1/22/2015

1

Social Media 301

Social Media Advertising & The

Promotional Products Industry

Dale Denham, MAS+

@daledenham

www.linkedin.com/in/daledenham

www.geiger.com

Slides available at www.slideshare.net/therealdaledenham

1/22/2015

2

Advertising is the best way to

reliably keep your message in

front of customers on social media

Social media advertising is

1/22/2015

3

Cost To Reach 1,000 People

$0.25

$0.75

$2.75

$7.00

$8.00

$20.00

$32.00

$- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00

Facebook Ads

LinkedIn Ads

Google Adwords

Cable TV

Radio

Magazine

Newspaper

Prospecting via social media

advertising is challenging

Focus primarily on engaging

existing relationships

1/22/2015

4

Facebook has the highest

engagement

LinkedIn better reaches

business people

Twitter requires more effort

Pinterest has potential

1/22/2015

5

Facebook

The more people like your posts

the more Facebook shows them

Be engaging and target well

1/22/2015

6

Segment your friends

1/22/2015

7

Manage your lists

Post to targeted lists

1/22/2015

8

Post public for maximum exposure

Targeted posts are good for

Family

Close friends

Advertising

Repeated

1/22/2015

9

To advertise on Facebook

You need a business page

1/22/2015

10

Your business page will not have

many fans

You can still reach friends

Ask your 20 best clients and

friends to like your page

1/22/2015

11

Create a

compelling post

Visuals are

Click Boost Post

1/22/2015

12

Choose your audience & budget

Boosted posts

Don’t get blocked

1/22/2015

13

Use hashtags

#Marketing

#Tradeshow

#BeFound

Advanced Facebook Ads

1/22/2015

14

Danger

Facebook ads to general

audience engages

many fake users

Still worth trying

Proceed with caution

1/22/2015

15

1/22/2015

16

Visual is Critical

Use something catching

Skip mobile

1/22/2015

17

v

Measure success

1/22/2015

18

LinkedIn

Low engagement

Great audience

Killer targeting

1/22/2015

19

Business page required

https://www.linkedin.com/company/add/show

Must have company email address

Be impressive

Ask 20 close friends to follow

1/22/2015

20

Ready

Set

Create

Create an ad

Sponsored content is best for

smaller businesses and budgets

1/22/2015

21

Compelling copy

Compelling visual

Awesome Targeting

1/22/2015

22

Expensive

But well

Targeted

Measure

1/22/2015

23

Twitter

Not for Newbies

1/22/2015

24

Create your ad

1/22/2015

25

Use hashtags

#Marketing

#Tradeshow

#BeFound

1/22/2015

26

Reach Targeted Followers

1/22/2015

27

Measure Success

All Ads

1/22/2015

28

The smaller and more targeted

the audience the better

Great copy and visuals are a

1/22/2015

29

Likes do not matter

Engagement matters

Success requires investment

Time and money

1/22/2015

30

Social Media 301

Social Media Advertising & The

Promotional Products Industry

Dale Denham, MAS+

@daledenham

www.linkedin.com/in/daledenham

www.geiger.com

Slides available at www.slideshare.net/therealdaledenham