2016 media kit
DESCRIPTION
ÂTRANSCRIPT
AD SPECIFICATIONS
Section Size Width Height Bleed Margin
Regular Half Page 4.88” 3.81” 0 0
Regular Full Page 4.88” 7.88” 0 0
Regular Full Page with Bleed 5.375” 8.5” .125” .25”
Regular Two Page Spread 10.75” 6.25” .125” & .5” Gutter* .25”
Back Cover Back Cover Only 5.375” 6.25” .125” .25”
Restaurant/Marketplace Quarter Page 2.3” 3.6” 0 0
Restaurant/Marketplace Half Page 4.88” 3.6” 0 0
Restaurant/Marketplace Full Page 4.88” 7.43” 0 0
Gift Guides Quarter Page 4.52” 1.75” Ask for template 0
Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404
“Marketing Plus manages the advertising for Automotive Procare and K&S Heating, A/C, Plumbing & Electrical. Shop Rochester is No. 1 in measurable responses for both clients! K&S duct cleaning instantly books 90 days out with every issue. Coupons are huge in attracting new customers to Automotive Procare, and Shop Rochester coupons out number all other coupons combined that we feature in the market. Shop
Rochester is done right and it delivers results!”
Dave Nolander, Marketing Plus
“It’s good to have a friend in
advertising... friends don’t let friends
do stupid things with their ad $$.”
Jeanne DeBruin, The Mouse
“We have advertised in Shop Rochester since we opened our doors 4 years ago. To grow a successful independent
small business in today’s marketplace demands a consistent, prominent plan to reach customers and pique their
interest. From our logo & business cards to our monthly ads, Shop Rochester has partnered with us in every
step of our marketing needs.” Deb Zipse, Hank & Purl’s
“Shop Rochester has played a huge role in the continual growth of our business. They hit all the right mailboxes, and more importantly…people actually
look at it, and CALL US! We track our advertising budget closely, and we’ve always done well with our ads in the magazine. The big newspapers, TV,
billboards, radio, we continue to use them all, but nothing creates the immediate response & return on our investment like the Shop Rochester.”
Jon Zimmerman, Zimprovements
“We have been committed to SHOP Rochester for the last few years.
They bring in new guests and our redemption rates are amazing!
The customer service and attention to details is by far superior.” Velinda Neinow, Wild Bill’s
“I would recommend working with Shop Rochester for all your advertising needs. This is THE connection that The Shops at University Square needed for reaching the 3 million visitors and the 100,000 local consumers to drive traffic. Shop Rochester is the only game in town and meets all of our marketing and advertising needs. We highly recommend their work. Thank
you for your dedication and hard work.”
Carol Bitton, Shops At University Square
“We love working with Shop Rochester. We advertise every month in their direct mail magazine and it always produces great quality leads for our business. Shop Rochester has become our top lead generator and is also our go-to-company for all our additional marketing materials. We highly recommend Shop Rochester and have referred several businesses to them
over the years.”
Chris & Kristin Proell, Val-U-Blinds
You’re InGoodCompany...
“George has been a great business partner and a good friend. We have
been with George and Cindy since the beginning. They have made huge
contributions to my business and I don’t know where my business would be
without them.” Brad Presley, Oxi Fresh
Rochester .org
➥ 11 Mailings Per Year ➥ 50,000 Homes Mailed USPS -
Includes High-Income Homes In Greater Rochester
➥ 4 Stands In The Kahler Subway ➥ 4 Stands In The Skyway ➥ Mayo Clinic ➥ 48 Hotels ➥ 40+ High Traffic Locations
Around Town ➥ Your Ad On-Line At
ShopRochester.org ➥ Radio Spots To Announce Each
New Issue.
PLUS ✔ Low cost, less than 1¢ Per Home ✔ Convenient Digest Size ✔ Restaurant Guide Provides
Excellent Shelf Life
REACH CONSUMERS
AT HOME AND ON THE GO!
2016 Media Kit!
UNMATCHED: Quality, Quantity & Distribution
THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!
*If running text across the gutter please call for additional information.
HOW IT WORKS• Each advertiser will have a minimum of two coupon offers• One or both of the two coupon will be unique from offers you place in Shop Rochester• Minimum 12 consecutive months
Mailing Area95% of the homes that receive Shop Rochester have a Household Income of $50K or higher
RATESWell-Off Educated And Tech Savvy:Meet The New Couponer Dates, Rates, & Map
DIGITAL RATES
Ad Description With Ad in Shop Rochester Rate Per Month Online Ads Only Rate Per Month
Two Coupons - Standard $10 $50
Each Additional Coupon $10 $20
Featured Coupon $50 $100
Featured Video $50 $100
Restaurant Menu $20 $50
Deal of the Week One Week Only $50 One Week Only $100
2016 AD DATES & THEMES
Issue In-Home Dates Approved Ads Themes & Holidays
February Jan 25-27 Jan 8 Wedding Guide, Valentine’s Day 2/14
March Mar 1-3 Feb 12 Automotive, St. Patrick’s Day 3/17, Easter 3-27
April Mar 28-30 Mar 11 Home Improvement
May Apr 25-27 Apr 8 Mother’s Day 5/8, Memorial Day 5/30, Golf Guide
June May 23-25 May 6 Summer in the Cities, Father’s Day 6/19
July June 20-22 June 3 Sidewalk Sales, 4th of July 7/4
August July 25-27 July 8 Festivals , Back to School
September Aug 29-31 Aug 12 Fall Wine & Dine, Labor Day 9/5
October Sept 26-28 Sept 9 Halloween 10/31
November Oct 31-Nov 2 Oct 14 Thanksgiving 11/24, Black Friday 11/25, Gift Guide
Dec/Jan Nov 28-30 Nov 11 Christmas 12/25, Gift Guide, New Year’s Eve 12/31
REGULAR SECTIONS
Number of Months 1-7x 8-11x
Half Page $525 $475
Full Page $995 $895
Two-Page Spread $1,900 $1,700
Back Cover $1,400
SPECIALTY SECTIONS, UPON AVAILABILITY
Number of Months 1-7x 8-11x
Sixth Page $150 $140
Quarter Page $250 $210
Third Page $340 $300
Half Page $470 $420
Full Page $930 $830Having a digital coupon website is one thing.
Building one that’s mobile friendly, easy to use, fully search-engine optimized
and surprisingly affordable is something
else entirely.
MEGA BONUS:Online advertisers with unique offers
are listed on an ad in Shop Rochester!
• 11 Mailings Per Year• 50,000 Homes Mailed USPS Includes High-Income Homes in Greater Rochester
• 4 Stands In The Kahler Subway• 3 Stands In The Skyway• Mayo Clinic• 40 Hotels
• Grocery & Drug Stores• 60+ High Traffic Locations• Your Ad On-Line At ShopRochester.org
Shop Rochesters Unmatched Distribution!
George: 507-246-6151 • Cindy: 507-867-8404 • Greg: 507-271-5088
The gift pages are the perfect way to sell a product, service or gift cards & gift certificates this Holiday Season!
2 Month Program:$185 for November$185 for DecemberAsk about discounts for multiple ads. Space is Limited
Call Today!
Gift Guide is Inside Shop Rochester
Sample Ad - 4.52” W x 1.75” HDesigned to give consumers a reason to buy from Y-O-U this holiday season!
Reserve Your Space NowFor Our Specialty Sections!
• Wedding Guide• Menus• Golf• Gift Guide
Kasson Byron
Stewartville
EyotaRochester
Pine Island
Mantorville
Elgin
Oronoco52
52
63
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Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404Visit Us Online ShopRochester.org