2016 prospective exhibitor guide/media/pma-files/fresh-summit/exhibitors/2015-fs... · buyers and...
TRANSCRIPT
Connect with current and prospective customers at the largest trade conference and exposition in the Western Hemisphere for the fresh produce and floral industries.
OCTOBER 14–16, 2016 ORLANDO, FLORIDA USA
OCTOBER 15–16, 2016 EXPOSITION DATES
2 0 1 6 P R O S P E C T I V E E X H I B I T O R G U I D E
FRESHSUMMIT.COM • #FRESHSUMMIT
WHERE BRIGHT IDEASMEAN BUSINESS
5 W AY S F R E S H S U M M I T H E L P S D E L I V E R R O I 1. Strengthen existing business relationships
2. Establish contacts for profitable new opportunities
3. Raise your company’s profile and stay top of mind with key buyers and industry leaders
4. Stay on top of ever-changing industry and consumer trends
5. Gain valuable insight to enter new and developing markets
J O I N Y O U R P E E R S O N T H E E X P O F L O O R • Global Grower-Shippers & Processors
• Floral Buyers & Suppliers
• Marketing, Trade & Promotional Organizations
• Government Agencies & Ministries of Agriculture
• Suppliers & Manufacturers of Packaging, Equipment, Labeling, Transportation, Merchandising & Technology Services
The business landscape continues to shift in ways that few could expect and faster than anyone could fully anticipate. That’s why, year after year, more than 18,500 attendees and 1,000+ exhibitors from 60+ countries come together for three days of networking, education and deal-making at Fresh Summit.
If you want to capitalize on opportunity, particularly in today’s profoundly different and global economy, then exhibit at Fresh Summit.
Become an exhibitor today. Learn more at FreshSummit.com/Exhibit
The average time attendees spend on the show floor.
“The show gave me the opportunity to meet so many potential customers and distributors. I forecast a 100% growth in sales in the next 12 months.”
– JULIEN AMAR President | BioXTEND Co. Bonita Springs, Florida USA
100% Growth
10 Hours
Reach New Markets“Fresh Summit is cost-effective, creative and
energizing for a small company on a limited budget, as well as for a larger company looking to reach new markets!”
– KELLEE HARRIS Western Region Business Manager The Giumarra Companies Los Angeles, California USA
T O TA L AT T E N D A N C E B Y B U S I N E S S T Y P E
8%
6%
5%
3%
2%
1%
1%
BrokersPromotional Organizations Retailers Wholesalers/Distributors Industry SuppliersGrower-Shippers
Foodservice Consumer & Trade Media Floral Other
14%
22%
38%
CONNECT WITH TOP DECISION-MAKERSPMA’s Fresh Summit is the must-exhibit event for your company. It draws influential buyers from across the supply chain to one location, offering one of the best opportunities to grow your business and break into new markets.
D E L I V E R I N G Q U A L I T Y C O N N E C T I O N S A N D L E A D SWhat makes Fresh Summit a one-of-a-kind opportunity to grow your business? Connections. Connections to each other. Connections to new ideas. Connections to innovations.
“Fresh Summit is a must-attend show if you are serious about the produce industry. Where else can you see all levels of the supply chain in one place?”
– BILL SCHNEIDER Director of Marketing | Melissa’s Los Angeles, California USA
In 2014, Fresh Summit had over 22,000 attendees, and exhibitors from 60+ countries.
22k / 60+
94% of exhibitors agreed the QUALITY of leads increased or remained steady.
82% of exhibitors agreed the QUANTITY of leads increased or remained steady.
64% of global produce retailers were represented at Fresh Summit.
76% of attendees are directly involved with purchasing decisions.
57% of retailers planned to buy products or services they saw at the show.
36% of attendees were top management personnel.
REACH OVER 3,000 BUYERSThe pulse of business. The buzz of conversation. The electricity on the expo floor is energizing. And that’s why Fresh Summit has become a magnet for produce and floral industry leaders and decision-makers all along the supply chain—including top buyers from the world’s largest retail chains.
“Fresh Summit gives us the opportunity to be in the same place—face to face—with our buyers.”
– MARCO ALBARRAN Operations Director | Imalinx Cuernavaca Morelos, C.P., MEXICO
16 OF THE T OP 25 retailers on Supermarket News’ list of “Top 25 Global Retailers” participate in Fresh Summit.
Aeon
Ahold
ALDI
Carrefour
Coles Group
Costco
Delhaize
Kroger
Loblaw
Publix
Safeway
Seven & I
Target
Tesco
Walmart
Woolworths (AU)
Become an exhibitor today. Learn more at FreshSummit.com/Exhibit
B E C O M E A N E X H I B I T O R T O D AYEvery Fresh Summit exhibitor gains critical exposure to existing and potential customers as well as incredible networking opportunities with peers and industry leaders. As an exhibitor, you’ll benefit from the following value as part of your booth package:
FIND FRESH INSPIRATION IN 2016
• Access to the Fresh Summit Registration List, an electronic, real-time attendee list available 24-7
• Tickets to the Welcoming Reception
• Registration credits to use toward Booth Personnel Badges and Trade Show Only Passes
• Listing in the Fresh Summit Mobile App, Online Exhibitor Directory and Printed Exhibitor Directory
• The opportunity to showcase your new products or services in the Fresh Ideas Showcase located in the Innovation @ Work Area—a high-traffic destination for the latest innovations in technology, packaging, merchandising and more
• Year-round access to Exhibitor Resources and information available online, through webinars and videos, the Exhibitor Central Blog and direct contact with the Expo Team
• Free delivery of perishable product from refrigerated storage to your booth each day
• Access to lounges on the show floor or industry meeting rooms in the convention center to use for business meetings
• Pipe, drape and identification sign for all in-line booths (carpet, electricity, furnishings, etc., not included)
Questions? Contact: Brian Moran, PMA’s Exhibit & Sponsorship Manager, at +1 (302) 728-7100 or [email protected]
BENEFIT S FOR FIRS T-TIME E XHIBIT ORSAll first-time exhibitors receive increased exposure in event promotions and online/printed guides for attendees, insider tips directly from an Exhibitor Advisory Committee member, access to discounted booth services and more.
“The return on investment that participation in Fresh Summit gives is beyond measurement. It is a not-to-be-missed event.”
– GLEN BEZANSON West Coast Sales Director Greenhouse Produce Company, LLC Upland, California USA
STAND OUT WITH SPONSORSHIP & ADVERTISING
INCRE A SE VISIBILIT Y AT FRE SH SUMMITMake your company top of mind for 18,500 attendees. Fresh Summit advertising and sponsorship opportunities include print, digital, mobile app, sampling and our Media Wall—a larger-than-life digital video display located in the lobby of the convention center. Benefits include:
• Increasing company exposure and visibility
• Reinforcing branding messages
• Reaching a large audience in a cost-effective way
• Positioning your company as an industry leader
87% of attendees visit the Fresh Ideas Showcase, making it the #1 promotion tactic for driving attendees to exhibits.
For more information about tailored packages that support your business initiatives, contact: PMA’s Business Development team at +1 (302) 738-7100 or visit FreshSummit.com/Sponsorship
TA P I N T O P M A’ S E X P E R T I S E 3 6 5 D AY S A Y E A RThe value you experience at Fresh Summit doesn’t have to end when the show does. As a member of PMA, your company receives access to:
• PMA’s Global Membership Directory: An online listing of 2,800 companies and 27,000 member contacts
• Networking: Global opportunities to extend your reach and speed your business growth
• Information, insight and industry perspective: Stay on top of what’s happening in the industry, so you can leverage the information to make informed decisions and adjust your business strategy
• Savings: Enjoy substantial discounts on event registration and exhibitor fees
50% – the amount you could save on your exhibit space at Fresh Summit 2016 as a PMA member.
“PMA is absolutely essential to companies entering new markets.”
– EMMA TOWNSEND Group Sales & Marketing Manager Oryx Automation AUSTRALIA
“PMA’s global connections are helping us enter more countries and connect with local growers.”
– OLEEN SMETHURST General Merchandise Manager Costco Wholesale CANADA
PRODUCE MARKETING ASSOCIATION | +1 (302) 738-7100 | PMA .COM
Visit PMA.com/Membership and discover how we can be your resource for global connections and refreshing ideas 24 hours a day, 7 days a week, 365 days a year.