Hotel Marketing 2016The end of OTA and GDS depency

Increase profitability by building strong partnerships with airlines and agencies

(cut out: GDS + OTA)

OTA/GDS have taken control of resort sales

The share of marketing dollars send to online travel agencies and directly or indirectly (via OTA) to global distribution system has soared!

As a result the hotels and resorts have largely lost control over marketing and sales.

Build MarketValue

Airlines and Travel Agencies programs provide long-term value.Build true channels and partnerships.

The parts the make the sum4 criteria that determine marketing success

Eyeball Selection

Your channel / partner should be able to

expose your offer to only the eyeballs

relevant for your hotel.

Air SelectionActionable

OfferOnce you know the

exposure you can add a transportation option tailored to the user.

Do the math to create actionable offers.

Final prizing for the entire trip increases

conversion rates by a factor of 5x!

Instant Response

Provide a local phone number with a true

expert that can finalize the trip for the visitor.

NDC Adaptation and Effect on Distribution

Smart hotel marketing and distribution will account forNew distribution and technology options

Appendix

About the author - Chris KameirAfter completing marketing studies, Chris paid his way through law school working the early shifts on airline counters at two European airports.

After leading an Internet startup as General Counsel to a successful $260M exit in 2000, Chris joined an international VC as its COO.

Today Chris is a MBA guest lecturer and heads an open source project for and advanced hotel and airline marketing and distribution platform.

chris@nogds.com