2015.03.19 aglio case study launch of services
TRANSCRIPT
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CASE STUDYPrepared
March 19, 2015
ByGinger Lamm
Advertising Account Executive
http://www.agliojanesville.com | Janesville, WI
1 S. Parker Dr. • PO Box 5001 • Janesville, WI 53547-5001Phone (608) 755-8226 • Fax (608) 754-8179 • [email protected]
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BACKGROUND Aglio Ristorante opened it’s doors in June 2013 as
an independently owned upscale Italian restaurant. In May 2014 Aglio moved from a space that seated
60 guests to one that seats nearly 200 in order to grow the business.
Despite decades of restaurant expertise, Aglio struggled to fill its new space.
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THE CHALLENGE Aglio did little to no marketing. Aglio’s digital presence was sparse making it
difficult for patrons to find information about the restaurant and services.
Aglio was not getting found on page one of Google searches with key words
Business Listings were not claimed and lacked current location and phone.
Aglio’s website was incomplete.
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THE SOLUTION Help Aglio get found by updating top online
Business Listings and proper SEO. Connect Aglio to new and existing patrons by
creating a new website with fresh content. Bring in new business to Aglio by utilizing a strategic
social media plan. Implement new advertising campaigns to include
print and targeted online marketing.
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THE SOLUTION – BUSINESS LISTINGS Help Aglio get found by updating top online
Business Listings and proper SEO.
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THE SOLUTION - WEBSITE Connect Aglio to new and existing patrons by
creating a new website with fresh content.
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THE SOLUTION – SOCIAL MEDIA Bring in new business to Aglio by utilizing a strategic
social media plan.
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THE SOLUTION - ADVERTISING Launched 7-Day Special Event print & digital
advertising campaign promoting Grand Re-Opening.
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THE RESULT
A massive bump in website traffic.
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GOOGLE ANALYTIC REPORT
In a 9 day period promoting Aglio’s grand re-opening, Google Analytics reported the following…
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LOCAL MATTERS!
Over 1/3 of the visitors were from Janesville, proving that local does matter.