2016 mercedes-benz sprinter - amazon web .salespro competitive comparison 2016 mercedes-benz...
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SALESPRO COMPETITIVE COMPARISON
2016 MERCEDES-BENZ SPRINTER
SALES PRO COMPETITIVE COMPARISON
2016 MERCEDES-BENZ SPRINTER
Welcome to the Sprinter
Sales Pro
This guide is designed to reveal the advantages of the Sprinter family of vehicles compared to its competitors. You can also use it with potential customers to show them why the Sprinter offers clear advantages.
For all customers, its important to emphasize the following Sprinter values. Youll see icons throughout this Sales Pro when these qualities are mentioned.
3
Cargo Vans
2500(8,550 GVW)
3500(9,990 GVW)
3500 SRW(10,140 GVW)
3500(11,030 GVW)
WORKER(8,550 GVW)
3500(11,030 GVW)
2500(8,550 GVW)
2500(8,550 GVW)
2WD 4WD 2WD 2WD 2WD 4WD 2WD 2WD 2WD 4WD 2WD 4WD
144" LR 144" LR 144" LR 144" LR 144" LR 144" 144" LR 144" LR 144" LR 144" LR
144" HR 144" HR 144" HR 144" HR 144" HR 144" HR 170" 144" HR 144" HR 144" HR 144"
170" 170" 170" 170" 170" 170" 170" 170" 170"
170" SH 170" SH 170" SH 170" SH
170" Ext 170" Ext 170" Ext 170" Ext 170" Ext 170" Ext
170" ESH 170" ESH 170" ESH 170" ESH
Cab Chassis/Cutaway Passenger Vans Crew Vans
2016 Sprinter Portfolio
LR = Low RoofHR = High RoofSH = Super High RoofExt = Extended WheelbaseESH = Ext + SH
Cargo Vans
T150(8,600 GVW)
T250(9,000 GVW)
T350(9,500 GVW)
T350HD DRW
(9,995 GVW)
T350HD DRW
(10,360 GVW)
T250(9,000 GVW)
T350(9,500 GVW)
T350HD DRW
(9,995 GVW)
T350HD DRW
(10,360 GVW)
T150(8,550 GVW)
T350(9,000 GVW)
T350HD DRW
(9,250 GVW)
T350HD DRW
(10,360 GVW)
2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD
130" LR
130" LR 138" 138" 138"
130" LR
130" MR
130" MR 156" 156" 156" 156"
130" MR
148" LR
148" LR
148" LR 178" 178"
148" LR
148" LR
148" MR
148" MR
148" MR
148" MR
148" MR
148" HR
148" HR
148" HR
148" HR
148" EL
148" EL
148" EL
148" EL
148" EL
Cab Chassis Passenger Vans
2016 Competitor Portfolios
FORD
TRA
NSI
T
RAM
PRO
MAS
TER
Cargo Vans
1500(8,550 GVW)
2500(8,900 GVW)
3500(9,500 GVW)
2500(8,900 GVW)
3500(9,500 GVW)
2WD 2WD 2WD 2WD 2WD
118" LR 136"
136" LR 159"
136" HR
136"HR
159" Ext
159" 159"
159" Ext
Cab Chassis
Engine Lineup4-cyl Blue TEC turbodiesel (std)6-cyl Blue TEC turbodiesel (opt)
Engine Lineup3.7L Ti-VCT V6 (std)3.5L EcoBoost V6 with Ti-VCT (opt)3.2L Power Stroke I-5 diesel (opt)
Engine Lineup3.6L 24V V6 (std)3.0L 14 ECO diesel (opt)
Look at what the Sprinter OFFERS customers
Sprinter is the pioneer that led the way to Euro-style commercial large vans in the United States. Ford Transit copies the basic design principles of Sprinter but does not offer all of the features that make a van a true Euro-style van. Ford, Ram, and Nissan all have competitors to
the Sprinter. Of these, Fords Transit is closest to Sprinter in basic design and is the segments volume leader. However, Transit cannot match Sprinters superior number of configurations or its reputation for reliability and cost efficiency. The callouts examine Transit and ProMaster.
02Unitized body construction 03
Maximized interior space to enhance cargo
& passenger volume
04Rear-
wheel drive
05Minimized weight
for efficiency, extra payload, and added
fuel efficiency
06More
payload 07Diesel-only powertrain
08An established
reputation as the pioneer
09Better resale
value and affordable cost of ownership
10Phenomenal
Mercedes-Benz dealer network
01More
flexibility and configurations
The Competition
RAM
PRO
MAS
TER
Primary Competitors
Designed from the Fiat Ducato.
Lower overall capabilities.
Introduced in the 2014 model year.
Doesnt have the selection or overall
capability of the Sprinter.
Doesnt offer a passenger van version and has
fewer options and driver-assistance systems.
Not considered a true competitor because it is front-wheel drive.
FORD
TRA
NSI
T
Most comparable competitor to the Sprinter in design.
Price advantage based on standard gasoline engine.
Does not have the proven reliability and recognition of the Sprinter.
One more roof height than the Sprinter but doesnt
have Sprinters selection of wheelbases or overall features.
Introduced as a 2015 model.
Reputation of the outgoing E-Series.
Large dealer network.
Standard engine gasoline.
Transit has fewer configurations (i.e., Transit cannot be configured
as a Crew Van, a 4X4 or, in the case of the Super Single,
there is not the same level of payload capability).
New to North America.
2016 Sprinter
2016 Ford Transit
2016 Ram ProMaster
MODEL/TRIM NAMES
Sprinter 2500, 3500
Transit 150, 250, 350, 350HD in XL or XLT trim
ProMaster 1500, 2500, 3500
STARTING MSRP
$36,495 $30,960 $27,040
3 wheelbases, 3 body lengths, 2 cargo heights in Cargo Van, Crew Van, Pas-senger Van and Cab Chassis
3 wheelbases, 3 body lengths, 3 roof heights in Van, Wagon, Chassis-Cab and Cutaway body styles
3 wheelbases, 4 body lengths, 2 roof heights in Van, Chas-sis-Cab and Cutaway body styles
CON
FIGU
RATI
ON
S
5
Transit is the segment volume
leader, but Transit CAN be beat!
KEY TAKEAWAYS:
Sprinter Cargo Vans are available in more configurations than Transit, with more efficient
use of cargo space. Ford Transit does not offer a Crew version of the Cargo Van for
specialized applications where passenger- and cargo-carrying capabilities are required.
WHEELBASE Sprinter Cargo Vans with
the 144" wheelbase surpass the Transit
130" wheelbase vans in all major comparative
categories.
WHEELBASESprinter Cargo Vans with
the 144" wheelbase provide capabilities to compete against the Transit with its largest
148" wheelbase..
WHEELBASE 170" wheelbase
Sprinter Cargo Vans surpass the capabilities of the Transit with the 148" wheelbase and
even the 148" EL wheelbase.
WHEELBASE 170" Ext wheelbase
Sprinter Cargo Vans are by far the most capable vans in the marketplace
and surpass the next competitor by at
least 21.7".3RD GENERATION WITH A PROVEN DESIGN. May not be the segment leader in sales numbers but is the overall leader in capability, innovation, proven dependability, and cost efficiency. This guide gives you the proof of that.
TRANSIT TAKES OVER FOR FORD E-SERIES, the prior segment leader. Both E-Series and Transit benefit from Fords large dealer network, reasonable efficiency, and cost benefits that are associated with a standard gasoline engine.
SPRINTER -vs- TRANSIT
HEADtoHEAD
Sprinter provides superior range of CHOICE for cargo van applications
7
SPRINTER TRANSIT
67.577.2
61.6 door clearance
70.1 cargo width max.
53.1
67.376.978.5
51.2 door clearance
94
40.2 wheel base 170.3 79.3overall length ca. 289.8
71.7
doo
r cle
aran
ce
76.4
72.4
doo
r cle
aran
ce
12.5
36.2
185.0
40.2wheel base 170.379.3overall length ca. 289.8
71.7
doo
r cle
aran
ce
76.4
72.4
doo
r cle
aran
ce
12.5
36.2
185.0
GAMMA
F_SH1F_RK2 F_RK1
GAMMA
F_SH1 F_RK2F_RK1
40.2
wheel base 170.3
63.6overall length ca. 274.2
wheel base 170.3
wheel base 170.3
overall length ca. 274.2
71.7
doo
r cle
aran
ce
76.4
72.4
doo
r cle
aran
ce
72.4
0 do
or c
lear
ance
12.5
36.2
169.3
40.263.6
71.7
doo
r cle
aran
ce
76.4
12.5
36.2
169.3
51.2 door clearance
94.2
67.577.2
61.6 door clearance
70.1 cargo width max.
53.1
67.376.978.5
GAMMA
F_SH1 F_RK1
GAMMA
F_SH1F_RK1
67.577.2
61.6 door clearance
70.1 cargo width max.
53.1
67.376.978.5
72.4
doo
r cle
aran
ce
71.7
doo
r cle
aran
ce
76.4
72.4
doo
r cle
aran
ce
40.2 whell base 144.3 48.8overall length 233.3
12.5
36.2
128.5
132.5 on the floor
40.248.8
128.5
51.2 door clearance
12.5
36.2
whell base 144.3overall length 233.3
68.168.1
71.7
doo
r cle
aran
ce
76.4
KEY TAKEAWAYS:
Sprinter Super Single has a notable advantage over the Transit 350 SRW. Build the story
with our customers to ensure that they fully understand how much more can be done by
purchasing a Sprinter Super Single Cargo Van.
TECHNICAL TIP: PALLETS Space usually means pallets. Dual rear-wheel commercial vans dont have the space between the wheel wells that appeal to a buyer with pallet needs."
Super Single advantages versus the competitionBeats Transit 350 SRW
in virtually all categories: cargo volume, payload
capacity