Bizkashi 2014-2015The KQA Business Quiz

Prelims with answers

Vivek + Venky

a presentation

The Prelims

30 Questions, all written for teams of four members or lesser

Multiples of five are *-marked

In case of a tie, the cumulative score across these questions will be considered.

One answer per question

No negative marking, please guess!

Top 8 teams reach the finals

1From the time it was set up in 1928, April 6, 2015 was the first time

that something happened in this Bangalore landmark. To draw the

attention of the BBMP, all the flower, fruit, vegetable and other

vendors here took up this unprecedented step.

What happened and where? (0.5 each)

KQA 2015

Answer

Shutdown/bandh in KR Market

KQA 2015

2A power couple, he is one of the most well known people in his field

and owns just one hospital in Delhi despite this, he is one of the

most powerful people in Indian healthcare. She is from a well-known

business family and established a famous publication in 1972, which

was later run by her brother, Aroon.

Name both and the respective establishments (1 point for each pair

of person and establishment)

KQA 2015

2 KQA 2015

Answer

Naresh Trehan Medanta

Madhu Trehan/Poorie India Today

KQA 2015

3Which personal logo created by Chicago-based Sender LLC in 2006,

which debuted in Feb 2007, was said to vaguely resemble any/all of

the below logos?

KQA 2015

Answer

Barack Obamas logo

KQA 2015

4This bestselling 2004 book lists examples like Starbucks, the Body Shop, Wal-Mart,

Red Bull and Zara to strengthen its case. Using in-depth case histories of successful

Y campaigns coupled with those of unsuccessful X campaigns, it states that:

X lacks credibility, the crucial ingredient in brand building, and how only Y can

supply that credibility;

the big bang approach advocated by the X people should be abandoned in favor

of a slow build-up by Y;

X should only be used to maintain brands once they have been established

through Y.

Fill in the two blanks in the title of the book. (0.5 each)

KQA 2015

4 KQA 2015

Answer

Advertising

PR

KQA 2015

*5

This is the USB mouse launched by Apple along with its iMac product

line in 1998. What two-word nickname did it have because of its

resemblance to an object from the world of sport?

KQA 2015

Answer

Hockey Puck

KQA 2015

6The first one, called Deep Love was in Japan in 2003 by a Tokyo man in

his mid-thirties who calls himself "Yoshi". It became a hit mainly

through word of mouth and gradually started to gain traction in Asia

among young adults. The pioneering one in the US is called

Secondhand Memories. What?

KQA 2015

Answer

Mobile / Cell phone novels

KQA 2015

7The Financial News was a daily published in London by Harry Marks

and set up to expose fraudulent investments. When a rival of this

newspaper wanted to differentiate themselves in 1893, they did

something that made them immediately distinguishablethe practice

has continued till today, with the distinctive element becoming

slightly deeper, and gives this rival publication a two-word moniker.

Name the publication and the moniker/practice. (0.5 each)

KQA 2015

Answer

Financial Times

Pink Paper

KQA 2015

8We at Lintas put on our thinking caps and I suggested that we do a

bit of research. I said I wonder what the Indian housewife thinks

about when she closes the bathroom door. Because thats probably

the only 10 minutes in the whole day she gets to herself. The rest of

the time she is cooking and cleaning and scrubbing and working for

her family.

Who is the speaker? What resulted? (0.5 each)

KQA 2015

Answer

Alyque Padamsee

Liril ad

KQA 2015

9Singapores economy is supposed to be built of the famous 5Cs

concept.

If three of them are Cash, Car, Condominium, what are the other two

both two word terms, signifying the prosperity, luxury and social

status aspired by Singaporeans? (0.5 each)

KQA 2015

Answer

Credit Card; Country Club

KQA 2015

*10

The Lena Blackburne Company apparently sources this from the

Delaware River basin, and likely from a tributary near Delran, New

Jersey, per another source. Jim Bintliff, the owner of the company

(and a descendant of Blackburne), explains that the product is very

fine, with the consistency of chocolate pudding, and does the job

without damaging the leather, which makes it very valuable to a group

of professionals.

What does the Lena Blackburne Company have monopoly over in

the US, something that they sell for $50 for a 32-ounce container?

KQA 2015

Answer

Baseball Rubbing Mud

KQA 2015

11

Identify the airline.

KQA 2015

Answer

Air Costa

KQA 2015

12

Shortly before entering the Academy of Sciences in 1768, this eminent scientist

received a considerable inheritance from his mothers estate, which he used to

purchase an interest in a financial enterprise known as the General Farm.

The General Farm was a partnership that had a contract with the royal government

to collect certain sales and excise taxes, such as those on salt and tobacco. At the

beginning of each financial cycle, they lent money to the government and were

subsequently reimbursed through tax collections.

Who was behind this enterprisea man whose death in 1794 led his peer to

remark, It took them only an instant to cut off that head, and a hundred years may

not produce another like it?

KQA 2015

Answer

Antoine Lavoisier

KQA 2015

13

This top-level sportsperson was diagnosed with psoriatic arthritis. He

then signed a deal with Amgen and Pfizer, makers of Enbrel, the drug

he uses to treat his condition. This and other deals propelled him to

#3 on Forbes 2014 List of the Most Valued Athlete Brands, with

estimated earnings of $24 Million.

One of the 16 people in his sport to win at least three of the four

professional major tournaments, who is this lefty?

KQA 2015

Answer

Phil Mickelson

KQA 2015

14

Identify the brand.

KQA 2015

Answer

Double Seven Cola

KQA 2015

*15

In 1942, this company started producing for the Indian middle class. In

1949 it launched the Hindustan 10, which was actually a copy of a

British model. A year later it rolled out another model, Baby

Hindustan, in a desi avatar.

Which company, and what was the original Baby Hindustan was

modelled after?

KQA 2015

Answer

Hindustan Motors

Morris Minor

16

Use this picture to connect to

an entity that has fallen foul

of the Indian taxman, and

give a name.

KQA 2015

Answer

CairnThese are ancient burial mounds and boundary markers

17

In a budget session, after all the general discussions on the budget

conclude, parliament goes on to put things to a vote. The grants

sought by the government will need to be approved, sometimes

reduced.

What is the name of this process, known after a later 18th century

invention, presumably because some of the votes are a smooth pass,

without any arguments?

KQA 2015

Answer

Guillotine

18

Sir Wilfrid Laurier was Canada's longest serving prime minister,

serving for 15 years at the beginning of the 20th Century. His face

appears at the reverse of the Canadian $5 note.

In recent times this been of interest to fans of a particular cultural

icon, and the Bank of Canada says it strongly objects to the practice

followed by the fans.

What practice, being followed by fans as a tribute to a recently

departed soul?

KQA 2015

Answer

Spocking(or any answer that describes what people are doing)

Sir Wilfrid looks like Leonard Nimoy, and fans have been drawing pointed ears and Mr Spock's distinctive haircut

19

She went to IIM-A and also holds a Diploma in Gemmology. She is

extremely well read and travelled. She speaks many languages. Her

other hobbies include music (she has learnt classical music) and art.

She runs a manufacturing unit located in Noida, which manufactures

silver and gemstone jewellery. This jewellery is retailed in India under

the brand Touchstone and also exported to the USA and U.K.

Who is this person, well-known to this circle for other reasons?

KQA 2015

Answer

Mrs. Archana Garodia GuptaProminent quizzer and BBC Mastermind 2001

*20

Small electric generators used to provide high-

voltage pulses in internal combustion engines,

what are these things called, and where do

they appear, stylistically rendered?

KQA 2015

Answer

Magneto

Bosch Logo

21

Such peculiar numbers are usually seen only in short-run

commemorative editions. The Ne Win period, however, saw all sorts

of odd figures. There was the 15 and the 35. November 1985 saw the

introduction of the 75 when Ne Win celebrated his 75th birthday. He

was superstitious and liked the number nine. This led to the 45 and

90. Explain these bizarre turn of events.

KQA 2015

Answer

Burmese bank notes (Kyats) have come out in odd

denominations such as 15, 35, 45, 75 and 90.

KQA 2015

22

Palaquium warburgianum is a

fine-grained wood that works

well with both machine and

hand tools. It has excellent

moulding characteristics.

Its use for a specific purpose by

companies such as Hardtmuth,

Cumberland and WH Smith,

has given it what trade name? KQA 2015

Answer

Pencil Cedar

23

More than 150 years ago, a young man discovered a new process for

manufacturing sodium carbonate (soda ash) using sea salt, ammonia

and carbonic acid. In 1863, he filed his first patent and, with his

brother Alfred, built the first plant. By 1900 the company had a 95%

market share.

Which diverse company that today makes everything from fuel cell

stacks, chemicals and organic electronics?

KQA 2015

Answer

Solvay

24

According to a 2010 NY Times article, it is as delicate as a can opener.

It was the reason for certain places to have a distinctive smell. For 50

years if not longer its been a given that it requires _______,

so its ghastly odour must be endured.

LOreal has come out with a new campaign that they called INOA,

which stands for Innovation-__-_______.

What is LOreal trying to do differentlywhat are they removing,

and from what product?

KQA 2015

Answer

Ammonia from Hair Dye

*25

This word is derived from the Greek root word for middle. It appears

in relation to buildings, where it is an entity that is usually not counted

among an overall number.

It also appears in the financial world, where in its simplest form, it is a

type of loan which is not fully secured, not attracting equity.

What word?

KQA 2015

Answer

Mezzanine (financing/loan)

26

In mid-1962, he saw an announcement from UNESCO in a Sunday

newspaper seeking an expert to help the government of India set up a new

national laboratory to develop scientific and industrial instruments. He

applied and won the assignment.

He set off for India in 1963 and travelled the country assessing its scientific

instruments industry and how the new research lab might help advance it.

Who was this genius whose stint in India turned out to be pivotal, and

achieved a first with A Clockwork Orange in 1971?

KQA 2015

Answer

Ray DolbyA Clockwork Orange was the first film with Dolby Sound (Noise Reduction)

27

Elinor Ostrom passed away in 2012, at 78

years of age. She authored several books in

the fields of organizational theory and public

administration. Her work on Common Pool

Resources, led her to do field studies on the

management of pasture by locals in Africa

and irrigation systems management in

villages of western Nepal.

Why is this lady of interest to trivia lovers?

KQA 2015

Answer

To date, she remains the only woman to win

the Nobel Prize in Economics.

28

While the origin of the word may be from an Anglo-French fabric

called harpetas, its past is rather unclear. Many centuries ago it was an

establishment that sold diverse stuff such as bird cages, daggers,

books, beads and crucifixes, a rather eclectic general store. Over the

years it has come to variously mean a shop selling ribbons, buttons,

thread, needles and similar sewing goods, or a shop selling clothing

and accessories for men, including hats. What term?

KQA 2015

Answer

Haberdashery

29

It is a time management technique

named after the tomato-shaped

kitchen timer that was first used by

technique creator Francesco Cirillo

when he was a university student.

The technique uses a timer to

break down periods of work into

25-minute intervals separated by

breaks. What is it called?

KQA 2015

Answer

PomodoroPomodoro means tomato in Italian

*30

Who Do You Love? is a 2008 film named after the Bo Diddley song. It is

a biopic of the record producer Leonard, who with his brother Phil

were a Polish immigrant duo who ran one of Americas greatest blues

labels.

What was the name of their company, that had nothing to do with

sports?

KQA 2015

Answer

Chess RecordsChess was the brothers surname

Finals in a few minutes