WHATʼS TV WORTH?A P R I L 2 0 1 6TRACKING THE GROWING ROLE OF ONLINE TV IN GENERAL, AND SVOD DELIVERY IN PARTICULAR

of respondents have an MVPD subscription — unchanged since 2013

IN 2016, MVPD SUBSCRIPTIONS REMAIN UBIQUITOUS

Viewers age 16-64

subscribers

Viewers age 18-24

A TV SetA Computer A Tablet A Smartphone

AND THE NUMBER OF PEOPLE WHO DEFAULT TO TRADITIONAL LIVE TV CONTINUES TO FALL

2016 201443%55%

35%43%

27%37%

89%

Among viewers 16-64

ONLINE TV SOURCES ARE GAINING GROUND IN THE LIVING ROOM: For the first time, more viewers say they watched online shows on a TV set than on any other screen

2.5The average pay TV subscriber also uses

online TV sourcescompared with 2.0 in 2013

79%77%

70%

62%71% 72%

36%

51%

42%

30%37% 36%

WHICH OF THESE HAVE YOU USED TO WATCH ONLINE TV SHOWS?

2014 2015 2016

% WHO SAY THAT LIVE TV IS MY “DEFAULT”:THE FIRST THING I TURN ON WHEN I WANT TO WATCH

THE PERCEIVED VALUE OF NETFLIX AND AMAZON ARE CLIMBING, WHILE PAY TV IS FLAT

PAY TV

Download more datafrom this study at

www.hubresearchllc.com

A survey of 1502 TV consumers… Age 16-74 watch at least 5 hours of TV

per week have broadband at home

Released April 2016

THE CASE FOR SVOD:

THE NUMBER OF RESPONDENTS WHO USE MULTIPLESVODS HAS DOUBLED IN JUST ONE YEAR

NETFLIX IS GAINING GROUND AS A "FIRST STOP" FOR TV VIEWING

LIVE TVFROM MVPD

ONE SVODs

TWO OR MORE SVODs

THREE OR MORE SVODs

SHOWS ONYOUR DVR

Among viewers 16-64 who use at least one online TV source

Among viewers 16-64

% who subscribe to…

67%

38%

15%

23%

38%

28%

37%

14%

34%

19%

2%

49%

19%

20%

18%

14%

61%

60%

46%

49%

43%

2016 2015

2016 2015

2016 2015 2014

% WHO RATE EACH PROVIDER A“GOOD” OR “EXCELLENT” VALUE

WHICH IS YOUR DEFAULT TV SOURCE -THE FIRST THING YOU TURN ON WHEN YOU WANT TO WATCH?