Council on Aging - MyMedicareMatters.org
![Page 5: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/5.jpg)
Why incorporate the Senior Choice Gold Awardin 2016 Medicare Advantage campaign strategy?
![Page 6: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/6.jpg)
What do these Medicare Advantagespecial recognitions have in common?
![Page 7: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/7.jpg)
None of these address Medicare Advantageoverall benefit value based on health status
![Page 8: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/8.jpg)
Every Medicare beneficiary wants to knowhow much their health care is going to cost
![Page 9: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/9.jpg)
2016 CostShare ReportsRecognized Resource for Beneficiary Decision-Support
![Page 10: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/10.jpg)
2016 CostShare ReportsMedicare Advantage Out-of-Pocket Cost Transparency
![Page 11: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/11.jpg)
2016 CostShare ReportsExclusive Resource for Medicare Advantage Plan Use
![Page 12: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/12.jpg)
2016 CostShare ReportsExclusive MedicareNewsWatch.com Visitor Click Referrals
![Page 13: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/13.jpg)
Single & Dual-Track Senior Choice Gold Awards
![Page 14: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/14.jpg)
2016 Single-Track Senior Choice Gold Award
Based on 2016 Cost Share ReportOOPC comparisons by
HealthMetrix Research onMedicareNewsWatch.com
![Page 15: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/15.jpg)
2016 Dual-Track Senior Choice Gold Award
Based on 2016 Cost Share ReportOOPC comparisons by HealthMetrixResearch for plans receiving a CMSminimum 4-star overall performance
rating
![Page 16: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/16.jpg)
2016 Senior Choice Gold Award
Key Messaging Windows
Member retention communications
Through December 7
Pre-AEP soft communications
Through October 14
AEP & new member communications
October 15 – February 15
Age-in communications
All year
![Page 17: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/17.jpg)
2016 Senior Choice Gold AwardCommunication Options
Pre-enrollment info Direct mail News releases Agents/brokers
Website/Social Media
Website Facebook YouTube
TV
DRTV ads
![Page 18: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/18.jpg)
Member Communications
![Page 19: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/19.jpg)
Agent / Broker Communications
![Page 20: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/20.jpg)
Print Ad Copy
![Page 21: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/21.jpg)
News Releases
![Page 22: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/22.jpg)
Website Communications
![Page 23: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/23.jpg)
Website Communications
![Page 24: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/24.jpg)
Website Communications
![Page 25: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/25.jpg)
Website Communications
![Page 26: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/26.jpg)
DRTV Advertising
![Page 27: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/27.jpg)
Recent Senior Choice Gold Award Licensees
New Jersey counties
Fresno Ventura
Cincinnati Columbus
Northern New Jersey counties
Los Angeles-Riverside
Modesto San Bernardino San Jose
![Page 28: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/28.jpg)
Recent Senior Choice Gold Award Licensees
Sacramento Ventura
Houston
San Francisco Oakland El Paso
Phoenix Tucson
Los Angeles Orange County
San Jose San Bernardino Modesto
New York City Metro
Grand Rapids Quad Cities – IA/IL
![Page 29: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/29.jpg)
2016 Senior Choice Gold AwardProduction Deliverables
MA+Part D Product-Specific Deliverables
Senior Choice Gold Award images (JPEG, PNG)
HealthMetrix Research customized news release
CostShare Report summary table(s)
MedicareNewsWatch.com click referral link(s)
Initial SCGA deliverables available within 48 hours
![Page 30: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/30.jpg)
2016 Senior Choice Gold Award
2016 Senior Choice Gold Award Advantages
Evidence-based, forward-looking recognition
Exclusive licensing rights in each market
Deliverables comply with current CMS MMG *
Immediate impact on 2016 member retention strategy
Extended impact on year-around enrollment strategy
* Previewed with CMS Division of Surveillance, Compliance & Marketing
on 7/24/2014
![Page 31: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/31.jpg)
2016 Senior Choice Gold AwardExclusive Licensing Fees & Terms
Print – Web/Digital – TV Licensing Options
Licensing Fee Options - Single Market(Additional fees apply for multi-county metro markets in CA, FL, IL, MA, NY, TX)
Option A: Print-Web/Digital licensing fee = $7,500
Option B: Print-Web/Digital+DRTV licensing fee = $9,000
Terms
Fee payment due upon invoicing for licensing agreement
Licensing rights calendar: October 15, 2015 – September 30, 2016
![Page 32: 2016 Senior Choice Gold Award - Blue Cross Blue Shield Awardees](https://reader031.vdocuments.mx/reader031/viewer/2022022201/589d304f1a28abd17d8b4587/html5/thumbnails/32.jpg)
For additional information about this opportunity contact:
Alan Mittermaier, PresidentHealthMetrix Research Inc.
Columbus, OH(888) 223-3515