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IPN – IWNEST KRABI 2016

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2016 IPN – IWNEST KRABI CONFERENCES

KRABI, THAILAND 11-12 March 2016


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Welcome to IPN-IWNEST 2016

Dear Professor, Dr and distinguished delegates, Welcome to the IPN - IWNEST 2016 Conferences in Krabi, Thailand. On behalf of International Postgraduate Network (IPN.org) and IWNEST, I would like to thank all the Conference Chair, Program Chairs and the Technical Committees. Their high competence and professional advice enable us to prepare the high-quality program. For the participants, we hope all of you have a wonderful time at the conference and also in Krabi, Thailand.

We believe that by this excellent conference, you can get more opportunity for further communication with researchers and practitioners. For the conferences of IPCACES, IPCBAM, IPCITM and IPCAMME more than 40 submitted papers have been received and 20 papers have been accepted and published finally.

In order to hold more professional and significant international conferences, your suggestions are warmly welcomed. And we are looking forward to meet you again next time. Best Regards,

Thank you.

Yours Sincerely,

Datin MZ Zainab Director – Conference Management IPN.org Chairman, IPN – IWNEST 2016 Krabi


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Message from IWNEST President On behalf the IWNEST publications team, it is my privilege to welcome you to the IPN - IWNEST 2016 Conferences Krabi. IWNEST is an independent, non-political, non-governmental organization of distinguished scientists dedicated to advancing science around the world. We aim to help scientists and researchers to publish their findings in our scientific journals and to promote and help to organize worldwide conferences. We believe that has no boundaries, regardless of the great distances between countries and continents. Thus IWNEST welcomes contributions from researchers from all concern irrespective to the race, colour, religion and nationality. Best Regards

Prof. Dr. Abdel Rahman Mohammad Said Al Tawaha Founder President Honorary Advisor IPN – IWNEST 2016 Krabi


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ABOUT INTERNATIONAL POSTGRADUATE NETWORK (IPN.ORG)

The International Postgraduate Network (IPN.org) is a non-profit international association dedicated to the promotion of international education and university cooperation in the field of Business, Art, Social Science, Management, Education, Science, Technology, Engineering and any other related field. Through the organization of different international events, it brings together institutions, bodies and organizations from different countries of the world for discussion and cooperation IPN.org Mission is to promote and enhance the dialogue in education among the institutions devoted to field mentioned above through:

Promotion of best practice standards in the service of international education. The facilitation of relevant forums, training and information exchange. Creation and dissemination of knowledge; exert an influence in public policy. Production of publications used as a database document for research works,

projects and innovation activities held on the international education field. IPN.org believes that this is best achieved through international cooperation and promotes the development of closer links among relevant institutions and individuals around the world.IPN.org supports that such international cooperation can help countries learn from each other and promotes the dissemination of scientific and engineering activities. IPN.org intends to achieve the mentioned objectives and get an international visibility by the organization of international conferences and by interacting with public and private organisms from all parts of the world. www.internationalpostgraduatenetwork.org www.ipnconference.org


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ANNOUNCEMENT

All accepted papers will be published in:

Australian Journal of Basic and Applied Science (ISI/THOMSON REUTERS/ERA) (online issue ISSN 1991-8178) (Indexed by ISI/Thomson Reuters, Ulrich periodicals, Ebscohost, Cabi International and DOAJ)

MIDDLE-EAST JOURNAL OF SCIENTIFIC RESEARCH (MEJSR) ISSN 1990-9233 special issue (online). (Indexed in ISI/Thomson Reuters, Eur-asia Database, Intl Agric Database)

Journal of Scientific Research and Development ( ISSN: 1115-7569) (Indexed by ISI/Thomson Reuters, Ulrich periodicals, Ebscohost, Cabi International and DOAJ)

One Best Presenter Award will be selected from each oral session. The Certificate for Best Paper award will be awarded after slot presentation on 12 March 2016.


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KEYNOTE SPEAKER:

Dr. Nor ‘Adha Ab Hamid Kolej Universiti Islam Antarabangsa Selangor

Biography:

DR NOR ‘ADHA AB HAMID is originally from Kelantan, part of Malaysia. She obtained her Bachelor of Laws (LL.B) (Hons) from International Islamic University Malaysia (IIUM) in 1993; Certificate In Corporate Secretarial Practice from Kolej Yayasan Pelajaran MARA (KYPM) IN 1999; Master of Laws (LL.M) from Universiti Kebangsaan Malaysia (UKM) in 2000 and subsequently her Ph.D on ‘Consumer Trade Disputes: Alternative Dispute Resolution in Malaysia’ from Universiti Kebangsaan Malaysia (UKM) in 2007.

Presently, she serves as a law senior lecturer at the Department of Business Management, Faculty of Management and Muamalah, Kolej Universiti Islam Antarabangsa Selangor (KUIS). She has served many subjects inclusive of Ethical Issues in Business Management, Business Law, Commercial Law, Company Law, Company Law and Secretarial Practices, Legal Aspects in Banking Practices, Legal Privacy and Security Issues in E-Commerce, Takaful System, Industrial Relations and Labour Law, Medical Law and Ethics and Fiqh of Muamalah for Diploma, Bachelor and Master students. She also involved in many research grants in her areas of expertise such as in laws, ethics and governance. Among her major research is in halal legal spectrums, whereby she studied the areas of halal in 5 countries namely Malaysia, Indonesia, Thailand, Brunei and Singapore. She joined KUIS since July 1999 and prior to that, she has served as an Advocate & Solicitor from 1994 – June 1999.


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Abstract:

THE ROLE OF GOVERNMENT AGENCIES IN MANAGING HALAL INDUSTRY: MALAYSIA

SPECTRUM

ABSTRACT

Malaysia's halal certification is recognized as one of the best internationally and it is a key driver

of success that contribute to the rapid development of the halal industry in Malaysia. This

achievement proves that the Malaysian government's proactive efforts to realize the objective of

making Malaysia a global halal hub a reality. Among the efforts made is to ensure that very

government agency involved in this industry ro carry out its role besides emphasizing on the

inter-agency cooperation. The purposes of this article are reviewing the roles and describeing the

efforts taken by the government agencies involved as well as discussing the challenges faced in

developing the halal industry in Malaysia. This study applies the method of literature review

through content analysis of documents and interviews conducted with the agencies involved. The

study found that the effectiveness and success of the enforcement of the halal industry in

Malaysia is highly dependent on the effectiveness and cooperation between government agencies.

The results showed that each agency have a specific role and cooperation of other related

agencies is necessary for them to carry out their respective roles successfully.

Keywords: roles of government agencies, halal enforcement, halal, halal certification


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LIST OF THE CONFERENCE COMMITTEE IPN – IWNEST 2016 Conferences Krabi, Honorary Advisor

Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D McGill University) Founder President of Islamic World Network for Environmental Science and Technology Editor in Chief, Journal of Applied Science and Agriculture Editor in Chief, Australian Journal of Basic and Applied Sciences Al Talal Bin Hussein University, Jordan

IPN – IWNEST 2016 Conferences Krabi, Chairman

Datin MZ Zainab

IPN – IWNEST 2016 Conferences Krabi, Academic Committee Conference Chair Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D McGill University) Technical Committee Md. Amin Uddin Mridha, Bangladesh. Dr. D.J. BAGYARAJ INSA , India. Dr. Shyam Singh Yadav, Yemen. Dr. Gamal M. Fahmy, Egypt. Dr. Sarwoko Mangkoedihardjo, Indonesia. Dr. Bob Redden Curator, Australia Dr. Mohammad Wedyan, Jordan. Dr. Cai zhiquan Xishuangbanna. China. Dr. S.S. Dudeja, India. Dr. B.K. Tyagi,India. Dr. Fa Yuan Wang. China. Dr. Nishi Mathur, India. Dr. Rahul M Shrivastava.India Dr. Sunder Lal Pal .India Dr. Bharat kumar K. Modhera .India Dr. S. Suresh. India Dr. C. Sasikumar. India Dr. Laith Najam, Iraq Dr. Mazin Al-Hadidi, Jordan Dr. Abdullah Noman Mosleh Al-Dhaibani, Saudi Arabia Dr. Mohamed Fathy Yassin. Kuwait

Dr. Rajesh Purohit, India Dr. Arvind Kumar, India Dr. Ompal Singh.India Dr. Manisha Rajoriya,India Dr. Pramod Kumar Singh,India Dr. Shyam Yadav, Afghanistan Dr. Nawfal Yousif Jamil, Iraq Dr. Theiaa Najam Abdulla, Iraq Prof Dr. SVS Rana, Meerut. Dr. Murat Demir, Turkey. Dr. Zafer OLMEZ, Turkey. Dr. YASIR HASAN SIDDIQUE FIBR, India. Dr. Ezekiel Olatunji, Nigeria. Dr. Ali Gazanchian, Iran. Dr. Shahid A. Soomro, Germany Prof . Dr. Khalifa Abd El . Maksoud Zaied, Egypt. Dr. Balasubramaniam P.M., India Dr. Atheer A. Mehdi Al-Dulimi, Iraq Dr. Haleh Kangarlou, Iran Dr. Dr.Archana Kumari, Canada Dr . Wesen Adil Mehdi, Iraq


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Dr. Azita Zand, Iran Dr. Samah DJEDDI, Algeria Dr. Nada Fadhil Tawfiq, Iraq Dr. Noor Mohammad, Bangladesh Prof. Ram Chandra, India Dr. Atif Elsadig Idris, Sudan Dr. Mohammad Nasiri

Dr. S. Chendur Pandian, India Dr. Mohammad Ali Ashrafi Pour, Armenia Dr. Sarwoko Mangkoedihardjo, Indonesia Dr. Bob Redden, Australia Dr. Shyam Yadav, Afghanistan Dr. Ratnakar josyula, USA

IPN – IWNEST 2016 Krabi, Organising Committee YKY Nurul Syameer

Syafieqa Sh. Intan Emilia

INSTRUCTION FOR ORAL PRESENTATION Devices Provided by the Conference Organizer:

Laptop (with MS-Office & Adobe Reader) Projector & Screen Laser Sticks

Materials Provided by the Presenters:

PowerPoint or PDF files Duration of each Presentation (Tentatively):

Regular oral presentation: about 15 minutes (including Q&A) Keynote speech: about 40 minute (including Q&A)

Notice: Please keep your belongings (laptop and camera etc) with you! During registration: Original Receipt Representative / Pass Card with lanyard Printed Program Lunch Coupon Dinner Coupon Participation Certificate (collected from Session Chair after the session) Conference Bag


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IPN – IWNEST 2016 Conferences Krabi Conference Program

March 11, 2016

Venue: Infront

Koh Lanta

(1st Floor)

1430 - 1630 Registration

March 12, 2016

Venue: Koh Lanta

(1st Floor) 0845 – 1000

Opening

Remarks &

Plenary

Speech 1

Opening Remarks &

Keynote Speaker

1000 – 1030 Group Photo and Coffee Break

Venue: Koh Lanta

(1st Floor) 1030 – 1230 Session 1

Venue:

The Cliff

Restaurant

1230 – 1400 Lunch

Venue:

Koh Lanta

(1st Floor)

1400 – 1600 Session 2

Venue:

Koh Lanta

(1st Floor)

1600 – 1630 Coffee Break


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Session 1 Time: 1030 – 1230 Venue: Koh Lanta Session Chair: Dr. Nor ‘Adha Abd Hamid

No Paper ID Presenter 1 001-ipcaces The Moral Crisis in Today’s World: The ‘Sacredness of Educere’ Towards

Moral Enhancement

Dr. Nor ‘Adha Abd Hamid, Azizah Binti Mat Rashid, Norul Huda Binti Bakar, Tg. Elmi Azlina Binti Tengku Muda.

Kolej Universiti Islam Antarabangsa Selangor (KUIS), Malaysia

2 001-ipcbam THE RELATIONSHIP BETWEEN NON-MONETARY REWARDS AND JOB SATISFACTION Zarina Abdul Munir, Fauziah Noordin , Nur Azmira Nurhazli , Azmi Mat,

Nurliana Kori

Universiti Teknologi MARA, Malaysia

3 004-ipcbam Comparison of tools for visualization of big data in SMEs Yasuo Uchida,*, Seigo Matsuno, Yasushi Iha, Makoto Sakamoto

National Institute of Technology, Japan

4 002-ipcaces Dialect Power to Communication for Development

Rattana Chanthao

Khon Kaen University [KKU], Thailand

5 003-ipcbam Conspicuous Consumption Behaviour: A Case Study of Luxury Fashion Consumers at Selected Malls in Kuala Lumpur, Malaysia Azmi Mat *, Nur Liana Kori , Sofiah Abd Rahman, Zarina Abdul Munir, Norliza Saiful Bahry

Universiti Teknologi MARA, Malaysia


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Session 2 Time: 1400 – 1600 Venue: Koh Lanta Session Chair: TBA

No Paper ID Presenter 1 002-ipcamme Mathematical Model for the Dynamic Transmission of Rabies with

Control Measures

Kittiyanee Sornsong, Surapol Naowarat*, Prasit Thongjaem

Suratthani Rajabhat University, Thailand

2 001-ipcitm Fanpage Viral Metrics Analysis. Study on Frequently posted contents.

Zoha Rahman,Dr. Kumaran Suberamanian, Dr. Hasmah Zanuddin, Dr. Sedigheh Moghavvemi, Dr. Mohd Hairul Nizam Bin Md Nasir

University of Malaya (UM), Malaysia

3 004-ipcamme Seasonal Effect on the Dynamics Mathematical Model of Measles

Sawitree Yingsawat, Surapol Naowarat , Prasit Thongjaem

Suratthani Rajabhat University, Thailand

4 007-ipcamme Influence of residual stress relaxation induced by shot peening on the fatigue life of aluminium alloys: A review

Fareg S Ali, Omar S Zaroog and Abdulwehab A. Ibrahim

University Tenaga National

5 005-ipcamme Effect of Educational Campaign on the Mathematical Model of Chickenpox

Jittiporn Preecha, Surapol Naowarat*, Surin Sammana

Suratthani Rajabhat University,

6 006-ipcamme Mathematical Model of Disease Transmission with Educational Program by Media

Uraporn Kaewhnu, Surapol Naowarat, Puinchaya Wisutsiri

Suratthani Rajabhat University


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Conference Venue

Hotel ibis Styles Krabi Ao Nang 1725 Moo 2 Ao nang, Muang Krabi,

กระบี่ 81000, Thailand

Phone:+66 2 659 2888

Conference Secretariat Contact: International Postgraduate Network (IPN.org)

37B Jalan Pelabur 23/B, Seksyen 23 40300 Shah Alam

Selangor Darul Ehsan Malaysia

Phone No. : +6018-2189487 (call/sms/whatsapp) Tel: +603-55486116/55455516

Fax no: +603-55486116

Programme website: www.ipnconference.org

www.internationalpostgraduatenetwork.org www.pgtsresources.com

Contact Person:

+6018-2189487 (IPN Network) +6013-4234705 (Nurul)

http://www.ipnconference.org/

http://www.internationalpostgraduatenetwork.org/

http://www.pgtsresources.com/


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Note


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List of Abstract

No Paper Abstract

1 001-ipcaces The Moral Crisis in Today’s World: The ‘Sacredness of Educere’ Towards Moral Enhancement Dr. Nor ‘Adha Abd Hamid, Azizah Binti Mat Rashid, Norul Huda Binti Bakar, Tg. Elmi Azlina Binti Tengku Muda.

Kolej Universiti Islam Antarabangsa Selangor (KUIS), Research Management Centre (RMC)/Business & Management Faculty, Bandar Seri Putra, 43000 Kajang Selangor.

Abstract: Islam emphasizes the teaching and propagation of good morals. Morals are a central part of Islam due to the fact that the Prophets themselves were sent to propagate the perfect moral pattern. Morality or moral character (akhlak) is the base building block of the Islamic civilization. In today’s needs to improve, stabilize and enhance the moral character of individuals or insan, family and the society at large, the real concept of ‘educere’ and its landscape needs vital attention by us. In the life of insan, learning takes different forms depending on the surrounding and the situation including the process of informal learning which exceeds formal studies. Enhancing and incorporating values and skills in the process of learning are required in addressing the ever changing and challenging moral crisis within society. This paper will highlights the issues of the moral crisis in Malaysia context and how the sacredness of ‘educere’ and its map of knowledge, the true concept of learning, the process of spiritual cleansing towards seeding the moral character and a return to fitrah as insan. The authors suggesting that all elements will lead to the acceptance of real understanding of knowledge in order to mould, improve and enhance the moral character from the beginnings in today’s rampant and challenging moral crisis surrounding world life.

2 002-ipcaces Dialect Power to Communication for Development Rattana Chanthao1 1Faculty of Humanities and Social Sciences, Khon Kaen University [KKU], Khon Kaen, Thailand

Abstract: Thailand has four main dialects separated by regions. The Standard Thai [ST] has been used to communicate by Thais people however a dialect and standard languages there are quiet different


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vocabularies. It has gap between rural and urban people of understanding the standard language. In rural area elder people do not understanding standard language clearly. So this paper is to explain the importance of dialect to communicate in rural areas by using spoken and written language as the data when the government’s officers communicate with the villagers in formal and informal situations. This research is sociolinguistics perspective related to language and power area. The observation and interviewing the villagers in rural areas of the northeast region or Isan of Thailand are the research methodology as well as the questionnaires to compare the average percentages between the three sampling groups different ages; young, middle and elder groups. The research finding was shown that the elder group understand the information contents sent by the government in three channel; meeting, broadcast tower, and document, less than the other groups as well as the ST skills. While the young group can understand the information contents more than the other groups it was related to the ST skills of them. The middle and elder groups prefer to communicate by using Isan dialect as it is their mother tongue particularly in economic and heath service topics. This finding reveals that dialect has power to communication efficiency on the another way it also be the barrier communication between the government and their people. The dialect is good medium supporter for country’s development, if the sender know how to let it work.

No Paper Abstract

1 002-ipcamme Mathematical Model for the Dynamic Transmission of Rabies with Control Measures Kittiyanee Sornsong 1, Surapol Naowarat 2*, Prasit Thongjaem 3

1,2,3 Department of Mathematics, Faculty of Science and Technology, Suratthani Rajabhat University,Surat Thani, 84100, Thailand.

Abstract : The objectives of this research were to develop and analyze the mathematical model for the dynamic transmission of rabies with control measures. The SEIR model is modified from Donkoh, Kabo-Bah and Asiedu (2014) model by adding control measures; isolation and eradication. The standard method is used to analyze the stability of the model. Routh-Hurwitz criteria is used for determining the stabilities of the model. We obtained the basic reproductive numbers by using the next generation method and finding the spectral radius. It was found that there are two equilibrium points; disease free and endemic equilibrium points. The qualitative results are depended on a basic reproductive numbers. If the basic reproductive numbers is less than one, the disease free equilibrium is local asymptotically stable, meaning that the disease will died out but if the basic reproductive numbers is greater than one, the endemic equilibrium will be local asymptotically stable, meaning that the disease will persist in the community. The numerical simulations are presented to illustrate the results. In addition, we show that control measures with isolation and eradication are the


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methods for controlling the disease.

2 004-ipcamme Seasonal Effect on the Dynamics Mathematical Model of Measles Sawitree Yingsawat1, Surapol Naowarat 2, Prasit Thongjaem 3


Abstract: In this paper, we proposed a mathematical model to describe the transmission of measles with seasonal effect. Mathematical model is analyzed by using standard method, the equilibrium points and stability of the equilibrium points is determined. The findings conclude that, the mathematical model for the transmission of measles with seasonal effect consisting of a system of four nonlinear differential equations. We obtained two equilibrium points, disease free equilibrium and endemic equilibrium point. If the relative humidity equal to 0.7 then the basic

reproductive number 10

R , which the disease free equilibrium point

is local asymptotically stable and the disease endemic equilibrium will occur if the relative humidity equal to 0.9, we obtained the basic

reproductive number 10

R , which the endemic equilibrium point is

local asymptotically stable.

3 005-ipcamme Effect of Educational Campaign on the Mathematical Model of Chickenpox Jittiporn Preecha 1, Surapol Naowarat 2*, Surin Sammana 3


Abstract: The objectives of this study were to develop and analyze the effect of educational campaign on the dynamics of chickenpox. Mathematical model is analyzed by using standard method, the equilibrium points and the stability of the equilibrium points are determined. The research results, we obtained the mathematical model of chickenpox which represented by a system of four nonlinear differential equations. The human population is divided into four compartments, susceptible, exposed, infectious and recovered. By numerical analysis we obtained the disease free equilibrium point which the basic reproductive number is 0.642857, 0.428571 and 0.214286 with the value of educational campaign at 0.25, 0.50 and 0.75, respectively. For the endemic equilibrium point, the basic reproductive number is 5.7551, 5.32653 and 4.04081 with the value educational campaign at 0.25, 0.50 and 0.75, respectively. It can conclude that if we increase the effectiveness of educational campaign then the number of chickenpox case will decrease.

4 006-ipcamme Mathematical Model of Disease Transmission with Educational Program by Media Uraporn Kaewhnu1, Surapol Naowarat 2, Puinchaya Wisutsiri 3


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Abstract: In this paper, we proposed a mathematical model of disease transmission with effect of educational program by media. Mathematical model is analyzed by using standard method, the equilibrium points and stability of the equilibrium points is determined. The findings conclude that, the mathematical model of disease transmission with effect of educational program by media consisting of a system of five nonlinear differential equations. We obtained two equilibrium points, disease free equilibrium and endemic equilibrium point. If the rate constant influenced by number of infectives equal to 0.01 and the rate constant corresponding to regular media coverage equal to 0.01 then the basic reproductive number 1583416.0R 0 ,

which the disease free equilibrium point is local asymptotically stable and the disease endemic equilibrium will occur if the is the rate constant influenced by number of infectives equal to 0.001, and the rate constant corresponding to regular media coverage equal to 0.001. we obtained the basic reproductive number 168171.1R 0 , which the

endemic equilibrium point is local asymptotically stable.

5 007-ipcamme Influence of residual stress relaxation induced by shot peening on the fatigue life of aluminium alloys: A review Fareg S Ali1, Omar S Zaroog2 and Abdulwehab A. Ibrahim3

1,2University Tenaga National, department of mechanical engineering, Putrajaya, Selangor43000, Malaysia 3INTI International University, Mechanical Engineering Department, Persiaran Perdana BBN, Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia

Abstract: The process of Shot peening involves improving the surface of the metallic components. In this process, the strength of the metals is increased by adding favorable compressive residual stress on the metal surfaces and improving the resistance to the stress corrosion cracks that could occur in the metal objects. However, the peening process can increase the fatigue life owing to the higher roughness of the surfaces and the residual tensile strength if this process is carried out improperly. The efficiency of the shot peening process does not depend on the applied compressive residual stress and the surface hardening but depends on the intensity and the coverage of the shot. The major advantage of using the shot peening process is that the fatigue life of several of the mechanical components can be considerably increased, especially those that have to undergo constant stress. This process is widely used in the industry, mainly in the manufacturing sector, where it is used for producing rockers, helical springs, aircraft parts, torsion bars, welded joints, transmission shafts, etc.

No Paper Abstract

1 001-ipcitm Fanpage Viral Metrics Analysis. Study on Frequently posted contents. Zoha Rahman1,Dr. Kumaran Suberamanian2,Dr. Hasmah Zanuddin3,Dr.


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Sedigheh Moghavvemi4 Dr. Mohd Hairul Nizam Bin Md Nasir5 1Institute of post Graduate Students, University of Malaya (UM), Kuala Lumpur, Malaysia 2Department Indian Studies, University of Malaya (UM), Kuala Lumpur, Malaysia 3Department of Media Studies, University of Malaya (UM), Kuala Lumpur, Malaysia 4Department of Operation and Information management System, University of Malaya (UM), Kuala Lumpur, Malaysia 5Department of Software Engineering, University of Malaya (UM), Kuala Lumpur, Malaysia

Abstract: Social media channels admirable route for promotion close relationships with customers. One specific way to do this is to create brand Fanpages on social networking sites. Companies can publish brand posts (containing images, texts, videos, information, and other contents) on their brand Fanpages. Consumers can become fans of these brand Fanpages, and consequently signpost that they like the brand post or share the brand information or comment on it. Such commenting, liking or sharing on brand posts enhances Fanpage PTA (People Talking About) metrics, in support of increasing users’ viral actions. And these viral activities of users foster the Fanpage popularity. In this article, we determine possible drivers for PTA metrics and users’ viral actions. We analyse 1834 brand posts from 13 international Electronics brands and data was collected from December, 2014 to August, 2015. The findings indicate that different drivers influence the number of comments, likes and the number of shares in different way. Our research shows that not all elements which are valuable for improving the number of likes do also have an effect on increasing the number of comments, shares and vice versa. In the study we collected information on all types of brand posts and picked the most frequently posted items (Contents) to determine their impact on generating user engagement. Managers of brands that operate brand Fanpages can be guided by our study result with regards to determining which content to publish at brand posts according to their requirements.

No Paper Abstract

1 001-ipcbam THE RELATIONSHIP BETWEEN NON-MONETARY REWARDS AND JOB SATISFACTION Zarina Abdul Munir 1, Fauziah Noordin 2, Nur Azmira Nurhazli3 , Azmi Mat4, Nurliana Kori5

1 Universiti Teknologi MARA, Faculty of Business Management , 42300 Puncak Alam, Malaysia. 2 Universiti Teknologi MARA, Faculty of Business Management , 40450 Shah Alam, Malaysia 3 Universiti Teknologi MARA, Faculty of Business Management , 42300 Puncak Alam, Malaysia 4 Universiti Teknologi MARA, Faculty of Business Management , 42300 Puncak


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Alam, Malaysia 5 Universiti Teknologi MARA, Faculty of Business Management , 42300 Puncak Alam, Malaysia

Abstract: Background: Non-monetary rewards are gaining attention from organizations and there have been significant increases in the interest and attention on the use of non-monetary rewards to motivate the employees. Objective: This research is to determine the relationship between non-monetary rewards and job satisfaction in the working environment. The independent and dependent variables for the purpose of this research are non-monetary rewards such as recognition, career development, and job enrichment; and job satisfaction respectively. Results: It was noted that there are positive relationships between the independent a n d de p e n de n t variables with job enrichment have the strong relationship towards job satisfaction. Conclusion: By understanding the key dimensions that are associated with job satisfaction, organization can broaden insight into the best strategies to attract, retain and develop employees other than increase their motivation and performance. This research could be helpful for organizations in need alternatives in increasing their employees’ job satisfaction level.

2 003-ipcbam Conspicuous Consumption Behaviour: A Case Study of Luxury Fashion Consumers at Selected Malls in Kuala Lumpur, Malaysia Azmi Mat *1, Nur Liana Kori 2, Sofiah Abd Rahman 3 Zarina Abdul Munir4, Norliza Saiful Bahry5

1,2,,5 Department of Marketing and Entrepreneurship Studies, Faculty of Business and Management, Universiti Teknologi MARA Puncak Alam, 42300 Bandar Puncak Alam, Selangor, Malaysia.. 3 Institute of Business Excellence, Faculty of Business and Management, Universiti Teknologi MARA Shah Alam, 40450 Shah Alam, Selangor, Malaysia. 4 Department of Management Studies, Faculty of Business and Management, Universiti Teknologi MARA Puncak Alam, 42300 Bandar Puncak Alam, Selangor, Malaysia.

Abstract: Background: Until recently, the majority of luxury goods consumers came from developed nations as they had the purchasing power to indulge and arguable to ‘display’ their wealth. Today however, as consumers struggle to exert their place in a society, the luxury brand market in the emerging nations is on the rise. In tandem with this, the growth of luxury goods sector in Malaysia is evident with the proliferation of high-class malls such as Pavilion, The Gardens and StarHill Gallery. Objective: The purpose of this study is to examine the drivers of luxury fashion products among urban Malaysian consumers based on the Theory of Leisure Class. Given that Eastern cultures are known to be dictated by outer self, group decisions and norm, the outcome of this study would add to the body of literature that confirms or disconfirms this traditional assumption. Results: Of the seven factors namely brand image, quality, patron status, attitude, role models – parents, friends and celebrities; it was found that parent, quality and friends have the least effect on conspicuous consumption Behaviour


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(CCB). Conclusion: The findings suggest that group decisions and norms are less apparent influencers. On the other hand, to enhance local fashion products to be concomitant with the luxury brands, brand image and attitudes towards luxury brands can to be enhanced through endorsement by celebrities.

3 004-ipcbam Comparison of tools for visualization of big data in SMEs Yasuo Uchida1,*, Seigo Matsuno1, Yasushi Iha2, Makoto Sakamoto3

1Department of Business Administration, National Institute of Technology, Ube College, Ube, Japan 2Department of Media Information Engineering, National Institute of Technology, Okinawa College, Nago, Japan 3Department of Computer Science and Systems Engineering, University of Miyazaki, Miyazaki, Japan

Abstract: The 2012 White Paper on Information and Communications in Japan issued by the Ministry of Internal Affairs and Communications of Japan advocates use of big data under its “Special Theme: ICT-induced and accelerated Disaster Recovery and Japan’s Re-birth.” However, the analysis in the Japan Users Association of Information Systems’ white paper on its 2014 IT trend survey for companies reports that less than 10% of companies utilize big data, and it would appear that progress in its use is centered on large firms. Under such conditions, use of big data is becoming a challenge for the purpose of ensuring the survival and success of SMEs as well. As a result, R&D and technological support for SMEs are becoming pressing issues. However, at present there has been almost no academic research concerning policies and future directions for use of big data at SMEs. Accordingly, this study is intended to consider and design a framework for a system for visualization of big data suited to SMEs and empirically elucidate the ideal form of a strategic information infrastructure for SMEs and challenges in its operation and administration. This paper is based on study of open-source tools for visualization of big data, investigation of their characteristics as tools suited to SMEs, and consideration of their properties.

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