2016 campaign brief creative awards call for · pdf file2016 campaign brief creative awards...

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2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR ENTRIES The first 5 pages of this Call for Entries document detail conditions of entry and classifications of the categories. Please read them carefully. The Master List Form and Entry Form are at the end of this kit. Copy the Entry Form for the number of entries you are submitting. Only 1 hard copy of the form for each entry is required, to be attached to the Master List and returned to Campaign Brief with the entry fees and material entered. CATEGORIES There are 9 categories to enter: 1. Press - Single Advertisement 2. Press - Campaign 3. Television - Single Advertisement 4. Television - Campaign 5. Radio - Single Advertisement 6. Radio - Campaign 7. Out-of-Home 8. Integrated Campaign 9. Online (see separate entry kit at the end of this document) CONDITIONS OF ENTRY 1. Work must have first appeared between January 1st, 2015 and January 31st, 2016. 2. Work must be for legitimate clients of the agency or individual. (ie. ads for friends or suppliers to the agency are not eligible for entry.) 3. Work must be part of a legitimate client media schedule and must be entered in the size it ran (except Out-of-Home). 4. Campaign Brief reserves the right to reject any entry we feel does not comply with the spirit of the awards.

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Page 1: 2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR · PDF file2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR ENTRIES The first 5 pages of this Call for Entries document detail conditions

2016CAMPAIGNBRIEFCREATIVEAWARDSCALLFORENTRIES

Thefirst5pagesofthisCallforEntriesdocumentdetailconditionsofentryandclassificationsofthecategories.Pleasereadthemcarefully.TheMasterListFormandEntryFormareattheendofthiskit.CopytheEntryFormforthenumberofentriesyouaresubmitting.Only1hardcopyoftheformforeachentryisrequired,tobeattachedtotheMasterListandreturnedtoCampaignBriefwiththeentryfeesandmaterialentered.CATEGORIESThereare9categoriestoenter: 1. Press-SingleAdvertisement 2. Press-Campaign 3. Television-SingleAdvertisement 4. Television-Campaign 5. Radio-SingleAdvertisement 6. Radio-Campaign

7. Out-of-Home8. IntegratedCampaign9. Online(seeseparateentrykitattheendofthisdocument)

CONDITIONSOFENTRY1.WorkmusthavefirstappearedbetweenJanuary1st,2015andJanuary31st,2016.2.Workmustbeforlegitimateclientsoftheagencyorindividual.(ie.adsforfriendsorsupplierstotheagencyarenoteligibleforentry.)3.Workmustbepartofalegitimateclientmediascheduleandmustbeenteredinthesizeitran(exceptOut-of-Home).4.CampaignBriefreservestherighttorejectanyentrywefeeldoesnotcomplywiththespiritoftheawards.

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COSTOFENTRY$110(inc.GST)perSingleentry.$143(inc.GST)perCampaignentry(between2and5items).PaymentmaybemadebyEFTto:Bank: ANZAccountName: TremediaPtyLtdBSB: 016-120AccountNo: 3951-39364$30ofeachentryfeeisadonationtotheOasisProjectwhichtodatehasraisedover$1.5millionfortheSalvationArmy’scrisiscareofPerthkids.DEADLINEFORENTRIES:4pm,ThursdayMarch3,2016Allentries(includingentryformsandfees)mustbedeliveredtoCampaignBrief’sofficesatSuite5,82ReserveStreet,Wembleyby4pm,ThursdayMarch3,2016.Lateentrieswillbereturnedalongwiththefees.THEAWARDSPRESENTATIONThesevenCampaignBriefCreativeAwardswillbepresentedaspartofthe21stgalaOasisBallonFriday,April29,2016.Asinpreviousyears,theformatofthepresentationwillbe“AcademyAward”style(ie.“Thethreefinalistsare...andthewinneris...”)Thewinnerofeachcategorywillreceiveaframedcertificateonthenight.ThewinnersandallfinalistswillbefeaturedinthespecialCampaignBriefAwardseditionofCampaignBrief,distributedonthenightandtoalloursubscribersintheweekfollowingtheBall.WinnersandfinalistsalsogatherpointsinCampaignBrief’sCreativeRankings,whichranksPerth’stopcreativetalentandthemostcreativeagencies.

Page 3: 2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR · PDF file2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR ENTRIES The first 5 pages of this Call for Entries document detail conditions

ABOUTTHECATEGORIESPRESS(Single)Entriestothiscategorymustbesingleadvertisements,andsuppliedasahi-resjpegorPDFonUSBPressentriesconstitutenewspaperandmagazineadvertisementsonly.Posters,design,pointofsale,directmail,etcarenoteligible.Smallspace,largespace,retail,non-retail,colour,spotcolour,mono,andcommunityserviceadvertisementscanallbeenteredprovidedtheycomplywithpoints1-4oftheConditionsofEntry.PRESSCAMPAIGNToqualifytheremustbeaminimumof2andamaximumof5adsinthecampaign.Entriestothiscategorymustsuppliedasseparateadvertisementsashi-resjpegsorPDFsonUSBSmallspace,largespace,retail,non-retail,colour,spotcolour,mono,andcommunityserviceadvertisementscanallbeenteredprovidedtheycomplywithpoints1-4oftheConditionsofEntry.TELEVISION(Single)PleasesupplyentriesonUSB.Minimumframesize720x576anamorphic(biggerwouldbebetter).PreferredcodecisH264.PreferredformatisQuicktimeorAVIPleasefilloutaseparateEntryFormforeachcommercialentered.Retail,NonRetailandCommunityServicecommercialsareeligibleforentryprovidedtheycomplywithpoints1-4oftheConditionsofEntry.Pleasealsosupply3stillsashi-resjpegsforallentriessubmitted.TELEVISIONCAMPAIGNAminimumof2commercialsisneededtoenter.PleasesupplyentriesonUSB.Minimumframesize720x576anamorphic(biggerwouldbebetter).PreferredcodecisH264.PreferredformatisQuicktimeorAVIPleasefilloutaseparateEntryFormforeachcampaignentered.

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Retail,NonRetailandCommunityServicecampaignsareeligibleforentryprovidedtheycomplywithpoints1-4oftheConditionsofEntry.Pleasealsosupply3stillsashi-resjpegsforallentriessubmitted.RADIO(Single)EntriesshouldbesuppliedonUSB,withanentryformforeachadentered.Retail,NonRetailandCommunityServicecommercialsareeligibleforentryprovidedtheycomplywithpoints1-4oftheConditionsofEntry.PleasealsosupplyacopyofeachradioscriptasaWorddoconUSB. RADIOCAMPAIGNToqualifytheremustbeaminimumof2andamaximumof5adsinthecampaign.EntriesshouldbesuppliedonUSB,withanentryformforeachcampaignentered.Retail,NonRetailandCommunityServicecommercialsareeligibleforentryprovidedtheycomplywithpoints1-4oftheConditionsofEntry.PleasealsosupplyacopyofeachradioscriptasaWorddoconUSB.INTEGRATEDCAMPAIGNThis award recognises campaigns that use amix of creative executions andmediachannels.Entriesinthiscategoryare$143.Toqualifytheremustbeaminimumof2andamaximumof5executionsandmediachannelsinthecampaign.Socialmediaandactivationsarerecognisedasmediachannelsforthiscategory.EntriesshouldbesuppliedonaUSB,withanentryformforeachcampaignentered. OUTOFHOMEEntriesinthiscategorymaybesingle(@$110)orcampaign(@$143).Theyarejudgedtogetherandonlyoneawardisgiven.Supplyhi-resphotographsorimagesoftheexecutionsonUSB,withanentryformforeachcampaignentered.

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WHOISGOINGTOJUDGEYOURWORK?OurjudgingpanelwillagainfeaturessomeofthebiggestnamesintheworldandAustralia/NZ.PreviousjudgesonthepanelhaveincludedNeilFrench(formerWorldwideCreativeDirectorWPPGroup),CraigDavis(WorldwideECDJWT),DaveDroga(Principal,Droga5NewYork),WarrenBrown(ECDBMFSydney)andDavidNobay(ECDSaatchi&SaatchiSydney).IFYOUHAVEANYQUERIESContactMartinTrevaskisatCampaignBriefon0488605370oremailmartin@campaignbrief.com.

Page 6: 2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR · PDF file2016 CAMPAIGN BRIEF CREATIVE AWARDS CALL FOR ENTRIES The first 5 pages of this Call for Entries document detail conditions

2016CAMPAIGNBRIEFCREATIVEAWARDS

MASTERLISTOFENTRIES

AGENCY:.............................................................................................................................

ENTRIESCOORDINATOR:...................................................................................................

EMAILADDRESS:................................................................................................................

CATEGORY NO.OFENTRIES

KEYNUMBERS ENTRYFEE

TOTALCOST

PRINT

SINGLE

$110EA

PRINTCAMPAIGN

$143EA

TV

SINGLE

$110EA

TV

CAMPAIGN

$143EA

RADIO

SINGLE

$110EA

RADIOCAMPAIGN

$143EA

INTEGRATEDCAMPAIGN

$143EA

OUT-OF-HOMESingleCampaign

$110EA$143EA

TOTAL $

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2016CAMPAIGNBRIEFCREATIVEAWARDS

ENTRYFORM(Copyforthenumberofentriesyouaresubmitting.)

CATEGORY :

TITLEOFENTRY :

CLIENTCOMPANY :

AGENCY :

ARTDIRECTOR :

WRITER :

CREATIVEDIRECTOR :

AGENCYPRODUCER :

PRODUCTIONCOMPANY :

DIRECTOR :

PRODUCER :

DOP :

EDITOR :

SOUNDENGINEER :

SOUNDSTUDIO :

PHOTOGRAPHER :

ILLUSTRATOR :

ACCOUNTDIRECTOR :

CLIENTMARKETINGMANAGER :

OTHER :

OTHER :

OTHER :

DATEOFFIRSTMEDIAAPPEARANCE :

*AWARDTOBEACCEPTEDBY :

(*PleasemakesurethisissomeonewhowilldefinitelybeattheOasisBall)

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2016CAMPAIGNBRIEFCREATIVEAWARDS-ONLINECALLFORENTRIES

Thefirst2pagesofthisCallforEntriesdocumentdetailconditionsofentryfortheOnlinecategory.Pleasereadthemcarefully.TheMasterListFormandEntryFormareattheendofthiskit.CopytheEntryFormforthenumberofentriesyouaresubmitting.Only1copyoftheformperentryisrequired,tobeattachedwiththeMasterListFormandreturnedtoCampaignBriefwiththeentryfeesandmaterialentered.CONDITIONSOFENTRY1.WorkmusthavefirstappearedbetweenJanuary1st,2015andJanuary31st,2016.2.Workmustbeforlegitimateclientsoftheagencyorindividual.(ie.adsforfriendsorsupplierstotheagencyarenoteligibleforentry.)3.Workmustbepartofalegitimateclientmediaschedule.4.CampaignBriefreservestherighttorejectanyentrywefeeldoesnotcomplywiththespiritoftheawards.COSTOFENTRY$110(inc.GST)perentry.PaymentmaybemadebyEFTto:Bank: ANZAccountName: TremediaPtyLtdBSB: 016-120AccountNo: 3951-39364$30ofeachentryfeeisadonationtotheOasisProjectwhichtodatehasraisedover$1.5millionfortheSalvationArmy’scrisiscareofPerthkids.

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THEAWARDSPRESENTATIONTheCampaignBriefCreativeAwardswillbepresentedaspartofthegalaOasisBallonFriday,April29,2016attheBurswoodGrandBallroom.Thewinnerofeachcategorywillreceiveaframedcertificateonthenight.ThewinnersandallfinalistswillbefeaturedinthespecialCampaignBriefAwardseditionofCampaignBrief,distributedonthenightandtoalloursubscribersintheweekfollowingtheBall.ABOUTTHECATEGORYThecategoryisforStandardBanners;RichMedia-inpage,expandingadsandoverthepage;andRichvideo.Italsocoverscampaignsthatmayincludebannersetcasabove,aswellasmicrosites,socialmediaandmobilecomponents.Videos/TVCsthathaveappearedonnetworktelevisionchannelsarenoteligibletobeenteredasviralsoronlinevideosinthiscategoryaswell.

Campaignsthathaveasignificantofflinecomponent(press,radio,TV,outdoor)aswellasonlineshouldbeenteredintheseparateIntegratedCampaigncategory.Pleasealsosupplyhi-resjpegsofallentriessubmittedonUSBforpublication.WHOISGOINGTOJUDGEYOURWORK?Ourjudgingpanelwillagainfeaturesomeofthebiggestnamesintheregion.PreviousjudgeshaveincludedGrahamKelly(asExecutiveCreativeDirector,OgilvyOneIndia);DominicGoldman(asCreativeDirector/HeadofIntegration,BBHLondon);andThierryHalbroth(asExecutiveCreativeDirector,McCannWorldgroupHongKong).DEADLINEFORENTRIES:4pm,ThursdayMarch3,2016Allentries(includingentryformsandfees)tobedeliveredtoCampaignBrief’sofficesatSuite5,82ReserveStreet,Wembleyby4pm,ThursdayFebruary25,2016.Lateentrieswillbereturnedalongwiththefees.IFYOUHAVEANYQUERIESContactMartinTrevaskisatCampaignBriefon0488605370oremailmartin@campaignbrief.com.

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2016CAMPAIGNBRIEFCREATIVEAWARDS-ONLINE

MASTERLISTOFENTRIES

AGENCY:.............................................................................................................................

ENTRIESCOORDINATOR:...................................................................................................

EMAILADDRESS:................................................................................................................

ONLINE NO.OFENTRIES

TITLES ENTRYFEE

TOTALCOST

$110EA

TOTAL $

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2016 CAMPAIGN BRIEF CREATIVE AWARDS ENTRY FORM - ONLINE

(Copy for the number of entries you are submitting.)

TITLE OF ENTRY :

URL (For judging) :

CLIENT COMPANY :

AGENCY :

CREATIVE DIRECTOR :

TECHNICAL DIRECTOR :

ART DIRECTOR :

WRITER :

+ :

+ :

+ :

+ :

+ :

+ :

+ :

+ :

+ :

+ :

+ :

ACCOUNT DIRECTOR :

CLIENT MARKETING MANAGER :

DATE OF FIRST MEDIA APPEARANCE :

*AWARD TO BE ACCEPTED BY :

(*Please make sure this is someone who will definitely be at the Oasis Ball)