©2016 hoshinoya tokyo press release | july 2016 · 2016. 7. 13. · vol. no.00002 ©2016 hoshinoya...

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PRESS RELEASE | JULY 2016 VOL. No.00002 ©2016 HOSHINOYA TOKYO Hoshino Resorts Inc. (Yoshiharu Hoshino, CEO) opens in Tokyo its fifth HOSHINOYA, since the opening of HOSHINOYA Karuizawa in 2005. “HOSHINOYA Tokyo” is situated in Otemachi, the economic center of Japan, surrounded by financial and media giants. Otemachi, next to the Imperial Palace, was an area of Bushi’s (vassals) mansions during the Edo-period, Tokugawa shogunate. Hence, this area has a distinctive atmosphere different from other areas of Tokyo such as Shinjuku or Shibuya. HOSHINOYA Tokyo is uniquely created as a “Japanese Ryokan” reminiscent of a “Tower” imbued with Hoshino Resort’s 100 years of expertise in the business. A ryokan is a traditional Japanese style inn where you can relax in a tatami-floored room with hot spring baths and seasonal cuisine. Ryokans, however, are hard to find in large cities and are more typically located in scenic areas such as in the mountains or by the ocean where the beauty of the seasons are celebrated. Now staying in a ryokan is one of the most popular experience for tourists from overseas to enjoy the authentic Japan. At HOSHINOYA Tokyo, you have everything that you want to feel in the true Japan without leaving Tokyo. Enjoy the valuable moments of this once-in-a-life- time encounter at HOSHINOYA Tokyo. Hoshino Resorts Founded in 1904 by Kuniji Hoshino as a forestry business in Karuizawa, in the Japanese Alps, it opened its first hot spring resort in 1914. Rebranded by Yoshiharu Hoshino in 1995 as Hoshino Resorts, it has expanded across Japan with local culture and tradition focus. Hoshino Resorts has developed three separate hospitality brands over the years aimed at different audiences. Besides its flagship HOSHINOYA, it also operates the KAI and RISONARE. Now it operates 35 properties around Japan. 1

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Page 1: ©2016 HOSHINOYA TOKYO PRESS RELEASE | JULY 2016 · 2016. 7. 13. · VOL. No.00002 ©2016 HOSHINOYA TOKYO PRESS RELEASE | JULY 2016 Hoshino Resorts Inc. (Yoshiharu Hoshino, CEO) opens

PRESS RELEASE | JULY 2016VOL. No.00002 ©2016 HOSHINOYA TOKYO

Hoshino Resorts Inc. (Yoshiharu Hoshino, CEO) opens in Tokyo its fifth HOSHINOYA, since the opening of HOSHINOYA Karuizawa in 2005. “HOSHINOYA Tokyo” is situated in Otemachi, the economic center of Japan, surrounded by financial and media giants. Otemachi, next to the Imperial Palace, was an area of Bushi’s (vassals) mansions during the Edo-period, Tokugawa shogunate. Hence, this area has a distinctive atmosphere different from other areas of Tokyo such as Shinjuku or Shibuya.HOSHINOYA Tokyo is uniquely created as a “Japanese Ryokan” reminiscent of a “Tower” imbued with Hoshino Resort’s 100 years of expertise in the business.A ryokan is a traditional Japanese style inn where you can relax in a tatami-floored room with hot spring baths and seasonal cuisine. Ryokans, however, are hard to find in large cities and are more typically located in scenic areas such as in the mountains or by the ocean where the beauty of the seasons are celebrated.

Now staying in a ryokan is one of the most popular experience for tourists from overseas to enjoy the authentic Japan.At HOSHINOYA Tokyo, you have everything that you want to feel in the true Japan without leaving Tokyo. Enjoy the valuable moments of this once-in-a-life-time encounter at HOSHINOYA Tokyo.

Hoshino ResortsFounded in 1904 by Kuniji Hoshino as a forestry business in Karuizawa, in the Japanese Alps, it opened its first hot spring resort in 1914.Rebranded by Yoshiharu Hoshino in 1995 as Hoshino Resorts, it has expanded across Japan with local culture and tradition focus. Hoshino Resorts has developed three separate hospitality brands over the years aimed at different audiences. Besides its flagship HOSHINOYA, it also operates the KAI and RISONARE. Now it operates 35 properties around Japan.

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