2016

Luck, n. [luhk]: Where preparation and opportunity collide.

We don’t control the elements. We don’t have a crystal ball. We lean on our experience. Our passion. And most importantly, our preparation.

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T A B L E O F C O N T E N T S

LUCK-E-STRIKE 2016

T A B L E O F C O N T E N T S

About Luck-E-Strike

Featured Products LIVE MOTION

RICK CLUNN CLASSICS

SCROUNGER

Pro Staff

Our Friends

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45 Years of Quality

LUCK-E-STRIKE believes that harder strikes and longer bites should be the rule, not the exception. Luck-E-Strike has been a mainstay in the fishing industry for more than 45 years, producing a variety of quality lures that have filled tackle boxes all over the world.

A B O U T L U C K - E - S T R I K E

The Future of Luck-E-StrikeRegardless of the industry, it is no small accomplishment to survive 45 years in business. Surviving in today’s climate takes passion, vision, and hard work. At Luck E Strike we are proud of our heritage but we are never satisfied. More than ever, passion and vision is our core, but we have shifted gears. We have shifted from celebrating the ability to survive for 45 years to finding a way to thrive for the next 45 years. As a leadership team this is a return to our roots. Fishing is in our blood. For

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our generation and the several before us fishing was a way of life, a rite of passage, and our outlet from the cares of life. Whether you are fish-ing a neighborhood pond or competing in one of the top tournament circuits, we invite you to share in our journey. We want the opportunity to be a part of every fishing trip you take. Our commitment to you is to produce a range of quality products that earns us the right to be on those trips. We are prepared.

BE PREPARED.

Be Prepared.

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LIVE MOTION, our most lifelike soft plastic lures ever, come from Luck-E-Strike's relentless pursuit of the most effective lures on the planet. Together, our designers and Pro Staffers have joined forces to bring you the most realistic, fish-fooling lures anywhere.

Live Motion

LUCK-E-TWITCHRINGMASTER LUCK-E-SWIM

POW STIK CON MANDROP DEAD DROP DEAD CRAW

LIVE MOTION PRODUCTS F E A T U R E D P R O D U C T S

LUCK-E-STRIKE 2016

LUCK-E-STRIKE 2016

F E A T U R E D P R O D U C T S

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The Luck-E-Strike RC line of crankbaits, designed by fishing legend Rick Clunn, includes four new dimensions of square bill crank baits, suspending and floating jerk baits and the Freak Series of deep divers. The RC STX jerk baits are fish catching machines and the best value in the space. The newest addition to the line is the RC Flat with a weight transfer system that allows premi-um accuracy even in high winds.

Rick Clunn Classics

RICK CLUNN CLASSIC PRODUCTS

RC STX STICKBAITS

The RC STX floating and suspending baits by 4x Bassmaster Classic Champion Rick Clunn are the hottest jerkbaits on the market. Available in suspending and floating versions, the RC STX offers the ultimate jerkbait for fish attraction. Suspending perfectly at rest like a real baitfish, the RC STX delivers erratic, darting action, and an advanced weight transfer system for extended casting range. The RC STX has an amazing ability to suspend perfectly on the pause. The RC Floating STX bait dives 5-7 feet under the surface, and will dart or dive with a twitch of the rod. All STX baits feature etched scale and gill patterns, 3D eyes and Rick Clunn’s handpicked colors.

RC 2 SQUARE BILLS

The RC2 square bill was developed by 4x Bassmaster Classic Champion Rick Clunn.. The new RC2 rattle version features the same flat head and wide body that gave the original lure a wider wobble that’s alluring to fish. In addition, those same features get the lure through cover without hanging up. As with all Luck-E-Strike products, the new rattling square bill is a premium lure with an affordable price.

RC FREAK (DEEP DIVER)

Rick Clunn’s hottest lure, the RC Freak is available in three versions that reach different dive depths. Uniquely different, the Freak has a flat tail and a bill that comes straight out of the body, allowing it to be thrown further and subsequently dive deeper and stay in the strike zone longer. The extra long bill design reduces cranking resistance and minimizes snags, perfect for navigating the rough stump fields and around timber, rocks or any other cover. As the Freak bounces and moves through the water, its alluring rattle tempts fish to strike.

RC 2 FLAT

Designed by 4X Bassmaster Classic Champion Rick Clunn, the RC Flat features a square bill with a flat side body that makes it an alternative to traditional square bill crankbaits. There are occasions, especially in colder water, when a flat side will outperform a traditional square bill.

Clunn’s new RC Flat has a weight transfer system that allows it to be thrown into the wind and hit the tightest spots accurately. No more sailing lures. With the RC Flat, you’ll hit your spot every time and bag more bass.

Scrounger has been a mainstay for many years. Its versatility allows anglers to catch bass all year long and anywhere in the water column, but the Scrounger is especially effective in the hottest part of the summer — July through September. The Scrounger is considered a go-to bait when bites are hard to come by or when fish have become conditioned to other lures, like crankbaits.

Scrounger

SCROUNGER

The Luck-E-Strike Scrounger is easy-to-use and effective for all sport fish. Creating vibration and crankbait realistic action, the Scrounger can be fished as a traditional jighead, swim bait and can even be thrown as a crank bait around stumps and other cover. It comes with only premium hooks and can be fished with a soft plastic or with a living rubber skirt. The short bill can be worked fast over shallow structure or flats. The medium bill can be worked at a range of speeds. The long bill can be fished deeper, and at slower speeds than the medium or short bill without sacrificing action.

SCROUNGER JIG

The Luck-E-Strike Scrounger Jig can be fished as a casting or a swimming jig - and it still generates lifelike action. The Scrounger’s painted head and matching skirt provide added realism. The bait's unique bill moves water to create lively action that draws more hits. The Scrounger Jig has a wire bait keeper to keep your soft plastics more firmly in place.

SCROUNGER SHAD

The Luck-E-Strike Scrounger Shad is available in seven colors that sport a matching jig head and a unique bill that moves water to produce an lifelike shad/minnow motion. It comes with one rigged and two spare bodies.

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LUCK-E-STRIKE 2016

F E A T U R E D P R O D U C T S

LUCK-E-STRIKE 2016SCROUNGER PRODUCTS

Only one jighead makes all Umbrella Rigs better - the Scrounger. If you’re tired of hang-ups with an Umbrella rig, attach the Scrounger and it transforms your rig into realistic bait while the lure’s lip acts as the perfect guard.

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LUCK-E-STRIKE 2016

P R O S T A F F

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R I C K C L U N N

Rick Clunn, from Ava, Missouri is without question one of the greatest anglers to ever pick up a rod. Rick is tied with Kevin VanDam for most Bassmas-ter Classic wins with 4. Clunn has racked up more

than 100 Top-10’s and has 17 titles to his credit. In addition to his Classic wins, Rick has also won the toughest tournament in the Western U.S. two times, taking home the cup in the U.S. Open held on Lake Mead in Arizona in both 1983 and 1986. Clunn is widely recognized as a master of fishing crankbaits. Clunn has a long relationship with Luck-E-Strike and is the architect of the RC Series of squarebill crankbaits and jerkbaits.

C H R I S L A N E

If there’s a short list of names of the top anglers in the B.A.S.S. Elite Series, Chris Lane’s name is certainly on it. Since turning pro in 2000, Chris has amassed over $1.6 million in career earnings, and

has proven his consistency. Chris is known on the B.A.S.S. tour for his positive attitude and proficiency with several fishing tech-niques. Chris’ career highlight (so far) was definitely winning the 2012 Bassmaster Classic on the Red River in Shreveport, LA. Chris lives on Lake Guntersville in Alabama with his wife and 4 children.

C L I F F C R O C H E T

Cliff Crochet is a rising star in the Elite series, having already won over $300,000 since being named Rookie of the Year in 2010. Cliff was born and raised in Pierre Part, LA and adds his Cajun

flavor to every event he fishes. Cliff served as a deputy sheriff prior to his career as a professional angler for 11 years. He loves hunting, coaching youth football, and is especially proud of his work with young anglers, annually hosting Youth Fishing Day in Louisiana. Cliff still lives in Louisiana, with his wife, Sara.

K E I T H P O C H E

Keith was born in Natchitoches, Louisiana and later moved to Alabama to attend Troy University to play college football. He worked 4 years as an independent contractor for Lowe’s before starting

his fishing career. Keith has eight years’ experience competing in various Amateur and Professional Fishing Circuits across the US. He has been actively involved over the last 7 years with multiple charity organizations and events. His favorite lake/river to fish is the Alabama River and favorite lure is a jig. Keith is married to Brandy and the couple has 2 daughters, Isabella and Ava. Keith currently resides in Pike Road, Alabama.

C A S E Y S C A N L O N

Casey is a full time professional angler compet-ing on the Bassmaster Elite Series, Major League Fishing Selects, and Bassmaster Opens. Casey has been competing in and winning tournaments

since the age of 15 and has enjoyed success on lakes all over the country and at every level of competition. Casey grew up fishing southern Missouri lakes such as Lake of the Ozarks, Stockton Lake, Truman, and Table Rock. He is a coast guard licensed captain and guide when he is not fishing the professional tours.

M A R T Y R O B I N S O N

Marty Robinson has competed at the top level since turning pro in 2007, fishing the Elite Series, Bassmaster Southern Opens and Major League Fishing Selects. He is a two-time Bassmaster Clas-

sic qualifier. Marty lives in Lyman, South Carolina with his wife Iris and sons, Marshall and Mitchell. When Marty is not fishing he enjoys hunting with his two sons and playing guitar. Marty’s favorite Luck-E-Strike lure is the RC STX in Pro Blue.

R O B B I E D O D S O N

Robbie Dodson is a lifelong Arkansas resident. He is married to Becky and has two beautiful little girls, Brooklyn and Abby. Robbie loves fishing and being outdoors. When he’s not fishing, he is hunting deer

and turkeys. Robbie travels with a group of great guys while out on tour, including James Watson, and Jason Christie. Robbie’s an-gling hero is his father. He counts Table Rock Lake as his favorite, while Bull Shoals is his home lake. Robbie is a soft plastics special-ist, and his go-to lure is a Texas-rigged worm. Robbie is known as an extremely versatile angler and excels in deep water.

J A M E S W A T S O N

James Watson was born in Aurora, Missouri and now resides in Springfield, Missouri. A couple years after graduating high school Watson enlisted as a soldier in the U.S. Army. He quickly established

himself as an exceptional leader and was promoted to the rank of Staff Sergeant. His favorite time while in the Army was the two years spent as a Basic Combat Training Drill Sergeant.

He was honorably discharged in 2001 and went to work as a real estate sales agent. “I’ve been fishing with Luck-E-Strike baits since I was six years old. Every year the company’s product line gets better and better. I truly believe they are some of the best baits on the market.“

L I O N E L B O T H A

Lionel Botha is a native of South Africa. After rising to the top of the angling world in South Africa, Lio-nel moved to the States to try his game against the best. Lionel now lives in Okeechobee, Florida with his

wife, Lesley and their two children. Lionel fishes the FLW Tour. Lionel loves fishing the Luck-E-Strike line of products and has proven to be a tremendous asset in promoting the brand internationally.

PRO STAFF

OUR FRIENDSO U R F R I E N D S

LUCK-E-STRIKE 2016

Y O L O B O A R D

Special thanks to YOLO for providing boards, support, and a fresh new way to enjoy an age old sport.

J O H N J A C K S O N

John Jackson is a Louisiana native and is an avid outdoorsman. In his free time John is world-class photographer, producer, storyteller, host of a television show, shuttle driver for the Jackson clan, and is Carla’s husband. John’s latest project is Out Da’ Bayou, a television show that is based on Louisiana’s most favorite things: food, out-door adventure, and tourism.

John has been producing award-winning TV for the past 16 years. He has worked with networks such as HBO, ESPN, ABC, CBS, The Outdoor Channel, and the Sportsman Channel and more personalities than we have room to list.

“John plays a key role in helping our brands stay fresh, relevant, and true to who we are. He is a liaison with our field team, part of our marketing and branding think tank, and a tireless outdoorsman. John is an asset to our team and ultimately to the customer’s we serve.”

— SHANE MICHELLI, TNO Fishing

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TNO FISHING FAMILY

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