FOR A BETTER SUMMER

DATA VISUALIZATION WORK EXAMPLEYMCA OF CENTRAL OHIOMay 1, 2023

2

CAMPER DEMOGRAPHICS

Average age just under 957% Male

4 5 6 7 8 9 10 11 12 13 14 150

50

100

150

200

250

300

350

400

450

Age

# of Campers

3

CAMP REGISTRATION

Attended 5.85 camp weeks 2318 Unique campers

1 2 3 4 5 6 7 8 9 10 11 120

50

100

150

200

250

300

350

400

450

# of Campers

# of Registered Weeks

4

CAMP PARTICPANT HEAT MAP

5

ONLINE REVENUEUsing registration priority for online camp enrollments and improving the online registration experience, we were able to increase the amount of revenue transacted online by 39%

Camp Child Care Fitness Membership Sports Swim Lessons Swim Team Youth Classes $-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

20142015

6

ONLINE REGISTRATIONS45% of all registrations occurred on the Hub52% of private pay registrations occurred on the Hub

0

500

1000

1500

2000

2500

959

1052

116

190

In Branch Hub TANF Title XX