2016 media kit - njbmagazine.com · and in every region of the state, njbia’s membership...
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2016 MEDIA KIT
NEW JERSEY BUSINESS magazine • 310 Passaic Avenue • Fairfield, NJ 07004 • T: 973-882-5004 • F: 973-882-4648www.njbmagazine.com • [email protected]
ABOUT US
PRINT CIRCULATION
DEMOGRAPHICS
DEPARTMENTS
EDITORIAL CALENDAR
PRINT RATES
PRINT SPECS
WEBSITE RATES & SPECS
E-MAIL RATES & SPECS
VIRTUAL EDITION
PACKAGED DEALS
CONTACT INFORMATION
Now in our 62nd year, NEW JERSEY BUSINESS
is the Garden State’s longest-standing,
largest, and only all-paid circulation business
publication. With some 25,000 subscribers and
over 114,000 readers*, we reach some of the
most influential executive and legislative decision
makers throughout New Jersey. Ninety-four
percent of our readers hold key management
positions and control the destiny of their firms.
Blanket coverage also extends to the Governor
and his staff, the State Senate and Assembly
and to a majority of government officials on the
county and municipal levels.
ABOUT US
This is guaranteed through our parent company, the New Jersey Business & Industry Association (NJBIA), the largest and most influential state-level employer’s organization in the United States. With 20,000 member companies in all industries and in every region of the state, NJBIA’s membership represents over 1.2 million of New Jersey’s workforce. NJBIA provides information, services and advocacy for its member companies in order to build a more prosperous New Jersey.
NJBIA is widely regarded as the most credible and effective advocate for business in the state. As such, it is truly the voice of business in New Jersey (NJBIA’s headquarters is strategically located near the State House in Trenton).
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PAID CIRCULATIONNEW JERSEY BUSINESS is the only paid-for circulation business magazine in the Garden State.
TARGETED AUDIENCEWe mail directly to the membership of the New Jersey Business & Industry Association, the largest state-level employer’s organization in the United States. These firms represent more than one third of the state’s total workforce. The only way to target this influential group is through the advertising pages of NEW JERSEY BUSINESS magazine.
Reaching this market since 1954, NEW JERSEY BUSINESS has been reporting business news and information three times longer than any other publication in this market. We know New Jersey.
FULL MARKET REPRESENTATION Eighty-seven percent of our audience is small business. We also reach nearly half of the total mid-sized firms in the state and all of the largest employers. In addition, blanket coverage extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.
TOTAL AVERAGE PRINT CIRCULATION:
25,440
2015 CIRCULATION VERIFICATION COUNCIL AUDIT For the 2015 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of individuals who read or look through the publication and gather readership study information useful for advertising purchase decisions.
114,480 TOTAL PRINT READERSHIP*
PRINT CIRCULATION
*4.5 Pass-Along Readership
481
730
1,528
2,406
302
164
526
2,068
1,669
2,698
2,090
1,789
2,619
1,148
1,934
499257
76
278
137
712
Out of State/Misc:1,329
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$190,300Average Annual
Household Income
87% Small Business
53.9 Median Age
Average Net Readership: Average readers per edition during the audit period: 4.5
Do you make purchasing decisions for your company?
89% YES 11% NO
How long do you keep NJB magazine before discarding it?
39% More than one month 30% Two weeks or less 20% One month 11% Three weeks
Company size by employees:
79% 1-24 employees 8% 25-49 employees 6% 50-99 employees 4% 100-249 employees 3% 250-1000+ employees
Professional Title:
65% Executive 18% Managerial 11% Professional 3% Technical 3% Administrative/Sales
Do you frequently purchase products or services from ads seen in NEW JERSEY BUSINESS magazine?
51% YES 49% NO
76% 24%Reader Gender:
Which of the following product/services purchases are you investigating during the next 12 months?
96% Health Insurance 92% Office Equipment & Supplies 81% Cellular Phones / Smart Phones 63% Commercial Loans 63% Computer / Web Services 34% Financial Planners 31% Accountants 28% Advertising / PR 28% Meeting Planning / Catering 19% New Commercial Office (Purchase or Lease) 15% Alternative Energy Products 10% Legal Services
Business Classification by Industry Type: 28% Business & Personal Services 22% Construction 14% Manufacturing10% Retail 8% Wholesale / Distribution 6% Financial Services 5% Health Services 4% Agricultural Services 3% Transportation Services
DEMOGRAPHICS
114,480
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THIS WAY FORWARD
BEFORE YOU GO
BUSINESS BRIEFSPage 14Dedicated to news items about business and government entities that make New Jersey’s economy grow. These timely “briefs” help our readers stay on top of what’s happening in all 21 counties of the Garden State.
SMART VENTURESPage 16Offering profiles of success, from entrepreneurs at fledgling companies to seasoned business owners at mid-sized firms, this regular monthly feature shows the challenges and breakthroughs business owners have faced on the road to success.
YOUR WEALTHPage 18Our financial column, written by a different investment advisor on a monthly basis, offers tips and advice on the stock market, mutual funds, trusts and estates, annuities, retirement and tax planning and more.
SMALL BUSINESS SOLUTIONSPage 20Helping entrepreneurs in New Jersey by offering expert ad-vice on pertinent issues such as coping with taxes, laws and regulations, human resources issues, healthcare costs, the environment, choosing a service provider and more.
REPORT TO MEMBERSPage 8
NJBIA President & CEO, Michele N. Siekerka, provides
insights regarding issues affecting business in NJ.
AT ISSUEPage 10
A close look at legislative issues in Trenton and how
they affect business.
NJBIA IN ACTIONPage 12
A new monthly feature discussing NJBIA’s activities
on the issues that are important to a member like you.
UPCOMING EVENTSPage 13
Key event dates for members of NJBIA.
BEFORE YOU GO: Opposite inside back cover
The final page in the magazine, focusing attention on human interest stories.
DEPARTMENTS
Lock in a far forward, right-hand page by reserving your ad opposite one of our monthly departments
NJBIA
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COVER STORY – THE MONEY ISSUE Managing Budgets, Savings and Cash Flow, Annuities, Tax Shelters, Wills and Estates, etc.
2016 Economic Forecasts: Employment, Banking, Energy, Small Business, Healthcare, Real Estate, Stock Market
Trade-Talk Roundtable: Construction Trade Unions
Healthcare: The Wellness Equation – Hospitals & Healthcare Insurers Discuss the Many Benefits of Keeping Your Employees Healthy
COVER STORY – LAWIndependent Contractors vs. Employees: The Vital Differences in Worker Classifications
Spotlight on Southern New Jersey
Banking: International Banking – Global Commerce Transacted Locally
Collaborations: Life Sciences & the Food Industry – Working Together to Deliver Healthy Foods
Healthcare: Award-Winning Hospitals
’s Public Policy Forum
Special Section: New Jersey Society of Certified Public Accountants
JANUARY
FEBRUARY
MARCH
AD RESERVATION: 11/27/15
AD RESERVATION: 12/31/15
AD RESERVATION: 1/29/16
AD COPY DEADLINE: 12/9/15
AD COPY DEADLINE: 1/11/16
AD COPY DEADLINE: 2/10/16
2016 EDITORIAL CALENDAR
SMALL BUSINESS UNDERSTANDING AND IMPROVING YOUR CREDIT SCORE
SMALL BUSINESS ENERGY SAVINGS FOR SMALL BUSINESSES
COVER STORY – NEW JERSEY’S TECH HUBSCities Perfect for High-Tech Businesses
Manufacturing: Focus on Lean Manufacturing and Technological Advances in Production
’s Manufacturing Day
Women’s History Month: Trade Associations and Government Agencies Headed by Women
Higher Education: MBAs
Leaving Corporate and Starting Your Business
Special Section: Licensed Site Remediation Professionals Association
SMALL BUSINESS SUCCEEDING ON YOUR OWN
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APRIL
MAY
JUNE
AD RESERVATION: 2/26/16
AD RESERVATION: 3/31/16
AD RESERVATION: 4/29/16
AD COPY DEADLINE: 3/9/16
AD COPY DEADLINE: 4/6/16
AD COPY DEADLINE: 5/11/16
2016 EDITORIAL CALENDAR
• Life Sciences • Intellectual Property • Higher Education • Healthcare
COVER STORY – THE 25th ANNUAL INNOVATIVE STATE
COVER STORY – MILLENNIAL TRENDS How Businesses Are Dealing with this Demographic: Office Space, Benefits, Lifestyles, Urban Environments, Work Habits, etc.
Real Estate: 58th Annual Industrial Review
Trade-Talk Roundtable: Minority Chambers of Commerce
New Jersey’s Energy Master Plan Requirements: A Look at Cost-Effective Solutions While Reaching State’s Energy Goals
Special Section: New Jersey Hospital Association
SMALL BUSINESS MANAGING YOUR ONLINE REPUTATION
COVER STORY – WORKFORCE DEVELOPMENT An In-Depth Look at Various Programs Being Offered by Department of Labor, Community Colleges, Vo-Techs, Workforce Investment Boards, NJBIA and Other Organizations. Plus: Higher Education Certificate Programs to Bolster Your Career
Banking: Middle-Market Banking
Law Firms in Transition: Servicing Clients Needs
Spotlight on New Jersey’s Northern Counties
Report on the New Jersey Conference on Tourism
SMALL BUSINESS HOW CONTRACTORS CAN RESOLVE BUILDING ISSUES WITH MUNICIPALITIES
SMALL BUSINESS SUSTAINABILITY – BEING GREEN WITHOUT SPENDING A LOT OF GREEN
• Focus on Minority High-Tech Entrepreneurs• Why New Jersey is an Ideal Place for High-Tech Firms • Telecom
Unions: The Union Business Connection
Editorial calendar subject to change.
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COVER STORY – EMPLOYMENT ISSUETop 100 Employers, How to Conduct Interviews, Trends in Office Designs, Setting Up Flex Time, How to Conduct Employee Reviews, Hiring Military Veterans, Managing the Workplace During Paid Family Leave and Employee Disabilities
Healthcare: Electronic Medical Records in the Continuum of Care
Law: Whistleblower Protection Expanding
Philanthropy: The Corporate and Non-profit Connection Banks, Venture Capitalists,
Angel Investors, Other Alternative Forms of Financing, Federal Reserve Policies
Special Section: Top Managing Partners at Law and CPA Firms
JULY
AUGUST
SEPTEMBER
AD RESERVATION: 5/27/16
AD RESERVATION: 6/30/16
AD RESERVATION: 7/29/16
AD COPY DEADLINE: 6/9/16
AD COPY DEADLINE: 7/11/16
AD COPY DEADLINE: 8/10/16
COVER STORY – CYBER SECURITY AND YOUR BUSINESSBanks, IT Professionals, Law Firms, Security Firms, New Jersey Office of Homeland Security and Preparedness
Infrastructure Improvements: Stories on Gas, Electric, Water, Telecom
Trade-Talk Roundtable: The Logistics Industry
Office Review: Repurposing Suburban Office Buildings
’s New Good Neighbor Awards
SMALL BUSINESS THE IMPACT OF SMALL BUSINESSES TO THE STATE’S ECONOMY
SMALL BUSINESS THE STATE OF SMALL BUSINESS FINANCING
2016 EDITORIAL CALENDAR
COVER STORY – ‘S WOMEN BUSINESS LEADERS CONFERENCE
Higher Education/Real Estate: Private/Public Partnerships Abound on Campus – A Look at the Wave of Combined Dorm, Classrooms and Retail Space Construction
Southern New Jersey: Economic Growth in Eight-County Region
Healthcare: Nursing and Allied Health Careers
In-State and Out-of-State Online Sales Tax Issues
Special Section: Anniversary Milestones
SMALL BUSINESS CPAS – UNDERSTANDING THE NEXUS TAX
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ANNUAL GUIDE FOR SMALL BUSINESSES: Assistance from Banks, Law & CPA Firms, plus Public-Sector Agencies
Maternity Leave
Trade-Talk Roundtable: Credit Unions
Manufacturing Month: Spotlight on New Jersey Manufacturers
Law: Diversity in the Legal Profession
’s Awards For Excellence
OCTOBER
DECEMBER
AD RESERVATION: 8/31/16
AD RESERVATION: 10/28/16
AD COPY DEADLINE: 9/8/16
AD COPY DEADLINE: 11/9/16
NOVEMBERAD RESERVATION: 9/30/16 AD COPY DEADLINE: 10/12/16
COVER STORY – CPAsForensic Accounting Today
Higher Education: STEM Education – Propelling New Jersey Students to Success
Rutgers 250th Anniversary
Environmental Roundup: Revitalizing the Urban Core – Brownfield Remediation in Cities
Top Contractors
Special Section: Profiles in Success
SMALL BUSINESS BUNDLE UP – WINTER ENERGY SAVINGS TIPS FOR YOUR BUSINESS
SMALL BUSINESS COVER STORY
COVER STORY – NEW JERSEY’S GOLD COAST ALONG THE HUDSON RIVER Past, Present and Future
The Lure of New Jersey: A Profile of Companies That Have Recently Moved to the Garden State
’s Outlook Survey
New Jersey: The Meeting Place
Special Section: Combatting Cancer
SMALL BUSINESS MERCHANT SERVICES
2016 EDITORIAL CALENDAR
Editorial calendar subject to change.
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PAGES 3 & 5
OppositeContents
PAGE 11
OppositeAt Issue
PAGES 13
Askthe
Experts
PAGES 15, 17, 19 & 21
OppositeMonthly
Departments
PAGE 7
OppositeLetter from the Editor
PAGE 9
OppositeNJBIA’s
Report to Members
Lock your full-page, color advertisement into a Far Forward right-hand page. Your ad will be facing full editorial and will be visible within the first 21 preview pages of the digital edition of
the magazine. This ensures a greater number of impressions for your advertisement.
Preview page visibility on the virtual and iPad edition of NEW JERSEY BUSINESS
PRINT RATES
FAR FORWARD POSITIONS
All Far Forward right-hand pages. Guaranteed monthly position on a specific page. Guaranteed positioning opposite full page editorial. A minimum of a 3-time contract required for positioning opposite Far Forward positions.
CALL 973-852-6225
FOR PRINTRATES
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IMPORTANT!FONTS: All fonts must be embedded or created into outlines
COLOR: All files must be CMYK
IMAGES:Art must be 300 DPI at 100% of placement size
CROP MARKS:Offset should be set at 0.15” on Full Page Bleed Ads
FILE SPECIFICATIONSPDF FILES: Preferred format is a high-resolution PDF. Fonts must be embedded or created into outlines; color photographs must be set to CMYK.
FULL PAGE BLEED SET UP: • Page document presets:
8.125” x 10.875”• Bleed: 0.125” all around• Live area: 7” x 10”
Set margins to: Top & Bottom: 0.4375”; Left & right: 0.5625”
• Crop marks: Set offset at 0.15” Crop marks should not appear inside of bleed area.
Important: All Electronic files must include a laser print or color proof of the advertisement.
NEW JERSEY BUSINESS is not responsible for the quality of supplied photographs or scans. All document files used in creating the advertisement, such as fonts, eps and tiffs, must be included. All ads subject to publisher’s approval. No cancellation after reservation deadline.
Commissions: No commission on production, art work, conversions, printing or special handling charges. 15% non-profit discount upon publisher’s approval. Non-profit discount cannot be used in conjunction with advertising agency commission.
Ad copy should be e-mailed to: [email protected]
If you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.
Size Width Height
Full Page Bleed (See specs on right hand side) 8.375" x 11.125"
Full Page (No bleed) 7” x 10”
2/3 Page 4.625" x 10"
1/2 Vertical Page 4.625” x 7.375”
1/2 Horizontal Page 7” x 4.875”
1/3 Vertical Page 2.125” x 10”
1/3 Horizontal Page 4.625” x 4.875”
1/6 Vertical Page 2.125” x 4.875”
1/6 Horizontal Page 4.625” x 2.375”
FULL PAGE NO BLEED
1/3 VERTICAL PAGE
2/3 PAGE
1/3 HORIZONTAL PAGE
1/2 VERTICAL PAGE
1/6 VERTICAL PAGE
1/2 HORIZONTAL PAGE
1/6 HORIZONTAL PAGE
PRINT SPECS
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*Rectangle & Half Banner rotate on njbmagazine.com only. Source for impressions & click-through statistics for all banners: www.adbutler.com
3 Banners, 2 Websites, 1 Price!
WEBSITE RATES & SPECS
SPECSRATES
FORMAT: JPEG files saved for web
SIZE: Should not exceed 200k
ROTATING ADS: Maximum of 3 rotations
Ad copy should be e-mailed to:
[email protected] you have any questions regarding file specifications, contact our
Production Department for more information at 973-852-6224.
Size Width Height
Leaderboard 468 pixels x 60 pixels
Half 234 pixels x 60 pixels
Rectangle 300 pixels x 250 pixels
SAVE MORE!See our
PackagedBundles
PG 15
Device Usage
73% DESKTOP 21% MOBILE 6% TABLET
Reader Gender
62% MALE 38% FEMALE
Average Monthly Pageviews: 66,126Average Monthly Sessions: 24,796
Average Monthly Users: 16,538Source: www.googleanalytics.com
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YOURAD
HERE
YOUR AD HERE
YOUR AD HERE
2 BANNER PACKAGES(Leaderboard plus Rectangle*)
OR1 BANNER PACKAGES
(Half Banner*)
CALL 973-852-6225 FOR WEB RATES
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20,000 Subscribers
E-ZINE RATES & SPECS
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
SAVE MORE!See our
PackagedBundles
PG 15RATESEach placement will run for 3 consecutive days:Monday, Tuesday, Wednesday OR Thursday, Friday, Saturday
Discounts available for multiple placements.
75% Of subscribers are Business Leaders
65% Prefer to receive their news electronically
New Jersey Business TodaySent out daily, each reaching more than 20,000 subscribers
Our newsletter is e-mailed daily. It circulates to more than 20,000 subscribers consisting of business professionals throughout New Jersey. Scheduling is based on a first-come, first-served basis.
Rectangle Banner 300 x 250 pixels Static ad only.
CALL 973-852-6225 FOR NJBT RATES
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NEW JERSEY BUSINESS magazine is available in a page-turn, virtual format, delivered to desktops and mobile devices.
VIRTUAL EDITION SPONSORSHIP
View the virtual edition directly at www.njbmagazine.com. Or use our iPad app. Over 1,411 NEW JERSEY BUSINESS apps have been downloaded through Apple’s Newsstand app. Go to: www.njbmagazine.com/app.html
ACCESS SPONSORSHIP Become the Access Sponsor of the NEW JERSEY BUSINESS magazine virtual issue. The virtual issue of the magazine will be offered for free for the month with your sponsorship. A full page ad for your company will be visible on the left, opposite the cover of the magazine, and includes a live link directly to your website.
1ST Adnext to cover
Sponsored issues receive over 1,180 visitors per month.VIRTUAL SPONSORSHIP SPEC: 7” x 10”
HOT-LINKED DIRECTLY TO YOUR WEBSITE!All advertisements in the print edition are
automatically hot-linked in our digital formats. This gives our advertisers added exposure
and the bonus element of interactivity.
CALL 973-852-6225 FOR VIRTUAL RATES
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PACKAGED DEALS
BUNDLE PRINT & DIGITALMAXIMIZE YOUR IMPRESSIONS
MAKE UP TO 250,000 IMPRESSIONS TO THE NJ BUSINESS COMMUNITY EACH MONTH.
6 MONTH OPTION
6 Full-Page, Color Print Ads6 Month Online Schedule
12 Placement E-mail Schedule
Over 10% in Savings*
9 MONTH OPTION
9 Full-Page, Color Print Ads9 Month Online Schedule
18 Placement E-mail Schedule
Over 15% in Savings*
12 MONTH OPTION
12 Full-Page, Color Print Ads12 Month Online Schedule
24 Placement E-mail Schedule
Over 20% in Savings*
PRINT WEB E-MAIL
CALL 973-852-6225 FOR YOUR CUSTOMIZED BUNDLE
Save up to 20% on your advertising campaign by utilizing an integrated marketing approach. See some options below.
*Total savings based on open rates vs. frequency and bundle discounts.
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
YOUR AD HERE
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2016 MEDIA KIT310 Passaic Avenue Fairfield, NJ 07004
T: 973-882-5004 F: 973-882-4648
www.njbmagazine.com [email protected]
NEW JERSEY BUSINESS (ISSN 0028-5560) is published monthly by the New Jersey Business & Industry Association.
New Jersey Business & Industry Association10 West Lafayette Street, Trenton, NJ 08608
Phone: 609-393-7707www.njbia.org
Michele N. Siekerka, President and CEO
Subscription Prices:USA, Territories & Possessions:
$24/year, $39/two years, $52/three years;Canada: $30/year; Foreign: $55/year
Advertising DirectorLISA CRISCUOLO
973-852-6225 [email protected]
Account ExecutiveGLORIA OWENS
973-852-6227 [email protected]
Account ExecutiveDOUG PREFACH
973-852-6228 [email protected]
Jr. Account ExecutiveMICHAEL NASH
973-852-6231 [email protected]
Art DirectorMIKE SANCHEZ
973-852-6224 [email protected]
Communications AssociateANGELINE LI 973-852-6226
VP & Editor-in-ChiefANTHONY BIRRITTERI
973-852-6222 [email protected]
Assistant EditorANTHONY BUCCI
973-852-6223 [email protected]
CMO & PublisherVINCENT D. SCHWEIKERT
973-852-6230 [email protected]
Managing Editor GEORGE N. SALIBA
973-852-6229 [email protected]
FOR A BUSINESS LIKE MINE
010716VJ