AWAYOFLOVE CONTEST

YOUR CULTURAL CREATIVE

PROJECTS:

EXAMPLE OF A CULTURAL, CREATIVE PROJECT

ELIGIBLE TO QUALIFY AS AWAYOFLOVE

SUBMISSION:

Example:

Cardboard bicycle can change the world, says Israeli inventor…

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 2

AWayOfLove Cultural Creative Project submission demonstrates:

1. Passion to improve the life experience of others

MOSHAV AHITUV, Israel (Reuters) - A bicycle made almost entirely of cardboard has the potential to change transportation habits from the world's most congested cities to the poorest reaches of Africa, its Israeli inventor says.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 3

3. PROVEN, DEMONSTRATED, AND TESTED

DESIGNS AND PROCESSES

B E S T P R A C T I C E

Replicable; can be

produced, done or

practiced:

C O M M I T M E N T T O

Q U A L I T Y

Example:

"Making a cardboard box is easy and it can be very strong and durable, but to make a bicycle was extremely difficult and I had to find the right way to fold the cardboard in several different directions. It took a year and a half, with lots of testing and failure until I got it right," he said.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 4

4. AWAYOFLOVE IS AFFORDABLE:

Gafni owns several top-of-the-range bicycles

which he said are worth thousands of dollars

each, but when his own creation reaches

mass production, it should cost no more than

about $20 to buy. The cost of materials used

are estimated at $9 per unit. By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 5

AWayOfLove

can go GLOBAL

"GAME CHANGER"

Nimrod Elmish, Gafni's business partner, said cardboard and other recycled materials could bring a major change in current production norms because grants and rebates would only be given for local production and there would be no financial benefits by making bicycles in cheap labor markets.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

A W A Y O F L O V E . C O M ■ R A V E W A Y O F L O V E ■ I N T R E P R E N E U R

C O A C H I N G . C O M 6

AWAYOFLOVE ELIGIBLE SUBMISSION

6. SUPPORTS GLOBAL BALANCE AND PROSPERITY:

“It changes ... the way products are

manufactured and shipped, it causes factories

to be built everywhere instead of moving

production to cheaper labor markets,

everything that we have known in the

production world can change," he said. By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 7

All benefit with AWayOfLove!

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 8

AWayOfLove

values humanity

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 9

9. TRANSFERRABLE ACROSS SECTORS:

"…. We are copying a business model from the high-tech world

where software is distributed free because it includes embedded

advertising," Elmish explained. By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 10

AWayOfLove project is a process, design, way of being or product that can be

implemented across public and private sectors for the greater good of all involved.

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 11

R A V E W A Y O F L O V E I N T R E P R E N E U R C O A C H I N G . C O M 12

Marsha Jane Orr, MS, MA, MEd

MJOrr.com

Marsha@MJOrrcom