2016 mercedes-benz sprinter - amazon web .salespro competitive comparison 2016 mercedes-benz...

SALESPRO COMPETITIVE COMPARISON

2016 MERCEDES-BENZ SPRINTER

SALES PRO COMPETITIVE COMPARISON

2016 MERCEDES-BENZ SPRINTER

Welcome to the Sprinter

Sales Pro

This guide is designed to reveal the advantages of the Sprinter family of vehicles compared to its competitors. You can also use it with potential customers to show them why the Sprinter offers clear advantages.

For all customers, its important to emphasize the following Sprinter values. Youll see icons throughout this Sales Pro when these qualities are mentioned.

3

Cargo Vans

2500(8,550 GVW)

3500(9,990 GVW)

3500 SRW(10,140 GVW)

3500(11,030 GVW)

WORKER(8,550 GVW)

3500(11,030 GVW)

2500(8,550 GVW)

2500(8,550 GVW)

2WD 4WD 2WD 2WD 2WD 4WD 2WD 2WD 2WD 4WD 2WD 4WD

144" LR 144" LR 144" LR 144" LR 144" LR 144" 144" LR 144" LR 144" LR 144" LR

144" HR 144" HR 144" HR 144" HR 144" HR 144" HR 170" 144" HR 144" HR 144" HR 144"

170" 170" 170" 170" 170" 170" 170" 170" 170"

170" SH 170" SH 170" SH 170" SH

170" Ext 170" Ext 170" Ext 170" Ext 170" Ext 170" Ext

170" ESH 170" ESH 170" ESH 170" ESH

Cab Chassis/Cutaway Passenger Vans Crew Vans

2016 Sprinter Portfolio

LR = Low RoofHR = High RoofSH = Super High RoofExt = Extended WheelbaseESH = Ext + SH

Cargo Vans

T150(8,600 GVW)

T250(9,000 GVW)

T350(9,500 GVW)

T350HD DRW

(9,995 GVW)

T350HD DRW

(10,360 GVW)

T250(9,000 GVW)

T350(9,500 GVW)

T350HD DRW

(9,995 GVW)

T350HD DRW

(10,360 GVW)

T150(8,550 GVW)

T350(9,000 GVW)

T350HD DRW

(9,250 GVW)

T350HD DRW

(10,360 GVW)

2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD

130" LR

130" LR 138" 138" 138"

130" LR

130" MR

130" MR 156" 156" 156" 156"

130" MR

148" LR

148" LR

148" LR 178" 178"

148" LR

148" LR

148" MR

148" MR

148" MR

148" MR

148" MR

148" HR

148" HR

148" HR

148" HR

148" EL

148" EL

148" EL

148" EL

148" EL

Cab Chassis Passenger Vans

2016 Competitor Portfolios

FORD

TRA

NSI

T

RAM

PRO

MAS

TER

Cargo Vans

1500(8,550 GVW)

2500(8,900 GVW)

3500(9,500 GVW)

2500(8,900 GVW)

3500(9,500 GVW)

2WD 2WD 2WD 2WD 2WD

118" LR 136"

136" LR 159"

136" HR

136"HR

159" Ext

159" 159"

159" Ext

Cab Chassis

Engine Lineup4-cyl Blue TEC turbodiesel (std)6-cyl Blue TEC turbodiesel (opt)

Engine Lineup3.7L Ti-VCT V6 (std)3.5L EcoBoost V6 with Ti-VCT (opt)3.2L Power Stroke I-5 diesel (opt)

Engine Lineup3.6L 24V V6 (std)3.0L 14 ECO diesel (opt)

Look at what the Sprinter OFFERS customers

Sprinter is the pioneer that led the way to Euro-style commercial large vans in the United States. Ford Transit copies the basic design principles of Sprinter but does not offer all of the features that make a van a true Euro-style van. Ford, Ram, and Nissan all have competitors to

the Sprinter. Of these, Fords Transit is closest to Sprinter in basic design and is the segments volume leader. However, Transit cannot match Sprinters superior number of configurations or its reputation for reliability and cost efficiency. The callouts examine Transit and ProMaster.

02Unitized body construction 03

Maximized interior space to enhance cargo

& passenger volume

04Rear-

wheel drive

05Minimized weight

for efficiency, extra payload, and added

fuel efficiency

06More

payload 07Diesel-only powertrain

08An established

reputation as the pioneer

09Better resale

value and affordable cost of ownership

10Phenomenal

Mercedes-Benz dealer network

01More

flexibility and configurations

The Competition

RAM

PRO

MAS

TER

Primary Competitors

Designed from the Fiat Ducato.

Lower overall capabilities.

Introduced in the 2014 model year.

Doesnt have the selection or overall

capability of the Sprinter.

Doesnt offer a passenger van version and has

fewer options and driver-assistance systems.

Not considered a true competitor because it is front-wheel drive.

FORD

TRA

NSI

T

Most comparable competitor to the Sprinter in design.

Price advantage based on standard gasoline engine.

Does not have the proven reliability and recognition of the Sprinter.

One more roof height than the Sprinter but doesnt

have Sprinters selection of wheelbases or overall features.

Introduced as a 2015 model.

Reputation of the outgoing E-Series.

Large dealer network.

Standard engine gasoline.

Transit has fewer configurations (i.e., Transit cannot be configured

as a Crew Van, a 4X4 or, in the case of the Super Single,

there is not the same level of payload capability).

New to North America.

2016 Sprinter

2016 Ford Transit

2016 Ram ProMaster

MODEL/TRIM NAMES

Sprinter 2500, 3500

Transit 150, 250, 350, 350HD in XL or XLT trim

ProMaster 1500, 2500, 3500

STARTING MSRP

$36,495 $30,960 $27,040

3 wheelbases, 3 body lengths, 2 cargo heights in Cargo Van, Crew Van, Pas-senger Van and Cab Chassis

3 wheelbases, 3 body lengths, 3 roof heights in Van, Wagon, Chassis-Cab and Cutaway body styles

3 wheelbases, 4 body lengths, 2 roof heights in Van, Chas-sis-Cab and Cutaway body styles

CON

FIGU

RATI

ON

S

5

Transit is the segment volume

leader, but Transit CAN be beat!

KEY TAKEAWAYS:

Sprinter Cargo Vans are available in more configurations than Transit, with more efficient

use of cargo space. Ford Transit does not offer a Crew version of the Cargo Van for

specialized applications where passenger- and cargo-carrying capabilities are required.

WHEELBASE Sprinter Cargo Vans with

the 144" wheelbase surpass the Transit

130" wheelbase vans in all major comparative

categories.

WHEELBASESprinter Cargo Vans with

the 144" wheelbase provide capabilities to compete against the Transit with its largest

148" wheelbase..

WHEELBASE 170" wheelbase

Sprinter Cargo Vans surpass the capabilities of the Transit with the 148" wheelbase and

even the 148" EL wheelbase.

WHEELBASE 170" Ext wheelbase

Sprinter Cargo Vans are by far the most capable vans in the marketplace

and surpass the next competitor by at

least 21.7".3RD GENERATION WITH A PROVEN DESIGN. May not be the segment leader in sales numbers but is the overall leader in capability, innovation, proven dependability, and cost efficiency. This guide gives you the proof of that.

TRANSIT TAKES OVER FOR FORD E-SERIES, the prior segment leader. Both E-Series and Transit benefit from Fords large dealer network, reasonable efficiency, and cost benefits that are associated with a standard gasoline engine.

SPRINTER -vs- TRANSIT

HEADtoHEAD

Sprinter provides superior range of CHOICE for cargo van applications

7

SPRINTER TRANSIT

67.577.2

61.6 door clearance

70.1 cargo width max.

53.1

67.376.978.5

51.2 door clearance

94

40.2 wheel base 170.3 79.3overall length ca. 289.8

71.7

doo

r cle

aran

ce

76.4

72.4

doo

r cle

aran

ce

12.5

36.2

185.0

40.2wheel base 170.379.3overall length ca. 289.8

71.7

doo

r cle

aran

ce

76.4

72.4

doo

r cle

aran

ce

12.5

36.2

185.0

GAMMA

F_SH1F_RK2 F_RK1

GAMMA

F_SH1 F_RK2F_RK1

40.2

wheel base 170.3

63.6overall length ca. 274.2

wheel base 170.3

wheel base 170.3

overall length ca. 274.2

71.7

doo

r cle

aran

ce

76.4

72.4

doo

r cle

aran

ce

72.4

0 do

or c

lear

ance

12.5

36.2

169.3

40.263.6

71.7

doo

r cle

aran

ce

76.4

12.5

36.2

169.3

51.2 door clearance

94.2

67.577.2

61.6 door clearance

70.1 cargo width max.

53.1

67.376.978.5

GAMMA

F_SH1 F_RK1

GAMMA

F_SH1F_RK1

67.577.2

61.6 door clearance

70.1 cargo width max.

53.1

67.376.978.5

72.4

doo

r cle

aran

ce

71.7

doo

r cle

aran

ce

76.4

72.4

doo

r cle

aran

ce

40.2 whell base 144.3 48.8overall length 233.3

12.5

36.2

128.5

132.5 on the floor

40.248.8

128.5

51.2 door clearance

12.5

36.2

whell base 144.3overall length 233.3

68.168.1

71.7

doo

r cle

aran

ce

76.4

KEY TAKEAWAYS:

Sprinter Super Single has a notable advantage over the Transit 350 SRW. Build the story

with our customers to ensure that they fully understand how much more can be done by

purchasing a Sprinter Super Single Cargo Van.

TECHNICAL TIP: PALLETS Space usually means pallets. Dual rear-wheel commercial vans dont have the space between the wheel wells that appeal to a buyer with pallet needs."

Super Single advantages versus the competitionBeats Transit 350 SRW

in virtually all categories: cargo volume, payload

capacity