2016-08-01 sbt fully charged in 90 (google adwords)
TRANSCRIPT
![Page 1: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/1.jpg)
Google AdWords
Small Business Tauranga Fully Charged in 90 Understanding Google Adwords + Landing Pages
![Page 2: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/2.jpg)
WWW.TOTALI.CO.NZ
Who am I?
• Arron Edwards • Owner of Totali for 10 years • Built successful ecommerce websites for 15 years – 10x increase of online sales within three months for traditional
business; 3x sales increase in following 12 months – 3x increase of online sales over 12 months for online-only
business – 10% annual increase across a franchise group
• Team of experienced marketers and designers • Results focused! – If it’s not good for you, we don’t do it.
![Page 3: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/3.jpg)
WWW.TOTALI.CO.NZ
Purpose of this session
• Help you understand the benefits of Google AdWords
• Show you how to save money with Google AdWords
• Show you what good landing pages look like
• Briefly discuss: – Conversion tracking
– Common pitfalls
• Have some fun doing it
![Page 4: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/4.jpg)
WWW.TOTALI.CO.NZ
Google Analytics
![Page 5: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/5.jpg)
WWW.TOTALI.CO.NZ
What is Google Analytics?
• Website statistics
• Measures a number of metrics
• Insight into who your customers are – Demographics
– Interests
• Where your customers come from
• What they came to see
![Page 6: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/6.jpg)
WWW.TOTALI.CO.NZ
Google Analytics
![Page 7: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/7.jpg)
WWW.TOTALI.CO.NZ
What is a Goal?
• Helps track some kind of interaction
• Measurable
• Helps us identify the types of customer and their actions that lead to that goal being completed
![Page 8: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/8.jpg)
WWW.TOTALI.CO.NZ
![Page 9: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/9.jpg)
WWW.TOTALI.CO.NZ
How Goals affect AdWords
• Conversion tracking
• Better placement of ads to maximise conversion – Google works harder for you!
• Lower CPC (cost-per-click)
![Page 10: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/10.jpg)
WWW.TOTALI.CO.NZ
Google Adwords
![Page 11: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/11.jpg)
WWW.TOTALI.CO.NZ
What is Google AdWords?
• Buy keywords or ad space online – Search Network
– Display Network
• Get to Page #1/Top of Search Results
• Keyword Auction
• Paid advertising – Pay by view (CPM)
– Pay by click (CPC)
![Page 12: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/12.jpg)
WWW.TOTALI.CO.NZ
Ad Groups
![Page 13: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/13.jpg)
WWW.TOTALI.CO.NZ
Text Ads
![Page 14: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/14.jpg)
WWW.TOTALI.CO.NZ
Keywords
![Page 15: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/15.jpg)
WWW.TOTALI.CO.NZ
Landing Pages
![Page 16: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/16.jpg)
WWW.TOTALI.CO.NZ
What is a landing page?
• Your homepage is a landing page
• A page your customer lands on from AdWords – Targeted
– Special Offer
– Useful information to drive conversion
– Clear CALL TO ACTION
![Page 17: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/17.jpg)
WWW.TOTALI.CO.NZ
![Page 18: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/18.jpg)
WWW.TOTALI.CO.NZ
![Page 19: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/19.jpg)
WWW.TOTALI.CO.NZ
What works?
• Visitor/Solution Focus
• Show them the pain you solve
• Simple and clear offer
• Clear call to action – Get started today!
– Get instant access now!
– Get started with PRODUCT
– See plans and pricing
![Page 20: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/20.jpg)
WWW.TOTALI.CO.NZ
![Page 21: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/21.jpg)
WWW.TOTALI.CO.NZ
![Page 22: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/22.jpg)
WWW.TOTALI.CO.NZ
![Page 23: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/23.jpg)
WWW.TOTALI.CO.NZ
![Page 24: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/24.jpg)
WWW.TOTALI.CO.NZ
![Page 25: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/25.jpg)
WWW.TOTALI.CO.NZ
![Page 26: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/26.jpg)
WWW.TOTALI.CO.NZ
![Page 27: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/27.jpg)
WWW.TOTALI.CO.NZ
Results of a Great Landing Page
Landingpage1
Landingpage2
Landingpage3
Landingpage4
Landingpage5
Landingpage6
Landingpage7
![Page 28: 2016-08-01 SBT Fully Charged in 90 (Google Adwords)](https://reader034.vdocuments.mx/reader034/viewer/2022052706/588290021a28abca6d8b663f/html5/thumbnails/28.jpg)
WWW.TOTALI.CO.NZ
Q+A