2015 promaxbda local award winners · 2015 promaxbda local award winners ... greatest hits”...

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2015 PromaxBDa LocaL award winnersGENERAL BRANDING/IMAGE: NEWS STATION IMAGE – LARGE MARKET

GOld News10 Oscars - red carpet real stars News10 KXTV

Silver peace wPIX-TV/ PIX11

BrONZe YOur MOrNiNg rebOOted KXAs NBC 5, PlANeT 365, HoTHAus CreATIVe

2015 PROMAxBDA INDuSTRy IcON AWARD

PreseNTed To… leslie lYNdON Veteran Fox TV Stations advertising and promotions executive; recognized for her 18 years of distinguished service to local station creative directors, network colleagues, and syndication partners.

GENERAL BRANDING/IMAGE: NEWS STATION IMAGE – MEDIuM MARKET

GOld geOrge KNapp “sOMe stOries” - NOw YOu KNOw lauNch caMpaigN KlAs-TV / “8 News Now”

Silver wiNter is NOt a seasON; it’s aN OccupatiON. wTNH

BrONZe ON YOur side defiNed wGrZ

The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. The Local Awards are presented at Station Summit 2015, the yearly gathering of networks, station groups, syndicators and local broadcasters where we discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

GENERAL BRANDING/IMAGE: NEWS STATION IMAGE – SMALL MARKET

GOld weather screeNs wTVA

Silver YOur best MOrNiNg - JaY galle wdsu CreATIVe serVICes

BrONZe wKbN histOrY iMage wKBN

GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)

GOld “what a gaMe” - csN iMage cOMMercial ComCAsT sPorTsNeT CHICAGo & 11 dollAr BIll

Silver wOtV iMage woTV

BrONZe tVa - laNceMeNt artisaNs GrouPe TVA

TOTAL PAcKAGE DESIGN – STATION/cHANNEL: ON-AIR

GOld wMlw: the M wmlw

Silver wgN-tV New lOOK wGN-TV

BrONZe seasON Of shariNg TrIBuNe CreATIVe wesT

GENERAL BRANDING/IMAGE cAMPAIGN – LARGE MARKET

GOld Nbc4 iMage caMpaigN KNBC

Silver “whY turN tO News 4?” wNBC - NBC 4 New YorK

BrONZe behiNd the sceNes Bell medIA AGeNCY

GENERAL BRANDING/IMAGE cAMPAIGN – MEDIuM MARKET

GOld ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY

Silver the haNds that built cONNecticut wTNH

BrONZe ctV News edMONtON - YOur News NOw Bell medIA AGeNCY

GENERAL BRANDING/IMAGE cAMPAIGN – SMALL MARKET

GOld wgNO-tV gOd bless lOuisiaNa caMpaigN wGNo-TV

Silver whY we iNVestigate wATermAN BroAdCAsTING

BrONZe wpta YOur stOrY. Made here wPTA 21AlIVe

HOLIDAy/SPEcIAL EVENT PROMOTION

GOld gOOd daY christMas Cw31/KmAX

Silver fOr dad AmerICA CV NeTworK

BrONZe tVO hOlidaYs 2014 TVo

PROGRAM PROMOTIONAL SPOT

GOld get flashed wsFl-TV

Silver white cOat MaN Ksl TV

BrONZe lip dub 2015 FoX 50/wrAZ

PROGRAM PROMOTIONAL cAMPAIGN

GOld darbY dOuglas returNs tO KhOu KHou-TV

Silver Mets ON piX11 wPIX-TV/ PIX11

BrONZe silVi KNOws KING 5

IMAGE PROMO

GOld the u’z tOONs: sKetch cOMedY wCIu

Silver 100% chaNce Of eubaNK Ksl TV

BrONZe dONate tO tVO TVo

SPEcIAL EVENTS PROMO

GOld baNK Of aMerica chicagO MarathON wmAQ

Silver gOOd daY cOMic cON Cw31/KmAX

BrONZe flOrida supercON cONtest sFl-TV

DESIGN: ID

GOld sfl-tV hOlidaY ids sFl-TV

Silver hOlidaY ids wPIX

BrONZe teleXitOs NetwOrK id TelemuNdo sTATIoN GrouP

BrONZe KOiN 6 watchiNg Out fOr YOu ids KoIN-TV

GENERAL ENTERTAINMENT: PROGRAM PAcKAGE

GOld eleMeNts Of cOMedY KPlr/TrIBuNe

Silver liVe frOM the red carpet: Oscars, ccMa, eMMYs TrIBuNe CreATIVe wesT

BrONZe the ValleY shOw OpeN wBdT-TV/medIA GeNerAl

NEWS/INFORMATION PROGRAM SPOT

GOld i’M a teN FoX 17

Silver ctV News tOrONtO - repOrters: “Michelle” “cOliN” “ashleY” aNd “pat” Bell medIA AGeNCY

BrONZe glObal bc - News hOur iMage caMpaigN GloBAl BC

PROGRAM SPEcIFIc PROMO – NEWS

GOld cctV glObal busiNess PHoeNIX medIA GrouP

Silver ctV News - ctV News tOrONtO rebraNd Bell medIA AGeNCY

BrONZe glObal News belieVes iN a greater tOrONtO GloBAl News - sHAw medIA

IMAGE PROMO – NEWS

GOld Nbc 5 iNVestigates “because” + repOrter iNterViews wmAQ

Silver MOrNiNg MiX FoX 17

BrONZe KOiN 6 News this MOrNiNg relauNch KoIN-TV

INFORMATIONAL GRAPHIcS – NEWS

GOld KOiN 6 graphics KoIN 6 ANd medIA GeNerAl

Silver OriON lauNch & recOVerY GloBAl News - sHAw medIA

BrONZe tracKiNg the trOpics: flOOd driViNg wrAl-TV

NEWS: OPEN/TITLES/BuMPERS

GOld ctV News: “the big picture” Bell medIA AGeNCY

Silver ctV News: “lifetiMe” Bell medIA AGeNCY

BrONZe 22News bishOp rOzaNsKi OpeN wwlP

SPEcIAL NEWS REPORT OR EVENT PROGRAMMING

GOld ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY

Silver target 12: where’s the chief? wPrI

BrONZe gOOd witNess? ABC22/sINClAIr BroAdCAsT GrouP

SPORTS PROGRAM SPOT

GOld hOuse Of faNs sNY

Silver wgN-tV crOsstOwN cup wGN-TV

BrONZe get readY wdsu CreATIVe serVICes

PROMO – SPORTS

GOld fridaY Night freNzY wlFI/medIA GeNerAl

Silver hOustON dYNaMO “tribal” TelemuNdo HousToN

BrONZe MiNitO brasil TelemuNdo sTATIoN GrouP: “mINuTo BrAsIl”

SPORTS: OPEN/TITLES/BuMPERS

GOld spurs fiNal treJO sPurs sPorTs & eNTerTAINmeNT

Silver la Kiss fOOtball ON Kcal9 shOw OpeN KCAl9 TV los ANGeles

BrONZe Nfl Matchup buMper wrC wAsHINGToN d.C.

LIVE EVENT SPOT

GOld wbz-bOstON MarathON 2014 wBZ-TV

Silver baNK Of aMerica chicagO MarathON wmAQ

BrONZe tVs Match d’OuVerture - MONtreal Vs tOrONtO GrouPe TVA

ENTERTAINMENT PROGRAM SPOT

GOld phaNtOM gOurMet: fOOd fight wsBK-TV

Silver “24” returNs aNd we’re Out Of cOffee KsAZ FoX 10 PHoeNIX

BrONZe the flash ON cw31 Cw31/KmAX

HOLIDAy/SEASONAL/SPEcIAL EVENT PROGRAM SPOT

GOld ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY

Silver ctV calgarY: staMpede Bell medIA AGeNCY

BrONZe OlYMpic dreaMs KAre 11

uNScRIPTED/NON-FIcTION/REALITy PROGRAM SPOT

GOld the pOlar sea TVo

Silver Out Of MiNd, Out Of sight TVo

BrONZe ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY

DAyTIME PROGRAM SPOT

GOld Odd squad teaser caMpaigN TVo

Silver ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY

BrONZe MilwauKee MOVes elleN fall lauNch wIsN TV

DAyPART/BLOcK OF PROGRAMS SPOT

GOld eleMeNts Of cOMedY KPlr/TrIBuNe

Silver faMilY guY siMpsONs cOMbO wsFl-TV

BrONZe the MaNlY / MOllY pOwer hOur FoX 50/wrAZ

“BEHIND THE ScENES” PROMOTION: LONG/SHORT FORMAT

GOld cp24 - behiNd the sceNes “geOrge” “bill” “steph” “pOOJa” “liNdseY” Bell medIA AGeNCY

Silver ctV VaNcOuVer - behiNd the sceNes Bell medIA AGeNCY

BrONZe hard rOcK Medical read thrOugh TVo

STuNT PROMOTION: ON-AIR ONLy

GOld cp24 - busKerfest Bell medIA AGeNCY

Silver cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” caMpaigN Bell medIA AGeNCY

BrONZe suMMer Of fuN 2014 mor

ON-AIR cONSuMER TIE-IN PROMO

GOld JacK fM lOVes cbs 11! KTVT CBs 11

Silver ticKet resale sPurs sPorTs & eNTerTAINmeNT

BrONZe “detrOit prOud” caMpaigN wKBd-TV (Cw50)

PuBLIc SERVIcE ANNOuNcEMENT

GOld ctV calgarY: frieNds helpiNg frieNds Bell medIA AGeNCY

Silver wNcN #braKe4buses wNCN

BrONZe ctV VaNcOuVer - hOpe starts here Bell medIA AGeNCY

PuBLIc SERVIcE ANNOuNcEMENT cAMPAIGN

GOld alberta childreN hOspital fOuNdatiON braiN health GloBAl CAlGArY

Silver hispaNic heritage MONth KNBC TV

BrONZe eNOughNc wrAl-TV

ON-AIR cOMMERcIAL ADVERTISEMENT

GOld ctV VaNcOuVer - VaNcOuVer Jazz festiVal Bell medIA AGeNCY

Silver Visit flOrida: “Mi sOl es tu sOl” NBCuNIVersAl sKYCAsTle

BrONZe faMilY fest ducK race FoX 50/wrAZ

PROGRAM PROMOTION SPOT OR cAMPAIGN: ENTERTAINMENT

GOld talK shOw 101 wCIu

Silver twO aNd a half MeN “charlie’s greatest hits” caMpaigN TrIBuNe CreATIVe wesT

BrONZe Judge Mathis: chicagO’s Judge wCIu

GENERAL BRANDING/IMAGE

GOld Nbc 5 / dallas MOrNiNg News partNership prOMO KXAs NBC 5

Silver cw iMage spOt KNVA

BrONZe we lOVe tV iMage FoX 50/wrAZ

MARKETING VIDEO/PRESENTATION

GOld uNiVisiON chicagO MarKet preseNtatiON uNIVIsIoN

Silver Kare 11 - gaNNett statiON shOwcase KAre 11

BrONZe 2014 bell Media upfrONt - News pacK Bell medIA AGeNCY

SALES/DEMO REEL

GOld Ktla/fOX5 MarKetiNg reel (pOwer Of 5 reel) TrIBuNe CreATIVe wesT

Silver 1331creatiVe deMO reel CBs13/KoVr ANd Cw31/KmAX

BrONZe the pOrtal tO teXas histOrY (sizzle) KXAs NBC 5

SOMETHING FOR NOTHING

GOld wiNter is NOt a seasON; it’s aN OccupatiON. wTNH

Silver dr. Oz - gettiNg healthY bacK ON tracK KdFw FoX 4

BrONZe cp24 - bts “geOrge” Bell medIA AGeNCY

BEST WORK NEVER SEEN

GOld tOdaY iN New eNglaNd wHdH TV

GOld wiNNiNg is a habit TodAY’s TmJ4

Silver stefaN hOlt “raps” wmAQ

BrONZe wciu: grOOVeliNe wCIu

FuNNIEST PROMO

GOld wpta spriNg sNOwMaN wPTA 21AlIVe

Silver phaNtOM gOurMet: fOOd fight wBZ-TV

BrONZe plaYOff beards wrC/NBC4

EDITING

GOld special repOrt: the secret cOst Of bus accideNts wTNH

Silver digital prOMO dallas/fOrt wOrth cities TelemuNdo39

BrONZe tVa - laNceMeNt autOMNe 2 GrouPe TVA

cOPyWRITING

GOld News10 Oscars - red carpet real stars News10 KXTV

Silver ‘twas cOwbOYs Vs bears! KTVT CBs 11

BrONZe if YOu cOuld... Komo 4

DIREcTING

GOld cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” Bell medIA AGeNCY

GOld cp24 - twitter “dON’t get left behiNd” Bell medIA AGeNCY

Silver this is hOMe suMMer wGrZ

BrONZe fOX News first Kids KABB-TV

BEST uSE OF DESIGN

GOld ctV MONtreal spirit Of giViNg Bell medIA AGeNCY

Silver tVa - laNceMeNt VOl 920 GrouPe TVA

BrONZe sfl-tV faMilY tree spOt sFl-TV

uSE OF ORIGINAL MuSIc IN A PROMO

GOld get YOur KicKs ON tV36 wArNer/CHAPPell ProduCTIoN musIC

Silver it’s christMas tiMe KdFw FoX 4

BrONZe News4: up tO the MiNute the MiNute YOu’re up wrC/NBC4

MuSIc OR INSTRuMENTAL THEME WITH OR WITHOuT VOcALS

GOld sNOw daY wood TV

Silver News4: up tO the MiNute the MiNute YOu’re up wrC/NBC4

BrONZe the ValleY OpeNiNg theMe wBdT-TV / medIA GeNerAl

SOuND DESIGN

GOld tVa tueur à gages GrouPe TVA

Silver special repOrt: the secret cOst Of bus accideNts wTNH

BrONZe a rOse i giVe tO YOu wTTo Cw21

BEST VOIcE OVER PERFORMANcE

GOld safe passage psa - KiKO elswOrth KCBs KCAl TV los ANGeles

Silver cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” Bell medIA AGeNCY

BrONZe Our cOMMuNitY wlFI/medIA GeNerAl

cONSuMER PRINT AD

GOld News10 priNt caMpaigN News10 KXTV

Silver the ValleY - KeY art wBdT-TV / medIA GeNerAl

BrONZe wgN-tV weeKeNd wOrKbeNch wGN-TV

OuTDOOR/ENVIRONMENTAL/TRANSIT AD

GOld tOdaY iN la OutdOOr KNBC

Silver wgN-tV celebritY NaMe gaMe sOlar KiOsKs wGN-TV

BrONZe fOX 10 News/MOderN faMilY traiN KsAZ FoX 10 PHoeNIX

OFF AIR DESIGN

GOld wgN-tV chicagO’s best cOMpOsite wGN-TV

Silver the ValleY shOw pOster wBdT-TV / medIA GeNerAl

BrONZe tYsONs taKeOVer wrC/NBC4

SET DESIGN

GOld fOX 5 atlaNta waga deVlIN desIGN GrouP

Silver the wral saNd desK wrAl-TV

BrONZe studiO 512 set desigN KXAN

KeViN adler KroN, medIA GeNerAl

scOtt altus Komo, sINClAIr BroAdCAsT GrouP, INC.

steVe baileY wdTN/wBdT, medIA GeNerAl

paM bauMaNN wKBd, CBs TeleVIsIoN sTATIoNs GrouP

YarON blaNc Bell medIA

MarY bOrger wBoC, drAPer CommuNICATIoNs, INC.

Maia brusseau KdVr/KwGN, TrIBuNe medIA ComPANY

bill butler sINClAIr BroAdCAsT GrouP, INC.

JiM bYrNe wdCw, TrIBuNe medIA ComPANY

KristeN bYruM wCBd, medIA GeNerAl

daN clarK wlNs, medIA GeNerAl

traVis deNt wVlA, wHITe KNIGHT BroAdCAsTING, INC wGmB/wBrl, NeXsTAr BroAdCAsTING GrouP, INC.

shawN dicKerMaN wGem, QuINCY NewsPAPers, INC.

JasON dOYle wdTN/wBdT, medIA GeNerAl

JaiMe elizalde uNIVIsIoN

richard eller wTVF, e.w. sCrIPPs ComPANY

deNNis elsburY wFTs, e.w. sCrIPPs ComPANY

drew fOwler KXTV, GANNeTT ComPANY, INC.

MiKe guerrieri KPrC, GrAHAm HoldINGs ComPANY

rhONda halarewich GloBAl News

diaNe haNNes wmAQ, NBC owNed TeleVIsIoN sTATIoNs

tiM hOwicK KNBC, NBC owNed TeleVIsIoN sTATIoNs

daVid JOhNsON Bell medIA

MarK KaMMerich KmIZ/KQFX, News-Press & GAZeTTe ComPANY

Michael KarMaNOs wCTV, GrAY TeleVIsIoN INC.

NOah KOziNKO wBrZ, mANsHIP FAmIlY

JOhN KuKla KdFw, FoX TeleVIsIoN sTATIoNs INCorPorATed

christiNa KuNzMaN wBNG, QuINCY NewsPAPers, INC.

daVe lawreNce wmor, HeArsT TeleVIsIoN INC.

tracY letize wFor/wBFs, CBs TeleVIsIoN sTATIoNs GrouP

suzi Mahe KTVI/KPlr, TrIBuNe medIA ComPANY

staceY MarKs brONNer wHdH/wlVI, suNBeAm TeleVIsIoN CorP.

MiKe Marshall wCsH, GANNeTT ComPANY, INC.

peter Masucci wBZ, CBs TeleVIsIoN sTATIoNs GrouP

buffY Mcgaw GloBAl News / sHAw medIA

daNiel McgraNe KY3, INC.

Marc MOrristON wNCT, medIA GeNerAl

KiM parKer wluC, sINClAIr BroAdCAsT GrouP, INC.

OttO peterseN KCAl, CBs TeleVIsIoN sTATIoNs GrouP

chris phOeNiX PHoeNIX medIA GrouP

ari pitcheNiK wArNer Bros.

Jeff pitNer KlBK/KAmC, NeXTAr BroAdCAsTING GrouP, INC.

wes pOllard wreG, TrIBuNe medIA ComPANY

laura repreza KTlm, TelemuNdo sTATIoN GrouP

laureN ridgleY wIsN, HeArsT TeleVIsIoN INC.

Jerreese rOcKwell wKPT, GleNwood CommuNICATIoNs CorPorATIoN

sYdNeY rubiN KoAA, CordIllerA CommuNICATIoNs, INC.

daVid shearer wTHI, medIA GeNerAl

greg sleeper KlAs, NeXTAr BroAdCAsTING GrouP, INC.

paul slOaN KsAZ/KuTP, FoX TeleVIsIoN sTATIoNs INCorPorATed

dON sMith KoVr/KmAX, CBs TeleVIsIoN sTATIoNs GrouP

allaN sNYder KATV, sINClAIr BroAdCAsT GrouP, INC.

daNiel spaNgler wluK/wCwF, sINClAIr BroAdCAsT GrouP, INC.

paul spiNgOla wTNH, medIA GeNerAl

bOb st. charles wXIN/wTTV, TrIBuNe medIA ComPANY

rObbY thOMas wNCN, medIA GeNerAl

heNrY Vazquez KlAs, NeXTAr BroAdCAsTING GrouP, INC.

tiNa VeON KdKA, CBs TeleVIsIoN sTATIoNs GrouP

tOM VOdicK wGN, TrIBuNe medIA ComPANY

larrY watzMaN wXIA, GANNeTT ComPANY, INC.

daNiel weig Krem, GANNeTT ComPANY, INC.

dONNa westON wrC, NBC owNed TeleVIsIoN sTATIoNs

lOri wucherer wITI, TrIBuNe medIA ComPANY

2015 PromaxBDa LocaL award Judges