#CauseSD ™

BREE VON FAITH, VOLUNTEERMATCH

JENNIFER KANG, TAPROOT FOUNDATION

Skills-Based Volunteering: Help Bring Purpose to your Brand

™

#CauseSD ™

DISCUSSION CHECKLIST

What is skills based volunteering? Why is this important? How do you get started today?

#CauseSD ™

WHAT IS SKILLS-BASED VOLUNTEERING

#CauseSD ™

UNDERSTANDING THE SPECTRUM

Taproot Foundation, 2008.

Nonprofit Needs

Types of Support

Examples of Common Activities

#CauseSD ™

Body Slide Option D

•Bullet 1 •Bullet 2

•Bullet 3 • Bullet

Photos from Groupon Engineering Blog

#CauseSD ™

CASE STUDY – PRO BONO The Adobe Pro Bono Initiative is a mature pro bono program that provide employees with opportunities

to participate in team-based projects, individual projects, or projects on the Taproot+ Platform

Program Components

Teams of employees

complete high-profile projects

Individual employees

identify and lead their own projects

Adobe Project Match

Employee Project Match

Taproot+ Projects

Employees connect with nonprofits on the Taproot+

platform The Adobe Initiative is a highly customized program that has been developed through a four year partnership; the program has contributed more than $600,000 in services to nonprofit organizations and is poised for large scale growth in 2016.

#CauseSD ™

WHY IS THIS IMPORTANT?

#CauseSD ™

VARIED VOLUNTEER PROGRAMS ARE MOST SUCCESSFUL

#CauseSD ™

VARIED VOLUNTEER PROGRAM COMPONENTS

Classroom Support,

Mock Interviews, Career Fair Coaching

Hagerty Events

Education & Youth

Development Economic

Development & Trail Access

for Local Community

Pro Bono Projects: Trail Use Data Analysis Salesforce Transition Develop HR Policies

TART Trails

Trail Clean Up,

Blood Drives, Fueling our

Communities

Company Cause Areas

Signature Partnerships,

Events & Projects

Staff & Team Led Volunteer Projects

Service Days

Group Opportunities

Individual Passions & Skill Sets

VTO & Individual

Volunteering

#CauseSD ™

GOOD FOR BUSINESS An effective pro bono program maximizes both business value and social impact

Human Resources Pro bono programs are great drivers of professional development, increasing employee satisfaction, enhancing recruitment, and creating a more interconnected workplace Reputation These programs help you expand your network, improve brand and public relations and/or strengthen your sustained license to operate Innovation Pro bono projects can help foster a climate of innovation, result in new or improved products, and/or expand into new markets or enhance your current market penetration

Increased Community Impact Enable your community partners to expand their own impact by building their capacity to deliver their critical services to the community

Taproot Foundation, 2008.

#CauseSD ™

THE NUMBERS

of nonprofits want more PRO BONO

5% of professionals are interested in joining a board if pro bono and in-kind were their expected contribution

91%

$150/hr

Conservative average value of pro bono services:

3+ YEARS.

of recent MBA grads would be willing to forgo up to of their expected income to work at a company with a better reputation for CSR and engagement

92%

According to CECP’s annual survey, pro bono and board service have been the fastest growing CSR programs for

of the millennial workforce would prefer to work at a company that provides opportunities to apply their skills to benefit nonprofit organizations

66%

97% 14%

Skills-based volunteers are more likely to have a higher level of employee morale than non-volunteers

38%

32 million LINKEDIN members indicated interest in skilled volunteering

#CauseSD ™

JUMP-START TODAY

STRATEGIC PROGRAM DESIGN

HOW DO I GET STARTED?

#CauseSD ™

LISTEN TO COMMUNITY NEEDS

#CauseSD ™

Jump-Start a Skills-Based Volunteer Program

1) Look within your Company 2) Find Connections 3) Learn & Scale

#CauseSD ™

Look within your Company

• Identify motivations •Recruit potential advocates •Align functionality with volunteerism

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Find Connections

• Existing nonprofit relationships • Explore staff nonprofit connections • Online Resources:

• VolunteerMatch.org • Taproot Foundation • LinkedIn Volunteer Marketplace

#CauseSD ™

STRATEGIC PROGRAM DESIGN: 5 ESSENTIAL STEPS

GOAL-SETTING

DISCOVERY

DESIGN

PILOT

ASSESSMENT

IDENTIFY WHAT YOU WANT YOUR PROGRAM TO ACCOMPLISH

TEST AND PROVE YOUR DESIGN CHOICES

DESIGN A STRONG PROGRAM THAT MEETS YOUR GOALS

EXPLORE THE OPPORTUNITY TO BUILD A POWERFUL PROGRAM

LEARN FROM YOUR PILOT AND MAKE IMPROVEMENTS

#CauseSD ™

COMMUNITY GOALS

►Target specific issue area or cause ►Build capacity of partner organizations

so that they can better achieve their missions

►Enhance giving program to have a deeper, broader impact

IDENTIFY THE IMPACT YOU WANT TO MAKE GOAL-SETTING

DISCOVERY

PILOT

ASSESSMENT

DESIGN

►Enhance HR efforts ►Build reputation ►Foster innovation

IDENTIFY YOUR GOALS

BUSINESS GOALS

#CauseSD ™

EXPLORE YOUR OPPORTUNITY

CONDUCT RESEARCH TO INFORM PROGRAM DESIGN GOAL-SETTING

DISCOVERY

PILOT

ASSESSMENT

DESIGN

INTERNAL Q’s

What skills are available among our employees?

What’s the appetite for pro bono service?

What’s the bandwidth to take on pro bono projects?

What’s the feasibility of integrating pro bono into HR practices?

What motivates/inspires our employees?

EXTERNAL Q’s

What are the areas of social sector need?

Is pro bono service a suitable solution? If so, what skills are necessary?

What type of pro bono project support is necessary?

What are other companies doing?

#CauseSD ™

FIND THE CROSS-SECTION: WHERE DO SECTOR NEEDS & AVAILABLE SKILLS OVERLAP?

USE YOUR RESEARCH TO INFORM PROGRAM DESIGN GOAL-SETTING

DISCOVERY

PILOT

ASSESSMENT

DESIGN

DESIGN YOUR PROGRAM

#CauseSD ™

PILOT YOUR APPROACH

GOAL-SETTING

DISCOVERY

PILOT

ASSESSMENT

DESIGN

REMEMBER THE FIVE KEY TENETS OF SUCCESSFUL PRO BONO PROJECTS 1. The project is completed and delivered in a timely

manner 2. The deliverable is implementable and sustainable 3. The Clients’ and the Volunteers’ expectations are

met or exceeded 4. All parties report high satisfaction with the group’s

interactions 5. The Client reports that the project made an impact

#CauseSD ™

LEARN AND GET BETTER

Assess your findings and recommend improvements: What went well? What could be enhanced?

Evaluate the success of the project (i.e. participant satisfaction, progress against stated goals)

Adjust your model to reflect recommended improvements

EVALUATE. ASSESS. IMPROVE. GOAL-SETTING

DISCOVERY

PILOT

ASSESSMENT

DESIGN

#CauseSD ™

Get Started Today!

1) Assess & Evaluate 2) Communicate & Share 3) Build Relationships &

Reach Out

#CauseSD ™

OPTIONAL SUBTITLE

#CauseSD ™

JENNIFER YUAN KANG SENIOR CONSULTANT, ADVISORY SERVICES TAPROOT FOUNDATION 1000 N. ALAMEDA STREET, SUITE 320 LOS ANGELES, CA 90012 T (213) 988-6271 X300 C (626) 592-2783 JENNIFER@TAPROOTFOUNDATION.ORG WWW.TAPROOTFOUNDATION.ORG

Thank You BREE VON FAITH

SENIOR MANAGER, MARKETING VOLUNTEERMATCH

550 MONTGOMERY STREET, FL 8 SAN FRANCISCO, CA 95111

@BREEVONFAITH C (805) 732-6129

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