2016 apf symposium seo seminar
TRANSCRIPT
SEOWHY YOU SHOULD CARE ABOUT
DROPZONE.MARKETING
SEO
▸Revenues ▸Where you rank effects your business.
STATISTICS
SITE TRAFFIC BASED ON POSITION IN GOOGLE
33%
17.6%
11.4%8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%
DROPZONE.MARKETING
SEARCH STATISTICS
▸ 1998 - Google serving 10,000 searches a day
▸ 2006 - Google serving 10,000 searches per second
▸ 2016 - Google serves 40,000 search queries per second which equates to 3.5 billion searches per day.
KEYWORDS
TO FIND YOU?WHAT TERMS ARE PEOPLE USING
EXTERNAL LINKS
EXTERNAL LINKS ARE HYPERLINKS THAT POINT AT YOUR WEBSITE.
EXTERNAL LINKS
EXTERNAL LINKS
EXTERNAL LINK THOUGHTS
▸ Considered to be the most ‘weighted’ SEO objective
▸ Links from local media
▸ Links from other trusted businesses
▸ Do you have links that you don’t wish link to your website?
CONTENT CREATION
QUALITY CONTENT WITH TARGETED KEYWORDS HELPS YOUR SEO.
EXTERNAL LINKS
CONTENT CREATION
WHY IT’S IMPORTANT
▸ SEO Demands Keywords. Content Marketing provides them
▸ Content encourages external links
▸ Google likes fresh content
▸ Good content drives site traffic
▸ Higher site traffic leads to higher conversion
ANSWERTHEPUBLIC.COM
#BPA2016
#BPA2016
LOCAL SEO
A LOCAL BUSINESS LISTING IS AN ONLINE PROFILE THAT CONTAINS YOUR BUSINESS NAME, ADDRESS, PHONE NUMBER, AND OTHER DETAILS.
EXTERNAL LINKS
DROPZONE.MARKETING
GOOGLE MY BUSINESS
LOCAL CITATIONS
MORE ON LOCAL
▸ There are many listings pages where you can list your business.
WEBSITE & UX
SEO
USABILITY AND USER EXPERIENCE ARE SECOND ORDER INFLUENCES ON SEARCH ENGINE RANKING SUCCESS. THEY PROVIDE AN INDIRECT BUT MEASURABLE BENEFIT TO A SITE'S EXTERNAL POPULARITY, WHICH THE ENGINES CAN THEN INTERPRET AS A SIGNAL OF HIGHER QUALITY.
DROPZONE.MARKETING
WEBSITE
▸ A good looking website means NOTHING.
▸ Optimized on back end and front end with correct keywords. (DO YOU KNOW ABOUT TITLE ELEMENTS?)
▸ User Experience (UX)
RESOURCES
SEO DEVELOPMENT
RESOURCES
▸ SEO Info: MOZ Blog - moz.com/blog
▸ Content: AnswerThePublic.com
▸ Content: Portent’s Title Generator
▸ LinkBuilding: OpenSite Explorer
▸ Website: Screaming Frog
▸ Website: Siteliner
▸ Keywords: Google Keyword Planner
▸ Moz Local: Local Citations