20151015 axign pitch f1.3
TRANSCRIPT
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Powerful, balanced sound in every context
AXIGN AUDIO AMPLIFIER CONTROLLER IC WITH DIGITAL FEEDBACK LOOP
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Wireless Streaming
MAIN CONSUMER TRENDS IN AUDIO
High Resolution Audio
Adaptive Sound Technology
Small and Portable
Source: IHS Technology 2015, CE Pro 2015, Grand View Research 2015, XMOS Blog 2015
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Axign offering
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• Axign solves the market problem of creating smaller speaker systems and not compromising on sound experience.
• Audio provides a solution for audio system producers who are challenged to create smarter products by aiming on intelligence and personalization (CEO Dinesh Paliwal of Harman International)
• We do this by providing a modular and programmable IC to introduce intelligence into audio systems
• We make money by selling ICs and services
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Programable system
INTELLIGENT AUDIO SYSTEMS
Interacting with listener
Adjusting to the room
Knows what you want to listen
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Market in volume and segmentation
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• The Wireless Audio Device Market is expected to increase to $23.89 billion by 2020 at a CAGR of 24.9% over the period 2014 - 2020
• In application segment, commercial application sector accounted for the largest market revenue
• The US and EU still have the largest market share revenu but Asia is likely to grow at the highest CAGR
Sale
s €
0
3.500.000
7.000.000
10.500.000
14.000.000
Year
2014 2015 2016 2017 2018 2019
Audio revenu accordance plan
Revenue forecast is based on a quoting to a customer• Pricing $4.7 per IC• Gross Margin 65%• Quantity > 1K < 1M ICs
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Scalability of the Axign technology
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Audio
• First target market is mid / higher level of the consumer segment in the audio market (Sonos, Bose and Harman)
• Second target market is low / mid level of the consumer segment in the audio market (Samsung and Logitech)
• Within 3 years from starting production Axign is able to achieve an annual revenu of $15M - $20M and targeting on an annual revenu of $50M within 7 years
Connected devices
• Axign technology is also usable for controlling digital signal processing in connected devices. For example motor control in automotive, climate control, washing machines, LED etc.
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Intellectual Property
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IP
• Axign has an unlimited license in both time and applications for the LLADC technology from Teledyne DALSA
• Successor to LLADC scheduled for development in cooperation with University of Twente over the coming two years
• Axign is in process of applying IP rights based on the current technology• Axign will invest in its own IP portfolio
Algorithms
• Algorithms and software codes are main part of Axign IP and are embedded on the Axign ICs
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Axign team
Director Jeroen Langevoort
Marketing & sales Hette Elgersma
Research & Development Daniel Schinkel
Application & Reference design Remco Stoutjesdijk
Resume:
• Jeroen Langevoort http://goo.gl/uMUFsM
• Hette Elgersma http://goo.gl/vjMcSG
• Daniel Schinkel http://goo.gl/gGdAap
• Remco Stoutjesdijk http://goo.gl/8TuLLF
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Team
• The Axign team consists a total of 7 members and will grow in 2016 to a total of 10
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Axign origin
• Design house with date converter specialty
• IC design group from Bram Nauta • Foundry partner
• Acquired Axiom IC• Digital Imaging Specialist
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Competition
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Main competitive solutions
• The market is looking for a total digital solution for years but Axign is at least 3 to 4 years ahead (confirmed by market contacts) Most providers of class D audio amplifiers with feedback loops have analog solutions. Examples are TI, ST, Cirrus and NXP.
• Merus Audio located in Kopenhagen can be seen as a similar startup like Axign but has a complete different approach for a different market segment
• Axign is considered as the only truly digital solution available in the market (quote by Arnold Knott, Associate Professor at Technical University of Denmark)
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Status
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✔
✔✔
✔ -Raisedseed
Validatedmarketand realizedproof ofconcept
Buildcoreteam Tape out
of first productand gaintraction withmajor customers
Raisedseries Ainvestment
Raised: €300K in loans (2014) and €450K in equity (2015)Shares:Founders 70% and Innovation Fund Twente 30%
Investors: Founders, Rabobank, Region of Twente and Innovation Fund TwenteGoals: Proof of Concept, validate market, build core team, tape out first product and gain traction with major potential customers
Current product development will result in a design-in with a major customer in Q3 2016 (cooperation agreement is in process at this moment)Mass production and sales of first product will start in Q1 2017
Development of a second product in close cooperation with a major customer will start in Q2 2016 (part of cooperation agreement incl. a NRE)Mass production and sales of second product will start in Q1 2018
Total funding needed is €1.2M
Getting current product into production - €400K
Scaling Axign organization - €300K
Development 2nd product - €500K
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AXIGN IS THE NEW KID ON THE BLOCK AND WE ARE ALWAYS LOOKING TO PUSH BOUNDARIES AND TACKLE PROBLEMS THAT SEEM IMPOSSIBLE.
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+31 53 820 09 [email protected]
The Axign Team