20150204_inishtech and ic4_aidan gallagher
TRANSCRIPT
About InishTech
• Spin out from Microsoft
• Headquarters in Dublin, Ireland
• Mature, stable, proven technology platform
• Over 120 customers
• InishTech helps ISVs to monetize their software products
• Enabling the ISV to easily manage and control how their software is bought, used
and consumed in the market
• Taking your most valuable asset, your IP, and turning it to revenue
Product
Agility
Sales
Agility
Commercial
Agility
Business
Agility
Package for Purpose
24x7x365
Selling
Distribution Methods
Feedback on Usage
Platform
Support
Deployment Models
Sales Channel
IP Protection
License Management
Price for
Purpose
Configuration Options
Compliance / Enforcement
Business agility is the key to success
Product Management
Engineering Finance
Sales & Marketing Online Marketplaces
New SKU generation time = Change Code + Rebuild + Re-Test + Re-deploy
New SKU generation time = Issue license in minutes
Fixed Product SKU
Price
Functionality
Business
Terms
Dynamic SKU Creation
Price
A
Business
Terms A
Feature
B
Feature
C
Feature
A
Price
B
Business
Terms B
Feature
A
Feature
D
What dos Software Potential give the ISV? SKU Agility: Product Flexibility & Reduced Time to Market
License
Terms
License
Terms A
License
Terms B
SKU 1
SKU 2
Agile Software Packaging: Total SKU Versatility
Software Engineering Team
Application
Single Code Base
Functions Features
Software Product Management Team
Trial Edition SKU 1
Lite Edition SKU 2
Pro Edition SKU 3
Custom SKU 4
Time
Price
Other
Usage
Key Wins: Faster Time to Market
& Lower Maintenance Cost
Key Wins: Sales Agility & Customer
Alignment
InishTech SaaS SDK
The Software Potential Platform
• Complete Software Licensing Management & Platform & Code
Protection Service
• Designed from the ground up for the .NET ecosystem
• Provided as a cloud service for ISVs
• Built on Windows Azure, provided from the Microsoft cloud
• Handles all types of licensing, and allows for you to protect your
applications from misuse - Unique, patented code protection &
transformation mechanisms at its core
Future Plans/Roadmap – Working with IC4
• Constrained by .NET only deployment limitations
• Modern Cloud and Virtual environments need new
Licensing and Security models – Anytime, Anyplace,
Anywhere
• How can you securely identify an individual virtual
machine?
• Resourcing?
• Innovation Feasibility Study
• Working with IC4 and UCC
• Possible Innovation Partnership
Challenges
• Software Attestation
• Trust Management
• Protection and Licensing
• Threats
– Secrecy
– Integrity
– Cloning
– Execution
• License and Trust Management
• Attribute management
• Secure Storage
www.inishtech.com
Thank You!