2015 naydo liveonlinegiving
TRANSCRIPT
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Live Online Giving Challenge
Lynne M. Wester
@donorguru
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• $60 – Average online one-time gift in 2012
• $19 – Average online monthly gift in 2012
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• 40% of Americans under the age of 35 said they used a mobile device like a phone or a tablet to make a donation. Another half of them said that they used their smart phone or tablet to browse non-profit websites and emails.
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• Wednesday seems to be the day that the most people donate (number of transactions) but in the smallest amounts (average gift size.)• The average gift donated at 5:00 am is $140, which is more than double the 9:00 am average of $65.
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• Only 4 percent of donors had given online in 2001. This year, about 65 percent have given to charity through the Internet.
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Are You Turning Off Online Donors?
• On average 47% of people who visit donation sites don’t
convert into donors
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Security is Key
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Remember Your Tone
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Is the number of possible funds to give to overwhelming?
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Is it clear who to contact if the donor runs into trouble?
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Have you limited the number of fields to the bare minimum?
• Do you ask questions unrelated to making this gift?
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NO!
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Your Turn!
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Thank You!
• Lynne M. Wester
• www.donorrelationsguru.com
• Friend me on Facebook
• Follow me on Twitter @donorguru