2016 latino network - lvccld - 3-18-16

8/18/2019 2016 Latino Network - LVCCLD - 3-18-16

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LATINO NETWORK OF SOUTHERN NV S

TRANSFORM.

NETWORK.

ADVOCATE.

ENGAGE.Friday, March 18, 2016

Danielle Milam, Director of Planning and Development

Las Vegas-Clark County Library Distric t


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LIBRARIES ARECATALYSTS FOR

TRANSFORMATIO


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PASSIONS

WE ARE IN THE

BUSINESS OF ADVANCING

PEOPLE AND COMMUNITIES


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WHAT KIND OF

COMMUNITY DOYOU WANT TOCREATE ?


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WHO ARE WE

CREATING FOR?WHAT ARE OURCOMMUNITY

NEEDS?


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COMPLEX COMMUNITI68% of Library

Service AreaHouseholds are

Families, mostly

young parents with

young children

10% of

Households

are Seniors

The Vegas Valleyis a new

gateway for

immigrants

There is a large

population of ADULTS

with low literacy and

digital skillsDecades of Rapid

Growth, High

Mobility,

Service &

Construction Jobs,

Low Education

22% ofHouseholds are

Singles or

Couples

Post

Ch

H

C

Em

Ed

COMMUNITY COMPLEXITY + DIVE


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DIVERSE * FRAGMENTED * MOB

MARKET

SEGMENTATION:

Out of 65

kinds of

households,our

community

has 54


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DESIGNING AND MANAGING FOR COMP

JON

CHAR

THIS

BRANCH21 DI

K

HOUS


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67% of Population are Families (26


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LIFESTYLE AND LIFE STAGE

•Mid 20s-30s•Married, w kids

•Some college - Not far in career•Good earning potential

WHAT ARE THEIR INTERESTS?

•Homes, Cars, Games, Media•Going to theme parks, zoos•Science fiction, comics, and family DVDs

WHAT DO THEY BUY?

•Baby and maternity clothes•Furniture•Dine at Chilis, Olive Garden or fast food

HOW DO THEY GET INFORMATION?

Cable – Oxygen, eMail; FB, Twitter, YouTube, Texts

FAMILY HOUSEHOLDS WITH MEAN


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Diverse Young Families w

Young Children Income Levels


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PASSIONS

PEOPLES

PASSIONS


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WHAT MAKESTHEM TICK?

Enterprising Professionals


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Jamie is a high school sophomore. His grades

range from C’s to D’s and he is not sure he is

headed for college or not. He has learningdisabilities, gets bullied at school, and gets

distracted easily. He struggles with all of the testing

and sitting in the classroom during the lessons. He’s

figgity and paces around the house.

One day he finds the DJ lab at ENTERPRISE LIBRARY

a couple blocks from his home. Not only does he

learn some scratchin’ he helps other teens get their

beats on. He gets a gig at FIRST FRIDAY as DJ

DEADGOAT.

Customer Journies


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SOCIAL – aging populations increased diversity customization

personalization culture of experience social media face2face

LEARNING - engaged learning connected learning project-base

digital natives anonymity social media online learning Google G

ECONOMIC – budget cuts restructuring alliances community i

agency services going online continuous job evolution economi

diversification small business impact 21

st

Century workforce sk

TECHNOLOGY – exponential change fast adoption rising dema

downloads, devices, WiFi and cloud, mobile, apps, persistent dig

COMPETITION -- Google Amazon FaceBook Wikipedia Starbuc

THE WORLD IS CHANG

HOW DO WE CREATE CONDITION


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CREATIVITY

INNOVATION

ADAPTABILITY

ACCOMPLISHMENT

COMMUNITY ENGAGEME

HOW DO WE CREATE CONDITION


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WE ARE A PLACETHINK + DREAM

MAKE + DO.

WE ARE VIRTUAL NETWORKS AND RESOURCES AND A VI


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WE ARE VIRTUAL NETWORKS AND RESOURCES AND A VISPACE


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We are a

Community

Platform

GovernmentOther

Nonprofits

YEd

Health and

Wellness

Local

Enterprises

Civic, Social

and Faith


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WE ARE A PLACE FOR

LIMITLESS LEARNING

BUSINESS & CAREER SUC

CONNECTIONS TO SERVICCULTURE & COMMUNIT


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ERA OF TRANSFORMATION

As libraries shift

to the digital era,they are freedfrom taking care

of objects.


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WHAT KIND OF

COMMUNITYDO YOU WANT

TOBUILD?

THANK YOU!


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LATINO NETWORK OF SOUTHERN NV S

TRANSFORM.NETWORK.

ADVOCATE.

ENGAGE.

Danielle Milam: [email protected] 702.507.617
mailto:[email protected]:[email protected]

2016 latino network - lvccld - 3-18-16

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