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2 0 1 6 | P A R T N E R S H I P S
P R O U D P A R T N E R
B A R B E L L S F O R B O O B S I S A 5 0 1 ( C ) 3 N O N - P R O F I T O R G A N I Z A T I O N D E D I C A T E D T O T H E E A R L Y D E T E C T I O N O F B R E A S T C A N C E R , W I T H A N E M P H A S I S O N W O M E N U N D E R T H E A G E O F 4 0 A N D M E N .
OURMISSION
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Barbells for Boobs owes its origins to the
friendship between founder Zionna Hanson
and Cecy Morales. Only 26 years old at the
time, and after finding irregularities in her
breasts, Cecy was denied services and advised
by medical professionals to simply come
back when she was 40. Not satisfied with this
answer, Cecy persisted and insisted on being
screened only to finally discover that she was
in the midst of stage 0 (DCIS) breast cancer.
“Z’ as she is known by her friends, decided
that the answers Cecy was given were
nowhere near satisfactory. She decided
then and there to make it her life’s mission
to make sure that this scenario would never
happen again.
Barbells for Boobs was born.
A decidedly unapologetic and relentless
voice, whose only purpose is to be an
advocate for those who are marginalized
and running out of options. Zionna and our
entire team continue to fight and find ways
to help and provide resources to those who
need them. Every day, one less woman, one
less man, one less athlete is among us. Our
goal is indeed a lofty one, we aim to achieve
the unachievable; to ensure that everyone
has access to detection services.
Until then, Everyone has a RIGHT to know.
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FRIENDSHIPI N S P I R E D B Y
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SERVICESD I R E C T
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I S K E Y
EARLYdetection
But there are gaps in the healthcare system. We
work to fill these gaps primarily for women under
40, men and anyone with financial barriers by
providing access to screening and diagnostic procedures and
serving as a last resort for individuals without these options.
100%we ensure that
O F O U R G R A N T P R O G R A M F U N D S
G O T O W A R D D I R E C T S E R V I C E S .
16,442Individuals Served
199Cases Detected
30,194Procedures Provided
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Barbells for Boobs has a lot of resources across the country. Regardless of your age,
gender, zip code… you can rely on our team to assist you with:
A N S W E R I N G Q U E S T I O N S O N W H A T T O D O I F Y O U H A V E A B R E A S T C O N C E R N
H O W T O F I N D A B R E A S T H E A L T H C A R E R E S O U R C E N E A R Y O U
U N D E R S T A N D I N G E L I G I B I L I T Y R E Q U I R E M E N T S F O R Y O U R S T A T E O R L O C A L P R O G R A M
ASSISTANCEN A T I O N W I D E
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The Barbells for Boobs Grant Program was established in 2010 and provides critical
funding to breast centers, healthcare facilities and other breast cancer organizations as a
resource for thousands of men and women who do not qualify for assistance elsewhere.
The program currently supports 38 grantee partners with funding in 23 states plus Wash-
ington DC with expansion into Australia in early 2016. To date, we’ve provided over
30,194 procedures to 16,442 individuals and have helped detect 199 cases of breast cancer.
Breast cancer doesn’t just happen in October. It’s a constant ongoing battle, which is why
we won’t stop.
Everyone Has The RIGHT To Know.
BY STATEA V A I L A B L E F U N D I N G
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Inform &Connect
We keep our community leaders informed on
the impact being made on a local level to inspire
our supporters.
We empower our fundraising communities
with resources to take action in their own breast
healthcare with the help of our:
C O M M U N I T Y A D V O C A T E SP R O A D V O C A T E S
G R A N T E E P A R T N E R SL O C A L E V E N T A C T I V A T I O N
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ONE in EIGHT women will
be diagnosed with breast
cancer in their lifetime.
If you notice any
ABNORMAL changes in
your breast you should notify
your healthcare provider.
A man’s lifetime risk of
breast cancer is about 1 in
1,000.
7% of all women diagnosed
with breast cancer are under
the age of 40 years old.
B A R B E L L S F O R B O O B S S A V E D M Y L I F E .“NICOLE KEPLERSTAGE 2 (SURVIVOR, DIAGNOSED @ 32 YEARS OLD
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20 4
P R O G R A M
F U N D R A I S I N G M A N A G E M E N T
FINANCIALSO U R
All of our funds are used for the critical
needs to pursue our mission and affect long
term social change.
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REACHO U R
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8,539Individual Fundraisers
976Team Fundraisers
41,109Donors
14Countries
50States
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B A R B E L L S F O R B O O B S . O R G500K Pageviews / Month
250K New Visitors / Month
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Social media channels are a direct connection with our on-
line community. We have a vibrant following of over 105,500
and growing across Instagram, Facebook and Twitter. Join our
active online community and get in on the conversation using
our hashtags #barbellsforboobs #BFB and #righttoknow.
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I N S T A G R A M29.4K Followers
#barbellsforboobs #BFB #righttoknow
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F A C E B O O K74K Likes
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A D
S EP A G E 2 2
V O
C
T AP A G E 2 3
The Face of Our Mission
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A D V O C A T E T E A M
Our Advocate team is a dedicated
group of CrossFit, Weightlifting and
Community Leaders who build organic
on-the-ground support year round.
THE FACE OF OUR MISSION
The Face of Our Mission
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INVOLVEDG E T
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From our humble beginnings in 2009 when this organization was just an
opportunity to shine a light on a growing problem, to the dynamic team
that is consumed by its mission, we witness the impact we have created
around us every day. We aim to provide a way for the disease to be
detected in its earliest stage in order to prevent a growing and infinitely
more serious problem
Together with one unified voice, we can make a difference.
Thank You!
W H E N B R E A S T C A N C E R I S D E T E C T E D E A R L Y , I N T H E L O C A L I Z E D S T A G E , T H E 5 - Y E A R S U R V I V A L R A T E I S 1 0 0 % .
“AMERICAN CANCER SOCIETY
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