2015 selling cities conference presentation by salli felton from
TRANSCRIPT
DESTINATION STORYTELLING Salli Felton
Winning the Story Wars
Jonah Sachs
“Selling by telling” is just product description
It’s not story telling
What makes a Good Story?
“Are you beach body ready” ads defaced.
Swimwear retailer strikes back at beach body ready campaign
THE BROCHURE
THE REALITY
THE BROCHURE
THE REALITY
THE BROCHURE
WELCOME!
THE REALITY
