2015 promaxbda local award winners .2015 promaxbda local award winners ... greatest...

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  • 2015 PromaxBDa LocaL award winnersGENERAL BRANDING/IMAGE: NEWS STATION IMAGE LARGE MARKET

    GOld News10 Oscars - red carpet real stars News10 KXTV

    Silver peace wPIX-TV/ PIX11

    BrONZe YOur MOrNiNg rebOOted KXAs NBC 5, PlANeT 365, HoTHAus CreATIVe

    2015 PROMAxBDA INDuSTRy IcON AWARD

    PreseNTed To leslie lYNdON Veteran Fox TV Stations advertising and promotions executive; recognized for her 18 years of distinguished service to local station creative directors, network colleagues, and syndication partners.

    GENERAL BRANDING/IMAGE: NEWS STATION IMAGE MEDIuM MARKET

    GOld geOrge KNapp sOMe stOries - NOw YOu KNOw lauNch caMpaigN KlAs-TV / 8 News Now

    Silver wiNter is NOt a seasON; its aN OccupatiON. wTNH

    BrONZe ON YOur side defiNed wGrZ

    The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. The Local Awards are presented at Station Summit 2015, the yearly gathering of networks, station groups, syndicators and local broadcasters where we discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

  • GENERAL BRANDING/IMAGE: NEWS STATION IMAGE SMALL MARKET

    GOld weather screeNs wTVA

    Silver YOur best MOrNiNg - JaY galle wdsu CreATIVe serVICes

    BrONZe wKbN histOrY iMage wKBN

    GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)

    GOld what a gaMe - csN iMage cOMMercial ComCAsT sPorTsNeT CHICAGo & 11 dollAr BIll

    Silver wOtV iMage woTV

    BrONZe tVa - laNceMeNt artisaNs GrouPe TVA

    TOTAL PAcKAGE DESIGN STATION/cHANNEL: ON-AIR

    GOld wMlw: the M wmlw

    Silver wgN-tV New lOOK wGN-TV

    BrONZe seasON Of shariNg TrIBuNe CreATIVe wesT

    GENERAL BRANDING/IMAGE cAMPAIGN LARGE MARKET

    GOld Nbc4 iMage caMpaigN KNBC

    Silver whY turN tO News 4? wNBC - NBC 4 New YorK

    BrONZe behiNd the sceNes Bell medIA AGeNCY

    GENERAL BRANDING/IMAGE cAMPAIGN MEDIuM MARKET

    GOld ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY

    Silver the haNds that built cONNecticut wTNH

    BrONZe ctV News edMONtON - YOur News NOw Bell medIA AGeNCY

    GENERAL BRANDING/IMAGE cAMPAIGN SMALL MARKET

    GOld wgNO-tV gOd bless lOuisiaNa caMpaigN wGNo-TV

    Silver whY we iNVestigate wATermAN BroAdCAsTING

    BrONZe wpta YOur stOrY. Made here wPTA 21AlIVe

  • HOLIDAy/SPEcIAL EVENT PROMOTION

    GOld gOOd daY christMas Cw31/KmAX

    Silver fOr dad AmerICA CV NeTworK

    BrONZe tVO hOlidaYs 2014 TVo

    PROGRAM PROMOTIONAL SPOT

    GOld get flashed wsFl-TV

    Silver white cOat MaN Ksl TV

    BrONZe lip dub 2015 FoX 50/wrAZ

    PROGRAM PROMOTIONAL cAMPAIGN

    GOld darbY dOuglas returNs tO KhOu KHou-TV

    Silver Mets ON piX11 wPIX-TV/ PIX11

    BrONZe silVi KNOws KING 5

    IMAGE PROMO

    GOld the uz tOONs: sKetch cOMedY wCIu

    Silver 100% chaNce Of eubaNK Ksl TV

    BrONZe dONate tO tVO TVo

    SPEcIAL EVENTS PROMO

    GOld baNK Of aMerica chicagO MarathON wmAQ

    Silver gOOd daY cOMic cON Cw31/KmAX

    BrONZe flOrida supercON cONtest sFl-TV

    DESIGN: ID

    GOld sfl-tV hOlidaY ids sFl-TV

    Silver hOlidaY ids wPIX

    BrONZe teleXitOs NetwOrK id TelemuNdo sTATIoN GrouP

    BrONZe KOiN 6 watchiNg Out fOr YOu ids KoIN-TV

  • GENERAL ENTERTAINMENT: PROGRAM PAcKAGE

    GOld eleMeNts Of cOMedY KPlr/TrIBuNe

    Silver liVe frOM the red carpet: Oscars, ccMa, eMMYs TrIBuNe CreATIVe wesT

    BrONZe the ValleY shOw OpeN wBdT-TV/medIA GeNerAl

    NEWS/INFORMATION PROGRAM SPOT

    GOld iM a teN FoX 17

    Silver ctV News tOrONtO - repOrters: Michelle cOliN ashleY aNd pat Bell medIA AGeNCY

    BrONZe glObal bc - News hOur iMage caMpaigN GloBAl BC

    PROGRAM SPEcIFIc PROMO NEWS

    GOld cctV glObal busiNess PHoeNIX medIA GrouP

    Silver ctV News - ctV News tOrONtO rebraNd Bell medIA AGeNCY

    BrONZe glObal News belieVes iN a greater tOrONtO GloBAl News - sHAw medIA

    IMAGE PROMO NEWS

    GOld Nbc 5 iNVestigates because + repOrter iNterViews wmAQ

    Silver MOrNiNg MiX FoX 17

    BrONZe KOiN 6 News this MOrNiNg relauNch KoIN-TV

    INFORMATIONAL GRAPHIcS NEWS

    GOld KOiN 6 graphics KoIN 6 ANd medIA GeNerAl

    Silver OriON lauNch & recOVerY GloBAl News - sHAw medIA

    BrONZe tracKiNg the trOpics: flOOd driViNg wrAl-TV

    NEWS: OPEN/TITLES/BuMPERS

    GOld ctV News: the big picture Bell medIA AGeNCY

    Silver ctV News: lifetiMe Bell medIA AGeNCY

    BrONZe 22News bishOp rOzaNsKi OpeN wwlP

  • SPEcIAL NEWS REPORT OR EVENT PROGRAMMING

    GOld ctV News tOrONtO - pOdiuM issues traNspOrtatiON Bell medIA AGeNCY

    Silver target 12: wheres the chief? wPrI

    BrONZe gOOd witNess? ABC22/sINClAIr BroAdCAsT GrouP

    SPORTS PROGRAM SPOT

    GOld hOuse Of faNs sNY

    Silver wgN-tV crOsstOwN cup wGN-TV

    BrONZe get readY wdsu CreATIVe serVICes

    PROMO SPORTS

    GOld fridaY Night freNzY wlFI/medIA GeNerAl

    Silver hOustON dYNaMO tribal TelemuNdo HousToN

    BrONZe MiNitO brasil TelemuNdo sTATIoN GrouP: mINuTo BrAsIl

    SPORTS: OPEN/TITLES/BuMPERS

    GOld spurs fiNal treJO sPurs sPorTs & eNTerTAINmeNT

    Silver la Kiss fOOtball ON Kcal9 shOw OpeN KCAl9 TV los ANGeles

    BrONZe Nfl Matchup buMper wrC wAsHINGToN d.C.

    LIVE EVENT SPOT

    GOld wbz-bOstON MarathON 2014 wBZ-TV

    Silver baNK Of aMerica chicagO MarathON wmAQ

    BrONZe tVs Match dOuVerture - MONtreal Vs tOrONtO GrouPe TVA

    ENTERTAINMENT PROGRAM SPOT

    GOld phaNtOM gOurMet: fOOd fight wsBK-TV

    Silver 24 returNs aNd were Out Of cOffee KsAZ FoX 10 PHoeNIX

    BrONZe the flash ON cw31 Cw31/KmAX

  • HOLIDAy/SEASONAL/SPEcIAL EVENT PROGRAM SPOT

    GOld ctV News tOrONtO - pOdiuM issues traNspOrtatiON Bell medIA AGeNCY

    Silver ctV calgarY: staMpede Bell medIA AGeNCY

    BrONZe OlYMpic dreaMs KAre 11

    uNScRIPTED/NON-FIcTION/REALITy PROGRAM SPOT

    GOld the pOlar sea TVo

    Silver Out Of MiNd, Out Of sight TVo

    BrONZe ctV News tOrONtO - pOdiuM issues traNspOrtatiON Bell medIA AGeNCY

    DAyTIME PROGRAM SPOT

    GOld Odd squad teaser caMpaigN TVo

    Silver ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY

    BrONZe MilwauKee MOVes elleN fall lauNch wIsN TV

    DAyPART/BLOcK OF PROGRAMS SPOT

    GOld eleMeNts Of cOMedY KPlr/TrIBuNe

    Silver faMilY guY siMpsONs cOMbO wsFl-TV

    BrONZe the MaNlY / MOllY pOwer hOur FoX 50/wrAZ

    BEHIND THE ScENES PROMOTION: LONG/SHORT FORMAT

    GOld cp24 - behiNd the sceNes geOrge bill steph pOOJa liNdseY Bell medIA AGeNCY

    Silver ctV VaNcOuVer - behiNd the sceNes Bell medIA AGeNCY

    BrONZe hard rOcK Medical read thrOugh TVo

    STuNT PROMOTION: ON-AIR ONLy

    GOld cp24 - busKerfest Bell medIA AGeNCY

    Silver cp24 - 2014 tOrONtO MaYOral electiON race fOr MaYOr caMpaigN Bell medIA AGeNCY

    BrONZe suMMer Of fuN 2014 mor

  • ON-AIR cONSuMER TIE-IN PROMO

    GOld JacK fM lOVes cbs 11! KTVT CBs 11

    Silver ticKet resale sPurs sPorTs & eNTerTAINmeNT

    BrONZe detrOit prOud caMpaigN wKBd-TV (Cw50)

    PuBLIc SERVIcE ANNOuNcEMENT

    GOld ctV calgarY: frieNds helpiNg frieNds Bell medIA AGeNCY

    Silver wNcN #braKe4buses wNCN

    BrONZe ctV VaNcOuVer - hOpe starts here Bell medIA AGeNCY

    PuBLIc SERVIcE ANNOuNcEMENT cAMPAIGN

    GOld alberta childreN hOspital fOuNdatiON braiN health GloBAl CAlGArY

    Silver hispaNic heritage MONth KNBC TV

    BrONZe eNOughNc wrAl-TV

    ON-AIR cOMMERcIAL ADVERTISEMENT

    GOld ctV VaNcOuVer - VaNcOuVer Jazz festiVal Bell medIA AGeNCY

    Silver Visit flOrida: Mi sOl es tu sOl NBCuNIVersAl sKYCAsTle

    BrONZe faMilY fest ducK race FoX 50/wrAZ

    PROGRAM PROMOTION SPOT OR cAMPAIGN: ENTERTAINMENT

    GOld talK shOw 101 wCIu

    Silver twO aNd a half MeN charlies greatest hits caMpaigN TrIBuNe CreATIVe wesT

    BrONZe Judge Mathis: chicagOs Judge wCIu

    GENERAL BRANDING/IMAGE

    GOld Nbc 5 / dallas MOrNiNg News partNership prOMO KXAs NBC 5

    Silver cw iMage spOt KNVA

    BrONZe we lOVe tV iMage FoX 50/wrAZ

  • MARKETING VIDEO/PRESENTATION

    GOld uNiVisiON chicagO MarKet preseNtatiON uNIVIsIoN

    Silver Kare 11 - gaNNett statiON shOwcase KAre 11

    BrONZe 2014 bell Media upfrONt - News pacK Bell medIA AGeNCY

    SALES/DEMO REEL

    GOld Ktla/fOX5 MarKetiNg reel (pOwer Of 5 reel) TrIBuNe CreATIVe wesT

    Silver 1331creatiVe deMO reel CBs13/KoVr ANd Cw31/KmAX

    BrONZe the pOrtal tO teXas histOrY (sizzle) KXAs NBC 5

    SOMETHING FOR NOTHING

    GOld wiNter is NOt a seasON; its aN OccupatiON. wTNH

    Silver dr. Oz - gettiNg healthY bacK ON tracK KdFw FoX 4

    BrONZe cp24 - bts geOrge Bell medIA AGeNCY

    BEST WORK NEVER SEEN

    GOld tOdaY iN New eNglaNd wHdH TV

    GOld wiNNiNg is a habit TodAYs TmJ4

    Silver stefaN hOlt raps wmAQ

    BrONZe wciu: grOOVeliNe wCIu

    FuNNIEST PROMO

    GOld wpta spriNg sNOwMaN wPTA 21AlIVe

    Silver phaNtOM gOurMet: fOOd fight wBZ-TV

    BrONZe plaYOff beards wrC/NBC4

    EDITING

    GOld special repOrt: the secret cOst Of bus accideNts wTNH

    Silver digital prOMO dallas/fOrt wOrth cities TelemuNdo39

    BrONZe tVa - laNceMeNt autOMNe 2 GrouPe TVA

  • cOPyWRITING

    GOld News10 Oscars - red carpet real stars News10 KXTV

    Silver twas cOwbOYs Vs bears! KTVT CBs 11

    BrONZe if YOu cOuld... Komo 4

    DIREcTING

    GOld cp24 - 2014 tOrONtO MaYOral electiON race fOr MaYOr Bell medIA AGeNCY

    GOld cp24 - twitter dONt get left behiNd Bell medIA AGeNCY

    Silver this is hOMe suMMer wGrZ

    BrONZe fOX News first Kids KABB-TV

    BEST uSE OF DESIGN

    GOld ctV MONtreal